Use Cases Features Pricing API Log in
Shopify app analytics
App
Updated May 18, 2026
Shopify

43.1K Shopify Stores Using Omnisend Email Marketing & SMS: Usage Stats & Trends (2026)

43,118 Shopify stores currently use Omnisend Email Marketing & SMS, with 9,006 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Apparel & Accessories, Home & Garden, Beauty & Cosmetics. 74% maintain social media profiles — Instagram leads — and 12% run Meta ad campaigns.

74%
Social media
12%
Meta ads
65%
Contact info
Total Stores
43,118
Active Shopify stores
New (30d)
9,006
Newly added in the last 30 days
Avg. Products
650
Among 42,617 stores with catalog data
Avg. Price
$179
Among 42,600 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

5,593 2,796 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

9,006 new stores were added in the past 30 days — 21% of the total, making this one of the fastest-growing areas on the platform. This is below the Shopify average of 35%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 6,101 · 14%
10-49 11,476 · 27%
50-199 11,139 · 26%
200-999 9,104 · 21%
1k-4.9k 3,652 · 9%
5k+ 1,145 · 3%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
30% coverage
Home & Garden
12% coverage
Beauty & Cosmetics
11% coverage
Arts & Entertainment
6% coverage
Food & Beverages
6% coverage
Jewelry & Watches
6% coverage
Health
5% coverage
Celebrations & Gifts
4% coverage
Electronics
4% coverage
Toys & Games
2% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 650 because some stores carry much larger inventories. That's larger than the Shopify average of 440. The strongest country concentrations are United States, United Kingdom, Australia.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 10,120 · 24%
$25-$49 13,604 · 32%
$50-$99 9,108 · 21%
$100-$199 4,573 · 11%
$200-$499 2,948 · 7%
$500+ 2,247 · 5%
Store currencies
USD 20,821 EUR 6,810 GBP 3,904 AUD 2,258 CAD 1,787 INR 1,123 ZAR 771 JPY 393

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $179 because some stores price much higher, pulling it up. That's below the Shopify average of $217.

Popular apps

The most popular are Judge.me Product Reviews App, Shopify Inbox, Klaviyo: Email Marketing & SMS.

Social media platforms

Instagram (71%), Facebook (55%), TikTok (27%).

Instagram
71%
Facebook
55%
TikTok
27%
YouTube
22%
Pinterest
12%
Twitter / X
12%
LinkedIn
4%

Social media engagement is exceptionally high: 74% of stores maintain social profiles and 12% run Meta ads. That's 15 percentage points above the Shopify average of 59%.

Marketing & analytics tools

Google Analytics (50%), Google Tag Manager (15%), Google Ads (7%).

Google Analytics
50%
Google Tag Manager
15%
Google Ads
7%
Facebook Pixel
3%
TikTok Pixel
1%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Prestige, Impulse.

Dawn 19% Prestige 4% Impulse 3% Horizon 3% Debut 3% Refresh 2% Sense 2% Shrine Pro 2%

Need store-level data?

Export emails, social profiles, and tech stacks for every store in this segment.

Start Free Trial

Representative stores

A varied sample - weighted by data completeness, refreshed daily

978 products $22 avg 8 ads
Beauty & Cosmetics nail polish nail art Complianz Consent Microsoft Clarity: AI Insights
91 products $33 avg 43 ads
Food & Beverages plant-based nutrition vegan protein EG Auto Add to Cart Free Gift Klaviyo: Email Marketing & SMS
21 products $144 avg 27 ads
Apparel & Accessories travel bags backpacks Simprosys Google Shopping Feed Shopify Inbox
500 products $195 avg 9 ads
Electronics Home & Garden led garage lights outdoor lighting BM: Country blocker IP blocker Powerful Contact Form Builder
80 products $998 avg 1,696 ads
Sporting Goods electric bikes ebikes Avada AI SEO Suite Optimizer Judge.me Product Reviews App
205 products $38 avg 3 ads
Apparel & Accessories dresses women's clothing GSC Countdown Timer Bar Omnisend Email Marketing & SMS
69 products $200 avg 1 ads
Health massage gun recovery boots Omnisend Email Marketing & SMS BOLD AI Upsell & Cross‑Sell
294 products $22 avg 1 ads
Apparel & Accessories clothing fashion O: Chat buttons & Contact Form Kiwi Size Chart & Recommender
225 products $58 avg 1 ads
Apparel & Accessories streetwear fashion GSC Countdown Timer Bar Lucky Orange Heatmaps & Replay
25 products $41 avg 10 ads
Baby & Kids babywear organic fabrics Klaviyo: Email Marketing & SMS Omnisend Email Marketing & SMS
36 products $32 avg 1 ads
Antiques & Collectibles collectibles trading cards C‑EDD: Estimated Delivery Date Shopify Inbox
449 products $18 avg 4 ads
Beauty & Cosmetics nail wraps gel nail wraps AfterShip Referral & Affiliate Omnisend Email Marketing & SMS

Want the full dataset?

Access complete store details - emails, phone numbers, social profiles, tech stack - and export unlimited data as CSV.

Start Free Trial

FAQ

How many Shopify stores currently use Omnisend Email Marketing & SMS?

Our database tracks 43,118 active Shopify stores using Omnisend Email Marketing & SMS.

How fast is Omnisend Email Marketing & SMS adoption growing?

In the last 30 days, 9,006 new stores were found using Omnisend Email Marketing & SMS, showing a 21% monthly growth in adoption.

What is the average catalog size for stores using Omnisend Email Marketing & SMS?

Among Shopify stores using Omnisend Email Marketing & SMS with catalog data, the average is around 650 products, with most falling in the 10-49 range.

What other apps do Omnisend Email Marketing & SMS users typically install?

The top apps are Judge.me Product Reviews App, Shopify Inbox, Klaviyo: Email Marketing & SMS. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.