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Wix category analytics
Category
Updated June 29, 2026
Wix

1,111 Wix Software Stores: Stats & Market Data (2026)

1,111 active Wix stores fall into the Software segment, with 42 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 1-9, with prices typically in the Under $25 range. 66% maintain social media profiles — Facebook leads — and 1% run Meta ad campaigns.

66%
Social media
1%
Meta ads
70%
Contact info
Total Stores
1,111
Active Wix stores
New (30d)
42
Newly added in the last 30 days
Avg. Products
40
Among 1,110 stores with catalog data
Avg. Price
$452
Among 467 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

99 49 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

42 new stores were added in the past 30 days (4% of the total). Growth has slowed, but new stores are still opening. This is below the Wix average of 27%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 522 · 47%
10-49 473 · 43%
50-199 84 · 8%
200-999 25 · 2%
1k-4.9k 6 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Electronics
15% coverage
Education & Courses
6% coverage
Business & Industrial
4% coverage
Books & Literature
3% coverage
Arts & Entertainment
2% coverage
Hardware
2% coverage
Apparel & Accessories
1% coverage
Health
1% coverage
Office Supplies
1% coverage
Vehicles & Parts
0% coverage
Home & Garden
0% coverage

Among stores with catalog data, most have smaller catalogs in the 1-9 product range. The average is higher at 40 because some stores carry much larger inventories. That's smaller than the Wix average of 68. The strongest country concentrations are United States, United Kingdom, India.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 126 · 27%
$25-$49 84 · 18%
$50-$99 97 · 21%
$100-$199 47 · 10%
$200-$499 56 · 12%
$500+ 57 · 12%
Store currencies
USD 539 EUR 133 GBP 68 INR 58 BRL 44 CAD 30 MXN 26 AUD 21

Among stores with pricing data, the most common price range is Under $25. The average is higher at $452 because some stores price much higher, pulling it up. That's above the Wix average of $371.

Social media platforms

Facebook (44%), Instagram (41%), LinkedIn (32%).

Facebook
44%
Instagram
41%
LinkedIn
32%
YouTube
26%
Twitter / X
22%
TikTok
10%
Pinterest
4%

Social media adoption is strong at 66%, and 1% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (6%), Google Tag Manager (5%), Google Ads (3%).

Google Analytics
6%
Google Tag Manager
5%
Google Ads
3%
Facebook Pixel
2%
Pinterest Pixel
0%
TikTok Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

161 products $65 avg
Software
11 products $6 avg
Software Digital Marketing
83 products $90 avg
Education & Courses Software
37 products $102 avg
Software Digital Products
12 products $56 avg
Software
27 products $17 avg
Hardware Software Digital Marketing
9 products $53 avg
Electronics Software Digital Products Electronics
5 products $5 avg
Software
109 products $345 avg
Electronics Software
Magorix United Kingdom
26 products $76 avg
Software Coaching Electronics

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FAQ

How many Wix Software stores are there?

We currently track 1,111 active Wix stores in the Software segment.

Are Wix Software stores growing?

Yes. In the last 30 days, 42 new stores were indexed in the Software segment, showing a 4% monthly growth rate.

What is the average product price in Wix Software stores?

Among stores with pricing data, the average listed price is about $452, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.