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Country report Updated Aug. 28, 2026
Shopify

Shopify stores in South Africa

BootLeads currently tracks 18,648 active Shopify stores associated with South Africa.

Country is estimated from public storefront details, including platform location, domain, and currency. It may not match where the company is registered or operates.

Active stores
18,648
Stores included in this report
First detected in the last 30 days
1,818
Based on when BootLeads first found each store, not its confirmed launch date
Share of platform stores
0.7%
Share of active Shopify stores tracked by BootLeads
Median products
25
Data available for 17,850 stores (96%)

Key findings

  • This report covers 0.7% of the active Shopify stores currently tracked by BootLeads.

  • The median store lists 25 products, 29% below the overall platform median.

  • The median store prices its products at $33.16 on average, 18% below the overall platform median.

  • Apparel & Accessories is the most common related category in this report.

Examples of Shopify stores associated with South Africa

The sample changes weekly and covers Shopify stores associated with South Africa with enough data to show. It is not a ranking.

Search all stores →
disco.dawn
www.discodawn.co.za
South Africa 319 products $90.19 average product price 1 Meta ads
Apparel & Accessories Lingerie & Intimates Loox ‑ Product Reviews App Google Reviews & Social Proof
South Africa 13 products $88.02 average product price 4 Meta ads
Celebrations & Gifts Gift Baskets UpPromote Affiliate Marketing

Store locations and categories in South Africa

Top identified states / provinces

Gauteng 8,707 · 47%
Western Cape 5,231 · 28%
Kwazulu-Natal 1,918 · 10%
Eastern Cape 526 · 3%
Mpumalanga 428 · 2%
North West 392 · 2%

Top identified cities

Cape Town 3,764 · 20%
Johannesburg 1,726 · 9%
Pretoria 1,546 · 8%
Sandton 846 · 5%
Randburg 585 · 3%
Durban 583 · 3%

A store can appear in more than one category or subcategory. Data available for 10,680 stores (57%).

Shopify store benchmarks in South Africa

Catalog size

The median is 25 products. Half of stores with catalog data have between 7 and 110 products.
1-9 5,538 · 31%
10-49 5,719 · 32%
50-199 3,463 · 19%
200-999 2,127 · 12%
1k-4.9k 821 · 5%
5k+ 182 · 1%

Store-average product prices

The median store-average price is $33.16. Half of stores with price data fall between $16.92 and $75.15.
Under $25 6,950 · 40%
$25-$49 4,493 · 26%
$50-$99 2,789 · 16%
$100-$199 1,550 · 9%
$200-$499 962 · 5%
$500+ 799 · 5%

Store currencies

ZAR 98% USD 1%

Data availability: Product counts: 17,850 stores (96%) · Store-average prices: 17,543 stores (94%) · Currencies: 18,620 stores (100%). These benchmarks use only stores with available data, so they may not represent every store in this report.

Core Web Vitals for Shopify stores associated with South Africa (all devices)

CrUX covers 28.2% of active Shopify stores associated with South Africa. Field data shows 16.0% of the active report set passing all three Core Web Vitals (73.6% of stores with complete data).

Coverage path

  1. Active storefronts analyzed 100.0%
    18,648
    Report baseline; password-protected stores excluded
  2. CrUX field data · all devices 28.2%
    5,258
    of active storefronts analyzed
  3. Complete Core Web Vitals · all devices 21.7%
    4,047
    77.0% of CrUX-covered stores
  4. Pass all three Core Web Vitals · all devices 16.0%
    2,977
    73.6% of stores with complete metrics

Median field experience

July 2026 · all devices · median origin p75
LCP
1.65 s
Good ≤ 2.5 s
INP
103 ms
Good ≤ 200 ms
CLS
0
Good ≤ 0.100
TTFB
539 ms
Diagnostic, not a Core Web Vital

CrUX uses eligible real-user Chrome experiences aggregated across devices at the origin level. Coverage is not a traffic estimate or a mobile-only result, and comparisons do not establish platform, app, or category causation. The store country is a BootLeads classification; the CrUX measurements are not limited to users in that country.

