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Shopify segment analytics
Segment
Updated July 6, 2026
Shopify

54.3K Shopify Plus stores: Stats & Market Data (2026)

We track 54,265 active Shopify Plus stores, with 43 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Apparel & Accessories, Home & Garden, Beauty & Cosmetics. 77% maintain social media profiles — Instagram leads — and 9% run Meta ad campaigns.

77%
Social media
9%
Meta ads
59%
Contact info
Total Stores
54,265
Active Shopify stores
New (30d)
43
Newly added in the last 30 days
Avg. Products
580
Among 52,858 stores with catalog data
Avg. Price
$248
Among 52,752 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

4,348 2,174 0
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul

43 new stores were added in the past 30 days (0% of the total). Growth is slow, suggesting this is a mature or saturated space. This is below the Shopify average of 18%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 7,518 · 14%
10-49 15,617 · 30%
50-199 14,919 · 28%
200-999 10,373 · 20%
1k-4.9k 3,227 · 6%
5k+ 1,204 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
27% coverage
Home & Garden
12% coverage
Beauty & Cosmetics
9% coverage
Food & Beverages
8% coverage
Arts & Entertainment
8% coverage
Jewelry & Watches
6% coverage
Health
5% coverage
Celebrations & Gifts
4% coverage
Electronics
4% coverage
Toys & Games
2% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 580 because some stores carry much larger inventories. That's larger than the Shopify average of 409. The strongest country concentrations are United States, United Kingdom, Australia.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 13,427 · 25%
$25-$49 14,705 · 28%
$50-$99 10,460 · 20%
$100-$199 6,078 · 12%
$200-$499 4,290 · 8%
$500+ 3,792 · 7%
Store currencies
USD 24,146 EUR 8,354 GBP 4,048 AUD 2,958 CAD 2,309 INR 1,789 MXN 1,352 BRL 1,188

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $248 because some stores price much higher, pulling it up. That's above the Shopify average of $218.

Popular apps

The most popular are Klaviyo: Email Marketing & SMS, Judge.me Product Reviews App, Shopify Inbox.

Social media platforms

Instagram (72%), Facebook (59%), YouTube (22%).

Instagram
72%
Facebook
59%
YouTube
22%
TikTok
19%
Twitter / X
16%
Pinterest
10%
LinkedIn
6%

Social media engagement is exceptionally high: 77% of stores maintain social profiles and 9% run Meta ads. That's 21 percentage points above the Shopify average of 56%.

Marketing & analytics tools

Google Analytics (41%), Google Tag Manager (17%), Google Ads (6%).

Google Analytics
41%
Google Tag Manager
17%
Google Ads
6%
Facebook Pixel
3%
TikTok Pixel
1%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Debut, Prestige.

Dawn 13% Debut 8% Prestige 4% Impulse 4% Horizon 3% Minimal 2% Brooklyn 2% Broadcast 1%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

699 products $494 avg 66 ads
Electronics Analyzify (GA4 & Ads Tracking) DOOFINDER ‑ Search & Discovery
34 products $57 avg 2 ads
Health Supplements Health Products Awin ‑ Affiliate Marketing Kaching Bundles App & Upsells
789 products $42 avg 97 ads
Celebrations & Gifts Flowers & Florists Affiliatly Affiliate Marketing AZ: Google Font & Custom Fonts
27 products $67 avg 15 ads
Health Afterpay On‑Site Messaging Judge.me Product Reviews App
264 products $6 avg 11 ads
Food & Beverages Home & Garden Klaviyo: Email Marketing & SMS Microsoft Clarity: AI Insights
147 products $46 avg 19 ads
Food & Beverages Celebrations & Gifts Attentive: AI‑led Email &SMS Amp: Back in Stock & PreOrder+
24 products $8 avg 1 ads
Baby & Kids Kids Clothing Judge.me Product Reviews App Sherpas: Smart SEO
162 products $60 avg 3 ads
Apparel & Accessories Streetwear STKY ‑ Sticky Add To Cart Bar
607 products $85 avg 37 ads
Apparel & Accessories Home & Garden Women's Clothing Bedding Judge.me Product Reviews App Re:amaze AI Helpdesk & Chat
31 products $101 avg 5 ads
Beauty & Cosmetics Gorgias: AI, Helpdesk & Chat Judge.me Product Reviews App
283 products $381 avg 1 ads
Jewelry & Watches Watches Shopify Inbox Klaviyo: Email Marketing & SMS
65 products $89 avg 9 ads
Apparel & Accessories Swimwear Clothing CK: Abandoned cart on WhatsApp Judge.me Product Reviews App

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FAQ

How many Shopify Plus stores are there?

We currently track 54,265 active Shopify Plus stores.

Are Shopify Plus stores growing?

In the last 30 days, 43 new Shopify Plus stores were indexed, showing a 0% monthly growth rate.

What is the average catalog size for Shopify Plus stores?

Among Shopify Plus stores with catalog data, the average is around 580 products, with most falling in the 10-49 range.

What apps are most popular among Shopify Plus stores?

The top apps are Klaviyo: Email Marketing & SMS, Judge.me Product Reviews App, Shopify Inbox. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.