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Shopify subcategory analytics
Subcategory
Updated May 18, 2026
Shopify

74.7K Shopify Fashion Jewelry Stores: Stats & Market Data (2026)

74,661 active Shopify stores fall into the Fashion Jewelry segment, with 18,251 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the Under $25 range. The leading categories are Jewelry & Watches, Apparel & Accessories, Home & Garden. 70% maintain social media profiles — Instagram leads — and 7% run Meta ad campaigns.

70%
Social media
7%
Meta ads
55%
Contact info
Total Stores
74,661
Active Shopify stores
New (30d)
18,251
Newly added in the last 30 days
Avg. Products
451
Among 74,102 stores with catalog data
Avg. Price
$309
Among 73,662 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

10,864 5,432 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

18,251 new stores were added in the past 30 days — 24% of the total, making this one of the fastest-growing areas on the platform. This is below the Shopify average of 35%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 3,656 · 5%
10-49 17,494 · 24%
50-199 27,889 · 38%
200-999 19,084 · 26%
1k-4.9k 4,946 · 7%
5k+ 1,033 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Jewelry & Watches
100% coverage
Apparel & Accessories
9% coverage
Home & Garden
4% coverage
Celebrations & Gifts
2% coverage
Arts & Entertainment
1% coverage
Beauty & Cosmetics
1% coverage
Toys & Games 254 Health 210 Electronics 204 Books & Literature 172 Animals & Pet Supplies 111 Antiques & Collectibles 106

Among stores with catalog data, the 50-199 product range is most common. The average is 451 products per store. The strongest country concentrations are United States, India, United Kingdom.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 19,756 · 27%
$25-$49 19,591 · 27%
$50-$99 14,018 · 19%
$100-$199 8,230 · 11%
$200-$499 5,352 · 7%
$500+ 6,715 · 9%
Store currencies
USD 33,010 EUR 13,332 INR 5,338 GBP 5,021 AUD 2,888 CAD 2,821 PKR 1,198 MXN 1,057

Among stores with pricing data, the most common price range is Under $25. The average is higher at $309 because some stores price much higher, pulling it up. That's above the Shopify average of $217.

Popular apps

The most popular are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox.

Social media platforms

Instagram (67%), Facebook (46%), TikTok (20%).

Instagram
67%
Facebook
46%
TikTok
20%
Pinterest
12%
YouTube
10%
Twitter / X
6%
LinkedIn
2%

Social media engagement is exceptionally high: 70% of stores maintain social profiles and 7% run Meta ads. That's 11 percentage points above the Shopify average of 59%.

Marketing & analytics tools

Google Analytics (32%), Google Tag Manager (8%), Google Ads (3%).

Google Analytics
32%
Google Tag Manager
8%
Google Ads
3%
Facebook Pixel
3%
TikTok Pixel
1%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Horizon, Debut.

Dawn 26% Horizon 6% Debut 5% Prestige 4% Craft 4% Impulse 3% Broadcast 3% Studio 2%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

126 products $274 avg 50 ads
Jewelry & Watches moissanite jewelry lab grown jewelry Avis Product Options, Variants GemPages Landing Page Builder
109 products $3 avg 1 ads
Jewelry & Watches customized jewelry name jewelry Avada Boost Sales Trust Badges Avis Product Options, Variants
237 products $34 avg 2 ads
Jewelry & Watches hoop earrings drop earrings 404/301 SC Easy URL Redirects Hulk Contact Form Builder
1,153 products $28 avg 4 ads
Jewelry & Watches handcrafted jewelry pakistani jewelry Releasit COD Form & Upsells
26 products $3905 avg 1 ads
Jewelry & Watches luxury jewelry unisex jewelry Consentmo GDPR Compliance Judge.me Product Reviews App
ShopMetallo.com United States
230 products $67 avg 4 ads
Jewelry & Watches modern jewelry fashion accessories Klaviyo: Email Marketing & SMS
80 products $29 avg 1 ads
Jewelry & Watches gold hoop earrings vintage jewelry
480 products $1791 avg 3 ads
Apparel & Accessories Jewelry & Watches vintage accessories
179 products $801 avg 2 ads
Jewelry & Watches gold jewelry silver jewelry CartBot: Gift with purchase Searchanise Search & Filter
364 products $42 avg 16 ads
Jewelry & Watches layered necklaces fashion jewelry Afterpay On‑Site Messaging Shopify Inbox
220 products $127 avg 6 ads
Jewelry & Watches luxury watches fine jewelry EComposer Landing Page Builder Essential Announcement Bar
130 products $14 avg 30 ads
Jewelry & Watches handcrafted jewelry gold-plated rings Judge.me Product Reviews App

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FAQ

How many Shopify Fashion Jewelry stores are there?

We currently track 74,661 active Shopify stores in the Fashion Jewelry segment.

Are Shopify Fashion Jewelry stores growing?

Yes. In the last 30 days, 18,251 new stores were indexed in the Fashion Jewelry segment, showing a 24% monthly growth rate.

What is the average product price in Shopify Fashion Jewelry stores?

Among stores with pricing data, the average listed price is about $309, with the most common pricing band at Under $25.

What apps are most popular for Shopify Fashion Jewelry stores?

The top apps are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.