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Shopify subcategory analytics
Subcategory
Updated July 13, 2026
Shopify

41.2K Shopify Hats & Headwear Stores: Stats & Market Data (2026)

41,160 active Shopify stores fall into the Hats & Headwear segment, with 2,677 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Apparel & Accessories, Home & Garden, Arts & Entertainment. 66% maintain social media profiles — Instagram leads — and 6% run Meta ad campaigns.

66%
Social media
6%
Meta ads
44%
Contact info
Total Stores
41,160
Active Shopify stores
New (30d)
2,677
Newly added in the last 30 days
Avg. Products
358
Among 40,881 stores with catalog data
Avg. Price
$71
Among 40,874 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

4,957 2,478 0
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul

2,677 new stores were added in the past 30 days (7% of the total), showing steady growth. This is below the Shopify average of 13%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 3,531 · 9%
10-49 14,309 · 35%
50-199 13,343 · 33%
200-999 7,101 · 17%
1k-4.9k 2,142 · 5%
5k+ 455 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
100% coverage
Home & Garden
7% coverage
Arts & Entertainment
4% coverage
Celebrations & Gifts
4% coverage
Jewelry & Watches
2% coverage
Sporting Goods
2% coverage
Toys & Games
1% coverage
Beauty & Cosmetics
1% coverage
Food & Beverages
1% coverage
Books & Literature
1% coverage
Baby & Kids 200

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 358 because some stores carry much larger inventories. That's smaller than the Shopify average of 409. The strongest country concentrations are United States, United Kingdom, Australia.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 7,262 · 18%
$25-$49 20,494 · 50%
$50-$99 7,973 · 20%
$100-$199 3,147 · 8%
$200-$499 1,504 · 4%
$500+ 494 · 1%
Store currencies
USD 27,480 EUR 3,752 GBP 2,416 CAD 1,747 AUD 1,711 MXN 495 JPY 444 INR 245

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $71 because some stores price much higher, pulling it up. That's below the Shopify average of $217.

Popular apps

The most popular are Klaviyo: Email Marketing & SMS, Judge.me Product Reviews App, Shopify Inbox.

Social media platforms

Instagram (62%), Facebook (42%), TikTok (21%).

Instagram
62%
Facebook
42%
TikTok
21%
YouTube
15%
Twitter / X
12%
Pinterest
7%
LinkedIn
2%

Social media adoption is strong at 66%, and 6% of stores run Meta ad campaigns. That's 11 percentage points above the Shopify average of 55%.

Marketing & analytics tools

Google Analytics (27%), Google Tag Manager (6%), Google Ads (2%).

Google Analytics
27%
Google Tag Manager
6%
Google Ads
2%
Facebook Pixel
2%
TikTok Pixel
0%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Horizon, Debut.

Dawn 26% Horizon 9% Debut 6% Spotlight 4% Impulse 2% Prestige 2% Refresh 2% Ride 2%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

74 products $31 avg 1 ads
Apparel & Accessories
66 products $196 avg 4 ads
Apparel & Accessories Jewelry & Watches Fashion Accessories Chatra — Live Chat & Chatbot Simprosys Google Shopping Feed
2,758 products $33 avg 68 ads
Apparel & Accessories Celebrations & Gifts Home & Garden Graphic Tees Judge.me Product Reviews App Klaviyo: Email Marketing & SMS
298 products $78 avg 6 ads
Apparel & Accessories Fashion Accessories Clothing AdRoll Marketing & Advertising Affiliatly Affiliate Marketing
102 products $25 avg 1 ads
Apparel & Accessories Sporting Goods Toys & Games Hats Hoodies Google & YouTube Judge.me Product Reviews App
830 products $87 avg 5 ads
Apparel & Accessories UpPromote Affiliate Marketing Avada AI SEO Image Optimizer
Cody James US United States
2,043 products $97 avg 8 ads
Apparel & Accessories Business Supplies Men's Clothing EComposer Landing Page Builder GemPages Landing Page Builder
7 products $143 avg 1 ads
Apparel & Accessories Fashion Accessories Powerful Contact Form Builder Instafeed ‑ Instagram Feed
226 products $91 avg 10 ads
Apparel & Accessories Jewelry & Watches Clothing Women's Clothing Aimerce First‑Party Pixel Rise Gift Cards & Store Credit
964 products $37 avg 1 ads
Apparel & Accessories Klaviyo: Email Marketing & SMS Loox ‑ Product Reviews App
88 products $7 avg 1 ads
Apparel & Accessories Judge.me Product Reviews App
1,056 products $11128 avg 1 ads
Apparel & Accessories Home & Garden Books & Literature Home Decor Books Stamped Reviews & Loyalty Wiser AI ‑ Upsell & Cross Sell

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FAQ

How many Shopify Hats & Headwear stores are there?

We currently track 41,160 active Shopify stores in the Hats & Headwear segment.

Are Shopify Hats & Headwear stores growing?

Yes. In the last 30 days, 2,677 new stores were indexed in the Hats & Headwear segment, showing a 7% monthly growth rate.

What is the average product price in Shopify Hats & Headwear stores?

Among stores with pricing data, the average listed price is about $71, with the most common pricing band at $25-$49.

What apps are most popular for Shopify Hats & Headwear stores?

The top apps are Klaviyo: Email Marketing & SMS, Judge.me Product Reviews App, Shopify Inbox. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.