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Shopify app analytics
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Updated July 13, 2026
Shopify

55.0K Shopify Stores Using Omnisend Email Marketing & SMS: Usage Stats & Trends (2026)

54,998 Shopify stores currently use Omnisend Email Marketing & SMS, with 3,080 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Apparel & Accessories, Home & Garden, Beauty & Cosmetics. 72% maintain social media profiles — Instagram leads — and 13% run Meta ad campaigns.

72%
Social media
13%
Meta ads
62%
Contact info
Total Stores
54,998
Active Shopify stores
New (30d)
3,080
Newly added in the last 30 days
Avg. Products
613
Among 54,394 stores with catalog data
Avg. Price
$169
Among 54,129 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

6,294 3,147 0
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul

3,080 new stores were added in the past 30 days (6% of the total), showing steady growth. This is below the Shopify average of 14%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 9,208 · 17%
10-49 15,112 · 28%
50-199 13,623 · 25%
200-999 10,703 · 20%
1k-4.9k 4,402 · 8%
5k+ 1,346 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
28% coverage
Home & Garden
11% coverage
Beauty & Cosmetics
10% coverage
Arts & Entertainment
6% coverage
Food & Beverages
6% coverage
Jewelry & Watches
5% coverage
Health
4% coverage
Electronics
4% coverage
Celebrations & Gifts
4% coverage
Toys & Games
2% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 613 because some stores carry much larger inventories. That's larger than the Shopify average of 409. The strongest country concentrations are United States, United Kingdom, Australia.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 12,707 · 23%
$25-$49 17,769 · 33%
$50-$99 11,585 · 21%
$100-$199 5,616 · 10%
$200-$499 3,778 · 7%
$500+ 2,674 · 5%
Store currencies
USD 25,823 EUR 9,768 GBP 4,886 AUD 2,806 CAD 2,203 INR 1,292 ZAR 1,010 JPY 546

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $169 because some stores price much higher, pulling it up. That's below the Shopify average of $217.

Popular apps

The most popular are Judge.me Product Reviews App, Shopify Inbox, Klaviyo: Email Marketing & SMS.

Social media platforms

Instagram (68%), Facebook (51%), TikTok (27%).

Instagram
68%
Facebook
51%
TikTok
27%
YouTube
20%
Pinterest
11%
Twitter / X
10%
LinkedIn
4%

Social media engagement is exceptionally high: 72% of stores maintain social profiles and 13% run Meta ads. That's 17 percentage points above the Shopify average of 55%.

Marketing & analytics tools

Google Analytics (48%), Google Tag Manager (14%), Google Ads (6%).

Google Analytics
48%
Google Tag Manager
14%
Google Ads
6%
Facebook Pixel
3%
TikTok Pixel
1%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Horizon, Prestige.

Dawn 20% Horizon 5% Prestige 4% Impulse 3% Debut 3% Sense 2% Refresh 2% Shrine Pro 2%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

193 products $31 avg 21 ads
Apparel & Accessories Fashion Accessories Clothing Amp: Back in Stock & PreOrder+ Omnisend Email Marketing & SMS
854 products $75 avg 13 ads
Apparel & Accessories Judge.me Product Reviews App Omnisend Email Marketing & SMS
66 products $859 avg 1 ads
Electronics Vehicles & Parts T Lab ‑ AI Language Translate Hextom: Countdown Timer Bar
168 products $17 avg 12 ads
Home & Garden Hulk Contact Form Builder Shopify Inbox
709 products $52 avg 2 ads
Sporting Goods Sports Equipment Sportswear Shopify Inbox Judge.me Product Reviews App
22 products $150 avg 1 ads
Home & Garden File Upload & Image ‑ Uploadly Google & YouTube
197 products $96 avg 4 ads
Toys & Games Toys UpPromote Affiliate Marketing GemPages Landing Page Builder
129 products $18 avg 153 ads
Adult Swimwear Fashion Accessories Amp: Back in Stock & PreOrder+ Bundler ‑ Product Bundles App
959 products $557 avg 3 ads
Furniture Furniture Avada AI SEO Image Optimizer Kaching Bundles App & Upsells
29 products $57 avg 21 ads
Apparel & Accessories T Lab ‑ AI Language Translate Richpanel: AI Customer Support
11 products $67 avg 2 ads
Food & Beverages Snacks Google Ads Pixel by Nabu UpPromote Affiliate Marketing
12 products $54 avg 5 ads
Apparel & Accessories Avada Boost Sales Trust Badges Judge.me Product Reviews App

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FAQ

How many Shopify stores currently use Omnisend Email Marketing & SMS?

Our database tracks 54,998 active Shopify stores using Omnisend Email Marketing & SMS.

How fast is Omnisend Email Marketing & SMS adoption growing?

In the last 30 days, 3,080 new stores were found using Omnisend Email Marketing & SMS, showing a 6% monthly growth in adoption.

What is the average catalog size for stores using Omnisend Email Marketing & SMS?

Among Shopify stores using Omnisend Email Marketing & SMS with catalog data, the average is around 613 products, with most falling in the 10-49 range.

What other apps do Omnisend Email Marketing & SMS users typically install?

The top apps are Judge.me Product Reviews App, Shopify Inbox, Klaviyo: Email Marketing & SMS. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.