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WooCommerce category analytics
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Updated July 13, 2026
WooCommerce

11.2K WooCommerce Adult Stores: Stats & Market Data (2026)

11,225 active WooCommerce stores fall into the Adult segment, with 885 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. 33% maintain social media profiles — Facebook leads — and 1% run Meta ad campaigns.

33%
Social media
1%
Meta ads
41%
Contact info
Total Stores
11,225
Active WooCommerce stores
New (30d)
885
Newly added in the last 30 days
Avg. Products
4,808
Among 11,148 stores with catalog data
Avg. Price
$169
Among 10,601 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

2,318 1,159 0
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul

885 new stores were added in the past 30 days (8% of the total), showing steady growth. This is below the WooCommerce average of 22%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 1,822 · 16%
10-49 2,712 · 24%
50-199 2,456 · 22%
200-999 1,876 · 17%
1k-4.9k 910 · 8%
5k+ 1,372 · 12%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
3% coverage
Health
2% coverage
Beauty & Cosmetics
1% coverage
Books & Literature
1% coverage
Baby & Kids
0% coverage
Home & Garden
0% coverage
Celebrations & Gifts
0% coverage
Education & Courses
0% coverage
Toys & Games
0% coverage
Food & Beverages
0% coverage
Arts & Entertainment
0% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 4,808 because some stores carry much larger inventories. That's larger than the WooCommerce average of 1,615. The strongest country concentrations are United Kingdom, Brazil, India.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 4,319 · 41%
$25-$49 2,867 · 27%
$50-$99 1,764 · 17%
$100-$199 708 · 7%
$200-$499 424 · 4%
$500+ 519 · 5%
Store currencies
USD 4,209 EUR 2,428 GBP 485 INR 268 VND 256 CAD 225 BRL 224 COP 178

Among stores with pricing data, the most common price range is Under $25. The average is higher at $169 because some stores price much higher, pulling it up. That's below the WooCommerce average of $422.

Social media platforms

Facebook (25%), Instagram (23%), Twitter / X (10%).

Facebook
25%
Instagram
23%
Twitter / X
10%
YouTube
7%
TikTok
5%
LinkedIn
2%
Pinterest
2%

About 33% of stores maintain social media profiles and 1% run Meta ads — moderate marketing investment overall. That's 6 percentage points below the WooCommerce average of 39%.

Marketing & analytics tools

Google Analytics (22%), Google Tag Manager (13%), Google Ads (6%).

Google Analytics
22%
Google Tag Manager
13%
Google Ads
6%
Facebook Pixel
5%
TikTok Pixel
1%
Pinterest Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

33 products $67 avg 1 ads
Adult Lingerie Erotic Products
109 products $26 avg 1 ads
Adult Vaping CBD Products
6 products $56 avg 3 ads
Adult Sexual Wellness Erotic Products
52 products $8 avg 8 ads
Adult
37 products $2484 avg 1 ads
Adult Erotic Products Sexual Wellness
27 products $9 avg 2 ads
Adult
362 products $105 avg 3 ads
Adult Yoga & Meditation Wellness
16 products $49 avg 2 ads
Adult Sexual Wellness
290 products $22 avg 5 ads
Adult Erotic Products Sexual Wellness
19 products $8 avg 3 ads
Adult Sexual Wellness Erotic Products
235 products $25 avg 57 ads
Adult Erotic Products

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FAQ

How many WooCommerce Adult stores are there?

We currently track 11,225 active WooCommerce stores in the Adult segment.

Are WooCommerce Adult stores growing?

Yes. In the last 30 days, 885 new stores were indexed in the Adult segment, showing a 8% monthly growth rate.

What is the average product price in WooCommerce Adult stores?

Among stores with pricing data, the average listed price is about $169, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.