9,775 Shopify Supplements Stores: Stats & Market Data (2026)
9,775 active Shopify stores fall into the Supplements segment, with 1,385 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Health, Beauty & Cosmetics, Food & Beverages. 54% maintain social media profiles — Instagram leads — and 11% run Meta ad campaigns.
Growth trend
Stores newly indexed each month over the past 12 months
1,385 new stores were added in the past 30 days (14% of the total), showing steady growth. This is below the Shopify average of 34%.
Products & categories
How many products stores carry, plus category breakdown.
Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.
Books & Literature 42 Celebrations & Gifts 38 Adult 37 Education & Courses 35 Animals & Pet Supplies 33Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 251 because some stores carry much larger inventories. That's smaller than the Shopify average of 438. The strongest country concentrations are United States, United Kingdom, India.
Pricing & currencies
How products are priced, plus the currencies stores list in.
Among stores with pricing data, the most common price range is $25-$49. The average is higher at $89 because some stores price much higher, pulling it up. That's below the Shopify average of $217.
Popular apps
The most popular are Klaviyo: Email Marketing & SMS, Judge.me Product Reviews App, Shopify Inbox.
Marketing & analytics tools
Google Analytics (35%), Google Tag Manager (15%), Google Ads (5%).
Popular themes
The most used are Dawn, Horizon, Shrine Pro.
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Start Free TrialRepresentative stores
A varied sample - weighted by data completeness, refreshed daily
Affiliatly Affiliate Marketing
UpPromote Affiliate Marketing
CartBot: Gift with purchase
Bundler ‑ Product Bundles App
FBP: Fast Bundle & Upsell
Klaviyo: Email Marketing & SMS
UpPromote Affiliate Marketing
Attentive: AI‑led Email &SMS
Klaviyo: Email Marketing & SMS
Wyllo
EG Auto Add to Cart Free Gift
Judge.me Product Reviews App
CartBot: Gift with purchase
Judge.me Product Reviews App
Lucky Orange Heatmaps & Replay
UpPromote Affiliate Marketing
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Start Free TrialFAQ
How many Shopify Supplements stores are there?
We currently track 9,775 active Shopify stores in the Supplements segment.
Are Shopify Supplements stores growing?
Yes. In the last 30 days, 1,385 new stores were indexed in the Supplements segment, showing a 14% monthly growth rate.
What is the average product price in Shopify Supplements stores?
Among stores with pricing data, the average listed price is about $89, with the most common pricing band at $25-$49.
What apps are most popular for Shopify Supplements stores?
The top apps are Klaviyo: Email Marketing & SMS, Judge.me Product Reviews App, Shopify Inbox. The complete ranked list is in the Popular Apps section on this page.
How often is the data updated?
The data is updated weekly. Most store records are refreshed within a few days of any change.
Can I export the data?
Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.
Social media platforms
Instagram (50%), Facebook (41%), TikTok (18%).
Social media adoption is strong at 54%, and 11% of stores run Meta ad campaigns.