Use Cases Features Pricing API Log in
Shopify subcategory analytics
Subcategory
Updated May 18, 2026
Shopify

26.8K Shopify Haircare Stores: Stats & Market Data (2026)

26,782 active Shopify stores fall into the Haircare segment, with 5,233 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Health, Home & Garden. 64% maintain social media profiles — Instagram leads — and 10% run Meta ad campaigns.

64%
Social media
10%
Meta ads
57%
Contact info
Total Stores
26,782
Active Shopify stores
New (30d)
5,233
Newly added in the last 30 days
Avg. Products
311
Among 26,345 stores with catalog data
Avg. Price
$81
Among 26,185 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

3,154 1,577 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

5,233 new stores were added in the past 30 days — 20% of the total, making this one of the fastest-growing areas on the platform. This is below the Shopify average of 34%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 6,141 · 23%
10-49 9,824 · 37%
50-199 6,121 · 23%
200-999 2,940 · 11%
1k-4.9k 1,011 · 4%
5k+ 308 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
100% coverage
Health
4% coverage
Home & Garden
3% coverage
Apparel & Accessories
3% coverage
Electronics
1% coverage
Food & Beverages
1% coverage
Jewelry & Watches 110 Baby & Kids 109 Toys & Games 78 Animals & Pet Supplies 73 Hardware 61 Celebrations & Gifts 60

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 311 because some stores carry much larger inventories. That's smaller than the Shopify average of 440. The strongest country concentrations are United States, India, United Kingdom.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 10,467 · 40%
$25-$49 8,344 · 32%
$50-$99 3,557 · 14%
$100-$199 1,899 · 7%
$200-$499 1,496 · 6%
$500+ 422 · 2%
Store currencies
USD 11,092 EUR 3,966 GBP 1,747 INR 1,316 CAD 1,193 AUD 1,173 PKR 1,066 COP 468

Among stores with pricing data, the most common price range is Under $25. The average is higher at $81 because some stores price much higher, pulling it up. That's below the Shopify average of $217.

Popular apps

The most popular are Klaviyo: Email Marketing & SMS, Judge.me Product Reviews App, Shopify Inbox.

Social media platforms

Instagram (61%), Facebook (46%), TikTok (24%).

Instagram
61%
Facebook
46%
TikTok
24%
YouTube
18%
Twitter / X
8%
Pinterest
6%
LinkedIn
3%

Social media adoption is strong at 64%, and 10% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (34%), Google Tag Manager (12%), Google Ads (5%).

Google Analytics
34%
Google Tag Manager
12%
Google Ads
5%
Facebook Pixel
4%
TikTok Pixel
2%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Horizon, Debut.

Dawn 21% Horizon 5% Debut 5% Sense 5% Refresh 3% Shrine Pro 3% Prestige 3% Ella 2%

Need store-level data?

Export emails, social profiles, and tech stacks for every store in this segment.

Start Free Trial

Representative stores

A varied sample - weighted by data completeness, refreshed daily

118 products $18 avg 2 ads
Beauty & Cosmetics hair products kids hair care UpPromote Affiliate Marketing Poptin Exit Popup Email Pop Up
224 products $64 avg 2 ads
Beauty & Cosmetics luxury men's grooming men's fragrance grooming Chatra — Live Chat & Chatbot Judge.me Product Reviews App
40 products $9 avg 14 ads
Beauty & Cosmetics skincare haircare Loox ‑ Product Reviews App Snapchat Ads
envydhair.com United States
28 products $112 avg 2 ads
Beauty & Cosmetics hair extensions haircare products Shopify Inbox Judge.me Product Reviews App
85 products $17 avg 1 ads
Beauty & Cosmetics hair dryer hair straightener
47 products $67 avg 63 ads
Beauty & Cosmetics scalp care hair products Afterpay On‑Site Messaging Hulk Contact Us Form
13 products $69 avg 3 ads
Beauty & Cosmetics hairgrowth serum haircare Loox ‑ Product Reviews App Weglot: AI & Human Translate
104 products $31 avg 15 ads
Beauty & Cosmetics Klaviyo: Email Marketing & SMS Microsoft Clarity: AI Insights
68 products $21 avg 16 ads
Beauty & Cosmetics natural deodorant malaysia lip balm malaysia CartBot: Gift with purchase Judge.me Product Reviews App
25 products $13 avg 2 ads
Beauty & Cosmetics shampoo hair products
375 products $28 avg 17 ads
Beauty & Cosmetics vegan makeup cruelty free skincare EG Auto Add to Cart Free Gift Klaviyo: Email Marketing & SMS
64 products $11 avg 2 ads
Beauty & Cosmetics shampoo conditioner UpPromote Affiliate Marketing Judge.me Product Reviews App

Want the full dataset?

Access complete store details - emails, phone numbers, social profiles, tech stack - and export unlimited data as CSV.

Start Free Trial

FAQ

How many Shopify Haircare stores are there?

We currently track 26,782 active Shopify stores in the Haircare segment.

Are Shopify Haircare stores growing?

Yes. In the last 30 days, 5,233 new stores were indexed in the Haircare segment, showing a 20% monthly growth rate.

What is the average product price in Shopify Haircare stores?

Among stores with pricing data, the average listed price is about $81, with the most common pricing band at Under $25.

What apps are most popular for Shopify Haircare stores?

The top apps are Klaviyo: Email Marketing & SMS, Judge.me Product Reviews App, Shopify Inbox. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.