9,653 Shopify Supplements Stores: Stats & Market Data (2026)
9,653 active Shopify stores fall into the Supplements segment, with 399 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Health, Beauty & Cosmetics, Food & Beverages. 55% maintain social media profiles — Instagram leads — and 10% run Meta ad campaigns.
Growth trend
Stores newly indexed each month over the past 12 months
399 new stores were added in the past 30 days (4% of the total). Growth has slowed, but new stores are still opening. This is below the Shopify average of 22%.
Products & categories
How many products stores carry, plus category breakdown.
Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.
Books & Literature 43 Celebrations & Gifts 39 Adult 36 Education & Courses 35 Animals & Pet Supplies 34Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 268 because some stores carry much larger inventories. That's smaller than the Shopify average of 439. The strongest country concentrations are United States, United Kingdom, Colombia.
Pricing & currencies
How products are priced, plus the currencies stores list in.
Among stores with pricing data, the most common price range is $25-$49. The average is higher at $86 because some stores price much higher, pulling it up. That's below the Shopify average of $219.
Popular apps
The most popular are Klaviyo: Email Marketing & SMS, Judge.me Product Reviews App, Shopify Inbox.
Marketing & analytics tools
Google Analytics (37%), Google Tag Manager (15%), Google Ads (5%).
Popular themes
The most used are Dawn, Horizon, Shrine Pro.
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Start Free TrialRepresentative stores
A varied sample - weighted by data completeness, refreshed daily
UpPromote Affiliate Marketing
Essential Announcement Bar
UpPromote Affiliate Marketing
Klaviyo: Email Marketing & SMS
Shopify Inbox
Judge.me Product Reviews App
Helium Customer Fields
Klaviyo: Email Marketing & SMS
EasySell COD Form & Upsells
Judge.me Product Reviews App
Elevar Conversion Tracking
Klaviyo: Email Marketing & SMS
Judge.me Product Reviews App
Klaviyo: Email Marketing & SMS
Frequently Bought Together CBB
Judge.me Product Reviews App
Blotout EdgeTag
Klaviyo: Email Marketing & SMS
Judge.me Product Reviews App
Microsoft Clarity: AI Insights
Evey Events & Tickets
Klaviyo: Email Marketing & SMS
Consentmo GDPR Compliance
EG Auto Add to Cart Free Gift
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Start Free TrialFAQ
How many Shopify Supplements stores are there?
We currently track 9,653 active Shopify stores in the Supplements segment.
Are Shopify Supplements stores growing?
Yes. In the last 30 days, 399 new stores were indexed in the Supplements segment, showing a 4% monthly growth rate.
What is the average product price in Shopify Supplements stores?
Among stores with pricing data, the average listed price is about $86, with the most common pricing band at $25-$49.
What apps are most popular for Shopify Supplements stores?
The top apps are Klaviyo: Email Marketing & SMS, Judge.me Product Reviews App, Shopify Inbox. The complete ranked list is in the Popular Apps section on this page.
How often is the data updated?
The data is updated weekly. Most store records are refreshed within a few days of any change.
Can I export the data?
Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.
Social media platforms
Instagram (52%), Facebook (42%), TikTok (19%).
Social media adoption is strong at 55%, and 10% of stores run Meta ad campaigns.