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Shopify subcategory analytics
Subcategory
Updated June 22, 2026
Shopify

74.5K Shopify Fashion Jewelry Stores: Stats & Market Data (2026)

74,526 active Shopify stores fall into the Fashion Jewelry segment, with 6,334 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the Under $25 range. The leading categories are Jewelry & Watches, Apparel & Accessories, Home & Garden. 70% maintain social media profiles — Instagram leads — and 7% run Meta ad campaigns.

70%
Social media
7%
Meta ads
55%
Contact info
Total Stores
74,526
Active Shopify stores
New (30d)
6,334
Newly added in the last 30 days
Avg. Products
448
Among 73,839 stores with catalog data
Avg. Price
$302
Among 73,659 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

9,076 4,538 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

6,334 new stores were added in the past 30 days (8% of the total), showing steady growth. This is below the Shopify average of 20%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 3,200 · 4%
10-49 17,768 · 24%
50-199 28,333 · 38%
200-999 18,581 · 25%
1k-4.9k 4,927 · 7%
5k+ 1,030 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Jewelry & Watches
100% coverage
Apparel & Accessories
9% coverage
Home & Garden
4% coverage
Celebrations & Gifts
2% coverage
Arts & Entertainment
1% coverage
Beauty & Cosmetics
1% coverage
Toys & Games 245 Health 230 Electronics 201 Books & Literature 182 Animals & Pet Supplies 119 Antiques & Collectibles 117

Among stores with catalog data, the 50-199 product range is most common. The average is 448 products per store. The strongest country concentrations are United States, India, United Kingdom.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 20,034 · 27%
$25-$49 19,750 · 27%
$50-$99 14,075 · 19%
$100-$199 8,040 · 11%
$200-$499 5,181 · 7%
$500+ 6,579 · 9%
Store currencies
USD 32,391 EUR 13,900 INR 5,243 GBP 4,972 AUD 2,842 CAD 2,836 MXN 1,072 PKR 1,066

Among stores with pricing data, the most common price range is Under $25. The average is higher at $302 because some stores price much higher, pulling it up. That's above the Shopify average of $219.

Popular apps

The most popular are Judge.me Product Reviews App, Shopify Inbox, Klaviyo: Email Marketing & SMS.

Social media platforms

Instagram (67%), Facebook (45%), TikTok (20%).

Instagram
67%
Facebook
45%
TikTok
20%
Pinterest
11%
YouTube
9%
Twitter / X
6%
LinkedIn
1%

Social media engagement is exceptionally high: 70% of stores maintain social profiles and 7% run Meta ads. That's 12 percentage points above the Shopify average of 58%.

Marketing & analytics tools

Google Analytics (32%), Google Tag Manager (8%), Google Ads (3%).

Google Analytics
32%
Google Tag Manager
8%
Google Ads
3%
Facebook Pixel
3%
TikTok Pixel
1%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Horizon, Debut.

Dawn 27% Horizon 7% Debut 5% Prestige 4% Craft 4% Impulse 3% Broadcast 2% Studio 2%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

79 products $280 avg 6 ads
Jewelry & Watches Jewelry Earrings UpPromote Affiliate Marketing BEAST Currency Converter
Relentless Betrayal United States
390 products $37 avg 4 ads
Jewelry & Watches Jewelry Rings Attentive: AI‑led Email &SMS Currency Converter Bear
Alankaara United States
483 products $18 avg 2 ads
Jewelry & Watches Jewelry Fashion Accessories Judge.me Product Reviews App Shiprocket: eCommerce Shipping
175 products $292 avg 21 ads
Jewelry & Watches Jewelry Rings UpPromote Affiliate Marketing Consentmo GDPR Compliance
3,520 products $2610 avg 1 ads
Jewelry & Watches Watches Consentmo GDPR Compliance Klaviyo: Email Marketing & SMS
Claymate Pakistan
381 products $8 avg 1 ads
Celebrations & Gifts Home & Garden Jewelry & Watches Gifts Jewelry Avada AI SEO Image Optimizer Hextom: Free Shipping Bar
3,057 products $42 avg 1 ads
Jewelry & Watches Arts & Entertainment Home & Garden Crystals Covet Instagram Feed & Reviews 404/301 SC Easy URL Redirects
Everri Jewelry United States
78 products $44 avg 1 ads
Jewelry & Watches Jewelry Fashion Accessories Instafeed ‑ Instagram Feed Loox ‑ Product Reviews App
196 products $1009 avg 1 ads
Jewelry & Watches Jewelry Hulk Contact Form Builder Simprosys Google Shopping Feed
91 products $10 avg 1 ads
Jewelry & Watches Jewelry Fashion Accessories Avada Boost Sales Trust Badges Trustify Facebook Reviews App
541 products $38 avg 1 ads
Jewelry & Watches Jewelry Fashion Accessories Shopify Inbox Judge.me Product Reviews App
271 products $35 avg 5 ads
Jewelry & Watches Jewelry Candy Rack • All‑in‑One Upsell Consentmo GDPR Compliance

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FAQ

How many Shopify Fashion Jewelry stores are there?

We currently track 74,526 active Shopify stores in the Fashion Jewelry segment.

Are Shopify Fashion Jewelry stores growing?

Yes. In the last 30 days, 6,334 new stores were indexed in the Fashion Jewelry segment, showing a 8% monthly growth rate.

What is the average product price in Shopify Fashion Jewelry stores?

Among stores with pricing data, the average listed price is about $302, with the most common pricing band at Under $25.

What apps are most popular for Shopify Fashion Jewelry stores?

The top apps are Judge.me Product Reviews App, Shopify Inbox, Klaviyo: Email Marketing & SMS. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.