Use Cases Features Pricing API Log in
Shopify app analytics
App
Updated June 8, 2026
Shopify

58.7K Shopify Stores Using Omnisend Email Marketing & SMS: Usage Stats & Trends (2026)

58,688 Shopify stores currently use Omnisend Email Marketing & SMS, with 9,407 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Apparel & Accessories, Home & Garden, Beauty & Cosmetics. 73% maintain social media profiles — Instagram leads — and 12% run Meta ad campaigns.

73%
Social media
12%
Meta ads
64%
Contact info
Total Stores
58,688
Active Shopify stores
New (30d)
9,407
Newly added in the last 30 days
Avg. Products
635
Among 58,139 stores with catalog data
Avg. Price
$173
Among 58,140 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

10,293 5,146 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

9,407 new stores were added in the past 30 days — 16% of the total, making this one of the fastest-growing areas on the platform. This is below the Shopify average of 23%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 9,115 · 16%
10-49 15,824 · 27%
50-199 14,880 · 26%
200-999 11,957 · 21%
1k-4.9k 4,871 · 8%
5k+ 1,492 · 3%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
29% coverage
Home & Garden
11% coverage
Beauty & Cosmetics
11% coverage
Arts & Entertainment
6% coverage
Food & Beverages
6% coverage
Jewelry & Watches
6% coverage
Health
5% coverage
Electronics
4% coverage
Celebrations & Gifts
4% coverage
Toys & Games
2% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 635 because some stores carry much larger inventories. That's larger than the Shopify average of 439. The strongest country concentrations are United States, United Kingdom, Australia.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 13,557 · 23%
$25-$49 18,836 · 32%
$50-$99 12,508 · 22%
$100-$199 6,199 · 11%
$200-$499 4,041 · 7%
$500+ 2,999 · 5%
Store currencies
USD 27,921 EUR 9,780 GBP 5,341 AUD 3,082 CAD 2,371 INR 1,431 ZAR 1,103 JPY 536

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $173 because some stores price much higher, pulling it up. That's below the Shopify average of $219.

Popular apps

The most popular are Judge.me Product Reviews App, Shopify Inbox, Klaviyo: Email Marketing & SMS.

Social media platforms

Instagram (70%), Facebook (54%), TikTok (27%).

Instagram
70%
Facebook
54%
TikTok
27%
YouTube
21%
Pinterest
12%
Twitter / X
11%
LinkedIn
4%

Social media engagement is exceptionally high: 73% of stores maintain social profiles and 12% run Meta ads. That's 14 percentage points above the Shopify average of 59%.

Marketing & analytics tools

Google Analytics (50%), Google Tag Manager (15%), Google Ads (7%).

Google Analytics
50%
Google Tag Manager
15%
Google Ads
7%
Facebook Pixel
3%
TikTok Pixel
1%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Horizon, Prestige.

Dawn 19% Horizon 4% Prestige 4% Impulse 3% Debut 3% Sense 2% Refresh 2% Shrine Pro 2%

Need store-level data?

Export emails, social profiles, and tech stacks for every store in this segment.

Start Free Trial

Representative stores

A varied sample - weighted by data completeness, refreshed daily

836 products $44 avg 1 ads
Sporting Goods soccer jerseys custom soccer jerseys BUCKS Currency Converter PRO++ Instafeed ‑ Instagram Feed
249 products $51 avg 14 ads
Jewelry & Watches jewelry accessories Covet Instagram Feed & Reviews Fontify: Google & Custom Fonts
540 products $14 avg 15 ads
Beauty & Cosmetics nail powder nail system Judge.me Product Reviews App Omnisend Email Marketing & SMS
60 products $33 avg 7 ads
Arts & Entertainment music samples daw templates Avada Boost Sales Trust Badges BM: Country blocker IP blocker
670 products $59 avg 1 ads
Vehicles & Parts electric scooter e bike Hextom: Countdown Timer Bar FoxKit AIO Upsell Cross‑sell
29 products $9 avg 5 ads
Beauty & Cosmetics personal care skincare products Infinite Product Options Geolocation Redirects Geo:Pro
cubimanatoys United States
26 products $31 avg 5 ads
Toys & Games stem building toy educational toy UpPromote Affiliate Marketing EComposer Landing Page Builder
582 products $42 avg 11 ads
Apparel & Accessories motocross clothing sports apparel Hextom: Free Shipping Bar Gift Box • Free Gift Purchase
119 products $262 avg 34 ads
Electronics gaming keypad ergonomic gaming accessories UpPromote Affiliate Marketing T Lab ‑ AI Language Translate
14 products $41 avg 6 ads
Jewelry & Watches magnetic-therapy bracelets UpPromote Affiliate Marketing Fly Bundles Quantity Breaks
887 products $65 avg 10 ads
Apparel & Accessories boutique clothing corsicana texas Hextom: Free Shipping Bar Simprosys Google Shopping Feed
8 products $118 avg 20 ads
Health skin tracker healing kit BM: Country blocker IP blocker Kaching CartDrawer Cart Upsell

Want the full dataset?

Access complete store details - emails, phone numbers, social profiles, tech stack - and export unlimited data as CSV.

Start Free Trial

FAQ

How many Shopify stores currently use Omnisend Email Marketing & SMS?

Our database tracks 58,688 active Shopify stores using Omnisend Email Marketing & SMS.

How fast is Omnisend Email Marketing & SMS adoption growing?

In the last 30 days, 9,407 new stores were found using Omnisend Email Marketing & SMS, showing a 16% monthly growth in adoption.

What is the average catalog size for stores using Omnisend Email Marketing & SMS?

Among Shopify stores using Omnisend Email Marketing & SMS with catalog data, the average is around 635 products, with most falling in the 10-49 range.

What other apps do Omnisend Email Marketing & SMS users typically install?

The top apps are Judge.me Product Reviews App, Shopify Inbox, Klaviyo: Email Marketing & SMS. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.