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Topic
Updated July 20, 2026
Shopify

117.2K Shopify Fashion Accessories Stores: Stats & Market Data (2026)

117,162 active Shopify stores fall into the Fashion Accessories segment, with 3,376 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the $25-$49 range. The leading categories are Apparel & Accessories, Jewelry & Watches, Home & Garden. 65% maintain social media profiles — Instagram leads — and 6% run Meta ad campaigns.

65%
Social media
6%
Meta ads
49%
Contact info
Total Stores
117,162
Active Shopify stores
New (30d)
3,376
Newly added in the last 30 days
Avg. Products
433
Among 114,111 stores with catalog data
Avg. Price
$154
Among 113,389 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

8,956 4,478 0
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul

3,376 new stores were added in the past 30 days (3% of the total). Growth has slowed, but new stores are still opening. This is below the Shopify average of 12%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 10,877 · 10%
10-49 33,082 · 29%
50-199 37,228 · 33%
200-999 23,955 · 21%
1k-4.9k 7,406 · 6%
5k+ 1,563 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
75% coverage
Jewelry & Watches
22% coverage
Home & Garden
5% coverage
Arts & Entertainment
3% coverage
Beauty & Cosmetics
3% coverage
Celebrations & Gifts
2% coverage
Electronics
2% coverage
Toys & Games
1% coverage
Hardware 404 Animals & Pet Supplies 391 Baby & Kids 335

Among stores with catalog data, the 50-199 product range is most common. The average is 433 products per store. That's larger than the Shopify average of 409. The strongest country concentrations are United States, United Kingdom, India.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 27,590 · 24%
$25-$49 37,074 · 33%
$50-$99 22,898 · 20%
$100-$199 13,063 · 12%
$200-$499 8,292 · 7%
$500+ 4,472 · 4%
Store currencies
USD 57,571 EUR 19,484 GBP 6,985 CAD 4,205 AUD 4,090 INR 4,013 JPY 2,060 PKR 1,796

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $154 because some stores price much higher, pulling it up. That's below the Shopify average of $217.

Popular apps

The most popular are Judge.me Product Reviews App, Shopify Inbox, Klaviyo: Email Marketing & SMS.

Social media platforms

Instagram (62%), Facebook (41%), TikTok (19%).

Instagram
62%
Facebook
41%
TikTok
19%
YouTube
11%
Pinterest
8%
Twitter / X
8%
LinkedIn
2%

Social media adoption is strong at 65%, and 6% of stores run Meta ad campaigns. That's 10 percentage points above the Shopify average of 55%.

Marketing & analytics tools

Google Analytics (27%), Google Tag Manager (7%), Google Ads (3%).

Google Analytics
27%
Google Tag Manager
7%
Google Ads
3%
Facebook Pixel
2%
TikTok Pixel
1%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Horizon, Debut.

Dawn 25% Horizon 6% Debut 6% Prestige 4% Impulse 3% Spotlight 3% Craft 2% Sense 2%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

Alara United States
216 products $98 avg 7 ads
Apparel & Accessories Clothing Fashion Accessories Kiwi Size Chart & Recommender Klaviyo: Email Marketing & SMS
Palms Open United States
17 products $38 avg 9 ads
Apparel & Accessories Fashion Accessories Judge.me Product Reviews App Klaviyo: Email Marketing & SMS
myFirst Vietnam United States
31 products $53 avg 1 ads
Electronics Audio Fashion Accessories GemPages Landing Page Builder Shopify Inbox
304 products $59 avg 1 ads
Apparel & Accessories Sunglasses & Eyewear Fashion Accessories XO Insert Code Loox ‑ Product Reviews App
69 products $26 avg 5 ads
Apparel & Accessories Clothing Fashion Accessories Bundler ‑ Product Bundles App
1,367 products $22 avg 2 ads
Home & Garden Gifts Fashion Accessories AdRoll Marketing & Advertising Afterpay On‑Site Messaging
715 products $58 avg 12 ads
Apparel & Accessories Women's Fashion Fashion Accessories EG Auto Add to Cart Free Gift Klaviyo: Email Marketing & SMS
658 products $31 avg 1 ads
Jewelry & Watches Jewelry Fashion Accessories Instafeed ‑ Instagram Feed Judge.me Product Reviews App
621 products $12 avg 16 ads
Apparel & Accessories Celebrations & Gifts Lingerie Fashion Accessories Simprosys Google Shopping Feed Shopify Inbox
92 products $188 avg 1 ads
Jewelry & Watches Jewelry Fashion Accessories Shopify Inbox Omnisend Email Marketing & SMS
82 products $31 avg 1 ads
Apparel & Accessories Clothing Fashion Accessories Attentive: AI‑led Email &SMS Judge.me Product Reviews App
1,078 products $168 avg 1 ads
Apparel & Accessories Men's Fashion Women's Fashion AdRoll Marketing & Advertising 404/301 SC Easy URL Redirects

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FAQ

How many Shopify Fashion Accessories stores are there?

We currently track 117,162 active Shopify stores in the Fashion Accessories segment.

Are Shopify Fashion Accessories stores growing?

Yes. In the last 30 days, 3,376 new stores were indexed in the Fashion Accessories segment, showing a 3% monthly growth rate.

What is the average product price in Shopify Fashion Accessories stores?

Among stores with pricing data, the average listed price is about $154, with the most common pricing band at $25-$49.

What apps are most popular for Shopify Fashion Accessories stores?

The top apps are Judge.me Product Reviews App, Shopify Inbox, Klaviyo: Email Marketing & SMS. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.