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Wix category analytics
Category
Updated June 8, 2026
Wix

1,186 Wix Software Stores: Stats & Market Data (2026)

1,186 active Wix stores fall into the Software segment, with 66 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 1-9, with prices typically in the Under $25 range. 66% maintain social media profiles — Facebook leads — and 1% run Meta ad campaigns.

66%
Social media
1%
Meta ads
71%
Contact info
Total Stores
1,186
Active Wix stores
New (30d)
66
Newly added in the last 30 days
Avg. Products
40
Among 1,185 stores with catalog data
Avg. Price
$456
Among 502 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

146 73 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

66 new stores were added in the past 30 days (6% of the total), showing steady growth. This is below the Wix average of 36%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 553 · 47%
10-49 513 · 43%
50-199 84 · 7%
200-999 29 · 2%
1k-4.9k 6 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Electronics
15% coverage
Education & Courses
6% coverage
Business & Industrial
4% coverage
Books & Literature
3% coverage
Arts & Entertainment
2% coverage
Hardware
2% coverage
Apparel & Accessories
1% coverage
Health
1% coverage
Office Supplies
1% coverage
Celebrations & Gifts
0% coverage
Home & Garden
0% coverage

Among stores with catalog data, most have smaller catalogs in the 1-9 product range. The average is higher at 40 because some stores carry much larger inventories. That's smaller than the Wix average of 72. The strongest country concentrations are United States, United Kingdom, India.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 140 · 28%
$25-$49 86 · 17%
$50-$99 105 · 21%
$100-$199 46 · 9%
$200-$499 61 · 12%
$500+ 64 · 13%
Store currencies
USD 583 EUR 140 GBP 75 INR 58 BRL 46 CAD 33 MXN 26 TRY 26

Among stores with pricing data, the most common price range is Under $25. The average is higher at $456 because some stores price much higher, pulling it up. That's above the Wix average of $368.

Social media platforms

Facebook (44%), Instagram (42%), LinkedIn (33%).

Facebook
44%
Instagram
42%
LinkedIn
33%
YouTube
26%
Twitter / X
21%
TikTok
10%
Pinterest
4%

Social media adoption is strong at 66%, and 1% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (6%), Google Tag Manager (5%), Google Ads (3%).

Google Analytics
6%
Google Tag Manager
5%
Google Ads
3%
Facebook Pixel
3%
Pinterest Pixel
0%
TikTok Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

43 products $58 avg 1 ads
Electronics Software electronics store software subscriptions
55 products $146 avg 4 ads
Electronics Software technology enterprise
7 products $109 avg
Electronics Software terminal emulator glink
62 products $20 avg
Software music production producer tools
Woll2Woll Software United States
18 products $622 avg
Software software development tools vcl components
269 products $29 avg
Software social media management facebook ads
33 products $8 avg
Software social media templates instagram templates
29 products $122 avg
Software trading indicators market analysis tools
21 products $82 avg
Software wix website template boho website design
63 products $813 avg
Software it solutions software tools
17 products $20 avg
Software vocal templates mixing templates
12 products $59 avg
Software business software report server

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FAQ

How many Wix Software stores are there?

We currently track 1,186 active Wix stores in the Software segment.

Are Wix Software stores growing?

Yes. In the last 30 days, 66 new stores were indexed in the Software segment, showing a 6% monthly growth rate.

What is the average product price in Wix Software stores?

Among stores with pricing data, the average listed price is about $456, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.