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Shopify segment analytics
Segment
Updated May 4, 2026
Shopify

34.4K Shopify Plus stores: Stats & Market Data (2026)

We track 34,382 active Shopify Plus stores, with 937 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the $25-$49 range. The leading categories are Apparel & Accessories, Home & Garden, Beauty & Cosmetics. 83% maintain social media profiles — Instagram leads — and 17% run Meta ad campaigns.

83%
Social media
17%
Meta ads
68%
Contact info
Total Stores
34,382
Active Shopify stores
New (30d)
937
Newly added in the last 30 days
Avg. Products
1,147
Among 33,915 stores with catalog data
Avg. Price
$309
Among 33,826 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

538 269 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

937 new stores were added in the past 30 days (3% of the total). Growth has slowed, but new stores are still opening. This is below the Shopify average of 28%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 2,049 · 6%
10-49 6,948 · 20%
50-199 9,565 · 28%
200-999 9,351 · 28%
1k-4.9k 4,283 · 13%
5k+ 1,719 · 5%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
30% coverage
Home & Garden
12% coverage
Beauty & Cosmetics
11% coverage
Food & Beverages
8% coverage
Jewelry & Watches
6% coverage
Arts & Entertainment
6% coverage
Health
5% coverage
Electronics
5% coverage
Celebrations & Gifts
4% coverage
Toys & Games
2% coverage

Among stores with catalog data, the 50-199 product range is most common. The average is 1,147 products per store. That's larger than the Shopify average of 437. The strongest country concentrations are United States, India, United Kingdom.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 6,880 · 20%
$25-$49 8,649 · 26%
$50-$99 7,095 · 21%
$100-$199 4,598 · 14%
$200-$499 3,363 · 10%
$500+ 3,241 · 10%
Store currencies
USD 13,764 EUR 4,674 GBP 2,552 BRL 1,864 MXN 1,726 AUD 1,559 INR 1,479 COP 995

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $309 because some stores price much higher, pulling it up. That's above the Shopify average of $215.

Popular apps

The most popular are Klaviyo: Email Marketing & SMS, Recharge Subscriptions App, Loox ‑ Visual Product Reviews.

Social media platforms

Instagram (79%), Facebook (71%), YouTube (33%).

Instagram
79%
Facebook
71%
YouTube
33%
TikTok
26%
Twitter / X
23%
Pinterest
15%
LinkedIn
9%

Social media engagement is exceptionally high: 83% of stores maintain social profiles and 17% run Meta ads. That's 25 percentage points above the Shopify average of 58%.

Marketing & analytics tools

Google Analytics (56%), Google Tag Manager (32%), Google Ads (12%).

Google Analytics
56%
Google Tag Manager
32%
Google Ads
12%
Facebook Pixel
4%
TikTok Pixel
1%
Pinterest Pixel
1%

Popular themes

The most used are Dawn, Debut, Prestige.

Dawn 14% Debut 6% Prestige 5% Impulse 4% Warehouse 2% Symmetry 2% Turbo 1% Empire 1%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

738 products $10 avg 3 ads
Apparel & Accessories bags backpacks
18 products $846 avg 11 ads
Health at home red light red light therapy devices ShareASale
SaberMasters United States
36 products $152 avg 63 ads
Toys & Games lightsabers toys Seal Subscriptions App
208 products $74 avg 16 ads
Beauty & Cosmetics vegan skincare dead sea products
588 products $42 avg 15 ads
Apparel & Accessories womens underwear lace bralette
Undrabörn Iceland
448 products $77 avg 1 ads
Baby & Kids children baby-products
581 products $27 avg 1 ads
Beauty & Cosmetics k-beauty koreansk hudvård Klaviyo: Email Marketing & SMS Seal Subscriptions App
247 products $1118 avg 3 ads
Vehicles & Parts car performance parts auto accessories Avada AI SEO Suite Optimizer
420 products $175 avg 6 ads
Apparel & Accessories dress shirts mens shirts
50 products $72 avg 83 ads
Health collagen supplements weight management supplements
341 products $30 avg 1 ads
Celebrations & Gifts cookie gift basket gourmet cookies
Tiffany Anna Art United Kingdom
66 products $1764 avg 1 ads
Arts & Entertainment original art prints hand embellished prints

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FAQ

How many Shopify Plus stores are there?

We currently track 34,382 active Shopify Plus stores.

Are Shopify Plus stores growing?

In the last 30 days, 937 new Shopify Plus stores were indexed, showing a 3% monthly growth rate.

What is the average catalog size for Shopify Plus stores?

Among Shopify Plus stores with catalog data, the average is around 1,147 products, with most falling in the 50-199 range.

What apps are most popular among Shopify Plus stores?

The top apps are Klaviyo: Email Marketing & SMS, Recharge Subscriptions App, Loox ‑ Visual Product Reviews. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.