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Shopify subcategory analytics
Subcategory
Updated July 6, 2026
Shopify

24.3K Shopify Lingerie & Intimates Stores: Stats & Market Data (2026)

24,284 active Shopify stores fall into the Lingerie & Intimates segment, with 1,165 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the $25-$49 range. The leading categories are Apparel & Accessories, Beauty & Cosmetics, Home & Garden. 64% maintain social media profiles — Instagram leads — and 12% run Meta ad campaigns.

64%
Social media
12%
Meta ads
57%
Contact info
Total Stores
24,284
Active Shopify stores
New (30d)
1,165
Newly added in the last 30 days
Avg. Products
418
Among 23,554 stores with catalog data
Avg. Price
$87
Among 23,380 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

3,156 1,578 0
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul

1,165 new stores were added in the past 30 days (5% of the total). Growth has slowed, but new stores are still opening. This is below the Shopify average of 16%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 2,552 · 11%
10-49 6,814 · 29%
50-199 7,272 · 31%
200-999 4,982 · 21%
1k-4.9k 1,640 · 7%
5k+ 294 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
100% coverage
Beauty & Cosmetics
4% coverage
Home & Garden
3% coverage
Jewelry & Watches
3% coverage
Adult
2% coverage
Celebrations & Gifts
2% coverage
Baby & Kids
1% coverage
Health
1% coverage
Toys & Games
1% coverage
Electronics 86 Arts & Entertainment 66 Wedding 58

Among stores with catalog data, the 50-199 product range is most common. The average is 418 products per store. The strongest country concentrations are United States, United Kingdom, India.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 5,462 · 23%
$25-$49 8,504 · 36%
$50-$99 5,834 · 25%
$100-$199 2,252 · 10%
$200-$499 987 · 4%
$500+ 341 · 1%
Store currencies
USD 9,720 EUR 4,416 GBP 1,500 INR 1,145 AUD 1,104 CAD 853 PKR 547 COP 437

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $87 because some stores price much higher, pulling it up. That's below the Shopify average of $217.

Popular apps

The most popular are Klaviyo: Email Marketing & SMS, Judge.me Product Reviews App, Shopify Inbox.

Social media platforms

Instagram (61%), Facebook (42%), TikTok (23%).

Instagram
61%
Facebook
42%
TikTok
23%
YouTube
12%
Pinterest
9%
Twitter / X
8%
LinkedIn
2%

Social media adoption is strong at 64%, and 12% of stores run Meta ad campaigns. That's 9 percentage points above the Shopify average of 55%.

Marketing & analytics tools

Google Analytics (34%), Google Tag Manager (10%), Google Ads (4%).

Google Analytics
34%
Google Tag Manager
10%
Google Ads
4%
Facebook Pixel
3%
TikTok Pixel
1%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Horizon, Impulse.

Dawn 22% Horizon 8% Impulse 4% Prestige 4% Debut 4% Shrine Pro 2% Symmetry 2% Spotlight 2%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

697 products $7 avg 1 ads
Apparel & Accessories Women's Clothing Clothing Shopify Inbox Judge.me Product Reviews App
CurveLift United States
9 products $20 avg 20 ads
Apparel & Accessories Hextom: Countdown Timer Bar Klaviyo: Email Marketing & SMS
20 products $117 avg 9 ads
Apparel & Accessories Women's Fashion Swimwear Judge.me Product Reviews App Omnisend Email Marketing & SMS
255 products $274 avg 1 ads
Apparel & Accessories Lingerie Clothing
orphic ✶ United States
78 products $8 avg 4 ads
Apparel & Accessories Jewelry & Watches Women's Fashion Jewelry CartBot: Gift with purchase
725 products $37 avg 4 ads
Apparel & Accessories Women's Fashion Clothing Hextom: Free Shipping Bar GSC Instagram Feed, Instafeed
339 products $81 avg 1 ads
Apparel & Accessories Swimwear Frequently Bought Together CBB Instafeed ‑ Instagram Feed
94 products $15 avg 2 ads
Apparel & Accessories Instafeed ‑ Instagram Feed Judge.me Product Reviews App
741 products $86 avg 5 ads
Apparel & Accessories Clothing Attentive: AI‑led Email &SMS Amp: Back in Stock & PreOrder+
266 products $30 avg 7 ads
Apparel & Accessories Celebrations & Gifts Jewelry & Watches Clothing Blockify Fraud Filter, Blocker Bundler ‑ Product Bundles App
120 products $11 avg 9 ads
Apparel & Accessories Men's Fashion Men's Clothing EComposer Landing Page Builder Microsoft Clarity: AI Insights
1,148 products $24 avg 2 ads
Apparel & Accessories Attentive: AI‑led Email &SMS Pandectes GDPR Compliance

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FAQ

How many Shopify Lingerie & Intimates stores are there?

We currently track 24,284 active Shopify stores in the Lingerie & Intimates segment.

Are Shopify Lingerie & Intimates stores growing?

Yes. In the last 30 days, 1,165 new stores were indexed in the Lingerie & Intimates segment, showing a 5% monthly growth rate.

What is the average product price in Shopify Lingerie & Intimates stores?

Among stores with pricing data, the average listed price is about $87, with the most common pricing band at $25-$49.

What apps are most popular for Shopify Lingerie & Intimates stores?

The top apps are Klaviyo: Email Marketing & SMS, Judge.me Product Reviews App, Shopify Inbox. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.