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Shopify subcategory analytics
Subcategory
Updated Apr 27, 2026
Shopify

24.4K Shopify Haircare Stores: Stats & Market Data (2026)

24,414 active Shopify stores fall into the Haircare segment, with 3,147 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Health, Home & Garden. 64% maintain social media profiles — Instagram leads — and 12% run Meta ad campaigns.

64%
Social media
12%
Meta ads
55%
Contact info
Total Stores
24,414
Active Shopify stores
New (30d)
3,147
Newly added in the last 30 days
Avg. Products
273
Among 23,916 stores with catalog data
Avg. Price
$80
Among 23,778 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

2,969 1,484 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

3,147 new stores were added in the past 30 days (13% of the total), showing steady growth. This is below the Shopify average of 17%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 6,612 · 28%
10-49 8,875 · 37%
50-199 5,000 · 21%
200-999 2,374 · 10%
1k-4.9k 806 · 3%
5k+ 249 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
100% coverage
Health
3% coverage
Home & Garden
2% coverage
Apparel & Accessories
2% coverage
Electronics
1% coverage
Food & Beverages
1% coverage
Jewelry & Watches 80 Baby & Kids 78 Animals & Pet Supplies 65 Toys & Games 57 Hardware 55 Celebrations & Gifts 54

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 273 because some stores carry much larger inventories. That's smaller than the Shopify average of 448. The strongest country concentrations are United States, India, United Kingdom.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 9,454 · 40%
$25-$49 7,649 · 32%
$50-$99 3,191 · 13%
$100-$199 1,756 · 7%
$200-$499 1,338 · 6%
$500+ 390 · 2%
Store currencies
USD 10,272 EUR 3,476 GBP 1,567 INR 1,271 AUD 1,072 CAD 1,070 PKR 1,001 COP 437

Among stores with pricing data, the most common price range is Under $25. The average is higher at $80 because some stores price much higher, pulling it up. That's below the Shopify average of $212.

Popular apps

The most popular are Klaviyo: Email Marketing & SMS, Loox ‑ Product Reviews App, UpPromote Affiliate Marketing.

Social media platforms

Instagram (60%), Facebook (46%), TikTok (24%).

Instagram
60%
Facebook
46%
TikTok
24%
YouTube
17%
Twitter / X
7%
Pinterest
6%
LinkedIn
3%

Social media adoption is strong at 64%, and 12% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (33%), Google Tag Manager (12%), Google Ads (5%).

Google Analytics
33%
Google Tag Manager
12%
Google Ads
5%
Facebook Pixel
4%
TikTok Pixel
2%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Debut, Sense.

Dawn 21% Debut 5% Sense 5% Horizon 5% Refresh 3% Shrine Pro 3% Prestige 3% Ella 2%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

46 products $382 avg 1 ads
Beauty & Cosmetics hairdressing scissors barber scissors Conversion Bear Trust Badges
285 products $37 avg 3 ads
Beauty & Cosmetics professional hair products hair care Stamped Reviews & Loyalty
Niia Colombia
9 products $23 avg 5 ads
Beauty & Cosmetics keratin hair treatment gray hair shampoo
39 products $7 avg 3 ads
Beauty & Cosmetics natural hair care toxin free products Pop Convert ‑ Pop Ups, Banners
8 products $23 avg 4 ads
Beauty & Cosmetics hair growth women's hair care
190 products $22 avg 37 ads
Beauty & Cosmetics Home & Garden body lotion shampoo conditioner Bundler ‑ Product Bundles App
17 products $18 avg 1 ads
Beauty & Cosmetics ayurvedic hair products wellness
320 products $8 avg 1 ads
Beauty & Cosmetics beauty nails
69 products $402 avg 62 ads
Beauty & Cosmetics Health hair growth skincare devices ShareASale
38 products $44 avg 1 ads
Beauty & Cosmetics men grooming hair products
30 products $16 avg 1 ads
Beauty & Cosmetics Home & Garden beauty home
5 products $40 avg 1 ads
Beauty & Cosmetics hair loss hair growth

Want the full dataset?

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FAQ

How many Shopify Haircare stores are there?

We currently track 24,414 active Shopify stores in the Haircare segment.

Are Shopify Haircare stores growing?

Yes. In the last 30 days, 3,147 new stores were indexed in the Haircare segment, showing a 13% monthly growth rate.

What is the average product price in Shopify Haircare stores?

Among stores with pricing data, the average listed price is about $80, with the most common pricing band at Under $25.

What apps are most popular for Shopify Haircare stores?

The top apps are Klaviyo: Email Marketing & SMS, Loox ‑ Product Reviews App, UpPromote Affiliate Marketing. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.