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Wix category analytics
Category
Updated May 18, 2026
Wix

1,195 Wix Software Stores: Stats & Market Data (2026)

1,195 active Wix stores fall into the Software segment, with 181 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 1-9, with prices typically in the Under $25 range. 65% maintain social media profiles — Facebook leads — and 1% run Meta ad campaigns.

65%
Social media
1%
Meta ads
70%
Contact info
Total Stores
1,195
Active Wix stores
New (30d)
181
Newly added in the last 30 days
Avg. Products
33
Among 1,194 stores with catalog data
Avg. Price
$459
Among 490 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

150 75 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

181 new stores were added in the past 30 days (15% of the total), showing steady growth. This is below the Wix average of 31%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 580 · 49%
10-49 506 · 42%
50-199 79 · 7%
200-999 25 · 2%
1k-4.9k 4 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Electronics
15% coverage
Education & Courses
6% coverage
Business & Industrial
4% coverage
Books & Literature
3% coverage
Arts & Entertainment
2% coverage
Hardware
1% coverage
Apparel & Accessories
1% coverage
Health
1% coverage
Office Supplies
1% coverage
Home & Garden
0% coverage
Travel
0% coverage

Among stores with catalog data, most have smaller catalogs in the 1-9 product range. The average is higher at 33 because some stores carry much larger inventories. That's smaller than the Wix average of 77. The strongest country concentrations are United States, United Kingdom, India.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 140 · 29%
$25-$49 89 · 18%
$50-$99 96 · 20%
$100-$199 46 · 9%
$200-$499 59 · 12%
$500+ 60 · 12%
Store currencies
USD 582 EUR 136 GBP 76 INR 63 BRL 49 CAD 34 MXN 28 TRY 26

Among stores with pricing data, the most common price range is Under $25. The average is higher at $459 because some stores price much higher, pulling it up. That's above the Wix average of $365.

Social media platforms

Facebook (43%), Instagram (41%), LinkedIn (32%).

Facebook
43%
Instagram
41%
LinkedIn
32%
YouTube
25%
Twitter / X
20%
TikTok
10%
Pinterest
4%

Social media adoption is strong at 65%, and 1% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (6%), Google Tag Manager (5%), Google Ads (3%).

Google Analytics
6%
Google Tag Manager
5%
Google Ads
3%
Facebook Pixel
2%
Pinterest Pixel
0%
TikTok Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

10 products $14 avg
Software excel templates productivity tools
43 products $54 avg 2 ads
Electronics Software electronics store software subscriptions
15 products $355 avg
Software ai apps business tools
Magorix United Kingdom
26 products $76 avg
Software audio recording career consultation
269 products $29 avg
Software social media management facebook ads
10 products $57 avg
Electronics Software it store technology products
41 products $80 avg
Software construction templates excel construction logs
35 products $105 avg
Electronics Software Business & Industrial arduino automation embedded electronics
32 products $40 avg
Software software licenses digital licenses
6 products $39 avg
Software microsoft 365 license office 365 key
6 products $35 avg
Electronics Software tech gadgets software solutions
50 products $24 avg
Software digital marketing tools website development

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FAQ

How many Wix Software stores are there?

We currently track 1,195 active Wix stores in the Software segment.

Are Wix Software stores growing?

Yes. In the last 30 days, 181 new stores were indexed in the Software segment, showing a 15% monthly growth rate.

What is the average product price in Wix Software stores?

Among stores with pricing data, the average listed price is about $459, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.