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Wix category analytics
Category
Updated Apr 27, 2026
Wix

1,203 Wix Software Stores: Stats & Market Data (2026)

1,203 active Wix stores fall into the Software segment, with 158 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 1-9, with prices typically in the Under $25 range. 65% maintain social media profiles — Facebook leads — and 1% run Meta ad campaigns.

65%
Social media
1%
Meta ads
69%
Contact info
Total Stores
1,203
Active Wix stores
New (30d)
158
Newly added in the last 30 days
Avg. Products
32
Among 1,198 stores with catalog data
Avg. Price
$466
Among 472 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

151 75 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

158 new stores were added in the past 30 days (13% of the total), showing steady growth.

Products & categories

How many products stores carry, plus category breakdown.

1-9 616 · 51%
10-49 487 · 41%
50-199 70 · 6%
200-999 20 · 2%
1k-4.9k 5 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Electronics
15% coverage
Education & Courses
6% coverage
Business & Industrial
4% coverage
Books & Literature
3% coverage
Arts & Entertainment
2% coverage
Hardware
1% coverage
Apparel & Accessories
1% coverage
Health
1% coverage
Office Supplies
0% coverage
Home & Garden
0% coverage
Travel
0% coverage

Among stores with catalog data, most have smaller catalogs in the 1-9 product range. The average is higher at 32 because some stores carry much larger inventories. That's smaller than the Wix average of 78. The strongest country concentrations are United States, United Kingdom, India.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 134 · 28%
$25-$49 82 · 17%
$50-$99 94 · 20%
$100-$199 46 · 10%
$200-$499 59 · 12%
$500+ 57 · 12%
Store currencies
USD 600 EUR 134 GBP 73 INR 58 BRL 51 CAD 34 MXN 27 TRY 26

Among stores with pricing data, the most common price range is Under $25. The average is higher at $466 because some stores price much higher, pulling it up. That's above the Wix average of $363.

Social media platforms

Facebook (43%), Instagram (41%), LinkedIn (32%).

Facebook
43%
Instagram
41%
LinkedIn
32%
YouTube
24%
Twitter / X
20%
TikTok
10%
Pinterest
4%

Social media adoption is strong at 65%, and 1% of stores run Meta ad campaigns. That's 9 percentage points below the Wix average of 74%.

Marketing & analytics tools

Google Analytics (6%), Google Tag Manager (4%), Google Ads (3%).

Google Analytics
6%
Google Tag Manager
4%
Google Ads
3%
Facebook Pixel
2%
Pinterest Pixel
0%
TikTok Pixel
0%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

284 products $1 avg
Electronics Software 3d printing additive manufacturing
6 products $995 avg
Software bim software architecture tools
55 products $146 avg
Electronics Software technology enterprise
9 products $60 avg
Software Education & Courses business website online business
26 products $17 avg
Hardware Software productivity tools digital marketing
5 products $160 avg
Software erp solutions crm software
127 products $118 avg
Software forex trading software crypto trading tools
35 products $243 avg
Electronics Software voip phone system business telecommunication
62 products $396 avg
Software time tracking software project management tool
10 products $7 avg
Software office 365 business cloud software
7 products $109 avg
Electronics Software terminal emulator glink
20 products $403 avg
Software Business & Industrial digital document management network security

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FAQ

How many Wix Software stores are there?

We currently track 1,203 active Wix stores in the Software segment.

Are Wix Software stores growing?

Yes. In the last 30 days, 158 new stores were indexed in the Software segment, showing a 13% monthly growth rate.

What is the average product price in Wix Software stores?

Among stores with pricing data, the average listed price is about $466, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.