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Shopify segment analytics
Segment
Updated June 1, 2026
Shopify

145.2K Shopify stores running Meta ads: Stats & Market Data (2026)

We track 145,152 active Shopify stores running Meta ads, with 17,959 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Apparel & Accessories, Home & Garden, Beauty & Cosmetics. 65% maintain social media profiles — Instagram leads — and 100% run Meta ad campaigns.

65%
Social media
100%
Meta ads
66%
Contact info
Total Stores
145,152
Active Shopify stores
New (30d)
17,959
Newly added in the last 30 days
Avg. Products
561
Among 144,573 stores with catalog data
Avg. Price
$163
Among 144,540 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

19,772 9,886 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

17,959 new stores were added in the past 30 days (12% of the total), showing steady growth. This is below the Shopify average of 24%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 28,417 · 20%
10-49 37,647 · 26%
50-199 35,538 · 25%
200-999 28,757 · 20%
1k-4.9k 11,091 · 8%
5k+ 3,123 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
31% coverage
Home & Garden
11% coverage
Beauty & Cosmetics
11% coverage
Health
7% coverage
Jewelry & Watches
5% coverage
Electronics
5% coverage
Food & Beverages
4% coverage
Arts & Entertainment
4% coverage
Celebrations & Gifts
2% coverage
Baby & Kids
2% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 561 because some stores carry much larger inventories. That's larger than the Shopify average of 441. The strongest country concentrations are United States, India, Pakistan.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 40,915 · 28%
$25-$49 45,148 · 31%
$50-$99 29,800 · 21%
$100-$199 14,075 · 10%
$200-$499 8,095 · 6%
$500+ 6,507 · 5%
Store currencies
USD 51,060 EUR 17,685 INR 15,904 GBP 9,247 AUD 9,152 PKR 7,373 CAD 3,814 COP 2,798

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $163 because some stores price much higher, pulling it up. That's below the Shopify average of $219.

Popular apps

The most popular are Klaviyo: Email Marketing & SMS, Judge.me Product Reviews App, Microsoft Clarity: AI Insights.

Social media platforms

Instagram (63%), Facebook (50%), TikTok (26%).

Instagram
63%
Facebook
50%
TikTok
26%
YouTube
21%
Twitter / X
8%
Pinterest
8%
LinkedIn
5%

Social media adoption is strong at 65%, and 100% of stores run Meta ad campaigns. That's 6 percentage points above the Shopify average of 59%.

Marketing & analytics tools

Google Analytics (48%), Google Tag Manager (18%), Google Ads (7%).

Google Analytics
48%
Google Tag Manager
18%
Google Ads
7%
Facebook Pixel
6%
TikTok Pixel
3%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Horizon, Shrine Pro.

Dawn 19% Horizon 8% Shrine Pro 6% Prestige 4% Impulse 4% Impact 2% Sense 2% Refresh 2%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

1,100 products $34 avg 2 ads
Home & Garden coffee mug tea set Attentive: AI‑led Email &SMS Junip Product Reviews App & AI
56 products $31 avg 4 ads
Apparel & Accessories custom matching apparel personalized shirts Judge.me Product Reviews App
57 products $30 avg 4 ads
Apparel & Accessories vacation wear cotton linen clothing Judge.me Product Reviews App Microsoft Clarity: AI Insights
31 products $28 avg 2 ads
Animals & Pet Supplies dog toys pet accessories
4,135 products $137 avg 1 ads
Home & Garden lighting home decor Pandectes GDPR Compliance Klaviyo: Email Marketing & SMS
125 products $74 avg 7 ads
Apparel & Accessories women's fashion boutique
PUKI United States
402 products $71 avg 8 ads
Apparel & Accessories fashion clothing Shopify Inbox Judge.me Product Reviews App
249 products $132 avg 98 ads
Apparel & Accessories women's dresses online australian women's fashion Richpanel: AI Customer Support Elevar Conversion Tracking
478 products $5 avg 1 ads
Apparel & Accessories hair accessories women accessories Instafeed ‑ Instagram Feed
108 products $5 avg 1 ads
Home & Garden wood-protection interior-finish UpPromote Affiliate Marketing T Lab ‑ AI Language Translate
WARVEN United States
14 products $58 avg 7 ads
Hardware warven thermal Judge.me Product Reviews App Klaviyo: Email Marketing & SMS
259 products $21 avg 6 ads
Apparel & Accessories modest clothing abayas Bundler ‑ Product Bundles App FBP: Fast Bundle & Upsell

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FAQ

How many Shopify stores running Meta ads are there?

We currently track 145,152 active Shopify stores running Meta ads.

Are Shopify stores running Meta ads growing?

In the last 30 days, 17,959 new Shopify stores running Meta ads were indexed, showing a 12% monthly growth rate.

What is the average catalog size for Shopify stores running Meta ads?

Among Shopify stores running Meta ads with catalog data, the average is around 561 products, with most falling in the 10-49 range.

What apps are most popular among Shopify stores running Meta ads?

The top apps are Klaviyo: Email Marketing & SMS, Judge.me Product Reviews App, Microsoft Clarity: AI Insights. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.