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Updated Apr 27, 2026
Shopify

19.5K Shopify Stores Using Omnisend Email Marketing & SMS: Usage Stats & Trends (2026)

19,531 Shopify stores currently use Omnisend Email Marketing & SMS, with 1,506 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Apparel & Accessories, Beauty & Cosmetics, Home & Garden. 72% maintain social media profiles — Instagram leads — and 9% run Meta ad campaigns.

72%
Social media
9%
Meta ads
59%
Contact info
Total Stores
19,531
Active Shopify stores
New (30d)
1,506
Newly added in the last 30 days
Avg. Products
562
Among 19,218 stores with catalog data
Avg. Price
$175
Among 19,248 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

1,453 726 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

1,506 new stores were added in the past 30 days (8% of the total), showing steady growth. This is below the Shopify average of 16%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 2,795 · 15%
10-49 5,469 · 28%
50-199 5,098 · 27%
200-999 3,956 · 21%
1k-4.9k 1,474 · 8%
5k+ 426 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
33% coverage
Beauty & Cosmetics
11% coverage
Home & Garden
11% coverage
Arts & Entertainment
7% coverage
Food & Beverages
7% coverage
Jewelry & Watches
6% coverage
Health
5% coverage
Celebrations & Gifts
4% coverage
Electronics
4% coverage
Toys & Games
2% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 562 because some stores carry much larger inventories. That's larger than the Shopify average of 448. The strongest country concentrations are United States, United Kingdom, India.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 4,833 · 25%
$25-$49 6,175 · 32%
$50-$99 3,983 · 21%
$100-$199 1,979 · 10%
$200-$499 1,284 · 7%
$500+ 994 · 5%
Store currencies
USD 9,596 EUR 2,768 GBP 1,668 AUD 974 CAD 831 INR 653 ZAR 291 JPY 200

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $175 because some stores price much higher, pulling it up. That's below the Shopify average of $212.

Popular apps

The most popular are Loox ‑ Product Reviews App, Klaviyo: Email Marketing & SMS, UpPromote Affiliate Marketing.

Social media platforms

Instagram (68%), Facebook (52%), TikTok (22%).

Instagram
68%
Facebook
52%
TikTok
22%
YouTube
19%
Twitter / X
11%
Pinterest
10%
LinkedIn
3%

Social media engagement is exceptionally high: 72% of stores maintain social profiles and 9% run Meta ads. That's 10 percentage points above the Shopify average of 62%.

Marketing & analytics tools

Google Analytics (43%), Google Tag Manager (14%), Google Ads (7%).

Google Analytics
43%
Google Tag Manager
14%
Google Ads
7%
Facebook Pixel
4%
TikTok Pixel
1%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Debut, Prestige.

Dawn 21% Debut 5% Prestige 4% Impulse 3% Horizon 2% Refresh 2% Sense 2% Craft 2%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

65 products $62 avg 1 ads
Health diagnostic tests vitamin d test Omnisend Email Marketing & SMS
146 products $8 avg 1 ads
Food & Beverages snacks confectionery Omnisend Email Marketing & SMS
153 products $26 avg 3 ads
Apparel & Accessories clothing fashion accessories Hextom: Free Shipping Bar Loox ‑ Product Reviews App
1,044 products $20 avg 3 ads
Apparel & Accessories ropa deportiva ropa casual Covet Instagram Feed & Reviews Lucky Orange Heatmaps & Replay
181 products $194 avg 17 ads
Apparel & Accessories designer fashion womens clothing Omnisend Email Marketing & SMS
1,208 products $32 avg 118 ads
Jewelry & Watches christian jewelry cross pendant necklace Avada AI SEO Suite Optimizer Omnisend Email Marketing & SMS
228 products $36 avg 6 ads
Food & Beverages organic herbs spices Omnisend Email Marketing & SMS
322 products $19 avg 1 ads
Arts & Entertainment art classes workshops AWIO Improved Contact Form Omnisend Email Marketing & SMS
550 products $42 avg 7 ads
Apparel & Accessories designer sarees indian clothing Omnisend Email Marketing & SMS
11 products $2636 avg 5 ads
pilates equipment store reformer machines Omnisend Email Marketing & SMS
19 products $9 avg 1 ads
Education & Courses learning children Omnisend Email Marketing & SMS
Cydwoq United States
2,313 products $314 avg 1 ads
Apparel & Accessories footwear fashion Klaviyo: Email Marketing & SMS Omnisend Email Marketing & SMS

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FAQ

How many Shopify stores currently use Omnisend Email Marketing & SMS?

Our database tracks 19,531 active Shopify stores using Omnisend Email Marketing & SMS.

How fast is Omnisend Email Marketing & SMS adoption growing?

In the last 30 days, 1,506 new stores were found using Omnisend Email Marketing & SMS, showing a 8% monthly growth in adoption.

What is the average catalog size for stores using Omnisend Email Marketing & SMS?

Among Shopify stores using Omnisend Email Marketing & SMS with catalog data, the average is around 562 products, with most falling in the 10-49 range.

What other apps do Omnisend Email Marketing & SMS users typically install?

The top apps are Loox ‑ Product Reviews App, Klaviyo: Email Marketing & SMS, UpPromote Affiliate Marketing. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.