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Shopify subcategory analytics
Subcategory
Updated July 20, 2026
Shopify

37.0K Shopify Shoes & Footwear Stores: Stats & Market Data (2026)

36,960 active Shopify stores fall into the Shoes & Footwear segment, with 3,275 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the $50-$99 range. The leading categories are Apparel & Accessories, Home & Garden, Sporting Goods. 59% maintain social media profiles — Instagram leads — and 12% run Meta ad campaigns.

59%
Social media
12%
Meta ads
60%
Contact info
Total Stores
36,960
Active Shopify stores
New (30d)
3,275
Newly added in the last 30 days
Avg. Products
817
Among 36,319 stores with catalog data
Avg. Price
$135
Among 36,208 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

5,266 2,633 0
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul

3,275 new stores were added in the past 30 days (9% of the total), showing steady growth.

Products & categories

How many products stores carry, plus category breakdown.

1-9 1,898 · 5%
10-49 7,813 · 22%
50-199 10,612 · 29%
200-999 10,204 · 28%
1k-4.9k 4,708 · 13%
5k+ 1,084 · 3%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
100% coverage
Home & Garden
3% coverage
Sporting Goods
2% coverage
Beauty & Cosmetics
1% coverage
Jewelry & Watches
1% coverage
Electronics
1% coverage
Toys & Games
1% coverage
Baby & Kids
1% coverage
Arts & Entertainment
1% coverage
Health 151 Celebrations & Gifts 104 Vehicles & Parts 82

Among stores with catalog data, the 50-199 product range is most common. The average is 817 products per store. That's larger than the Shopify average of 409. The strongest country concentrations are United States, United Kingdom, India.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 4,385 · 12%
$25-$49 9,058 · 25%
$50-$99 10,589 · 29%
$100-$199 7,347 · 20%
$200-$499 3,778 · 10%
$500+ 1,051 · 3%
Store currencies
USD 13,471 EUR 7,646 GBP 2,483 INR 1,505 AUD 1,405 CAD 1,240 PKR 913 COP 856

Among stores with pricing data, most prices fall in the $50-$99 range. The average listed price is $135. That's below the Shopify average of $217.

Popular apps

The most popular are Klaviyo: Email Marketing & SMS, Judge.me Product Reviews App, Shopify Inbox.

Social media platforms

Instagram (56%), Facebook (41%), TikTok (19%).

Instagram
56%
Facebook
41%
TikTok
19%
YouTube
11%
Twitter / X
7%
Pinterest
6%
LinkedIn
2%

Social media adoption is strong at 59%, and 12% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (32%), Google Tag Manager (11%), Google Ads (4%).

Google Analytics
32%
Google Tag Manager
11%
Google Ads
4%
Facebook Pixel
3%
TikTok Pixel
1%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Horizon, Impulse.

Dawn 21% Horizon 9% Impulse 6% Prestige 4% Debut 3% Spotlight 2% Ella 2% Symmetry 2%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

72 products $285 avg 4 ads
Apparel & Accessories Geolocation Redirects Geo:Pro Consentmo GDPR Compliance
96 products $67 avg 5 ads
Apparel & Accessories Awin ‑ Affiliate Marketing Klaviyo: Email Marketing & SMS
260 products $275 avg 4 ads
Apparel & Accessories Shoes Bags UpPromote Affiliate Marketing Simprosys Google Shopping Feed
Agave Boots United States
373 products $150 avg 6 ads
Apparel & Accessories Hulk Contact Form Builder Shopify Inbox
835 products $91 avg 2 ads
Apparel & Accessories Women's Shoes Women's Fashion Afterpay On‑Site Messaging O: Chat buttons & Contact Form
178 products $146 avg 1 ads
Apparel & Accessories Shoes Analyzify (GA4 & Ads Tracking) EComposer Landing Page Builder
1,293 products $64 avg 9 ads
Apparel & Accessories Graphic Tees Dresses Amp: Back in Stock & PreOrder+ Hulk Contact Form Builder
1,221 products $141 avg 9 ads
Apparel & Accessories Froonze VIP Loyalty & Wishlist 404/301 SC Easy URL Redirects
Khalifa Shoes Balee United States
466 products $47 avg 2 ads
Apparel & Accessories Shoes Bags
145 products $339 avg 17 ads
Apparel & Accessories Fera Product Reviews App Klaviyo: Email Marketing & SMS
339 products $35 avg 1 ads
Apparel & Accessories Shoes
2,200 products $49 avg 4 ads
Apparel & Accessories GemPages Landing Page Builder EG Auto Add to Cart Free Gift

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FAQ

How many Shopify Shoes & Footwear stores are there?

We currently track 36,960 active Shopify stores in the Shoes & Footwear segment.

Are Shopify Shoes & Footwear stores growing?

Yes. In the last 30 days, 3,275 new stores were indexed in the Shoes & Footwear segment, showing a 9% monthly growth rate.

What is the average product price in Shopify Shoes & Footwear stores?

Among stores with pricing data, the average listed price is about $135, with the most common pricing band at $50-$99.

What apps are most popular for Shopify Shoes & Footwear stores?

The top apps are Klaviyo: Email Marketing & SMS, Judge.me Product Reviews App, Shopify Inbox. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.