15.8K Shopify Personal Care Stores: Stats & Market Data (2026)
15,754 active Shopify stores fall into the Personal Care segment, with 460 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Home & Garden, Health. 63% maintain social media profiles — Instagram leads — and 8% run Meta ad campaigns.
Growth trend
Stores newly indexed each month over the past 12 months
460 new stores were added in the past 30 days (3% of the total). Growth has slowed, but new stores are still opening. This is below the Shopify average of 14%.
Products & categories
How many products stores carry, plus category breakdown.
Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.
Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 232 because some stores carry much larger inventories. That's smaller than the Shopify average of 409. The strongest country concentrations are United States, United Kingdom, Canada.
Pricing & currencies
How products are priced, plus the currencies stores list in.
Among stores with pricing data, the most common price range is Under $25. The average is higher at $63 because some stores price much higher, pulling it up. That's below the Shopify average of $217.
Popular apps
The most popular are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox.
Marketing & analytics tools
Google Analytics (33%), Google Tag Manager (9%), Google Ads (4%).
Popular themes
The most used are Dawn, Horizon, Debut.
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Start Free TrialRepresentative stores
A varied sample - weighted by data completeness, refreshed daily
Judge.me Product Reviews App
Microsoft Clarity: AI Insights
Judge.me Product Reviews App
Microsoft Clarity: AI Insights
Hextom: Countdown Timer Bar
Klaviyo: Email Marketing & SMS
CK: Abandoned cart on WhatsApp
Judge.me Product Reviews App
UpPromote Affiliate Marketing
Judge.me Product Reviews App
Awin ‑ Affiliate Marketing
Pandectes GDPR Compliance
Judge.me Product Reviews App
Microsoft Clarity: AI Insights
B&S ‑ Announcement Bar
Releasit COD Form & Upsells
UpPromote Affiliate Marketing
Judge.me Product Reviews App
Attentive: AI‑led Email &SMS
Blockify Fraud Filter, Blocker
XCloud Search & Product Filter
Ryviu: Reviews & Loyalty App
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Start Free TrialFAQ
How many Shopify Personal Care stores are there?
We currently track 15,754 active Shopify stores in the Personal Care segment.
Are Shopify Personal Care stores growing?
Yes. In the last 30 days, 460 new stores were indexed in the Personal Care segment, showing a 3% monthly growth rate.
What is the average product price in Shopify Personal Care stores?
Among stores with pricing data, the average listed price is about $63, with the most common pricing band at Under $25.
What apps are most popular for Shopify Personal Care stores?
The top apps are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox. The complete ranked list is in the Popular Apps section on this page.
How often is the data updated?
The data is updated weekly. Most store records are refreshed within a few days of any change.
Can I export the data?
Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.
Social media platforms
Instagram (59%), Facebook (47%), TikTok (21%).
Social media adoption is strong at 63%, and 8% of stores run Meta ad campaigns. That's 8 percentage points above the Shopify average of 55%.