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WooCommerce category analytics
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Updated May 18, 2026
WooCommerce

18.5K WooCommerce Software Stores: Stats & Market Data (2026)

18,500 active WooCommerce stores fall into the Software segment, with 5,977 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. 41% maintain social media profiles — Facebook leads — and 1% run Meta ad campaigns.

41%
Social media
1%
Meta ads
54%
Contact info
Total Stores
18,500
Active WooCommerce stores
New (30d)
5,977
Newly added in the last 30 days
Avg. Products
303
Among 18,486 stores with catalog data
Avg. Price
$333
Among 17,262 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

3,810 1,905 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

5,977 new stores were added in the past 30 days — 32% of the total, making this one of the fastest-growing areas on the platform. This is below the WooCommerce average of 47%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 6,660 · 36%
10-49 7,138 · 39%
50-199 3,103 · 17%
200-999 983 · 5%
1k-4.9k 409 · 2%
5k+ 193 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Electronics
10% coverage
Education & Courses
7% coverage
Business & Industrial
4% coverage
Books & Literature
2% coverage
Arts & Entertainment
2% coverage
Hardware
1% coverage
Office Supplies
1% coverage
Apparel & Accessories
1% coverage
Toys & Games
1% coverage
Home & Garden
0% coverage
Health
0% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 303 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,364. The strongest country concentrations are India, Bangladesh, Brazil.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 6,035 · 35%
$25-$49 2,622 · 15%
$50-$99 2,545 · 15%
$100-$199 1,997 · 12%
$200-$499 2,010 · 12%
$500+ 2,053 · 12%
Store currencies
USD 8,300 EUR 2,511 INR 1,574 GBP 649 BDT 632 VND 462 BRL 433 TRY 288

Among stores with pricing data, the most common price range is Under $25. The average is higher at $333 because some stores price much higher, pulling it up. That's below the WooCommerce average of $423.

Social media platforms

Facebook (33%), Instagram (21%), Twitter / X (15%).

Facebook
33%
Instagram
21%
Twitter / X
15%
YouTube
14%
LinkedIn
13%
TikTok
3%
Pinterest
2%

About 41% of stores maintain social media profiles and 1% run Meta ads — moderate marketing investment overall. That's 7 percentage points below the WooCommerce average of 48%.

Marketing & analytics tools

Google Analytics (26%), Google Tag Manager (17%), Facebook Pixel (10%).

Google Analytics
26%
Google Tag Manager
17%
Facebook Pixel
10%
Google Ads
9%
TikTok Pixel
1%
Pinterest Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

15 products $2 avg 3 ads
Software digital product hub software store
45 products $4 avg 4 ads
Education & Courses Software digital products online store
Rahedbd.com Bangladesh
17 products $9 avg 2 ads
Software premium apps subscription software services
9 products $17 avg 2 ads
Software ai software digital marketing
55 products $38 avg 1 ads
Software digital-licenses software subscriptions
21 products $207 avg 1 ads
Software seo web development
47 products $96 avg 10 ads
Software cinematic vst plugins virtual instruments
748 products $160 avg 2 ads
Education & Courses Software science experiments teaching tools
239 products $2 avg 1 ads
Books & Literature Software digital products ebooks
65 products $34 avg 12 ads
Software microsoft office microsoft server
19 products $20 avg 2 ads
Software digital store software products
78 products $124 avg 1 ads
Electronics Software 4k ptz camera ndi encoder decoder

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FAQ

How many WooCommerce Software stores are there?

We currently track 18,500 active WooCommerce stores in the Software segment.

Are WooCommerce Software stores growing?

Yes. In the last 30 days, 5,977 new stores were indexed in the Software segment, showing a 32% monthly growth rate.

What is the average product price in WooCommerce Software stores?

Among stores with pricing data, the average listed price is about $333, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.