23.0K Shopify Stores in Brazil: Stats & Trends (2026)
We track 23,030 active Shopify stores in Brazil, with 4,240 newly added in the last 30 days (18% of the current base). Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Apparel & Accessories, Home & Garden, Beauty & Cosmetics. 55% maintain social media profiles — Instagram leads — and 5% run Meta ad campaigns.
Growth trend
Stores newly indexed each month over the past 12 months
4,240 new stores were added in the past 30 days — 18% of the total, making this one of the fastest-growing areas on the platform. This is above the Shopify average of 14%.
Products & categories
How many products stores carry, plus category breakdown.
Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.
Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 220 because some stores carry much larger inventories. That's smaller than the Shopify average of 409. The most popular store categories in this market are Apparel & Accessories, Home & Garden, Beauty & Cosmetics.
Pricing & currencies
How products are priced, plus the currencies stores list in.
Among stores with pricing data, the most common price range is $25-$49. The average is higher at $347 because some stores price much higher, pulling it up. That's above the Shopify average of $217.
Popular apps
The most popular are Judge.me Product Reviews App, BK Reviews, Microsoft Clarity: AI Insights.
Marketing & analytics tools
Google Analytics (30%), Google Tag Manager (17%), Facebook Pixel (9%).
Popular themes
The most used are Dawn, Horizon, Evolution Enterprise.
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Start Free TrialGeographic breakdown
Province and city-level distribution within Brazil
| Province | Stores | Share |
|---|---|---|
| São Paulo | 8,171 | 35% |
| Minas Gerais | 2,342 | 10% |
| Rio De Janeiro | 1,591 | 7% |
| Paraná | 1,585 | 7% |
| Santa Catarina | 1,525 | 7% |
| Rio Grande Do Sul | 1,064 | 5% |
| Goiás | 820 | 4% |
| Bahia | 589 | 3% |
| Espírito Santo | 482 | 2% |
| Distrito Federal | 423 | 2% |
| City | Stores | Share |
|---|---|---|
| São Paulo | 3,468 | 15% |
| Rio De Janeiro | 821 | 4% |
| Belo Horizonte | 655 | 3% |
| Curitiba | 498 | 2% |
| Goiânia | 386 | 2% |
| Florianópolis | 360 | 2% |
| Brasília | 343 | 1% |
| Porto Alegre | 262 | 1% |
| Fortaleza | 215 | 1% |
Representative stores
A varied sample - weighted by data completeness, refreshed daily
CK: Abandoned cart on WhatsApp
Klaviyo: Email Marketing & SMS
Judge.me Product Reviews App
Mercado Pago Antifraude Plus
Klaviyo: Email Marketing & SMS
PageFly Landing Page Builder
CK: Abandoned cart on WhatsApp
Fontify: Google & Custom Fonts
Affiliatly Affiliate Marketing
UpPromote Affiliate Marketing
GSC Instagram Feed, Instafeed
Ryviu: Reviews & Loyalty App
Judge.me Product Reviews App
PageFly Landing Page Builder
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Start Free TrialFAQ
How many Shopify stores are in Brazil?
Our database tracks 23,030 active Shopify stores in Brazil.
How fast is the Brazil Shopify market growing?
In the past 30 days, 4,240 new Shopify stores were indexed in Brazil, reflecting a 18% monthly growth rate.
What is the average catalog size for Brazil Shopify stores?
Among Shopify stores in Brazil with catalog data, the average is about 220 products. The most common catalog size range is 10-49.
What are the most popular apps among Brazil Shopify stores?
The top apps are Judge.me Product Reviews App, BK Reviews, Microsoft Clarity: AI Insights. The complete ranked list is in the Popular Apps section on this page.
How often is the data updated?
The data is updated weekly. Most store records are refreshed within a few days of any change.
Can I export the data?
Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.
Social media platforms
Instagram (54%), Facebook (24%), TikTok (16%).
Social media adoption is strong at 55%, and 5% of stores run Meta ad campaigns.