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Shopify subcategory analytics
Subcategory
Updated July 13, 2026
Shopify

26.9K Shopify Haircare Stores: Stats & Market Data (2026)

26,949 active Shopify stores fall into the Haircare segment, with 1,551 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Health, Home & Garden. 65% maintain social media profiles — Instagram leads — and 9% run Meta ad campaigns.

65%
Social media
9%
Meta ads
57%
Contact info
Total Stores
26,949
Active Shopify stores
New (30d)
1,551
Newly added in the last 30 days
Avg. Products
349
Among 26,532 stores with catalog data
Avg. Price
$78
Among 26,437 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

2,608 1,304 0
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul

1,551 new stores were added in the past 30 days (6% of the total), showing steady growth. This is below the Shopify average of 13%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 4,933 · 19%
10-49 10,000 · 38%
50-199 6,854 · 26%
200-999 3,285 · 12%
1k-4.9k 1,110 · 4%
5k+ 350 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
100% coverage
Health
4% coverage
Home & Garden
3% coverage
Apparel & Accessories
3% coverage
Electronics
1% coverage
Food & Beverages
1% coverage
Baby & Kids 117 Toys & Games 114 Jewelry & Watches 102 Animals & Pet Supplies 84 Celebrations & Gifts 57 Hardware 53

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 349 because some stores carry much larger inventories. That's smaller than the Shopify average of 409. The strongest country concentrations are United States, United Kingdom, India.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 10,838 · 41%
$25-$49 8,447 · 32%
$50-$99 3,428 · 13%
$100-$199 1,859 · 7%
$200-$499 1,444 · 5%
$500+ 421 · 2%
Store currencies
USD 11,017 EUR 4,225 GBP 1,778 CAD 1,237 INR 1,229 AUD 1,171 PKR 1,033 COP 427

Among stores with pricing data, the most common price range is Under $25. The average is higher at $78 because some stores price much higher, pulling it up. That's below the Shopify average of $217.

Popular apps

The most popular are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox.

Social media platforms

Instagram (62%), Facebook (46%), TikTok (25%).

Instagram
62%
Facebook
46%
TikTok
25%
YouTube
17%
Twitter / X
7%
Pinterest
6%
LinkedIn
3%

Social media adoption is strong at 65%, and 9% of stores run Meta ad campaigns. That's 10 percentage points above the Shopify average of 55%.

Marketing & analytics tools

Google Analytics (35%), Google Tag Manager (12%), Google Ads (5%).

Google Analytics
35%
Google Tag Manager
12%
Google Ads
5%
Facebook Pixel
4%
TikTok Pixel
2%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Horizon, Sense.

Dawn 21% Horizon 6% Sense 5% Debut 4% Refresh 3% Prestige 3% Shrine Pro 2% Ella 2%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

117 products $41 avg 6 ads
Beauty & Cosmetics Haircare Bundler ‑ Product Bundles App Hextom: Free Shipping Bar
73 products $29 avg 1 ads
Beauty & Cosmetics Haircare Beauty Products UpPromote Affiliate Marketing CartBot: Gift with purchase
22 products $38 avg 3 ads
Beauty & Cosmetics Haircare UpPromote Affiliate Marketing Klaviyo: Email Marketing & SMS
70 products $25 avg 1 ads
Beauty & Cosmetics Judge.me Product Reviews App Klaviyo: Email Marketing & SMS
14 products $42 avg 10 ads
Beauty & Cosmetics Haircare Kaching Bundles App & Upsells Bundler ‑ Product Bundles App
86 products $14 avg 55 ads
Beauty & Cosmetics Personal Care Hextom: Countdown Timer Bar Klaviyo: Email Marketing & SMS
Flow Hair Care United States
10 products $32 avg 11 ads
Beauty & Cosmetics Haircare UpPromote Affiliate Marketing Shopify Inbox
354 products $44 avg 40 ads
Beauty & Cosmetics Beauty Products UpPromote Affiliate Marketing Buddha Mega Menu & Navigation
32 products $24 avg 6 ads
Beauty & Cosmetics Haircare Beauty Products UpPromote Affiliate Marketing Awin ‑ Affiliate Marketing
45 products $51 avg 2 ads
Beauty & Cosmetics UpPromote Affiliate Marketing Bundler ‑ Product Bundles App
Glowina Germany
25 products $80 avg 7 ads
Beauty & Cosmetics Home & Garden Storage & Organization Hotjar Install Shopify Inbox
Crownori United States
8 products $21 avg 1 ads
Beauty & Cosmetics Beauty Products Klaviyo: Email Marketing & SMS TrustWILL Product Reviews App

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FAQ

How many Shopify Haircare stores are there?

We currently track 26,949 active Shopify stores in the Haircare segment.

Are Shopify Haircare stores growing?

Yes. In the last 30 days, 1,551 new stores were indexed in the Haircare segment, showing a 6% monthly growth rate.

What is the average product price in Shopify Haircare stores?

Among stores with pricing data, the average listed price is about $78, with the most common pricing band at Under $25.

What apps are most popular for Shopify Haircare stores?

The top apps are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.