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Shopify subcategory analytics
Subcategory
Updated Apr 27, 2026
Shopify

32.5K Shopify Hats & Headwear Stores: Stats & Market Data (2026)

32,534 active Shopify stores fall into the Hats & Headwear segment, with 3,674 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Apparel & Accessories, Home & Garden, Arts & Entertainment. 68% maintain social media profiles — Instagram leads — and 8% run Meta ad campaigns.

68%
Social media
8%
Meta ads
42%
Contact info
Total Stores
32,534
Active Shopify stores
New (30d)
3,674
Newly added in the last 30 days
Avg. Products
314
Among 32,250 stores with catalog data
Avg. Price
$69
Among 32,190 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

3,574 1,787 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

3,674 new stores were added in the past 30 days (11% of the total), showing steady growth. This is below the Shopify average of 16%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 4,266 · 13%
10-49 11,231 · 35%
50-199 9,513 · 29%
200-999 5,369 · 17%
1k-4.9k 1,574 · 5%
5k+ 297 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
100% coverage
Home & Garden
7% coverage
Arts & Entertainment
5% coverage
Celebrations & Gifts
4% coverage
Jewelry & Watches
2% coverage
Sporting Goods
1% coverage
Toys & Games
1% coverage
Beauty & Cosmetics
1% coverage
Food & Beverages
1% coverage
Books & Literature
1% coverage
Animals & Pet Supplies 146 Baby & Kids 132

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 314 because some stores carry much larger inventories. That's smaller than the Shopify average of 448. The strongest country concentrations are United States, United Kingdom, India.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 5,620 · 17%
$25-$49 16,071 · 50%
$50-$99 6,411 · 20%
$100-$199 2,499 · 8%
$200-$499 1,220 · 4%
$500+ 369 · 1%
Store currencies
USD 22,258 EUR 2,534 GBP 1,808 AUD 1,434 CAD 1,392 MXN 378 JPY 285 INR 234

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $69 because some stores price much higher, pulling it up. That's below the Shopify average of $212.

Popular apps

The most popular are Printful: Print on Demand, Klaviyo: Email Marketing & SMS, Privy ‑ Email, SMS & Pop Ups.

Social media platforms

Instagram (64%), Facebook (45%), TikTok (20%).

Instagram
64%
Facebook
45%
TikTok
20%
YouTube
15%
Twitter / X
14%
Pinterest
8%
LinkedIn
2%

Social media adoption is strong at 68%, and 8% of stores run Meta ad campaigns. That's 6 percentage points above the Shopify average of 62%.

Marketing & analytics tools

Google Analytics (27%), Google Tag Manager (7%), Google Ads (3%).

Google Analytics
27%
Google Tag Manager
7%
Google Ads
3%
Facebook Pixel
2%
TikTok Pixel
0%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Debut, Horizon.

Dawn 26% Debut 7% Horizon 5% Spotlight 4% Impulse 3% Prestige 2% Refresh 2% Ride 2%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

1,149 products $98 avg 2 ads
Apparel & Accessories handmade headbands fashion accessories
1,081 products $34 avg 715 ads
Apparel & Accessories women's swimwear bikinis bikini tops bottoms Stamped Reviews & Loyalty
138 products $88 avg 2 ads
Apparel & Accessories outdoor apparel adventure clothing MP Size Chart & Size Guide Stamped Reviews & Loyalty
157 products $97 avg 3 ads
Apparel & Accessories women girls Smile: Loyalty Program Rewards
153 products $26 avg 3 ads
Apparel & Accessories clothing fashion accessories Hextom: Free Shipping Bar Loox ‑ Product Reviews App
Salsalatina.co United States
131 products $18 avg 1 ads
Apparel & Accessories hats fashion accessories Privy ‑ Email, SMS & Pop Ups
1,019 products $48 avg 7 ads
Apparel & Accessories junglist clothing drum and bass
Maplehouse - Home United States
64 products $74 avg 9 ads
Apparel & Accessories luxury apparel licensed clothing
521 products $136 avg 1 ads
Apparel & Accessories mens fashion casual menswear Sesami Booking App
Mindful Merch Australia
43 products $32 avg 14 ads
Apparel & Accessories custom merch ethical clothing Klaviyo: Email Marketing & SMS
Munford Snowboards United States
11 products $584 avg 1 ads
Apparel & Accessories snowboard shop winter sports gear
489 products $324 avg 1 ads
Apparel & Accessories designer dresses wetsuits ShareASale Smile: Loyalty Program Rewards

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FAQ

How many Shopify Hats & Headwear stores are there?

We currently track 32,534 active Shopify stores in the Hats & Headwear segment.

Are Shopify Hats & Headwear stores growing?

Yes. In the last 30 days, 3,674 new stores were indexed in the Hats & Headwear segment, showing a 11% monthly growth rate.

What is the average product price in Shopify Hats & Headwear stores?

Among stores with pricing data, the average listed price is about $69, with the most common pricing band at $25-$49.

What apps are most popular for Shopify Hats & Headwear stores?

The top apps are Printful: Print on Demand, Klaviyo: Email Marketing & SMS, Privy ‑ Email, SMS & Pop Ups. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.