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Shopify subcategory analytics
Subcategory
Updated June 1, 2026
Shopify

41.2K Shopify Hats & Headwear Stores: Stats & Market Data (2026)

41,225 active Shopify stores fall into the Hats & Headwear segment, with 6,991 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Apparel & Accessories, Home & Garden, Arts & Entertainment. 68% maintain social media profiles — Instagram leads — and 6% run Meta ad campaigns.

68%
Social media
6%
Meta ads
46%
Contact info
Total Stores
41,225
Active Shopify stores
New (30d)
6,991
Newly added in the last 30 days
Avg. Products
361
Among 40,990 stores with catalog data
Avg. Price
$70
Among 40,913 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

7,411 3,705 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

6,991 new stores were added in the past 30 days — 17% of the total, making this one of the fastest-growing areas on the platform. This is below the Shopify average of 23%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 3,878 · 9%
10-49 13,811 · 34%
50-199 13,129 · 32%
200-999 7,432 · 18%
1k-4.9k 2,298 · 6%
5k+ 442 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
100% coverage
Home & Garden
7% coverage
Arts & Entertainment
4% coverage
Celebrations & Gifts
4% coverage
Jewelry & Watches
2% coverage
Sporting Goods
2% coverage
Toys & Games
1% coverage
Beauty & Cosmetics
1% coverage
Food & Beverages
1% coverage
Books & Literature
1% coverage
Baby & Kids 192

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 361 because some stores carry much larger inventories. That's smaller than the Shopify average of 440. The strongest country concentrations are United States, United Kingdom, Australia.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 7,215 · 18%
$25-$49 20,134 · 49%
$50-$99 8,258 · 20%
$100-$199 3,247 · 8%
$200-$499 1,573 · 4%
$500+ 486 · 1%
Store currencies
USD 27,673 EUR 3,514 GBP 2,475 AUD 1,787 CAD 1,779 MXN 447 JPY 368 INR 252

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $70 because some stores price much higher, pulling it up. That's below the Shopify average of $219.

Popular apps

The most popular are Klaviyo: Email Marketing & SMS, Shopify Inbox, Judge.me Product Reviews App.

Social media platforms

Instagram (65%), Facebook (46%), TikTok (21%).

Instagram
65%
Facebook
46%
TikTok
21%
YouTube
15%
Twitter / X
13%
Pinterest
8%
LinkedIn
2%

Social media adoption is strong at 68%, and 6% of stores run Meta ad campaigns. That's 9 percentage points above the Shopify average of 59%.

Marketing & analytics tools

Google Analytics (29%), Google Tag Manager (7%), Google Ads (3%).

Google Analytics
29%
Google Tag Manager
7%
Google Ads
3%
Facebook Pixel
2%
TikTok Pixel
0%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Horizon, Debut.

Dawn 25% Horizon 7% Debut 6% Spotlight 4% Impulse 3% Prestige 3% Refresh 2% Ride 2%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

866 products $67 avg 7 ads
Apparel & Accessories men clothing women clothing Stamped Reviews & Loyalty
204 products $36 avg 18 ads
Apparel & Accessories womens clothing boutique knit beanies online Instafeed ‑ Instagram Feed Judge.me Product Reviews App
674 products $127 avg 5 ads
Apparel & Accessories clothing shop fashion accessories Klaviyo: Email Marketing & SMS
40 products $26 avg 1 ads
Apparel & Accessories fashion accessories wearable fashion Microsoft Clarity: AI Insights PageFly Landing Page Builder
6J Wholesale United States
1,062 products $24 avg 1 ads
Apparel & Accessories bulk clothing wholesale wholesale hats
Roots of Fight United States
469 products $68 avg 1 ads
Apparel & Accessories lifestyle clothing athletic wear Afterpay On‑Site Messaging Attentive: AI‑led Email &SMS
180 products $308 avg 4 ads
Apparel & Accessories peruvian fashion ethical clothing BF Size Chart & Size Guide BUCKS Currency Converter PRO++
83 products $59 avg 1 ads
Apparel & Accessories streetwear visual art UpPromote Affiliate Marketing AfterShip Referral & Affiliate
18 products $126 avg 1 ads
Apparel & Accessories sports accessories fitness gear Bundler ‑ Product Bundles App Hulk Contact Form Builder
413 products $6 avg 4 ads
Apparel & Accessories psychedelic clothing trippy t-shirts Covet Instagram Feed & Reviews RT: Disable Right Click
4,151 products $37 avg 11 ads
Apparel & Accessories Jewelry & Watches special occasion accessories bridal party gifts Shopify Inbox Privy ‑ Email, SMS & Pop Ups
274 products $35 avg 9 ads
Apparel & Accessories unique clothing affinity finds Simprosys Google Shopping Feed Judge.me Product Reviews App

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FAQ

How many Shopify Hats & Headwear stores are there?

We currently track 41,225 active Shopify stores in the Hats & Headwear segment.

Are Shopify Hats & Headwear stores growing?

Yes. In the last 30 days, 6,991 new stores were indexed in the Hats & Headwear segment, showing a 17% monthly growth rate.

What is the average product price in Shopify Hats & Headwear stores?

Among stores with pricing data, the average listed price is about $70, with the most common pricing band at $25-$49.

What apps are most popular for Shopify Hats & Headwear stores?

The top apps are Klaviyo: Email Marketing & SMS, Shopify Inbox, Judge.me Product Reviews App. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.