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Shopify segment analytics
Segment
Updated May 25, 2026
Shopify

144.6K Shopify stores running Meta ads: Stats & Market Data (2026)

We track 144,641 active Shopify stores running Meta ads, with 20,016 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Apparel & Accessories, Home & Garden, Beauty & Cosmetics. 64% maintain social media profiles — Instagram leads — and 100% run Meta ad campaigns.

64%
Social media
100%
Meta ads
64%
Contact info
Total Stores
144,641
Active Shopify stores
New (30d)
20,016
Newly added in the last 30 days
Avg. Products
550
Among 143,959 stores with catalog data
Avg. Price
$156
Among 143,866 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

17,516 8,758 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

20,016 new stores were added in the past 30 days (14% of the total), showing steady growth. This is below the Shopify average of 29%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 29,235 · 20%
10-49 37,524 · 26%
50-199 35,240 · 24%
200-999 28,111 · 20%
1k-4.9k 10,773 · 7%
5k+ 3,076 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
31% coverage
Home & Garden
11% coverage
Beauty & Cosmetics
11% coverage
Health
7% coverage
Jewelry & Watches
5% coverage
Electronics
5% coverage
Food & Beverages
4% coverage
Arts & Entertainment
4% coverage
Celebrations & Gifts
2% coverage
Baby & Kids
2% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 550 because some stores carry much larger inventories. That's larger than the Shopify average of 436. The strongest country concentrations are United States, India, Pakistan.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 41,775 · 29%
$25-$49 44,881 · 31%
$50-$99 29,590 · 21%
$100-$199 13,636 · 9%
$200-$499 7,811 · 5%
$500+ 6,173 · 4%
Store currencies
USD 50,327 EUR 17,383 INR 15,942 GBP 9,100 AUD 8,868 PKR 7,998 CAD 3,828 COP 2,877

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $156 because some stores price much higher, pulling it up. That's below the Shopify average of $217.

Popular apps

The most popular are Klaviyo: Email Marketing & SMS, Judge.me Product Reviews App, Microsoft Clarity: AI Insights.

Social media platforms

Instagram (62%), Facebook (49%), TikTok (26%).

Instagram
62%
Facebook
49%
TikTok
26%
YouTube
20%
Twitter / X
8%
Pinterest
8%
LinkedIn
5%

Social media adoption is strong at 64%, and 100% of stores run Meta ad campaigns. That's 6 percentage points above the Shopify average of 58%.

Marketing & analytics tools

Google Analytics (46%), Google Tag Manager (18%), Google Ads (7%).

Google Analytics
46%
Google Tag Manager
18%
Google Ads
7%
Facebook Pixel
6%
TikTok Pixel
3%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Horizon, Shrine Pro.

Dawn 19% Horizon 9% Shrine Pro 6% Impulse 4% Prestige 4% Impact 2% Sense 2% Refresh 2%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

108 products $50 avg 1 ads
Apparel & Accessories inline skates skate gear Sami B2B Lock,Password Protect FBP: Fast Bundle & Upsell
439 products $37 avg 2 ads
Electronics Arts & Entertainment camera gear filmmaking equipment UpPromote Affiliate Marketing Attentive: AI‑led Email &SMS
cozlyn India
37 products $17 avg 4 ads
Apparel & Accessories pink kurta set salwar kameez
309 products $219 avg 1 ads
Jewelry & Watches bracelets earrings Trustpilot Reviews
745 products $21 avg 2 ads
Apparel & Accessories women's footwear fashion shoes B: WhatsApp Chat, Abandon Cart SEOWILL ‑ 404 Link Redirect
58 products $13 avg 2 ads
Health medical equipment health devices Judge.me Checkout Comments Froonze VIP Loyalty & Wishlist
149 products $69 avg 398 ads
swimming goggles swim accessories Affiliatly Affiliate Marketing Analyzify (GA4 & Ads Tracking)
43 products $33 avg 2 ads
Health Books & Literature immune health supplements candida support Kaching Bundles App & Upsells CK: Abandoned cart on WhatsApp
224 products $14 avg 2 ads
spiritual crystals UpPromote Affiliate Marketing XCloud Search & Product Filter
115 products $33 avg 4 ads
Arts & Entertainment original artwork art prints Hulk Contact Form Builder Gelato: Print on Demand
70 products $32 avg 3 ads
Apparel & Accessories clothing fashion Afterpay On‑Site Messaging Judge.me Product Reviews App
138 products $31 avg 1 ads
Baby & Kids Apparel & Accessories children clothing store kids fashion boutique Judge.me Product Reviews App Klaviyo: Email Marketing & SMS

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FAQ

How many Shopify stores running Meta ads are there?

We currently track 144,641 active Shopify stores running Meta ads.

Are Shopify stores running Meta ads growing?

In the last 30 days, 20,016 new Shopify stores running Meta ads were indexed, showing a 14% monthly growth rate.

What is the average catalog size for Shopify stores running Meta ads?

Among Shopify stores running Meta ads with catalog data, the average is around 550 products, with most falling in the 10-49 range.

What apps are most popular among Shopify stores running Meta ads?

The top apps are Klaviyo: Email Marketing & SMS, Judge.me Product Reviews App, Microsoft Clarity: AI Insights. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.