63.5K Shopify Stores Using Omnisend Email Marketing & SMS: Usage Stats & Trends (2026)
63,539 Shopify stores currently use Omnisend Email Marketing & SMS, with 8,400 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Apparel & Accessories, Home & Garden, Beauty & Cosmetics. 73% maintain social media profiles — Instagram leads — and 11% run Meta ad campaigns.
Growth trend
Stores newly indexed each month over the past 12 months
8,400 new stores were added in the past 30 days (13% of the total), showing steady growth. This is below the Shopify average of 20%.
Products & categories
How many products stores carry, plus category breakdown.
Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.
Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 635 because some stores carry much larger inventories. That's larger than the Shopify average of 428. The strongest country concentrations are United States, United Kingdom, Australia.
Pricing & currencies
How products are priced, plus the currencies stores list in.
Among stores with pricing data, the most common price range is $25-$49. The average is higher at $173 because some stores price much higher, pulling it up. That's below the Shopify average of $219.
Popular apps
The most popular are Judge.me Product Reviews App, Shopify Inbox, Klaviyo: Email Marketing & SMS.
Marketing & analytics tools
Google Analytics (50%), Google Tag Manager (14%), Google Ads (7%).
Popular themes
The most used are Dawn, Horizon, Prestige.
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Start Free TrialRepresentative stores
A varied sample - weighted by data completeness, refreshed daily
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Judge.me Product Reviews App
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Start Free TrialFAQ
How many Shopify stores currently use Omnisend Email Marketing & SMS?
Our database tracks 63,539 active Shopify stores using Omnisend Email Marketing & SMS.
How fast is Omnisend Email Marketing & SMS adoption growing?
In the last 30 days, 8,400 new stores were found using Omnisend Email Marketing & SMS, showing a 13% monthly growth in adoption.
What is the average catalog size for stores using Omnisend Email Marketing & SMS?
Among Shopify stores using Omnisend Email Marketing & SMS with catalog data, the average is around 635 products, with most falling in the 10-49 range.
What other apps do Omnisend Email Marketing & SMS users typically install?
The top apps are Judge.me Product Reviews App, Shopify Inbox, Klaviyo: Email Marketing & SMS. The complete ranked list is in the Popular Apps section on this page.
How often is the data updated?
The data is updated weekly. Most store records are refreshed within a few days of any change.
Can I export the data?
Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.
Social media platforms
Instagram (69%), Facebook (53%), TikTok (27%).
Social media engagement is exceptionally high: 73% of stores maintain social profiles and 11% run Meta ads. That's 15 percentage points above the Shopify average of 58%.