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Shopify app analytics
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Updated June 8, 2026
Shopify

345.4K Shopify Stores Using Klaviyo: Email Marketing & SMS: Usage Stats & Trends (2026)

345,435 Shopify stores currently use Klaviyo: Email Marketing & SMS, with 51,399 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Apparel & Accessories, Home & Garden, Beauty & Cosmetics. 77% maintain social media profiles — Instagram leads — and 14% run Meta ad campaigns.

77%
Social media
14%
Meta ads
65%
Contact info
Total Stores
345,435
Active Shopify stores
New (30d)
51,399
Newly added in the last 30 days
Avg. Products
587
Among 340,193 stores with catalog data
Avg. Price
$215
Among 339,827 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

58,144 29,072 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

51,399 new stores were added in the past 30 days (15% of the total), showing steady growth. This is below the Shopify average of 22%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 59,874 · 18%
10-49 99,178 · 29%
50-199 85,079 · 25%
200-999 63,392 · 19%
1k-4.9k 24,766 · 7%
5k+ 7,904 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
28% coverage
Home & Garden
11% coverage
Beauty & Cosmetics
10% coverage
Food & Beverages
7% coverage
Health
6% coverage
Jewelry & Watches
6% coverage
Arts & Entertainment
5% coverage
Celebrations & Gifts
4% coverage
Electronics
3% coverage
Baby & Kids
2% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 587 because some stores carry much larger inventories. That's larger than the Shopify average of 438. The strongest country concentrations are United States, United Kingdom, Australia.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 62,923 · 19%
$25-$49 107,157 · 32%
$50-$99 81,463 · 24%
$100-$199 41,625 · 12%
$200-$499 25,593 · 8%
$500+ 21,066 · 6%
Store currencies
USD 160,963 EUR 67,584 GBP 31,030 AUD 28,394 CAD 13,429 NZD 4,276 DKK 4,128 MXN 3,602

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $215 because some stores price much higher, pulling it up.

Popular apps

The most popular are Judge.me Product Reviews App, Shopify Inbox, Microsoft Clarity: AI Insights.

Social media platforms

Instagram (74%), Facebook (58%), TikTok (30%).

Instagram
74%
Facebook
58%
TikTok
30%
YouTube
22%
Twitter / X
12%
Pinterest
12%
LinkedIn
6%

Social media engagement is exceptionally high: 77% of stores maintain social profiles and 14% run Meta ads. That's 18 percentage points above the Shopify average of 59%.

Marketing & analytics tools

Google Analytics (55%), Google Tag Manager (21%), Google Ads (8%).

Google Analytics
55%
Google Tag Manager
21%
Google Ads
8%
Facebook Pixel
4%
TikTok Pixel
1%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Prestige, Impulse.

Dawn 19% Prestige 5% Impulse 4% Horizon 4% Debut 3% Impact 2% Broadcast 2% Symmetry 2%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

125 products $134 avg 22 ads
Apparel & Accessories french fashion clothing store UpPromote Affiliate Marketing Fera Product Reviews App
12 products $24 avg 1 ads
Apparel & Accessories running socks performance apparel Hulk Contact Form Builder Klaviyo: Email Marketing & SMS
13 products $80 avg 2 ads
Apparel & Accessories leather wallet australian-made Klaviyo: Email Marketing & SMS
66 products $91 avg 3 ads
Animals & Pet Supplies cat netting cat enclosure Gorgias: AI, Helpdesk & Chat Intelligems: A/B Testing
1,935 products $80 avg 3 ads
Apparel & Accessories clothing bags Ali Reviews: AI Product Review Simprosys Google Shopping Feed
775 products $46 avg 2 ads
Animals & Pet Supplies pet accessories small dog supplies UpPromote Affiliate Marketing Junip Product Reviews App & AI
148 products $57 avg 29 ads
Apparel & Accessories women's travel apparel lightweight clothing Afterpay On‑Site Messaging CartBot: Gift with purchase
1,409 products $78 avg 1 ads
Apparel & Accessories streetwear fashion accessories Afterpay On‑Site Messaging Hulk Contact Us Form
49 products $7 avg 1 ads
Food & Beverages arabian snacks healthy food TA Banner Slider, Sales Pop up BUCKS Currency Converter PRO++
Fit Litter Australia
53 products $133 avg 70 ads
Animals & Pet Supplies color changing cat litter crystal cat litter Simprosys Google Shopping Feed Gorgias: AI, Helpdesk & Chat
359 products $40 avg 8 ads
Apparel & Accessories sports team store team apparel Shopify Inbox Klaviyo: Email Marketing & SMS
20 products $111 avg 39 ads
Apparel & Accessories men's loungewear robes Kaching Bundles App & Upsells Infinite Product Options

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FAQ

How many Shopify stores currently use Klaviyo: Email Marketing & SMS?

Our database tracks 345,435 active Shopify stores using Klaviyo: Email Marketing & SMS.

How fast is Klaviyo: Email Marketing & SMS adoption growing?

In the last 30 days, 51,399 new stores were found using Klaviyo: Email Marketing & SMS, showing a 15% monthly growth in adoption.

What is the average catalog size for stores using Klaviyo: Email Marketing & SMS?

Among Shopify stores using Klaviyo: Email Marketing & SMS with catalog data, the average is around 587 products, with most falling in the 10-49 range.

What other apps do Klaviyo: Email Marketing & SMS users typically install?

The top apps are Judge.me Product Reviews App, Shopify Inbox, Microsoft Clarity: AI Insights. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.