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Shopify subcategory analytics
Subcategory
Updated June 29, 2026
Shopify

27.1K Shopify Haircare Stores: Stats & Market Data (2026)

27,147 active Shopify stores fall into the Haircare segment, with 2,420 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Health, Home & Garden. 65% maintain social media profiles — Instagram leads — and 8% run Meta ad campaigns.

65%
Social media
8%
Meta ads
58%
Contact info
Total Stores
27,147
Active Shopify stores
New (30d)
2,420
Newly added in the last 30 days
Avg. Products
333
Among 26,710 stores with catalog data
Avg. Price
$74
Among 26,613 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

2,645 1,322 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

2,420 new stores were added in the past 30 days (9% of the total), showing steady growth. This is below the Shopify average of 19%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 5,409 · 20%
10-49 10,010 · 37%
50-199 6,687 · 25%
200-999 3,208 · 12%
1k-4.9k 1,065 · 4%
5k+ 331 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
100% coverage
Health
4% coverage
Home & Garden
3% coverage
Apparel & Accessories
3% coverage
Electronics
1% coverage
Food & Beverages
1% coverage
Baby & Kids 112 Jewelry & Watches 107 Toys & Games 99 Animals & Pet Supplies 87 Celebrations & Gifts 59 Hardware 55

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 333 because some stores carry much larger inventories. That's smaller than the Shopify average of 407. The strongest country concentrations are United States, United Kingdom, India.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 10,796 · 41%
$25-$49 8,544 · 32%
$50-$99 3,487 · 13%
$100-$199 1,887 · 7%
$200-$499 1,474 · 6%
$500+ 425 · 2%
Store currencies
USD 11,033 EUR 4,218 GBP 1,795 INR 1,276 CAD 1,238 AUD 1,199 PKR 1,048 COP 449

Among stores with pricing data, the most common price range is Under $25. The average is higher at $74 because some stores price much higher, pulling it up. That's below the Shopify average of $218.

Popular apps

The most popular are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox.

Social media platforms

Instagram (62%), Facebook (46%), TikTok (25%).

Instagram
62%
Facebook
46%
TikTok
25%
YouTube
17%
Twitter / X
7%
Pinterest
6%
LinkedIn
3%

Social media adoption is strong at 65%, and 8% of stores run Meta ad campaigns. That's 9 percentage points above the Shopify average of 56%.

Marketing & analytics tools

Google Analytics (35%), Google Tag Manager (12%), Google Ads (5%).

Google Analytics
35%
Google Tag Manager
12%
Google Ads
5%
Facebook Pixel
4%
TikTok Pixel
2%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Horizon, Sense.

Dawn 21% Horizon 6% Sense 5% Debut 5% Refresh 3% Prestige 3% Shrine Pro 3% Ella 2%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

22 products $30 avg 1 ads
Beauty & Cosmetics Haircare Consentmo GDPR Compliance GLC Geolocation & GEO Currency
806 products $74 avg 2 ads
Beauty & Cosmetics Haircare Klaviyo: Email Marketing & SMS Mercado Pago Antifraude Plus
82 products $11 avg 1 ads
Beauty & Cosmetics Skincare Beauty Products Klaviyo: Email Marketing & SMS Postscript SMS Marketing
21 products $176 avg 5 ads
Beauty & Cosmetics Health UpPromote Affiliate Marketing T Lab ‑ AI Language Translate
248 products $9 avg 5 ads
Beauty & Cosmetics Haircare Judge.me Product Reviews App
HUST LIFE United States
16 products $30 avg 2 ads
Beauty & Cosmetics UpPromote Affiliate Marketing Cozy AntiTheft
16 products $66 avg 14 ads
Beauty & Cosmetics Simprosys Google Shopping Feed Instafeed ‑ Instagram Feed
151 products $44 avg 1 ads
Beauty & Cosmetics Haircare GeoIP Country Redirect Klaviyo: Email Marketing & SMS
151 products $44 avg 3 ads
Beauty & Cosmetics Haircare GeoIP Country Redirect Klaviyo: Email Marketing & SMS
141 products $9 avg 23 ads
Beauty & Cosmetics Skincare B: WhatsApp Chat, Abandon Cart Hulk Contact Form Builder
314 products $32 avg 68 ads
Beauty & Cosmetics Awin ‑ Affiliate Marketing Blocky Fraud Filter IP Blocker
23 products $66 avg 3 ads
Beauty & Cosmetics Haircare Fashion Accessories Klaviyo: Email Marketing & SMS Loox ‑ Product Reviews App

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FAQ

How many Shopify Haircare stores are there?

We currently track 27,147 active Shopify stores in the Haircare segment.

Are Shopify Haircare stores growing?

Yes. In the last 30 days, 2,420 new stores were indexed in the Haircare segment, showing a 9% monthly growth rate.

What is the average product price in Shopify Haircare stores?

Among stores with pricing data, the average listed price is about $74, with the most common pricing band at Under $25.

What apps are most popular for Shopify Haircare stores?

The top apps are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.