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WooCommerce category analytics
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Updated June 1, 2026
WooCommerce

11.5K WooCommerce Adult Stores: Stats & Market Data (2026)

11,503 active WooCommerce stores fall into the Adult segment, with 2,051 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. 40% maintain social media profiles — Facebook leads — and 1% run Meta ad campaigns.

40%
Social media
1%
Meta ads
49%
Contact info
Total Stores
11,503
Active WooCommerce stores
New (30d)
2,051
Newly added in the last 30 days
Avg. Products
4,302
Among 11,454 stores with catalog data
Avg. Price
$165
Among 10,912 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

2,903 1,451 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

2,051 new stores were added in the past 30 days — 18% of the total, making this one of the fastest-growing areas on the platform. This is below the WooCommerce average of 37%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 2,048 · 18%
10-49 2,774 · 24%
50-199 2,515 · 22%
200-999 1,909 · 17%
1k-4.9k 948 · 8%
5k+ 1,260 · 11%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
3% coverage
Health
2% coverage
Beauty & Cosmetics
1% coverage
Books & Literature
1% coverage
Baby & Kids
0% coverage
Home & Garden
0% coverage
Celebrations & Gifts
0% coverage
Education & Courses
0% coverage
Food & Beverages
0% coverage
Arts & Entertainment
0% coverage
Toys & Games
0% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 4,302 because some stores carry much larger inventories. That's larger than the WooCommerce average of 1,553. The strongest country concentrations are United Kingdom, India, Brazil.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 4,397 · 40%
$25-$49 2,918 · 27%
$50-$99 1,848 · 17%
$100-$199 753 · 7%
$200-$499 439 · 4%
$500+ 557 · 5%
Store currencies
USD 4,352 EUR 2,466 GBP 518 INR 290 VND 250 BRL 230 CAD 229 BDT 210

Among stores with pricing data, the most common price range is Under $25. The average is higher at $165 because some stores price much higher, pulling it up. That's below the WooCommerce average of $423.

Social media platforms

Facebook (30%), Instagram (30%), Twitter / X (13%).

Facebook
30%
Instagram
30%
Twitter / X
13%
YouTube
9%
TikTok
6%
LinkedIn
3%
Pinterest
3%

About 40% of stores maintain social media profiles and 1% run Meta ads — moderate marketing investment overall. That's 6 percentage points below the WooCommerce average of 46%.

Marketing & analytics tools

Google Analytics (24%), Google Tag Manager (15%), Facebook Pixel (7%).

Google Analytics
24%
Google Tag Manager
15%
Facebook Pixel
7%
Google Ads
7%
TikTok Pixel
1%
Pinterest Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

94 products $22 avg 1 ads
Adult permanent makeup microblading
247 products $31 avg 1 ads
Adult bdsm sex toys
15 products $8 avg 1 ads
Adult sexology sexual health
9 products $51 avg 3 ads
Adult vacuum therapy penis pump
34 products $83 avg 5 ads
Adult feminine care intimate health
383 products $37 avg 1 ads
Adult sex toys erotic products
150 products $26 avg 4 ads
Adult custom plugs gauges
2,133 products 2 ads
Adult Baby & Kids health wellness
38 products $15 avg 11 ads
Adult sexual wellness erotic products
13 products $16 avg 32 ads
Adult men's ring premium ring
4,590 products $22 avg 2 ads
Adult sex shop adult products
24 products $9 avg 2 ads
Adult female pleasure fluid intimate care

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FAQ

How many WooCommerce Adult stores are there?

We currently track 11,503 active WooCommerce stores in the Adult segment.

Are WooCommerce Adult stores growing?

Yes. In the last 30 days, 2,051 new stores were indexed in the Adult segment, showing a 18% monthly growth rate.

What is the average product price in WooCommerce Adult stores?

Among stores with pricing data, the average listed price is about $165, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.