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Shopify subcategory analytics
Subcategory
Updated May 18, 2026
Shopify

27.5K Shopify Lingerie & Intimates Stores: Stats & Market Data (2026)

27,512 active Shopify stores fall into the Lingerie & Intimates segment, with 8,209 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the $25-$49 range. The leading categories are Apparel & Accessories, Beauty & Cosmetics, Home & Garden. 64% maintain social media profiles — Instagram leads — and 11% run Meta ad campaigns.

64%
Social media
11%
Meta ads
55%
Contact info
Total Stores
27,512
Active Shopify stores
New (30d)
8,209
Newly added in the last 30 days
Avg. Products
431
Among 26,675 stores with catalog data
Avg. Price
$93
Among 26,409 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

5,080 2,540 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

8,209 new stores were added in the past 30 days — 30% of the total, making this one of the fastest-growing areas on the platform. This is below the Shopify average of 35%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 3,291 · 12%
10-49 7,547 · 28%
50-199 7,905 · 30%
200-999 5,700 · 21%
1k-4.9k 1,867 · 7%
5k+ 365 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
100% coverage
Beauty & Cosmetics
4% coverage
Home & Garden
3% coverage
Jewelry & Watches
3% coverage
Adult
2% coverage
Celebrations & Gifts
2% coverage
Baby & Kids
2% coverage
Health
1% coverage
Toys & Games
1% coverage
Electronics 107 Arts & Entertainment 81 Wedding 74

Among stores with catalog data, the 50-199 product range is most common. The average is 431 products per store. The strongest country concentrations are United States, India, United Kingdom.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 5,865 · 22%
$25-$49 9,466 · 36%
$50-$99 6,717 · 25%
$100-$199 2,689 · 10%
$200-$499 1,253 · 5%
$500+ 419 · 2%
Store currencies
USD 11,116 EUR 4,876 GBP 1,787 AUD 1,312 INR 1,307 CAD 997 PKR 624 COP 497

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $93 because some stores price much higher, pulling it up. That's below the Shopify average of $217.

Popular apps

The most popular are Klaviyo: Email Marketing & SMS, Judge.me Product Reviews App, Shopify Inbox.

Social media platforms

Instagram (60%), Facebook (43%), TikTok (22%).

Instagram
60%
Facebook
43%
TikTok
22%
YouTube
12%
Pinterest
10%
Twitter / X
8%
LinkedIn
2%

Social media adoption is strong at 64%, and 11% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (33%), Google Tag Manager (10%), Google Ads (4%).

Google Analytics
33%
Google Tag Manager
10%
Google Ads
4%
Facebook Pixel
3%
TikTok Pixel
1%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Horizon, Impulse.

Dawn 22% Horizon 7% Impulse 4% Prestige 4% Debut 4% Shrine Pro 3% Symmetry 2% Spotlight 2%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

267 products $44 avg 19 ads
Apparel & Accessories fitness accessories woman underwear Loox ‑ Product Reviews App
17 products $57 avg 3 ads
Apparel & Accessories boob solutions women's apparel Amp Slide Cart Upsell Drawer
41 products $33 avg 324 ads
Apparel & Accessories womens matching sets wireless bras UpPromote Affiliate Marketing Shopify Inbox
98 products $36 avg 10 ads
Apparel & Accessories underwear store lingerie shop Kaching Bundles App & Upsells Bundler ‑ Product Bundles App
56 products $77 avg 12 ads
Apparel & Accessories luxury fashion handcrafted
120 products $321 avg 1 ads
Apparel & Accessories bodysuit cardigan ShareASale
985 products $11 avg 3 ads
Apparel & Accessories lingerie women's clothing Judge.me Product Reviews App
29 products $23 avg 2 ads
Apparel & Accessories fashion boutique lingerie store Klaviyo: Email Marketing & SMS Microsoft Clarity: AI Insights
83 products $88 avg 4 ads
Apparel & Accessories luxury intimates loungewear basics UpPromote Affiliate Marketing Afterpay On‑Site Messaging
JJwinks United States
44 products $169 avg 3 ads
Apparel & Accessories women's sleepwear loungewear Rise Gift Cards & Store Credit Gorgias: AI, Helpdesk & Chat
51 products $14 avg 1 ads
Apparel & Accessories lingerie women's apparel Judge.me Product Reviews App
265 products $29 avg 8 ads
Apparel & Accessories organic cotton underwear innerwear store Klaviyo: Email Marketing & SMS Okendo: Reviews & Loyalty

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FAQ

How many Shopify Lingerie & Intimates stores are there?

We currently track 27,512 active Shopify stores in the Lingerie & Intimates segment.

Are Shopify Lingerie & Intimates stores growing?

Yes. In the last 30 days, 8,209 new stores were indexed in the Lingerie & Intimates segment, showing a 30% monthly growth rate.

What is the average product price in Shopify Lingerie & Intimates stores?

Among stores with pricing data, the average listed price is about $93, with the most common pricing band at $25-$49.

What apps are most popular for Shopify Lingerie & Intimates stores?

The top apps are Klaviyo: Email Marketing & SMS, Judge.me Product Reviews App, Shopify Inbox. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.