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Updated Apr 27, 2026
WooCommerce

8,404 WooCommerce Adult Stores: Stats & Market Data (2026)

8,404 active WooCommerce stores fall into the Adult segment, with 1,694 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. 49% maintain social media profiles — Facebook leads — and 2% run Meta ad campaigns.

49%
Social media
2%
Meta ads
51%
Contact info
Total Stores
8,404
Active WooCommerce stores
New (30d)
1,694
Newly added in the last 30 days
Avg. Products
2,339
Among 8,355 stores with catalog data
Avg. Price
$159
Among 7,901 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

1,653 826 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

1,694 new stores were added in the past 30 days — 20% of the total, making this one of the fastest-growing areas on the platform. This is below the WooCommerce average of 25%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 2,103 · 25%
10-49 2,192 · 26%
50-199 1,694 · 20%
200-999 1,269 · 15%
1k-4.9k 569 · 7%
5k+ 528 · 6%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
2% coverage
Health
1% coverage
Beauty & Cosmetics
1% coverage
Books & Literature
1% coverage
Baby & Kids
0% coverage
Food & Beverages
0% coverage
Arts & Entertainment
0% coverage
Education & Courses
0% coverage
Home & Garden
0% coverage
Toys & Games
0% coverage
Electronics
0% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 2,339 because some stores carry much larger inventories. That's larger than the WooCommerce average of 1,088. The strongest country concentrations are India, United Kingdom, Bangladesh.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 3,052 · 39%
$25-$49 2,177 · 28%
$50-$99 1,305 · 17%
$100-$199 613 · 8%
$200-$499 366 · 5%
$500+ 388 · 5%
Store currencies
USD 3,287 EUR 1,680 GBP 323 INR 254 BDT 208 CAD 175 VND 171 MYR 156

Among stores with pricing data, the most common price range is Under $25. The average is higher at $159 because some stores price much higher, pulling it up. That's below the WooCommerce average of $419.

Social media platforms

Facebook (39%), Instagram (35%), Twitter / X (15%).

Facebook
39%
Instagram
35%
Twitter / X
15%
YouTube
11%
TikTok
7%
LinkedIn
3%
Pinterest
3%

About 49% of stores maintain social media profiles and 2% run Meta ads — moderate marketing investment overall. That's 8 percentage points below the WooCommerce average of 57%.

Marketing & analytics tools

Google Analytics (27%), Google Tag Manager (16%), Facebook Pixel (9%).

Google Analytics
27%
Google Tag Manager
16%
Facebook Pixel
9%
Google Ads
8%
TikTok Pixel
2%
Pinterest Pixel
0%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

33 products $15 avg 28 ads
Adult Beauty & Cosmetics herbal products natural herbs
12 products $5 avg 2 ads
Baby & Kids Adult kids-products adult-products
181 products $16 avg 1 ads
Adult intimatewear women-lingerie
289 products $21 avg 4 ads
Adult luxuria lingerie adult toys
Nitto Mart BD Bangladesh
13 products $5 avg 1 ads
Adult sex toys erotic products
7 products $9 avg 9 ads
Adult female enhancement supplements sexual wellness products
96 products $19 avg 3 ads
Adult waxing products hair removal
23 products $16 avg 54 ads
Adult ebooks courses
5 products $11 avg 1 ads
Adult men health women care
15 products $8 avg 28 ads
Adult sexology sexual health
249 products $56 avg 5 ads
Adult professional waxing kits beauty salons
130 products $26 avg 2 ads
Adult Apparel & Accessories sexy lingerie adult toys

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FAQ

How many WooCommerce Adult stores are there?

We currently track 8,404 active WooCommerce stores in the Adult segment.

Are WooCommerce Adult stores growing?

Yes. In the last 30 days, 1,694 new stores were indexed in the Adult segment, showing a 20% monthly growth rate.

What is the average product price in WooCommerce Adult stores?

Among stores with pricing data, the average listed price is about $159, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.