32.7K Shopify Vitamins & Supplements Stores: Stats & Market Data (2026)
32,659 active Shopify stores fall into the Vitamins & Supplements segment, with 1,625 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Health, Beauty & Cosmetics, Food & Beverages. 56% maintain social media profiles — Instagram leads — and 13% run Meta ad campaigns.
Growth trend
Stores newly indexed each month over the past 12 months
1,625 new stores were added in the past 30 days (5% of the total). Growth has slowed, but new stores are still opening. This is below the Shopify average of 12%.
Products & categories
How many products stores carry, plus category breakdown.
Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.
Jewelry & Watches 116 Toys & Games 114Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 298 because some stores carry much larger inventories. That's smaller than the Shopify average of 409. The strongest country concentrations are United States, United Kingdom, India.
Pricing & currencies
How products are priced, plus the currencies stores list in.
Among stores with pricing data, the most common price range is $25-$49. The average is higher at $75 because some stores price much higher, pulling it up. That's below the Shopify average of $217.
Popular apps
The most popular are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox.
Marketing & analytics tools
Google Analytics (40%), Google Tag Manager (16%), Google Ads (6%).
Popular themes
The most used are Dawn, Horizon, Shrine Pro.
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Start Free TrialRepresentative stores
A varied sample - weighted by data completeness, refreshed daily
Google & YouTube
Judge.me Product Reviews App
Powerful Contact Form Builder
EG Auto Add to Cart Free Gift
BUCKS Currency Converter PRO++
GemPages Landing Page Builder
Kaching Bundles App & Upsells
Klaviyo: Email Marketing & SMS
Releasit COD Form & Upsells
Klaviyo: Email Marketing & SMS
Loox ‑ Product Reviews App
Microsoft Clarity: AI Insights
Intelligems: A/B Testing
Klaviyo: Email Marketing & SMS
UpPromote Affiliate Marketing
Fontify: Google & Custom Fonts
Firework Shoppable Video & UGC
Elevar Conversion Tracking
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Start Free TrialFAQ
How many Shopify Vitamins & Supplements stores are there?
We currently track 32,659 active Shopify stores in the Vitamins & Supplements segment.
Are Shopify Vitamins & Supplements stores growing?
Yes. In the last 30 days, 1,625 new stores were indexed in the Vitamins & Supplements segment, showing a 5% monthly growth rate.
What is the average product price in Shopify Vitamins & Supplements stores?
Among stores with pricing data, the average listed price is about $75, with the most common pricing band at $25-$49.
What apps are most popular for Shopify Vitamins & Supplements stores?
The top apps are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox. The complete ranked list is in the Popular Apps section on this page.
How often is the data updated?
The data is updated weekly. Most store records are refreshed within a few days of any change.
Can I export the data?
Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.
Social media platforms
Instagram (52%), Facebook (42%), TikTok (18%).
Social media adoption is strong at 56%, and 13% of stores run Meta ad campaigns.