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Shopify subcategory analytics
Subcategory
Updated Apr 27, 2026
Shopify

22.7K Shopify Lingerie & Intimates Stores: Stats & Market Data (2026)

22,735 active Shopify stores fall into the Lingerie & Intimates segment, with 3,646 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Apparel & Accessories, Beauty & Cosmetics, Jewelry & Watches. 62% maintain social media profiles — Instagram leads — and 15% run Meta ad campaigns.

62%
Social media
15%
Meta ads
52%
Contact info
Total Stores
22,735
Active Shopify stores
New (30d)
3,646
Newly added in the last 30 days
Avg. Products
367
Among 21,834 stores with catalog data
Avg. Price
$89
Among 21,518 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

3,564 1,782 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

3,646 new stores were added in the past 30 days — 16% of the total, making this one of the fastest-growing areas on the platform.

Products & categories

How many products stores carry, plus category breakdown.

1-9 3,621 · 17%
10-49 6,455 · 30%
50-199 5,911 · 27%
200-999 4,269 · 20%
1k-4.9k 1,340 · 6%
5k+ 238 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
100% coverage
Beauty & Cosmetics
4% coverage
Jewelry & Watches
3% coverage
Home & Garden
3% coverage
Adult
2% coverage
Celebrations & Gifts
2% coverage
Baby & Kids
1% coverage
Health
1% coverage
Toys & Games 95 Electronics 83 Arts & Entertainment 60 Wedding 50

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 367 because some stores carry much larger inventories. That's smaller than the Shopify average of 447. The strongest country concentrations are United States, India, United Kingdom.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 4,985 · 23%
$25-$49 7,813 · 36%
$50-$99 5,350 · 25%
$100-$199 2,115 · 10%
$200-$499 948 · 4%
$500+ 307 · 1%
Store currencies
USD 9,115 EUR 3,887 GBP 1,437 INR 1,129 AUD 1,104 CAD 794 PKR 573 COP 463

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $89 because some stores price much higher, pulling it up. That's below the Shopify average of $212.

Popular apps

The most popular are Klaviyo: Email Marketing & SMS, Loox ‑ Product Reviews App, Kiwi Size Chart & Recommender.

Social media platforms

Instagram (58%), Facebook (42%), TikTok (21%).

Instagram
58%
Facebook
42%
TikTok
21%
YouTube
11%
Pinterest
9%
Twitter / X
8%
LinkedIn
2%

Social media adoption is strong at 62%, and 15% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (31%), Google Tag Manager (10%), Google Ads (4%).

Google Analytics
31%
Google Tag Manager
10%
Google Ads
4%
Facebook Pixel
4%
TikTok Pixel
1%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Horizon, Impulse.

Dawn 22% Horizon 6% Impulse 4% Debut 4% Prestige 3% Shrine Pro 3% Symmetry 2% Spotlight 2%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

153 products $75 avg 7 ads
Apparel & Accessories bridal wear formal dresses Kiwi Size Chart & Recommender
145 products $47 avg 14 ads
Apparel & Accessories period underwear leak proof underwear Covet Instagram Feed & Reviews Seers Ai GDPR Cookie Banner
192 products $52 avg 2 ads
Apparel & Accessories philadelphia handmade accessories
67 products $76 avg 2 ads
Apparel & Accessories pole dance sportswear
1,292 products $51 avg 1 ads
Apparel & Accessories underwear apparel
121 products $75 avg 1,168 ads
Apparel & Accessories hoodie shirt Loox ‑ Product Reviews App
1,595 products $46 avg 19 ads
Apparel & Accessories lingerie store bras and swimwear
18 products $13 avg 6 ads
Apparel & Accessories lingerie women's apparel
MANBOD underwear United Kingdom
38 products $35 avg 1 ads
Apparel & Accessories mens underwear boxer briefs
16 products $37 avg 1 ads
Apparel & Accessories women's nightwear bra-less pajamas
185 products $15 avg 1 ads
Apparel & Accessories women's clothing lingerie Upsell & Cross Sell – LimeSpot
1,807 products $55 avg 3 ads
Apparel & Accessories women's clothing boutique

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FAQ

How many Shopify Lingerie & Intimates stores are there?

We currently track 22,735 active Shopify stores in the Lingerie & Intimates segment.

Are Shopify Lingerie & Intimates stores growing?

Yes. In the last 30 days, 3,646 new stores were indexed in the Lingerie & Intimates segment, showing a 16% monthly growth rate.

What is the average product price in Shopify Lingerie & Intimates stores?

Among stores with pricing data, the average listed price is about $89, with the most common pricing band at $25-$49.

What apps are most popular for Shopify Lingerie & Intimates stores?

The top apps are Klaviyo: Email Marketing & SMS, Loox ‑ Product Reviews App, Kiwi Size Chart & Recommender. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.