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Shopify category analytics
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Updated June 22, 2026
Shopify

17.8K Shopify Adult Stores: Stats & Market Data (2026)

17,815 active Shopify stores fall into the Adult segment, with 418 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. 53% maintain social media profiles — Instagram leads — and 6% run Meta ad campaigns.

53%
Social media
6%
Meta ads
49%
Contact info
Total Stores
17,815
Active Shopify stores
New (30d)
418
Newly added in the last 30 days
Avg. Products
576
Among 16,348 stores with catalog data
Avg. Price
$98
Among 15,975 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

1,971 985 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

418 new stores were added in the past 30 days (2% of the total). Growth has slowed, but new stores are still opening. This is below the Shopify average of 19%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 4,598 · 28%
10-49 4,774 · 29%
50-199 3,242 · 20%
200-999 2,244 · 14%
1k-4.9k 1,001 · 6%
5k+ 489 · 3%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
3% coverage
Beauty & Cosmetics
1% coverage
Health
1% coverage
Home & Garden
0% coverage
Arts & Entertainment
0% coverage
Celebrations & Gifts
0% coverage
Jewelry & Watches
0% coverage
Baby & Kids
0% coverage
Food & Beverages
0% coverage
Electronics
0% coverage
Toys & Games
0% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 576 because some stores carry much larger inventories. That's larger than the Shopify average of 408. The strongest country concentrations are United States, United Kingdom, Australia.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 4,187 · 26%
$25-$49 5,994 · 38%
$50-$99 3,706 · 23%
$100-$199 1,218 · 8%
$200-$499 506 · 3%
$500+ 364 · 2%
Store currencies
USD 8,745 EUR 2,841 GBP 1,044 AUD 741 CAD 668 INR 524 COP 317 PKR 258

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $98 because some stores price much higher, pulling it up. That's below the Shopify average of $218.

Popular apps

The most popular are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox.

Social media platforms

Instagram (49%), Facebook (31%), TikTok (17%).

Instagram
49%
Facebook
31%
TikTok
17%
Twitter / X
12%
YouTube
11%
Pinterest
5%
LinkedIn
2%

Social media adoption is strong at 53%, and 6% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (29%), Google Tag Manager (9%), Google Ads (4%).

Google Analytics
29%
Google Tag Manager
9%
Google Ads
4%
Facebook Pixel
3%
TikTok Pixel
1%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Horizon, Debut.

Dawn 23% Horizon 7% Debut 4% Shrine Pro 4% Spotlight 3% Sense 3% Refresh 3% Impulse 2%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

5 products $48 avg 1 ads
Adult Wellness GemPages Landing Page Builder Instant AI Page Builder
Dranit India
21 products $24 avg 3 ads
Adult Erotic Products Judge.me Product Reviews App
857 products $116 avg 3 ads
Adult Judge.me Product Reviews App MaxBundle ‑ Product Bundles
97 products $6 avg 50 ads
Adult Sexual Wellness Opinew Product Reviews App UGC
82 products $61 avg 1 ads
Adult Erotic Products Sexual Wellness Judge.me Product Reviews App Klaviyo: Email Marketing & SMS
Matilde Colombia
448 products $21 avg 3 ads
Adult
7 products $21 avg 7 ads
Adult BUCKS Currency Converter PRO++ Shopify Inbox
283 products $43 avg 3 ads
Adult UpPromote Affiliate Marketing Hextom: Free Shipping Bar
88 products $74 avg 2 ads
Adult Afterpay On‑Site Messaging BF Size Chart & Size Guide
B.Adore MY Malaysia
247 products $41 avg 3 ads
Adult Erotic Products Sexual Wellness Instafeed ‑ Instagram Feed Klaviyo: Email Marketing & SMS
567 products $614 avg 2 ads
Adult Fashion Accessories Chatra — Live Chat & Chatbot Product Recommendation Quiz
359 products $27 avg 2 ads
Adult Affiliatly Affiliate Marketing Avada AI SEO Image Optimizer

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FAQ

How many Shopify Adult stores are there?

We currently track 17,815 active Shopify stores in the Adult segment.

Are Shopify Adult stores growing?

Yes. In the last 30 days, 418 new stores were indexed in the Adult segment, showing a 2% monthly growth rate.

What is the average product price in Shopify Adult stores?

Among stores with pricing data, the average listed price is about $98, with the most common pricing band at $25-$49.

What apps are most popular for Shopify Adult stores?

The top apps are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.