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WooCommerce category analytics
Category
Updated July 13, 2026
WooCommerce

21.1K WooCommerce Software Stores: Stats & Market Data (2026)

21,070 active WooCommerce stores fall into the Software segment, with 1,828 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. 35% maintain social media profiles — Facebook leads — and 1% run Meta ad campaigns.

35%
Social media
1%
Meta ads
49%
Contact info
Total Stores
21,070
Active WooCommerce stores
New (30d)
1,828
Newly added in the last 30 days
Avg. Products
399
Among 20,972 stores with catalog data
Avg. Price
$327
Among 19,196 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

3,699 1,849 0
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul

1,828 new stores were added in the past 30 days (9% of the total), showing steady growth. This is below the WooCommerce average of 22%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 5,710 · 27%
10-49 8,693 · 41%
50-199 4,307 · 21%
200-999 1,469 · 7%
1k-4.9k 529 · 3%
5k+ 264 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Electronics
9% coverage
Education & Courses
6% coverage
Business & Industrial
3% coverage
Books & Literature
2% coverage
Arts & Entertainment
2% coverage
Hardware
1% coverage
Apparel & Accessories
1% coverage
Office Supplies
1% coverage
Toys & Games
0% coverage
Health
0% coverage
Home & Garden
0% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 399 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,603. The strongest country concentrations are India, Viet Nam, Bangladesh.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 6,946 · 36%
$25-$49 2,901 · 15%
$50-$99 2,775 · 14%
$100-$199 2,170 · 11%
$200-$499 2,237 · 12%
$500+ 2,167 · 11%
Store currencies
USD 8,914 EUR 2,887 INR 1,841 GBP 690 BDT 651 VND 586 BRL 484 IRT 425

Among stores with pricing data, the most common price range is Under $25. The average is higher at $327 because some stores price much higher, pulling it up. That's below the WooCommerce average of $422.

Social media platforms

Facebook (28%), Instagram (17%), Twitter / X (11%).

Facebook
28%
Instagram
17%
Twitter / X
11%
YouTube
11%
LinkedIn
10%
TikTok
2%
Pinterest
2%

About 35% of stores maintain social media profiles and 1% run Meta ads — moderate marketing investment overall.

Marketing & analytics tools

Google Analytics (23%), Google Tag Manager (15%), Google Ads (8%).

Google Analytics
23%
Google Tag Manager
15%
Google Ads
8%
Facebook Pixel
8%
TikTok Pixel
1%
Pinterest Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

393 products $487 avg 3 ads
Software
6 products $10 avg 67 ads
Software Education & Courses
61 products $58 avg 1 ads
Software
137 products $634 avg 4 ads
Software Digital Marketing
45 products $30 avg 1 ads
Software
694 products $154 avg 1 ads
Electronics Software
86 products $162 avg 3 ads
Electronics Software
23 products $48 avg 2 ads
Software
48 products $4 avg 3 ads
Education & Courses Software Digital Products
15 products $78 avg 7 ads
Software Software
43 products $3 avg 1 ads
Software

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FAQ

How many WooCommerce Software stores are there?

We currently track 21,070 active WooCommerce stores in the Software segment.

Are WooCommerce Software stores growing?

Yes. In the last 30 days, 1,828 new stores were indexed in the Software segment, showing a 9% monthly growth rate.

What is the average product price in WooCommerce Software stores?

Among stores with pricing data, the average listed price is about $327, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.