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Topic
Updated June 29, 2026
Shopify

120.7K Shopify Fashion Accessories Stores: Stats & Market Data (2026)

120,734 active Shopify stores fall into the Fashion Accessories segment, with 5,793 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the $25-$49 range. The leading categories are Apparel & Accessories, Jewelry & Watches, Home & Garden. 65% maintain social media profiles — Instagram leads — and 6% run Meta ad campaigns.

65%
Social media
6%
Meta ads
51%
Contact info
Total Stores
120,734
Active Shopify stores
New (30d)
5,793
Newly added in the last 30 days
Avg. Products
422
Among 117,575 stores with catalog data
Avg. Price
$152
Among 116,694 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

10,033 5,016 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

5,793 new stores were added in the past 30 days (5% of the total). Growth has slowed, but new stores are still opening. This is below the Shopify average of 19%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 11,914 · 10%
10-49 34,453 · 29%
50-199 38,037 · 32%
200-999 24,216 · 21%
1k-4.9k 7,394 · 6%
5k+ 1,561 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
75% coverage
Jewelry & Watches
22% coverage
Home & Garden
5% coverage
Arts & Entertainment
3% coverage
Beauty & Cosmetics
3% coverage
Electronics
2% coverage
Celebrations & Gifts
2% coverage
Toys & Games
1% coverage
Animals & Pet Supplies 415 Hardware 413 Baby & Kids 341

Among stores with catalog data, the 50-199 product range is most common. The average is 422 products per store. The strongest country concentrations are United States, United Kingdom, India.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 28,666 · 25%
$25-$49 38,098 · 33%
$50-$99 23,567 · 20%
$100-$199 13,335 · 11%
$200-$499 8,457 · 7%
$500+ 4,571 · 4%
Store currencies
USD 59,027 EUR 20,084 GBP 7,176 CAD 4,322 INR 4,293 AUD 4,205 JPY 2,049 PKR 2,006

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $152 because some stores price much higher, pulling it up. That's below the Shopify average of $218.

Popular apps

The most popular are Judge.me Product Reviews App, Shopify Inbox, Klaviyo: Email Marketing & SMS.

Social media platforms

Instagram (61%), Facebook (41%), TikTok (19%).

Instagram
61%
Facebook
41%
TikTok
19%
YouTube
11%
Pinterest
8%
Twitter / X
8%
LinkedIn
2%

Social media adoption is strong at 65%, and 6% of stores run Meta ad campaigns. That's 9 percentage points above the Shopify average of 56%.

Marketing & analytics tools

Google Analytics (27%), Google Tag Manager (7%), Google Ads (3%).

Google Analytics
27%
Google Tag Manager
7%
Google Ads
3%
Facebook Pixel
2%
TikTok Pixel
1%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Horizon, Debut.

Dawn 25% Horizon 6% Debut 6% Prestige 4% Impulse 3% Spotlight 3% Craft 2% Sense 2%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

50 products $67 avg 1 ads
Apparel & Accessories Fashion Accessories Bags Instafeed ‑ Instagram Feed Judge.me Product Reviews App
P. Elyse Boutique United States
1,159 products $49 avg 3 ads
Apparel & Accessories Jewelry & Watches Women's Fashion Boutique Clothing Frequently Bought Together CBB Google & YouTube
83 products $59 avg 1 ads
Apparel & Accessories Streetwear Clothing UpPromote Affiliate Marketing AfterShip Referral & Affiliate
305 products $149 avg 4 ads
Apparel & Accessories Men's Shoes Fashion Accessories Klaviyo: Email Marketing & SMS Boost AI Search & Filter
808VISION United States
83 products $92 avg 16 ads
Apparel & Accessories Hats Fashion Accessories Amp Back in Stock | PreOrder Colissimo Official
66 products $76 avg 2 ads
Apparel & Accessories Gift Cards Fashion Accessories Afterpay On‑Site Messaging Hextom: Quick Announcement Bar
15 products $68 avg 8 ads
Apparel & Accessories Bags Fashion Accessories UpPromote Affiliate Marketing Hextom: Countdown Timer Bar
52 products $126 avg 7 ads
Apparel & Accessories Jewelry & Watches Fashion Accessories Jewelry Avada Boost Sales Trust Badges Judge.me Product Reviews App
soebe Australia
11 products $31 avg 9 ads
Apparel & Accessories Clothing Fashion Accessories Judge.me Product Reviews App
361 products $145 avg 1 ads
Apparel & Accessories Shoes Fashion Accessories Instafeed ‑ Instagram Feed Klaviyo: Email Marketing & SMS
353 products $56 avg 1 ads
Apparel & Accessories Women's Shoes Shoes UpPromote Affiliate Marketing Ali Reviews: AI Product Review
298 products $86 avg 1 ads
Apparel & Accessories Fashion Accessories GSC Instagram Feed, Instafeed Hoppy Free Shipping Bar Upsell

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FAQ

How many Shopify Fashion Accessories stores are there?

We currently track 120,734 active Shopify stores in the Fashion Accessories segment.

Are Shopify Fashion Accessories stores growing?

Yes. In the last 30 days, 5,793 new stores were indexed in the Fashion Accessories segment, showing a 5% monthly growth rate.

What is the average product price in Shopify Fashion Accessories stores?

Among stores with pricing data, the average listed price is about $152, with the most common pricing band at $25-$49.

What apps are most popular for Shopify Fashion Accessories stores?

The top apps are Judge.me Product Reviews App, Shopify Inbox, Klaviyo: Email Marketing & SMS. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.