Apps and technology used by Shopify stores in South Africa

Apps

Judge.me Product Reviews App 18% Shopify Inbox 13% Klaviyo: Email Marketing & SMS 6% Conversion Bear Trust Badges 5% Omnisend Email Marketing & SMS 4% EComposer Landing Page Builder 3%

Themes

Dawn 23% Horizon 22% Shrine 5% Craft 3% Refresh 2% Sense 2%

Storefront features

Dropshipping
1%
164 stores
Shopify Plus
1%
124 stores

A store can use more than one app, payment method, or storefront feature. Percentages are based on all stores in this report, and an undetected technology may still be present.

Marketing presence for Shopify stores in South Africa

Based on public signals. It does not measure campaign performance.

Public reach

Social profiles
53%
Detected on public storefronts
Meta advertising
8%
Meta ads detected in the past 30 days
Contact data
53%
Detected email, phone, or WhatsApp

Social platforms

Instagram 8,949 · 48%
Facebook 6,550 · 35%
TikTok 2,958 · 16%
YouTube 1,539 · 8%
Twitter / X 861 · 5%
LinkedIn 458 · 2%

Analytics and advertising tools

Google Analytics 4,528 · 24%
Google Tag Manager 1,050 · 6%
Google Ads 438 · 2%
Facebook Pixel 294 · 2%
TikTok Pixel 122 · 1%

A store can use more than one social platform or analytics tool. Percentages are based on all stores in this report; contact details are found on public storefronts but are not independently verified.

Languages and domains in South Africa

Store languages

English 14,827 · 80%
French 293 · 2%
German 187 · 1%
Italian 156 · 1%
Dutch 99 · 1%

Domain registration periods

Data available for 16,882 stores (91%)
Before 2016 1,746 · 10%
2016-2019 1,392 · 8%
2020-2022 2,237 · 13%
2023 or later 11,507 · 68%

Recent catalog activity

Data available for 17,784 stores (95%)
Product update in 90 days
54%
10,084 stores have a product update detected in the last 90 days

Domain registration percentages include only stores with a known registration date. A domain registration date does not show when the business opened.

Continue your research

Move from this report to a broader directory or a practical store-research workflow.

Questions about this report

How many Shopify stores are associated with South Africa?

BootLeads currently tracks 18,648 active Shopify stores associated with South Africa.

How does BootLeads assign a store to South Africa?

BootLeads estimates country from public storefront details, including platform location, domain, and currency. It may not match where the company is registered or operates.

Can I search and export the stores in this report?

Yes. Open the BootLeads store database to search individual stores and export available contact, catalog, social, and technology data.

About this data

How store counts, comparisons, and categories are calculated.

Active stores

Counts include Shopify stores BootLeads currently identifies as active. Duplicate domains and stores removed from the database are excluded.

First detected by BootLeads

The 30-day figure uses the date BootLeads first detected a store. It does not confirm when the store launched and should not be treated as market growth.

Data availability

Product and price benchmarks use stores with usable catalog data and exclude extreme values. Median and range figures are estimates. A section appears only when enough stores have the required data for a useful comparison.

Country assignment

Country is estimated from public storefront details, including platform location, domain, and currency. It may not match where the company is registered or operates.

Store categories

BootLeads groups stores into consistent categories using available storefront and catalog information. Category data is available for 57% of stores in this report, and a store can appear in more than one category.

Report timing

Figures reflect the data available when this report was generated. Store details may change as BootLeads detects new information.

Chrome UX Report field data · all devices

Core Web Vitals use all-device, origin-level Chrome UX Report data for July 2026. CrUX contains eligible real-user Chrome experiences, not search traffic, exact visit counts, or PageSpeed Insights mobile results. The section appears only when at least 100 stores have complete metrics and CrUX covers at least 10% of the report.