329.3K Shopify Stores Using Klaviyo: Email Marketing & SMS: Usage Stats & Trends (2026)
329,348 Shopify stores currently use Klaviyo: Email Marketing & SMS, with 15,640 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Apparel & Accessories, Home & Garden, Beauty & Cosmetics. 75% maintain social media profiles — Instagram leads — and 15% run Meta ad campaigns.
Growth trend
Stores newly indexed each month over the past 12 months
15,640 new stores were added in the past 30 days (5% of the total). Growth has slowed, but new stores are still opening. This is below the Shopify average of 12%.
Products & categories
How many products stores carry, plus category breakdown.
Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.
Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 551 because some stores carry much larger inventories. That's larger than the Shopify average of 409. The strongest country concentrations are United States, United Kingdom, Australia.
Pricing & currencies
How products are priced, plus the currencies stores list in.
Among stores with pricing data, the most common price range is $25-$49. The average is higher at $213 because some stores price much higher, pulling it up.
Popular apps
The most popular are Judge.me Product Reviews App, Shopify Inbox, Microsoft Clarity: AI Insights.
Marketing & analytics tools
Google Analytics (53%), Google Tag Manager (19%), Google Ads (7%).
Popular themes
The most used are Dawn, Horizon, Prestige.
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Start Free TrialRepresentative stores
A varied sample - weighted by data completeness, refreshed daily
Afterpay On‑Site Messaging
Powerful Contact Form Builder
Avada AI SEO Image Optimizer
Kaching Bundles App & Upsells
Consentmo GDPR Compliance
Instafeed ‑ Instagram Feed
Powerful Contact Form Builder
Hextom: Free Shipping Bar
TA Banner Slider, Sales Pop up
Judge.me Product Reviews App
Gorgias: AI, Helpdesk & Chat
Instafeed ‑ Instagram Feed
Blockify Fraud Filter, Blocker
Kaching CartDrawer Cart Upsell
Blotout EdgeTag
GeoIP Country Redirect
Ali Reviews: AI Product Review
Instafeed ‑ Instagram Feed
UpPromote Affiliate Marketing
Gelato: Print on Demand
Afterpay On‑Site Messaging
Hulk Contact Form Builder
Pandectes GDPR Compliance
Elevar Conversion Tracking
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Start Free TrialFAQ
How many Shopify stores currently use Klaviyo: Email Marketing & SMS?
Our database tracks 329,348 active Shopify stores using Klaviyo: Email Marketing & SMS.
How fast is Klaviyo: Email Marketing & SMS adoption growing?
In the last 30 days, 15,640 new stores were found using Klaviyo: Email Marketing & SMS, showing a 5% monthly growth in adoption.
What is the average catalog size for stores using Klaviyo: Email Marketing & SMS?
Among Shopify stores using Klaviyo: Email Marketing & SMS with catalog data, the average is around 551 products, with most falling in the 10-49 range.
What other apps do Klaviyo: Email Marketing & SMS users typically install?
The top apps are Judge.me Product Reviews App, Shopify Inbox, Microsoft Clarity: AI Insights. The complete ranked list is in the Popular Apps section on this page.
How often is the data updated?
The data is updated weekly. Most store records are refreshed within a few days of any change.
Can I export the data?
Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.
Social media platforms
Instagram (72%), Facebook (55%), TikTok (30%).
Social media engagement is exceptionally high: 75% of stores maintain social profiles and 15% run Meta ads. That's 20 percentage points above the Shopify average of 55%.