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Shopify topic analytics
Topic
Updated July 13, 2026
Shopify

28.0K Shopify Supplements Stores: Stats & Market Data (2026)

28,026 active Shopify stores fall into the Supplements segment, with 1,136 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Health, Beauty & Cosmetics, Food & Beverages. 58% maintain social media profiles — Instagram leads — and 11% run Meta ad campaigns.

58%
Social media
11%
Meta ads
58%
Contact info
Total Stores
28,026
Active Shopify stores
New (30d)
1,136
Newly added in the last 30 days
Avg. Products
264
Among 27,588 stores with catalog data
Avg. Price
$83
Among 27,519 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

2,627 1,313 0
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul

1,136 new stores were added in the past 30 days (4% of the total). Growth has slowed, but new stores are still opening. This is below the Shopify average of 14%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 7,413 · 27%
10-49 10,725 · 39%
50-199 6,115 · 22%
200-999 2,380 · 9%
1k-4.9k 675 · 2%
5k+ 280 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Health
84% coverage
Beauty & Cosmetics
13% coverage
Food & Beverages
13% coverage
Home & Garden
2% coverage
Apparel & Accessories
2% coverage
Sporting Goods
1% coverage
Books & Literature
1% coverage
Education & Courses
1% coverage
Electronics
1% coverage
Baby & Kids
0% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 264 because some stores carry much larger inventories. That's smaller than the Shopify average of 409. The strongest country concentrations are United States, United Kingdom, India.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 8,068 · 29%
$25-$49 11,917 · 43%
$50-$99 5,382 · 20%
$100-$199 1,484 · 5%
$200-$499 451 · 2%
$500+ 217 · 1%
Store currencies
USD 11,979 EUR 4,205 GBP 1,810 INR 1,394 AUD 1,011 CAD 894 COP 808 MXN 654

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $83 because some stores price much higher, pulling it up. That's below the Shopify average of $217.

Popular apps

The most popular are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox.

Social media platforms

Instagram (54%), Facebook (43%), TikTok (18%).

Instagram
54%
Facebook
43%
TikTok
18%
YouTube
17%
Twitter / X
10%
LinkedIn
5%
Pinterest
4%

Social media adoption is strong at 58%, and 11% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (39%), Google Tag Manager (15%), Google Ads (6%).

Google Analytics
39%
Google Tag Manager
15%
Google Ads
6%
Facebook Pixel
4%
TikTok Pixel
2%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Horizon, Shrine Pro.

Dawn 21% Horizon 7% Shrine Pro 4% Debut 4% Refresh 4% Sense 3% Prestige 2% Ella 2%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

17 products $24 avg 22 ads
Health Supplements Consentmo GDPR Compliance Instafeed ‑ Instagram Feed
7 products $56 avg 8 ads
Health Supplements Powerful Contact Form Builder Judge.me Product Reviews App
54 products $122 avg 29 ads
Food & Beverages Supplements Chatway Live Chat & AI Chatbot Judge.me Product Reviews App
35 products $24 avg 1 ads
Home & Garden Health Apparel & Accessories Supplements BK Reviews
172 products $35 avg 7 ads
Food & Beverages Supplements Attentive: AI‑led Email &SMS Blockify Fraud Filter, Blocker
738 products $6 avg 3 ads
Beauty & Cosmetics Home & Garden Personal Care Supplements UpPromote Affiliate Marketing Judge.me Product Reviews App
272 products $25 avg 2 ads
Health Supplements Wellness Microsoft Clarity: AI Insights Seal Subscriptions App
24 products $44 avg 30 ads
Health Supplements Wellness UpPromote Affiliate Marketing Kaching Bundles App & Upsells
96 products $57 avg 2 ads
Health Supplements Wellness UpPromote Affiliate Marketing Klaviyo: Email Marketing & SMS
14 products $38 avg 498 ads
Health Food & Beverages Supplements Awin ‑ Affiliate Marketing Elevar Conversion Tracking
194 products $39 avg 3 ads
Health Supplements CK: Abandoned cart on WhatsApp Microsoft Clarity: AI Insights
Korra Lab Singapore
16 products $47 avg 2 ads
Health Supplements Health Products Kaching Bundles App & Upsells Judge.me Product Reviews App

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FAQ

How many Shopify Supplements stores are there?

We currently track 28,026 active Shopify stores in the Supplements segment.

Are Shopify Supplements stores growing?

Yes. In the last 30 days, 1,136 new stores were indexed in the Supplements segment, showing a 4% monthly growth rate.

What is the average product price in Shopify Supplements stores?

Among stores with pricing data, the average listed price is about $83, with the most common pricing band at $25-$49.

What apps are most popular for Shopify Supplements stores?

The top apps are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.