34.4K Shopify Vitamins & Supplements Stores: Stats & Market Data (2026)
34,436 active Shopify stores fall into the Vitamins & Supplements segment, with 3,629 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Health, Beauty & Cosmetics, Food & Beverages. 57% maintain social media profiles — Instagram leads — and 12% run Meta ad campaigns.
Growth trend
Stores newly indexed each month over the past 12 months
3,629 new stores were added in the past 30 days (11% of the total), showing steady growth. This is below the Shopify average of 22%.
Products & categories
How many products stores carry, plus category breakdown.
Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.
Jewelry & Watches 117 Toys & Games 112Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 274 because some stores carry much larger inventories. That's smaller than the Shopify average of 437. The strongest country concentrations are United States, United Kingdom, India.
Pricing & currencies
How products are priced, plus the currencies stores list in.
Among stores with pricing data, the most common price range is $25-$49. The average is higher at $77 because some stores price much higher, pulling it up. That's below the Shopify average of $219.
Popular apps
The most popular are Klaviyo: Email Marketing & SMS, Judge.me Product Reviews App, Shopify Inbox.
Marketing & analytics tools
Google Analytics (40%), Google Tag Manager (16%), Google Ads (6%).
Popular themes
The most used are Dawn, Horizon, Shrine Pro.
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Start Free TrialRepresentative stores
A varied sample - weighted by data completeness, refreshed daily
AdRoll Marketing & Advertising
Judge.me Product Reviews App
Hextom: Free Shipping Bar
Pandectes GDPR Compliance
Intelligems: A/B Testing
Klaviyo: Email Marketing & SMS
Intelligems: A/B Testing
Junip Product Reviews App & AI
Judge.me Product Reviews App
SEOWILL: AI SEO & AI Blog Post
T Lab ‑ AI Language Translate
Powerful Contact Form Builder
Affiliatly Affiliate Marketing
UpPromote Affiliate Marketing
Judge.me Product Reviews App
qikify Sales Pop up & Proof
UpPromote Affiliate Marketing
Bundler ‑ Product Bundles App
Avada AI SEO Suite Optimizer
BSS B2B Wholesale Pricing
UpPromote Affiliate Marketing
Blockify Fraud Filter, Blocker
Aimerce First‑Party Pixel
Buddha Mega Menu & Navigation
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Start Free TrialFAQ
How many Shopify Vitamins & Supplements stores are there?
We currently track 34,436 active Shopify stores in the Vitamins & Supplements segment.
Are Shopify Vitamins & Supplements stores growing?
Yes. In the last 30 days, 3,629 new stores were indexed in the Vitamins & Supplements segment, showing a 11% monthly growth rate.
What is the average product price in Shopify Vitamins & Supplements stores?
Among stores with pricing data, the average listed price is about $77, with the most common pricing band at $25-$49.
What apps are most popular for Shopify Vitamins & Supplements stores?
The top apps are Klaviyo: Email Marketing & SMS, Judge.me Product Reviews App, Shopify Inbox. The complete ranked list is in the Popular Apps section on this page.
How often is the data updated?
The data is updated weekly. Most store records are refreshed within a few days of any change.
Can I export the data?
Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.
Social media platforms
Instagram (53%), Facebook (43%), TikTok (19%).
Social media adoption is strong at 57%, and 12% of stores run Meta ad campaigns.