87.2K Shopify Plus stores: Stats & Market Data (2026)
We track 87,174 active Shopify Plus stores, with 11,247 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the $25-$49 range. The leading categories are Apparel & Accessories, Home & Garden, Beauty & Cosmetics. 79% maintain social media profiles — Instagram leads — and 11% run Meta ad campaigns.
Growth trend
Stores newly indexed each month over the past 12 months
11,247 new stores were added in the past 30 days (13% of the total), showing steady growth. This is below the Shopify average of 28%.
Products & categories
How many products stores carry, plus category breakdown.
Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.
Among stores with catalog data, the 50-199 product range is most common. The average is 781 products per store. That's larger than the Shopify average of 435. The strongest country concentrations are United States, United Kingdom, India.
Pricing & currencies
How products are priced, plus the currencies stores list in.
Among stores with pricing data, the most common price range is $25-$49. The average is higher at $256 because some stores price much higher, pulling it up. That's above the Shopify average of $217.
Popular apps
The most popular are Klaviyo: Email Marketing & SMS, Judge.me Product Reviews App, Shopify Inbox.
Marketing & analytics tools
Google Analytics (45%), Google Tag Manager (20%), Google Ads (8%).
Popular themes
The most used are Dawn, Debut, Impulse.
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Start Free TrialRepresentative stores
A varied sample - weighted by data completeness, refreshed daily
UpPromote Affiliate Marketing
Aimerce First‑Party Pixel
Instafeed ‑ Instagram Feed
Klaviyo: Email Marketing & SMS
Loox ‑ Product Reviews App
Recharge Subscriptions App
Amp Back in Stock | PreOrder
Supergrid Collections ‑ Depict
UpPromote Affiliate Marketing
Bundler ‑ Product Bundles App
Afterpay On‑Site Messaging
Attentive: AI‑led Email &SMS
UpPromote Affiliate Marketing
Shopify Inbox
GemPages Landing Page Builder
Klaviyo: Email Marketing & SMS
Judge.me Product Reviews App
Klaviyo: Email Marketing & SMS
Brevo PushOwl: Email,Push,SMS
Seers Ai GDPR Cookie Banner
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Start Free TrialFAQ
How many Shopify Plus stores are there?
We currently track 87,174 active Shopify Plus stores.
Are Shopify Plus stores growing?
In the last 30 days, 11,247 new Shopify Plus stores were indexed, showing a 13% monthly growth rate.
What is the average catalog size for Shopify Plus stores?
Among Shopify Plus stores with catalog data, the average is around 781 products, with most falling in the 50-199 range.
What apps are most popular among Shopify Plus stores?
The top apps are Klaviyo: Email Marketing & SMS, Judge.me Product Reviews App, Shopify Inbox. The complete ranked list is in the Popular Apps section on this page.
How often is the data updated?
The data is updated weekly. Most store records are refreshed within a few days of any change.
Can I export the data?
Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.
Social media platforms
Instagram (74%), Facebook (62%), YouTube (24%).
Social media engagement is exceptionally high: 79% of stores maintain social profiles and 11% run Meta ads. That's 21 percentage points above the Shopify average of 58%.