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Shopify subcategory analytics
Subcategory
Updated June 22, 2026
Shopify

40.5K Shopify Hats & Headwear Stores: Stats & Market Data (2026)

40,485 active Shopify stores fall into the Hats & Headwear segment, with 4,833 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Apparel & Accessories, Home & Garden, Arts & Entertainment. 67% maintain social media profiles — Instagram leads — and 6% run Meta ad campaigns.

67%
Social media
6%
Meta ads
45%
Contact info
Total Stores
40,485
Active Shopify stores
New (30d)
4,833
Newly added in the last 30 days
Avg. Products
338
Among 40,246 stores with catalog data
Avg. Price
$70
Among 40,184 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

4,895 2,447 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

4,833 new stores were added in the past 30 days (12% of the total), showing steady growth. This is below the Shopify average of 19%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 3,766 · 9%
10-49 14,077 · 35%
50-199 13,027 · 32%
200-999 6,892 · 17%
1k-4.9k 2,080 · 5%
5k+ 404 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
100% coverage
Home & Garden
8% coverage
Arts & Entertainment
4% coverage
Celebrations & Gifts
4% coverage
Jewelry & Watches
2% coverage
Sporting Goods
2% coverage
Toys & Games
1% coverage
Beauty & Cosmetics
1% coverage
Food & Beverages
1% coverage
Books & Literature
1% coverage
Baby & Kids 185

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 338 because some stores carry much larger inventories. That's smaller than the Shopify average of 408. The strongest country concentrations are United States, United Kingdom, Australia.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 7,150 · 18%
$25-$49 20,105 · 50%
$50-$99 7,914 · 20%
$100-$199 3,052 · 8%
$200-$499 1,496 · 4%
$500+ 467 · 1%
Store currencies
USD 27,098 EUR 3,616 GBP 2,379 CAD 1,726 AUD 1,678 MXN 490 JPY 427 INR 239

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $70 because some stores price much higher, pulling it up. That's below the Shopify average of $218.

Popular apps

The most popular are Klaviyo: Email Marketing & SMS, Shopify Inbox, Judge.me Product Reviews App.

Social media platforms

Instagram (63%), Facebook (43%), TikTok (21%).

Instagram
63%
Facebook
43%
TikTok
21%
YouTube
15%
Twitter / X
12%
Pinterest
7%
LinkedIn
2%

Social media adoption is strong at 67%, and 6% of stores run Meta ad campaigns. That's 11 percentage points above the Shopify average of 56%.

Marketing & analytics tools

Google Analytics (27%), Google Tag Manager (6%), Google Ads (2%).

Google Analytics
27%
Google Tag Manager
6%
Google Ads
2%
Facebook Pixel
2%
TikTok Pixel
0%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Horizon, Debut.

Dawn 26% Horizon 8% Debut 6% Spotlight 4% Impulse 2% Prestige 2% Refresh 2% Ride 2%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

44 products $54 avg 5 ads
Sporting Goods Apparel & Accessories Outdoor Gear Judge.me Product Reviews App
672 products $81 avg 1 ads
Apparel & Accessories Streetwear Hoodies Cozy AntiTheft Intelligems: A/B Testing
1,127 products $33 avg 2 ads
Apparel & Accessories Shoes Fashion Accessories Judge.me Product Reviews App RT: Social Chat, Live Chat
12 products $39 avg 24 ads
Apparel & Accessories Fashion Accessories Clothing Bundler ‑ Product Bundles App Judge.me Product Reviews App
43 products $216 avg 140 ads
Apparel & Accessories Electronics UpPromote Affiliate Marketing Hulk Contact Form Builder
Panamá Panama
523 products $45 avg 2 ads
Apparel & Accessories Sneakers Judge.me Product Reviews App RT: Social Chat, Live Chat
1,751 products $71 avg 23 ads
Apparel & Accessories Sportswear Hunting & Shooting 404/301 SC Easy URL Redirects Hulk Contact Form Builder
147 products $29 avg 3 ads
Apparel & Accessories Hats GSC Countdown Timer Bar Instafeed ‑ Instagram Feed
SPKD United Kingdom
28 products $63 avg 4 ads
Apparel & Accessories Streetwear Hoodies Instafeed ‑ Instagram Feed Judge.me Product Reviews App
61 products $32 avg 3 ads
Apparel & Accessories T-Shirts Hoodies Bundler ‑ Product Bundles App Junip Product Reviews App & AI
238 products $35 avg 1 ads
Apparel & Accessories Sportswear Gelato: Print on Demand Printful: Print on Demand
258 products $29 avg 8 ads
Apparel & Accessories Graphic Tees UpPromote Affiliate Marketing Junip Product Reviews App & AI

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FAQ

How many Shopify Hats & Headwear stores are there?

We currently track 40,485 active Shopify stores in the Hats & Headwear segment.

Are Shopify Hats & Headwear stores growing?

Yes. In the last 30 days, 4,833 new stores were indexed in the Hats & Headwear segment, showing a 12% monthly growth rate.

What is the average product price in Shopify Hats & Headwear stores?

Among stores with pricing data, the average listed price is about $70, with the most common pricing band at $25-$49.

What apps are most popular for Shopify Hats & Headwear stores?

The top apps are Klaviyo: Email Marketing & SMS, Shopify Inbox, Judge.me Product Reviews App. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.