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WooCommerce category analytics
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Updated Apr 27, 2026
WooCommerce

15.9K WooCommerce Software Stores: Stats & Market Data (2026)

15,950 active WooCommerce stores fall into the Software segment, with 3,635 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 1-9, with prices typically in the Under $25 range. 46% maintain social media profiles — Facebook leads — and 2% run Meta ad campaigns.

46%
Social media
2%
Meta ads
54%
Contact info
Total Stores
15,950
Active WooCommerce stores
New (30d)
3,635
Newly added in the last 30 days
Avg. Products
220
Among 15,919 stores with catalog data
Avg. Price
$345
Among 14,880 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

3,549 1,774 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

3,635 new stores were added in the past 30 days — 23% of the total, making this one of the fastest-growing areas on the platform.

Products & categories

How many products stores carry, plus category breakdown.

1-9 6,741 · 42%
10-49 5,916 · 37%
50-199 2,178 · 14%
200-999 678 · 4%
1k-4.9k 291 · 2%
5k+ 115 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Electronics
9% coverage
Education & Courses
6% coverage
Business & Industrial
3% coverage
Books & Literature
2% coverage
Arts & Entertainment
2% coverage
Hardware
1% coverage
Office Supplies
1% coverage
Apparel & Accessories
0% coverage
Toys & Games
0% coverage
Health
0% coverage
Home & Garden
0% coverage

Among stores with catalog data, most have smaller catalogs in the 1-9 product range. The average is higher at 220 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,071. The strongest country concentrations are India, Bangladesh, Brazil.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 5,134 · 35%
$25-$49 2,226 · 15%
$50-$99 2,254 · 15%
$100-$199 1,743 · 12%
$200-$499 1,750 · 12%
$500+ 1,773 · 12%
Store currencies
USD 7,358 EUR 2,074 INR 1,389 GBP 574 BDT 547 VND 361 BRL 355 TRY 226

Among stores with pricing data, the most common price range is Under $25. The average is higher at $345 because some stores price much higher, pulling it up. That's below the WooCommerce average of $418.

Social media platforms

Facebook (38%), Instagram (23%), Twitter / X (16%).

Facebook
38%
Instagram
23%
Twitter / X
16%
YouTube
15%
LinkedIn
14%
TikTok
3%
Pinterest
2%

About 46% of stores maintain social media profiles and 2% run Meta ads — moderate marketing investment overall. That's 12 percentage points below the WooCommerce average of 58%.

Marketing & analytics tools

Google Analytics (27%), Google Tag Manager (17%), Facebook Pixel (11%).

Google Analytics
27%
Google Tag Manager
17%
Facebook Pixel
11%
Google Ads
9%
TikTok Pixel
1%
Pinterest Pixel
0%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

37 products $24 avg 1 ads
Software linkedin premium subscription adobe creative cloud license
59 products $86 avg 1 ads
Software Business & Industrial domain hosting email services
7 products $41 avg 2 ads
Software notion templates online business tools
57 products $793 avg 5 ads
Software membership digital marketing
19 products $34 avg 59 ads
Education & Courses Software screen print ebook
21 products $40 avg 1 ads
Software software technology
44 products $37 avg 1 ads
Software unlock tool software subscription
2,761 products $4 avg 33 ads
Software wordpress themes wordpress plugins
52 products $6 avg 7 ads
Education & Courses Software digital products software bundles
57 products $20 avg 1 ads
Software software tools
54 products $59 avg 1 ads
Software productivity marketing
35 products $182 avg 3 ads
Software video editing software edius software

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FAQ

How many WooCommerce Software stores are there?

We currently track 15,950 active WooCommerce stores in the Software segment.

Are WooCommerce Software stores growing?

Yes. In the last 30 days, 3,635 new stores were indexed in the Software segment, showing a 23% monthly growth rate.

What is the average product price in WooCommerce Software stores?

Among stores with pricing data, the average listed price is about $345, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.