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Shopify subcategory analytics
Subcategory
Updated June 22, 2026
Shopify

25.1K Shopify Lingerie & Intimates Stores: Stats & Market Data (2026)

25,129 active Shopify stores fall into the Lingerie & Intimates segment, with 1,352 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the $25-$49 range. The leading categories are Apparel & Accessories, Beauty & Cosmetics, Home & Garden. 64% maintain social media profiles — Instagram leads — and 11% run Meta ad campaigns.

64%
Social media
11%
Meta ads
56%
Contact info
Total Stores
25,129
Active Shopify stores
New (30d)
1,352
Newly added in the last 30 days
Avg. Products
415
Among 24,368 stores with catalog data
Avg. Price
$90
Among 24,173 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

3,540 1,770 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

1,352 new stores were added in the past 30 days (5% of the total). Growth has slowed, but new stores are still opening. This is below the Shopify average of 19%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 2,802 · 11%
10-49 7,076 · 29%
50-199 7,419 · 30%
200-999 5,095 · 21%
1k-4.9k 1,675 · 7%
5k+ 301 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
100% coverage
Beauty & Cosmetics
4% coverage
Home & Garden
3% coverage
Jewelry & Watches
3% coverage
Adult
2% coverage
Celebrations & Gifts
2% coverage
Baby & Kids
1% coverage
Health
1% coverage
Toys & Games
1% coverage
Electronics 96 Arts & Entertainment 71 Wedding 58

Among stores with catalog data, the 50-199 product range is most common. The average is 415 products per store. The strongest country concentrations are United States, United Kingdom, India.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 5,570 · 23%
$25-$49 8,815 · 36%
$50-$99 6,026 · 25%
$100-$199 2,349 · 10%
$200-$499 1,061 · 4%
$500+ 352 · 1%
Store currencies
USD 10,027 EUR 4,602 GBP 1,552 INR 1,199 AUD 1,132 CAD 889 PKR 557 COP 450

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $90 because some stores price much higher, pulling it up. That's below the Shopify average of $218.

Popular apps

The most popular are Klaviyo: Email Marketing & SMS, Judge.me Product Reviews App, Shopify Inbox.

Social media platforms

Instagram (61%), Facebook (42%), TikTok (23%).

Instagram
61%
Facebook
42%
TikTok
23%
YouTube
11%
Pinterest
9%
Twitter / X
8%
LinkedIn
2%

Social media adoption is strong at 64%, and 11% of stores run Meta ad campaigns. That's 8 percentage points above the Shopify average of 56%.

Marketing & analytics tools

Google Analytics (33%), Google Tag Manager (10%), Google Ads (4%).

Google Analytics
33%
Google Tag Manager
10%
Google Ads
4%
Facebook Pixel
3%
TikTok Pixel
1%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Horizon, Impulse.

Dawn 22% Horizon 8% Impulse 4% Prestige 4% Debut 4% Shrine Pro 2% Symmetry 2% Spotlight 2%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

11 products $66 avg 3 ads
Apparel & Accessories TA Banner Slider, Sales Pop up Gorgias: AI, Helpdesk & Chat
19 products $29 avg 1 ads
Apparel & Accessories Cozy AntiTheft GSC Instagram Feed, Instafeed
1,215 products $65 avg 1 ads
Apparel & Accessories Clothing Women's Clothing Instafeed ‑ Instagram Feed Intelligems: A/B Testing
59 products $19 avg 2 ads
Apparel & Accessories Shopify Inbox
Baunei Bikini United States
118 products $85 avg 1 ads
Apparel & Accessories Swimwear Women's Clothing BUCKS Currency Converter PRO++ Simple Affiliate Marketing
3,161 products $33 avg 14 ads
Apparel & Accessories Bundler ‑ Product Bundles App Hextom: Free Shipping Bar
27 products $22 avg 32 ads
Apparel & Accessories Socks Judge.me Product Reviews App
453 products $27 avg 1 ads
Apparel & Accessories Fashion Accessories Clothing AfterShip Email Marketing,SMS Amp Back in Stock | PreOrder
22 products $19 avg 7 ads
Apparel & Accessories
695 products $48 avg 1,614 ads
Apparel & Accessories Hextom: Countdown Timer Bar Kiwi Size Chart & Recommender
158 products $16 avg 1 ads
Apparel & Accessories Celebrations & Gifts Analyzify (GA4 & Ads Tracking) Simprosys Google Shopping Feed
41 products $51 avg 63 ads
Apparel & Accessories Instafeed ‑ Instagram Feed Judge.me Product Reviews App

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FAQ

How many Shopify Lingerie & Intimates stores are there?

We currently track 25,129 active Shopify stores in the Lingerie & Intimates segment.

Are Shopify Lingerie & Intimates stores growing?

Yes. In the last 30 days, 1,352 new stores were indexed in the Lingerie & Intimates segment, showing a 5% monthly growth rate.

What is the average product price in Shopify Lingerie & Intimates stores?

Among stores with pricing data, the average listed price is about $90, with the most common pricing band at $25-$49.

What apps are most popular for Shopify Lingerie & Intimates stores?

The top apps are Klaviyo: Email Marketing & SMS, Judge.me Product Reviews App, Shopify Inbox. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.