Use Cases Features Pricing API Log in
Shopify subcategory analytics
Subcategory
Updated June 8, 2026
Shopify

28.2K Shopify Haircare Stores: Stats & Market Data (2026)

28,201 active Shopify stores fall into the Haircare segment, with 3,343 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Health, Home & Garden. 66% maintain social media profiles — Instagram leads — and 8% run Meta ad campaigns.

66%
Social media
8%
Meta ads
59%
Contact info
Total Stores
28,201
Active Shopify stores
New (30d)
3,343
Newly added in the last 30 days
Avg. Products
334
Among 27,757 stores with catalog data
Avg. Price
$77
Among 27,641 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

3,750 1,875 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

3,343 new stores were added in the past 30 days (12% of the total), showing steady growth. This is below the Shopify average of 22%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 5,782 · 21%
10-49 10,349 · 37%
50-199 6,832 · 25%
200-999 3,303 · 12%
1k-4.9k 1,146 · 4%
5k+ 345 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
100% coverage
Health
4% coverage
Home & Garden
3% coverage
Apparel & Accessories
3% coverage
Electronics
1% coverage
Food & Beverages
1% coverage
Baby & Kids 119 Jewelry & Watches 103 Toys & Games 89 Animals & Pet Supplies 83 Celebrations & Gifts 68 Hardware 61

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 334 because some stores carry much larger inventories. That's smaller than the Shopify average of 438. The strongest country concentrations are United States, United Kingdom, India.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 11,090 · 40%
$25-$49 8,841 · 32%
$50-$99 3,696 · 13%
$100-$199 1,991 · 7%
$200-$499 1,585 · 6%
$500+ 438 · 2%
Store currencies
USD 11,561 EUR 4,295 GBP 1,876 INR 1,353 CAD 1,290 AUD 1,272 PKR 1,064 COP 472

Among stores with pricing data, the most common price range is Under $25. The average is higher at $77 because some stores price much higher, pulling it up. That's below the Shopify average of $219.

Popular apps

The most popular are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox.

Social media platforms

Instagram (63%), Facebook (47%), TikTok (25%).

Instagram
63%
Facebook
47%
TikTok
25%
YouTube
18%
Twitter / X
8%
Pinterest
6%
LinkedIn
3%

Social media adoption is strong at 66%, and 8% of stores run Meta ad campaigns. That's 7 percentage points above the Shopify average of 59%.

Marketing & analytics tools

Google Analytics (36%), Google Tag Manager (12%), Google Ads (5%).

Google Analytics
36%
Google Tag Manager
12%
Google Ads
5%
Facebook Pixel
4%
TikTok Pixel
2%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Horizon, Debut.

Dawn 21% Horizon 5% Debut 5% Sense 5% Refresh 3% Prestige 3% Shrine Pro 3% Ella 2%

Need store-level data?

Export emails, social profiles, and tech stacks for every store in this segment.

Start Free Trial

Representative stores

A varied sample - weighted by data completeness, refreshed daily

42 products $36 avg 283 ads
Beauty & Cosmetics hair treatment hair mask Afterpay On‑Site Messaging BEAST Currency Converter
20 products $179 avg 4 ads
Beauty & Cosmetics Health gray hair treatment natural hair care UpPromote Affiliate Marketing T Lab ‑ AI Language Translate
13 products $9 avg 5 ads
Beauty & Cosmetics natural hair oil hair growth Bundler ‑ Product Bundles App Judge.me Product Reviews App
148 products $44 avg 1 ads
Beauty & Cosmetics hair products luxury beauty GeoIP Country Redirect Klaviyo: Email Marketing & SMS
17 products $34 avg 5 ads
Beauty & Cosmetics hair growth products shampoo and conditioner Judge.me Product Reviews App PayWhirl Subscriptions
186 products $4 avg 24 ads
Beauty & Cosmetics Food & Beverages personal-care beverages Bundler ‑ Product Bundles App Oxi Social Login
156 products $12 avg 3 ads
Beauty & Cosmetics natural skincare luxury skincare Ali Reviews: AI Product Review Powerful Contact Form Builder
22 products $10 avg 2 ads
Beauty & Cosmetics haircare products hair oil GSC Countdown Timer Bar Judge.me Product Reviews App
COSMOS MART United States
48 products $48 avg 3 ads
Apparel & Accessories Beauty & Cosmetics women's clothing hair tools
69 products $13 avg 1 ads
Beauty & Cosmetics natural shampoo bars shampoo bars B&S ‑ Announcement Bar OT Section: Theme Sections
1,554 products $46 avg 14 ads
Beauty & Cosmetics skincare cosmetics Awin ‑ Affiliate Marketing Frequently Bought Together CBB
13 products $177 avg 41 ads
Beauty & Cosmetics hair growth laser caps EG Auto Add to Cart Free Gift Klaviyo: Email Marketing & SMS

Want the full dataset?

Access complete store details - emails, phone numbers, social profiles, tech stack - and export unlimited data as CSV.

Start Free Trial

FAQ

How many Shopify Haircare stores are there?

We currently track 28,201 active Shopify stores in the Haircare segment.

Are Shopify Haircare stores growing?

Yes. In the last 30 days, 3,343 new stores were indexed in the Haircare segment, showing a 12% monthly growth rate.

What is the average product price in Shopify Haircare stores?

Among stores with pricing data, the average listed price is about $77, with the most common pricing band at Under $25.

What apps are most popular for Shopify Haircare stores?

The top apps are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.