16.4K Shopify Personal Care Stores: Stats & Market Data (2026)
16,440 active Shopify stores fall into the Personal Care segment, with 764 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Home & Garden, Health. 62% maintain social media profiles — Instagram leads — and 7% run Meta ad campaigns.
Growth trend
Stores newly indexed each month over the past 12 months
764 new stores were added in the past 30 days (5% of the total). Growth has slowed, but new stores are still opening. This is below the Shopify average of 20%.
Products & categories
How many products stores carry, plus category breakdown.
Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.
Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 224 because some stores carry much larger inventories. That's smaller than the Shopify average of 428. The strongest country concentrations are United States, United Kingdom, Canada.
Pricing & currencies
How products are priced, plus the currencies stores list in.
Among stores with pricing data, the most common price range is Under $25. The average is higher at $62 because some stores price much higher, pulling it up. That's below the Shopify average of $219.
Popular apps
The most popular are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox.
Marketing & analytics tools
Google Analytics (32%), Google Tag Manager (9%), Google Ads (4%).
Popular themes
The most used are Dawn, Horizon, Debut.
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Start Free TrialRepresentative stores
A varied sample - weighted by data completeness, refreshed daily
Avada AI SEO Image Optimizer
EasySell COD Form & Upsells
Geolocation & Markets—Selecty
Wholesale Pricing Discount B2B
Awin ‑ Affiliate Marketing
Helium Customer Fields
UpPromote Affiliate Marketing
EG Auto Add to Cart Free Gift
Awin ‑ Affiliate Marketing
Kaching CartDrawer Cart Upsell
Aimerce First‑Party Pixel
Infinite Product Options
UpPromote Affiliate Marketing
Powerful Contact Form Builder
GSC Countdown Timer Bar
Klaviyo: Email Marketing & SMS
BM: Country blocker IP blocker
Klaviyo: Email Marketing & SMS
Frequently Bought Together CBB
EG Auto Add to Cart Free Gift
Judge.me Product Reviews App
MaxBundle ‑ Product Bundles
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Start Free TrialFAQ
How many Shopify Personal Care stores are there?
We currently track 16,440 active Shopify stores in the Personal Care segment.
Are Shopify Personal Care stores growing?
Yes. In the last 30 days, 764 new stores were indexed in the Personal Care segment, showing a 5% monthly growth rate.
What is the average product price in Shopify Personal Care stores?
Among stores with pricing data, the average listed price is about $62, with the most common pricing band at Under $25.
What apps are most popular for Shopify Personal Care stores?
The top apps are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox. The complete ranked list is in the Popular Apps section on this page.
How often is the data updated?
The data is updated weekly. Most store records are refreshed within a few days of any change.
Can I export the data?
Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.
Social media platforms
Instagram (59%), Facebook (46%), TikTok (20%).
Social media adoption is strong at 62%, and 7% of stores run Meta ad campaigns.