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Shopify category analytics
Category
Updated Apr 27, 2026
Shopify

4,081 Shopify Software Stores: Stats & Market Data (2026)

4,081 active Shopify stores fall into the Software segment, with 610 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 1-9, with prices typically in the Under $25 range. 47% maintain social media profiles — Instagram leads — and 7% run Meta ad campaigns.

47%
Social media
7%
Meta ads
48%
Contact info
Total Stores
4,081
Active Shopify stores
New (30d)
610
Newly added in the last 30 days
Avg. Products
225
Among 3,544 stores with catalog data
Avg. Price
$488
Among 3,402 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

571 285 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

610 new stores were added in the past 30 days (15% of the total), showing steady growth.

Products & categories

How many products stores carry, plus category breakdown.

1-9 1,561 · 44%
10-49 1,141 · 32%
50-199 509 · 14%
200-999 216 · 6%
1k-4.9k 82 · 2%
5k+ 35 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Electronics
12% coverage
Education & Courses
3% coverage
Business & Industrial
2% coverage
Hardware
2% coverage
Books & Literature
1% coverage
Arts & Entertainment
1% coverage
Apparel & Accessories
1% coverage
Health
1% coverage
Office Supplies
0% coverage
Toys & Games
0% coverage
Celebrations & Gifts
0% coverage

Among stores with catalog data, most have smaller catalogs in the 1-9 product range. The average is higher at 225 because some stores carry much larger inventories. That's smaller than the Shopify average of 448. The strongest country concentrations are United States, India, United Kingdom.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 871 · 26%
$25-$49 667 · 20%
$50-$99 512 · 15%
$100-$199 371 · 11%
$200-$499 420 · 12%
$500+ 561 · 16%
Store currencies
USD 2,147 EUR 675 GBP 228 INR 149 CAD 146 AUD 117 MXN 50 JPY 46

Among stores with pricing data, the most common price range is Under $25. The average is higher at $488 because some stores price much higher, pulling it up. That's above the Shopify average of $212.

Popular apps

The most popular are Klaviyo: Email Marketing & SMS, Seal Subscriptions App, UpPromote Affiliate Marketing.

Social media platforms

Instagram (34%), Facebook (31%), YouTube (19%).

Instagram
34%
Facebook
31%
YouTube
19%
Twitter / X
16%
TikTok
10%
LinkedIn
10%
Pinterest
4%

About 47% of stores maintain social media profiles and 7% run Meta ads — moderate marketing investment overall. That's 15 percentage points below the Shopify average of 62%.

Marketing & analytics tools

Google Analytics (31%), Google Tag Manager (11%), Google Ads (5%).

Google Analytics
31%
Google Tag Manager
11%
Google Ads
5%
Facebook Pixel
3%
TikTok Pixel
1%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Debut, Horizon.

Dawn 24% Debut 8% Horizon 8% Refresh 4% Sense 2% Spotlight 2% Ride 1% Shrine Pro 1%

Need store-level data?

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

5 products $3 avg 3 ads
Software capcut pro pc capcut download windows
75 products $27 avg 7 ads
Software software licences microsoft activation
233 products $40 avg 13 ads
Software wordpress themes elementor themes
24 products $43 avg 3 ads
Electronics Books & Literature Software digital products macbook pro UpPromote Affiliate Marketing Loox ‑ Product Reviews App
8 products $158 avg 7 ads
Electronics Software ai note taker meeting transcription Lucky Orange Heatmaps & Replay
30 products $12 avg 8 ads
Education & Courses Software photography online courses lightroom editing tutorials UpPromote Affiliate Marketing Printful: Print on Demand
digital dz Algeria
162 products $14 avg 1,967 ads
Software activated software tools software activation license
18 products $94 avg 11 ads
Software music production plugins mastering plugin bundle Affiliatly Affiliate Marketing Upsell.com ‑ ReConvert Upsell
46 products $236 avg 111 ads
Business & Industrial Electronics Software lidar scanner 3d scanner accessories
35 products $3002 avg 1 ads
Software cybersecurity antivirus
82 products $17 avg 1 ads
Software windows license microsoft office
10 products $1078 avg 11 ads
Software email flows email pop-up

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FAQ

How many Shopify Software stores are there?

We currently track 4,081 active Shopify stores in the Software segment.

Are Shopify Software stores growing?

Yes. In the last 30 days, 610 new stores were indexed in the Software segment, showing a 15% monthly growth rate.

What is the average product price in Shopify Software stores?

Among stores with pricing data, the average listed price is about $488, with the most common pricing band at Under $25.

What apps are most popular for Shopify Software stores?

The top apps are Klaviyo: Email Marketing & SMS, Seal Subscriptions App, UpPromote Affiliate Marketing. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.