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Shopify segment analytics
Segment
Updated June 15, 2026
Shopify

145.8K Shopify stores running Meta ads: Stats & Market Data (2026)

We track 145,811 active Shopify stores running Meta ads, with 16,077 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Apparel & Accessories, Home & Garden, Beauty & Cosmetics. 66% maintain social media profiles — Instagram leads — and 100% run Meta ad campaigns.

66%
Social media
100%
Meta ads
66%
Contact info
Total Stores
145,811
Active Shopify stores
New (30d)
16,077
Newly added in the last 30 days
Avg. Products
559
Among 145,216 stores with catalog data
Avg. Price
$164
Among 145,224 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

17,912 8,956 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

16,077 new stores were added in the past 30 days (11% of the total), showing steady growth. This is below the Shopify average of 20%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 28,349 · 20%
10-49 37,954 · 26%
50-199 35,743 · 25%
200-999 28,799 · 20%
1k-4.9k 11,279 · 8%
5k+ 3,092 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
31% coverage
Home & Garden
11% coverage
Beauty & Cosmetics
10% coverage
Health
6% coverage
Jewelry & Watches
5% coverage
Electronics
4% coverage
Food & Beverages
4% coverage
Arts & Entertainment
4% coverage
Celebrations & Gifts
2% coverage
Baby & Kids
2% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 559 because some stores carry much larger inventories. That's larger than the Shopify average of 438. The strongest country concentrations are United States, India, Australia.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 40,344 · 28%
$25-$49 45,685 · 31%
$50-$99 30,148 · 21%
$100-$199 14,376 · 10%
$200-$499 8,152 · 6%
$500+ 6,519 · 4%
Store currencies
USD 52,119 EUR 17,672 INR 16,066 AUD 9,721 GBP 9,262 PKR 6,913 CAD 3,800 COP 2,662

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $164 because some stores price much higher, pulling it up. That's below the Shopify average of $221.

Popular apps

The most popular are Klaviyo: Email Marketing & SMS, Judge.me Product Reviews App, Microsoft Clarity: AI Insights.

Social media platforms

Instagram (64%), Facebook (50%), TikTok (26%).

Instagram
64%
Facebook
50%
TikTok
26%
YouTube
21%
Twitter / X
8%
Pinterest
8%
LinkedIn
5%

Social media adoption is strong at 66%, and 100% of stores run Meta ad campaigns. That's 7 percentage points above the Shopify average of 59%.

Marketing & analytics tools

Google Analytics (48%), Google Tag Manager (18%), Google Ads (7%).

Google Analytics
48%
Google Tag Manager
18%
Google Ads
7%
Facebook Pixel
6%
TikTok Pixel
2%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Horizon, Shrine Pro.

Dawn 19% Horizon 9% Shrine Pro 6% Prestige 4% Impulse 4% Impact 2% Sense 2% Refresh 2%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

1,001 products $62 avg 1 ads
Apparel & Accessories
7 products $22 avg 3 ads
Instant AI Page Builder Klaviyo: Email Marketing & SMS
50 products $1263 avg 2 ads
Home & Garden Storage & Organization UpPromote Affiliate Marketing
321 products $9 avg 42 ads
Food & Beverages Specialty Foods Gifts BM: Country blocker IP blocker Froonze VIP Loyalty & Wishlist
104 products $31 avg 1 ads
Home & Garden Home Decor Afterpay On‑Site Messaging Judge.me Product Reviews App
190 products $81 avg 4 ads
Apparel & Accessories Women's Clothing Afterpay On‑Site Messaging Fontify: Google & Custom Fonts
254 products $46 avg 127 ads
Beauty & Cosmetics Makeup Beauty Products Attentive: AI‑led Email &SMS Klaviyo: Email Marketing & SMS
20 products $1156 avg 1 ads
Electronics Software
373 products $109 avg 17 ads
Apparel & Accessories Women's Fashion Fashion Accessories Omnisend Email Marketing & SMS
27 products $20 avg 1 ads
Apparel & Accessories Sportswear Activewear Klaviyo: Email Marketing & SMS Pop Convert ‑ Pop Ups, Banners
Zamaq.pk Pakistan
168 products $10 avg 55 ads
Home & Garden Kitchenware EasySell COD Form & Upsells
38 products $28 avg 13 ads
Arts & Entertainment Art Loox ‑ Product Reviews App TrustedSite ‑ Trust Badges

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FAQ

How many Shopify stores running Meta ads are there?

We currently track 145,811 active Shopify stores running Meta ads.

Are Shopify stores running Meta ads growing?

In the last 30 days, 16,077 new Shopify stores running Meta ads were indexed, showing a 11% monthly growth rate.

What is the average catalog size for Shopify stores running Meta ads?

Among Shopify stores running Meta ads with catalog data, the average is around 559 products, with most falling in the 10-49 range.

What apps are most popular among Shopify stores running Meta ads?

The top apps are Klaviyo: Email Marketing & SMS, Judge.me Product Reviews App, Microsoft Clarity: AI Insights. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.