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WooCommerce category analytics
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Updated June 22, 2026
WooCommerce

21.8K WooCommerce Software Stores: Stats & Market Data (2026)

21,845 active WooCommerce stores fall into the Software segment, with 2,449 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. 39% maintain social media profiles — Facebook leads — and 1% run Meta ad campaigns.

39%
Social media
1%
Meta ads
53%
Contact info
Total Stores
21,845
Active WooCommerce stores
New (30d)
2,449
Newly added in the last 30 days
Avg. Products
411
Among 21,834 stores with catalog data
Avg. Price
$326
Among 20,107 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

4,064 2,032 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

2,449 new stores were added in the past 30 days (11% of the total), showing steady growth. This is below the WooCommerce average of 28%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 6,378 · 29%
10-49 8,851 · 41%
50-199 4,317 · 20%
200-999 1,471 · 7%
1k-4.9k 540 · 2%
5k+ 277 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Electronics
10% coverage
Education & Courses
6% coverage
Business & Industrial
3% coverage
Books & Literature
2% coverage
Arts & Entertainment
2% coverage
Hardware
1% coverage
Office Supplies
1% coverage
Apparel & Accessories
1% coverage
Toys & Games
1% coverage
Health
0% coverage
Home & Garden
0% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 411 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,609. The strongest country concentrations are India, Bangladesh, Viet Nam.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 7,150 · 36%
$25-$49 2,997 · 15%
$50-$99 2,943 · 15%
$100-$199 2,313 · 12%
$200-$499 2,360 · 12%
$500+ 2,344 · 12%
Store currencies
USD 9,347 EUR 3,060 INR 1,852 GBP 759 BDT 718 VND 616 BRL 505 TRY 375

Among stores with pricing data, the most common price range is Under $25. The average is higher at $326 because some stores price much higher, pulling it up. That's below the WooCommerce average of $425.

Social media platforms

Facebook (31%), Instagram (19%), Twitter / X (13%).

Facebook
31%
Instagram
19%
Twitter / X
13%
YouTube
12%
LinkedIn
12%
TikTok
3%
Pinterest
2%

About 39% of stores maintain social media profiles and 1% run Meta ads — moderate marketing investment overall.

Marketing & analytics tools

Google Analytics (25%), Google Tag Manager (17%), Facebook Pixel (9%).

Google Analytics
25%
Google Tag Manager
17%
Facebook Pixel
9%
Google Ads
9%
TikTok Pixel
1%
Pinterest Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

24 products $352 avg 16 ads
Software
6 products $10 avg 58 ads
Software Education & Courses
59 products $87 avg 8 ads
Software Business & Industrial
26 products $1 avg 3 ads
Electronics Software Digital Products Software
6 products $339 avg 1 ads
Software Sporting Goods
61 products $215 avg 1 ads
Education & Courses Software Wellness Courses
34 products $4 avg 1 ads
Software
7 products $3050 avg 1 ads
Business & Industrial Software Digital Marketing
35 products $179 avg 3 ads
Software
24 products $2 avg 10 ads
Software
16 products $101 avg 1 ads
Software Digital Products
16 products $832 avg 1 ads
Software Arts & Entertainment

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FAQ

How many WooCommerce Software stores are there?

We currently track 21,845 active WooCommerce stores in the Software segment.

Are WooCommerce Software stores growing?

Yes. In the last 30 days, 2,449 new stores were indexed in the Software segment, showing a 11% monthly growth rate.

What is the average product price in WooCommerce Software stores?

Among stores with pricing data, the average listed price is about $326, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.