323.1K Shopify Stores Using Klaviyo: Email Marketing & SMS: Usage Stats & Trends (2026)
323,050 Shopify stores currently use Klaviyo: Email Marketing & SMS, with 29,348 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Apparel & Accessories, Home & Garden, Beauty & Cosmetics. 76% maintain social media profiles — Instagram leads — and 15% run Meta ad campaigns.
Growth trend
Stores newly indexed each month over the past 12 months
29,348 new stores were added in the past 30 days (9% of the total), showing steady growth. This is below the Shopify average of 18%.
Products & categories
How many products stores carry, plus category breakdown.
Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.
Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 552 because some stores carry much larger inventories. That's larger than the Shopify average of 407. The strongest country concentrations are United States, United Kingdom, Australia.
Pricing & currencies
How products are priced, plus the currencies stores list in.
Among stores with pricing data, the most common price range is $25-$49. The average is higher at $213 because some stores price much higher, pulling it up.
Popular apps
The most popular are Judge.me Product Reviews App, Shopify Inbox, Microsoft Clarity: AI Insights.
Marketing & analytics tools
Google Analytics (53%), Google Tag Manager (20%), Google Ads (7%).
Popular themes
The most used are Dawn, Prestige, Horizon.
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Start Free TrialRepresentative stores
A varied sample - weighted by data completeness, refreshed daily
Affiliatly Affiliate Marketing
Colissimo Official
UpPromote Affiliate Marketing
AfterShip Product Reviews
Klaviyo: Email Marketing & SMS
Klaviyo: Email Marketing & SMS
Ymq Product Options, Variants
Essential Announcement Bar
Judge.me Product Reviews App
GSC Countdown Timer Bar
Klaviyo: Email Marketing & SMS
AdRoll Marketing & Advertising
Awin ‑ Affiliate Marketing
Pandectes GDPR Compliance
Judge.me Product Reviews App
UpPromote Affiliate Marketing
EasySell COD Form & Upsells
FBP: Fast Bundle & Upsell App
Judge.me Product Reviews App
AdRoll Marketing & Advertising
Klaviyo: Email Marketing & SMS
BLOY Loyalty Program Rewards
Judge.me Product Reviews App
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Start Free TrialFAQ
How many Shopify stores currently use Klaviyo: Email Marketing & SMS?
Our database tracks 323,050 active Shopify stores using Klaviyo: Email Marketing & SMS.
How fast is Klaviyo: Email Marketing & SMS adoption growing?
In the last 30 days, 29,348 new stores were found using Klaviyo: Email Marketing & SMS, showing a 9% monthly growth in adoption.
What is the average catalog size for stores using Klaviyo: Email Marketing & SMS?
Among Shopify stores using Klaviyo: Email Marketing & SMS with catalog data, the average is around 552 products, with most falling in the 10-49 range.
What other apps do Klaviyo: Email Marketing & SMS users typically install?
The top apps are Judge.me Product Reviews App, Shopify Inbox, Microsoft Clarity: AI Insights. The complete ranked list is in the Popular Apps section on this page.
How often is the data updated?
The data is updated weekly. Most store records are refreshed within a few days of any change.
Can I export the data?
Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.
Social media platforms
Instagram (73%), Facebook (55%), TikTok (30%).
Social media engagement is exceptionally high: 76% of stores maintain social profiles and 15% run Meta ads. That's 20 percentage points above the Shopify average of 56%.