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Shopify subcategory analytics
Subcategory
Updated May 18, 2026
Shopify

37.7K Shopify Hats & Headwear Stores: Stats & Market Data (2026)

37,744 active Shopify stores fall into the Hats & Headwear segment, with 8,712 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Apparel & Accessories, Home & Garden, Arts & Entertainment. 68% maintain social media profiles — Instagram leads — and 6% run Meta ad campaigns.

68%
Social media
6%
Meta ads
45%
Contact info
Total Stores
37,744
Active Shopify stores
New (30d)
8,712
Newly added in the last 30 days
Avg. Products
345
Among 37,509 stores with catalog data
Avg. Price
$70
Among 37,425 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

5,047 2,523 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

8,712 new stores were added in the past 30 days — 23% of the total, making this one of the fastest-growing areas on the platform. This is below the Shopify average of 34%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 4,058 · 11%
10-49 12,834 · 34%
50-199 11,694 · 31%
200-999 6,564 · 17%
1k-4.9k 1,965 · 5%
5k+ 394 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
100% coverage
Home & Garden
8% coverage
Arts & Entertainment
4% coverage
Celebrations & Gifts
4% coverage
Jewelry & Watches
2% coverage
Sporting Goods
2% coverage
Toys & Games
1% coverage
Beauty & Cosmetics
1% coverage
Food & Beverages
1% coverage
Books & Literature
1% coverage
Baby & Kids 163

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 345 because some stores carry much larger inventories. That's smaller than the Shopify average of 440. The strongest country concentrations are United States, United Kingdom, Australia.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 6,562 · 18%
$25-$49 18,571 · 50%
$50-$99 7,460 · 20%
$100-$199 2,942 · 8%
$200-$499 1,468 · 4%
$500+ 422 · 1%
Store currencies
USD 25,590 EUR 3,114 GBP 2,168 AUD 1,632 CAD 1,593 MXN 422 JPY 344 INR 241

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $70 because some stores price much higher, pulling it up. That's below the Shopify average of $217.

Popular apps

The most popular are Klaviyo: Email Marketing & SMS, Printful: Print on Demand, Shopify Inbox.

Social media platforms

Instagram (64%), Facebook (45%), TikTok (20%).

Instagram
64%
Facebook
45%
TikTok
20%
YouTube
15%
Twitter / X
13%
Pinterest
8%
LinkedIn
2%

Social media adoption is strong at 68%, and 6% of stores run Meta ad campaigns. That's 9 percentage points above the Shopify average of 59%.

Marketing & analytics tools

Google Analytics (28%), Google Tag Manager (7%), Google Ads (3%).

Google Analytics
28%
Google Tag Manager
7%
Google Ads
3%
Facebook Pixel
2%
TikTok Pixel
0%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Debut, Horizon.

Dawn 25% Debut 6% Horizon 6% Spotlight 4% Impulse 3% Prestige 2% Refresh 2% Ride 2%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

541 products $143 avg 1 ads
Apparel & Accessories fashion clothing Amp Back in Stock | PreOrder Judge.me Product Reviews App
2,087 products $40 avg 31 ads
Apparel & Accessories flannel shirts plaid shirts Seers Ai GDPR Cookie Banner
Trillestlvp United Kingdom
47 products $33 avg 1 ads
Apparel & Accessories trillestlvp caps Shopify Inbox Klaviyo: Email Marketing & SMS
867 products $52 avg 63 ads
Apparel & Accessories fishing apparel performance clothing UpPromote Affiliate Marketing Hulk Contact Form Builder
18 products $178 avg 68 ads
Sporting Goods Electronics Apparel & Accessories golf rangefinder golf speaker Judge.me Product Reviews App Klaviyo: Email Marketing & SMS
96 products $59 avg 46 ads
Apparel & Accessories mens-fashion beanie CartBot: Gift with purchase Covet Instagram Feed & Reviews
4,400 products $88 avg 2 ads
Apparel & Accessories gift store irish gifts Trustpilot Reviews
8 products $55 avg 4 ads
Apparel & Accessories vintage caps women's caps Klaviyo: Email Marketing & SMS Loox ‑ Product Reviews App
728 products $47 avg 5 ads
Apparel & Accessories boots and clothing online footwear store XCloud Search & Product Filter GSC Countdown Timer Bar
272 products $35 avg 10 ads
Apparel & Accessories unique clothing affinity finds Simprosys Google Shopping Feed Judge.me Product Reviews App
155 products $48 avg 7 ads
Apparel & Accessories sneaker matching outfits jordans matching tees Avada AI SEO Suite Optimizer Simprosys Google Shopping Feed
153 products $26 avg 3 ads
Apparel & Accessories clothing fashion accessories Hextom: Free Shipping Bar Frequently Bought Together CBB

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FAQ

How many Shopify Hats & Headwear stores are there?

We currently track 37,744 active Shopify stores in the Hats & Headwear segment.

Are Shopify Hats & Headwear stores growing?

Yes. In the last 30 days, 8,712 new stores were indexed in the Hats & Headwear segment, showing a 23% monthly growth rate.

What is the average product price in Shopify Hats & Headwear stores?

Among stores with pricing data, the average listed price is about $70, with the most common pricing band at $25-$49.

What apps are most popular for Shopify Hats & Headwear stores?

The top apps are Klaviyo: Email Marketing & SMS, Printful: Print on Demand, Shopify Inbox. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.