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Shopify segment analytics
Segment
Updated June 1, 2026
Shopify

84.4K Shopify Plus stores: Stats & Market Data (2026)

We track 84,384 active Shopify Plus stores, with 8,920 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the $25-$49 range. The leading categories are Apparel & Accessories, Home & Garden, Beauty & Cosmetics. 79% maintain social media profiles — Instagram leads — and 12% run Meta ad campaigns.

79%
Social media
12%
Meta ads
62%
Contact info
Total Stores
84,384
Active Shopify stores
New (30d)
8,920
Newly added in the last 30 days
Avg. Products
788
Among 82,623 stores with catalog data
Avg. Price
$256
Among 82,350 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

10,796 5,398 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

8,920 new stores were added in the past 30 days (11% of the total), showing steady growth. This is below the Shopify average of 24%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 10,137 · 12%
10-49 21,462 · 26%
50-199 22,484 · 27%
200-999 18,397 · 22%
1k-4.9k 7,463 · 9%
5k+ 2,680 · 3%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
28% coverage
Home & Garden
12% coverage
Beauty & Cosmetics
9% coverage
Food & Beverages
8% coverage
Arts & Entertainment
8% coverage
Jewelry & Watches
6% coverage
Health
4% coverage
Celebrations & Gifts
4% coverage
Electronics
4% coverage
Toys & Games
2% coverage

Among stores with catalog data, the 50-199 product range is most common. The average is 788 products per store. That's larger than the Shopify average of 441. The strongest country concentrations are United States, United Kingdom, Australia.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 20,430 · 25%
$25-$49 22,515 · 27%
$50-$99 16,266 · 20%
$100-$199 9,906 · 12%
$200-$499 6,872 · 8%
$500+ 6,361 · 8%
Store currencies
USD 38,144 EUR 12,160 GBP 6,514 AUD 4,447 CAD 3,651 INR 2,950 MXN 2,092 BRL 1,954

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $256 because some stores price much higher, pulling it up. That's above the Shopify average of $219.

Popular apps

The most popular are Klaviyo: Email Marketing & SMS, Judge.me Product Reviews App, Shopify Inbox.

Social media platforms

Instagram (74%), Facebook (63%), YouTube (24%).

Instagram
74%
Facebook
63%
YouTube
24%
TikTok
21%
Twitter / X
18%
Pinterest
12%
LinkedIn
6%

Social media engagement is exceptionally high: 79% of stores maintain social profiles and 12% run Meta ads. That's 20 percentage points above the Shopify average of 59%.

Marketing & analytics tools

Google Analytics (45%), Google Tag Manager (19%), Google Ads (8%).

Google Analytics
45%
Google Tag Manager
19%
Google Ads
8%
Facebook Pixel
3%
TikTok Pixel
1%
Pinterest Pixel
1%

Popular themes

The most used are Dawn, Debut, Impulse.

Dawn 12% Debut 7% Impulse 4% Prestige 4% Horizon 2% Minimal 2% Brooklyn 1% Broadcast 1%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

1,100 products $34 avg 2 ads
Home & Garden coffee mug tea set Attentive: AI‑led Email &SMS Junip Product Reviews App & AI
WARVEN United States
14 products $58 avg 7 ads
Hardware warven thermal Judge.me Product Reviews App Klaviyo: Email Marketing & SMS
93 products $260 avg 23 ads
Apparel & Accessories women's fashion dresses tops UpPromote Affiliate Marketing Kiwi Size Chart & Recommender
398 products $135 avg 4 ads
Home & Garden Electronics lighting fixtures modern lighting Geolocation Redirects Geo:Pro Pandectes GDPR Compliance
220 products $104 avg 4 ads
Apparel & Accessories fashion clothing store CK: Abandoned cart on WhatsApp
160 products $29 avg 1 ads
Beauty & Cosmetics hair products beauty salon Klaviyo: Email Marketing & SMS Privy ‑ Email, SMS & Pop Ups
4,685 products $34 avg 6 ads
Jewelry & Watches minimalist jewelry dainty jewelry Klaviyo: Email Marketing & SMS Okendo: Reviews & Loyalty
38 products $95 avg 2 ads
Toys & Games kids play couch customisable furniture Afterpay On‑Site Messaging Rise Gift Cards & Store Credit
110 products $143 avg 627 ads
Health hormone balance gut health Analyzely ‑ Google Analytics 4 GemPages Landing Page Builder
46 products $568 avg 4 ads
Electronics air quality monitor indoor air quality Blockify Fraud Filter, Blocker Essential Announcement Bar
487 products $167 avg 5 ads
Books & Literature Celebrations & Gifts coffee table books luxury gifts UpPromote Affiliate Marketing Wyllo
1,487 products $48 avg 32 ads
Apparel & Accessories european fashion clothing store UpPromote Affiliate Marketing Richpanel: AI Customer Support

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FAQ

How many Shopify Plus stores are there?

We currently track 84,384 active Shopify Plus stores.

Are Shopify Plus stores growing?

In the last 30 days, 8,920 new Shopify Plus stores were indexed, showing a 11% monthly growth rate.

What is the average catalog size for Shopify Plus stores?

Among Shopify Plus stores with catalog data, the average is around 788 products, with most falling in the 50-199 range.

What apps are most popular among Shopify Plus stores?

The top apps are Klaviyo: Email Marketing & SMS, Judge.me Product Reviews App, Shopify Inbox. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.