Use Cases Features Pricing API Log in
WooCommerce country analytics
Country
Updated May 18, 2026
WooCommerce

14.5K WooCommerce Stores in South Africa: Stats & Trends (2026)

We track 14,503 active WooCommerce stores in South Africa, with 8,435 newly added in the last 30 days (58% of the current base). Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Home & Garden, Apparel & Accessories, Electronics. 56% maintain social media profiles — Facebook leads — and 3% run Meta ad campaigns.

56%
Social media
3%
Meta ads
71%
Contact info
Total Stores
14,503
Active WooCommerce stores
New (30d)
8,435
Newly added in the last 30 days
Avg. Products
424
Among 14,112 stores with catalog data
Avg. Price
$629
Among 12,202 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

5,622 2,811 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

8,435 new stores were added in the past 30 days — 58% of the total, making this one of the fastest-growing areas on the platform. This is above the WooCommerce average of 48%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 3,789 · 27%
10-49 4,590 · 33%
50-199 2,966 · 21%
200-999 1,894 · 13%
1k-4.9k 696 · 5%
5k+ 177 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Home & Garden
11% coverage
Apparel & Accessories
9% coverage
Electronics
6% coverage
Food & Beverages
6% coverage
Beauty & Cosmetics
5% coverage
Hardware
4% coverage
Vehicles & Parts
4% coverage
Arts & Entertainment
4% coverage
Health
4% coverage
Business & Industrial
3% coverage
Celebrations & Gifts
3% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 424 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,379. The most popular store categories in this market are Home & Garden, Apparel & Accessories, Electronics.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 5,774 · 47%
$25-$49 1,917 · 16%
$50-$99 1,446 · 12%
$100-$199 1,017 · 8%
$200-$499 979 · 8%
$500+ 1,069 · 9%
Store currencies
ZAR 12,512 USD 937 GBP 98 EUR 17 INR 4 AUD 3 CAD 3 AED 2

Among stores with pricing data, the most common price range is Under $25. The average is higher at $629 because some stores price much higher, pulling it up. That's above the WooCommerce average of $424.

Social media platforms

Facebook (49%), Instagram (41%), YouTube (10%).

Facebook
49%
Instagram
41%
YouTube
10%
Twitter / X
9%
LinkedIn
8%
TikTok
7%
Pinterest
1%

Social media adoption is strong at 56%, and 3% of stores run Meta ad campaigns. That's 8 percentage points above the WooCommerce average of 48%.

Marketing & analytics tools

Google Analytics (28%), Google Tag Manager (19%), Facebook Pixel (18%).

Google Analytics
28%
Google Tag Manager
19%
Facebook Pixel
18%
Google Ads
15%
TikTok Pixel
1%
Pinterest Pixel
0%

Need store-level data?

Export emails, social profiles, and tech stacks for every store in this segment.

Start Free Trial

Representative stores

A varied sample - weighted by data completeness, refreshed daily

205 products $4 avg 1 ads
Adult Beauty & Cosmetics herbal products sexual wellness
756 products $16 avg 5 ads
Apparel & Accessories custom socks clothing store
17 products $57 avg 1 ads
Education & Courses creative arts workshops
Africa Tough South Africa
109 products $280 avg 1 ads
Sporting Goods gym equipment store home gym equipment
23 products $18 avg 1 ads
Health Beauty & Cosmetics natural health products organic skincare
68 products $9 avg 1 ads
Celebrations & Gifts gifts seasonal
758 products $85 avg 1 ads
Apparel & Accessories shoes footwear
235 products $29225 avg 1 ads
Vehicles & Parts used cars luxury vehicles
72 products $31 avg 2 ads
Apparel & Accessories backpacks travel gear
RSAWEB Shop South Africa
378 products $57 avg 1 ads
Hardware Electronics internet fibre
624 products $5 avg 1 ads
Toys & Games children's toys learning toys
12 products $157 avg 1 ads

Want the full dataset?

Access complete store details - emails, phone numbers, social profiles, tech stack - and export unlimited data as CSV.

Start Free Trial

FAQ

How many WooCommerce stores are in South Africa?

Our database tracks 14,503 active WooCommerce stores in South Africa.

How fast is the South Africa WooCommerce market growing?

In the past 30 days, 8,435 new WooCommerce stores were indexed in South Africa, reflecting a 58% monthly growth rate.

What is the average catalog size for South Africa WooCommerce stores?

Among WooCommerce stores in South Africa with catalog data, the average is about 424 products. The most common catalog size range is 10-49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.