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Shopify segment analytics
Segment
Updated May 4, 2026
Shopify

150.3K Shopify stores running Meta ads: Stats & Market Data (2026)

We track 150,341 active Shopify stores running Meta ads, with 27,992 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Apparel & Accessories, Beauty & Cosmetics, Home & Garden. 61% maintain social media profiles — Instagram leads — and 100% run Meta ad campaigns.

61%
Social media
100%
Meta ads
62%
Contact info
Total Stores
150,341
Active Shopify stores
New (30d)
27,992
Newly added in the last 30 days
Avg. Products
522
Among 149,507 stores with catalog data
Avg. Price
$153
Among 149,224 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

27,824 13,912 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

27,992 new stores were added in the past 30 days — 19% of the total, making this one of the fastest-growing areas on the platform. This is below the Shopify average of 28%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 33,139 · 22%
10-49 39,079 · 26%
50-199 35,558 · 24%
200-999 28,057 · 19%
1k-4.9k 10,673 · 7%
5k+ 3,001 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
32% coverage
Beauty & Cosmetics
12% coverage
Home & Garden
12% coverage
Health
8% coverage
Jewelry & Watches
6% coverage
Electronics
5% coverage
Food & Beverages
4% coverage
Arts & Entertainment
4% coverage
Celebrations & Gifts
3% coverage
Baby & Kids
2% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 522 because some stores carry much larger inventories. That's larger than the Shopify average of 437. The strongest country concentrations are United States, India, Pakistan.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 45,191 · 30%
$25-$49 46,767 · 31%
$50-$99 29,953 · 20%
$100-$199 13,535 · 9%
$200-$499 7,633 · 5%
$500+ 6,145 · 4%
Store currencies
USD 50,976 EUR 18,130 INR 16,872 GBP 9,225 PKR 8,932 AUD 8,702 CAD 4,036 COP 3,367

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $153 because some stores price much higher, pulling it up. That's below the Shopify average of $215.

Popular apps

The most popular are Loox ‑ Visual Product Reviews, UpPromote Affiliate Marketing, Klaviyo: Email Marketing & SMS.

Social media platforms

Instagram (59%), Facebook (46%), TikTok (24%).

Instagram
59%
Facebook
46%
TikTok
24%
YouTube
19%
Twitter / X
8%
Pinterest
8%
LinkedIn
5%

Social media adoption is strong at 61%, and 100% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (38%), Google Tag Manager (17%), Google Ads (6%).

Google Analytics
38%
Google Tag Manager
17%
Google Ads
6%
Facebook Pixel
6%
TikTok Pixel
3%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Horizon, Shrine Pro.

Dawn 19% Horizon 9% Shrine Pro 6% Impulse 4% Prestige 3% Impact 2% Sense 2% Refresh 2%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

41 products $57 avg 8 ads
Hardware Home & Garden tools home improvement Omnisend Email Marketing & SMS
738 products $10 avg 3 ads
Apparel & Accessories bags backpacks
Glimzy Pakistan
85 products $8 avg 3 ads
Beauty & Cosmetics hairbrush hair care
Remodius Netherlands
29 products $151 avg 35 ads
Electronics travel adapter world plug Awin ‑ Affiliate Marketing Bundler ‑ Product Bundles App
2,570 products $82 avg 11 ads
Apparel & Accessories men's fashion streetwear Kiwi Size Chart & Recommender Wyllo
33 products $624 avg 8 ads
Home & Garden japanese mattress firm mattress Awin ‑ Affiliate Marketing Covet Instagram Feed & Reviews
131 products $88 avg 4 ads
Electronics electronics store gadgets and accessories Lucky Orange Heatmaps & Replay
5 products $23 avg 2 ads
Apparel & Accessories clothing store fashion apparel UpPromote Affiliate Marketing
21 products $288 avg 1 ads
Apparel & Accessories luxury clothing sustainable fashion
93 products $113 avg 4 ads
Apparel & Accessories weightlifting shoes training gear Avada AI SEO Suite Optimizer Awin ‑ Affiliate Marketing
76 products $65 avg 28 ads
Office Supplies drawing stationery professional stationery AfterShip Page Builder Klaviyo: Email Marketing & SMS
18 products $846 avg 11 ads
Health at home red light red light therapy devices ShareASale

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FAQ

How many Shopify stores running Meta ads are there?

We currently track 150,341 active Shopify stores running Meta ads.

Are Shopify stores running Meta ads growing?

In the last 30 days, 27,992 new Shopify stores running Meta ads were indexed, showing a 19% monthly growth rate.

What is the average catalog size for Shopify stores running Meta ads?

Among Shopify stores running Meta ads with catalog data, the average is around 522 products, with most falling in the 10-49 range.

What apps are most popular among Shopify stores running Meta ads?

The top apps are Loox ‑ Visual Product Reviews, UpPromote Affiliate Marketing, Klaviyo: Email Marketing & SMS. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.