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Shopify subcategory analytics
Subcategory
Updated July 13, 2026
Shopify

24.1K Shopify Lingerie & Intimates Stores: Stats & Market Data (2026)

24,093 active Shopify stores fall into the Lingerie & Intimates segment, with 956 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the $25-$49 range. The leading categories are Apparel & Accessories, Beauty & Cosmetics, Home & Garden. 64% maintain social media profiles — Instagram leads — and 12% run Meta ad campaigns.

64%
Social media
12%
Meta ads
56%
Contact info
Total Stores
24,093
Active Shopify stores
New (30d)
956
Newly added in the last 30 days
Avg. Products
421
Among 23,370 stores with catalog data
Avg. Price
$83
Among 23,205 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

3,131 1,565 0
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul

956 new stores were added in the past 30 days (4% of the total). Growth has slowed, but new stores are still opening. This is below the Shopify average of 14%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 2,519 · 11%
10-49 6,717 · 29%
50-199 7,254 · 31%
200-999 4,941 · 21%
1k-4.9k 1,645 · 7%
5k+ 294 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
100% coverage
Beauty & Cosmetics
4% coverage
Home & Garden
3% coverage
Jewelry & Watches
3% coverage
Adult
2% coverage
Celebrations & Gifts
2% coverage
Baby & Kids
1% coverage
Health
1% coverage
Toys & Games
1% coverage
Electronics 85 Arts & Entertainment 65 Wedding 56

Among stores with catalog data, the 50-199 product range is most common. The average is 421 products per store. The strongest country concentrations are United States, United Kingdom, India.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 5,402 · 23%
$25-$49 8,435 · 36%
$50-$99 5,809 · 25%
$100-$199 2,239 · 10%
$200-$499 985 · 4%
$500+ 335 · 1%
Store currencies
USD 9,636 EUR 4,384 GBP 1,481 INR 1,139 AUD 1,101 CAD 847 PKR 543 COP 433

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $83 because some stores price much higher, pulling it up. That's below the Shopify average of $217.

Popular apps

The most popular are Klaviyo: Email Marketing & SMS, Judge.me Product Reviews App, Shopify Inbox.

Social media platforms

Instagram (61%), Facebook (42%), TikTok (23%).

Instagram
61%
Facebook
42%
TikTok
23%
YouTube
12%
Pinterest
9%
Twitter / X
8%
LinkedIn
2%

Social media adoption is strong at 64%, and 12% of stores run Meta ad campaigns. That's 9 percentage points above the Shopify average of 55%.

Marketing & analytics tools

Google Analytics (34%), Google Tag Manager (10%), Google Ads (4%).

Google Analytics
34%
Google Tag Manager
10%
Google Ads
4%
Facebook Pixel
3%
TikTok Pixel
1%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Horizon, Impulse.

Dawn 22% Horizon 8% Impulse 4% Prestige 4% Debut 4% Shrine Pro 2% Symmetry 2% Spotlight 2%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

Monomin United States
358 products $77 avg 4 ads
Apparel & Accessories Women's Fashion Fashion Accessories Frequently Bought Together CBB Klaviyo: Email Marketing & SMS
29 products $57 avg 21 ads
Apparel & Accessories T Lab ‑ AI Language Translate Richpanel: AI Customer Support
291 products $16 avg 4 ads
Apparel & Accessories Lingerie Clothing Hulk Contact Form Builder Judge.me Product Reviews App
18 products $60 avg 12 ads
Apparel & Accessories Shopify Inbox Judge.me Product Reviews App
792 products $41 avg 102 ads
Apparel & Accessories Women's Clothing Sustainable Fashion Google Ads Pixel by Nabu Avada AI SEO Image Optimizer
184 products $30 avg 8 ads
Apparel & Accessories Avada AI SEO Image Optimizer Shopify Inbox
30 products $52 avg 6 ads
Apparel & Accessories Afterpay On‑Site Messaging Covet Instagram Feed & Reviews
104 products $228 avg 3 ads
Jewelry & Watches Apparel & Accessories Fashion Accessories Jewelry Addingwell ‑ GTM & DataLayer Judge.me Product Reviews App
154 products $207 avg 5 ads
Apparel & Accessories Fashion Accessories Bags Simprosys Google Shopping Feed Judge.me Product Reviews App
597 products $67 avg 1 ads
Apparel & Accessories Swimwear Dresses Blockify Fraud Filter, Blocker T Lab ‑ AI Language Translate
alohaw United States
57 products $40 avg 1 ads
Apparel & Accessories Swimwear Clothing Sami B2B Lock,Password Protect Klaviyo: Email Marketing & SMS
62 products $40 avg 1 ads
Apparel & Accessories Women's Fashion Clothing Hextom: Countdown Timer Bar Shopify Inbox

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FAQ

How many Shopify Lingerie & Intimates stores are there?

We currently track 24,093 active Shopify stores in the Lingerie & Intimates segment.

Are Shopify Lingerie & Intimates stores growing?

Yes. In the last 30 days, 956 new stores were indexed in the Lingerie & Intimates segment, showing a 4% monthly growth rate.

What is the average product price in Shopify Lingerie & Intimates stores?

Among stores with pricing data, the average listed price is about $83, with the most common pricing band at $25-$49.

What apps are most popular for Shopify Lingerie & Intimates stores?

The top apps are Klaviyo: Email Marketing & SMS, Judge.me Product Reviews App, Shopify Inbox. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.