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Updated May 4, 2026
Shopify

720 Shopify Stores Using Trustpilot Reviews: Usage Stats & Trends (2026)

720 Shopify stores currently use Trustpilot Reviews, with 380 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the $25-$49 range. The leading categories are Apparel & Accessories, Home & Garden, Beauty & Cosmetics. 75% maintain social media profiles — Instagram leads — and 13% run Meta ad campaigns.

75%
Social media
13%
Meta ads
70%
Contact info
Total Stores
720
Active Shopify stores
New (30d)
380
Newly added in the last 30 days
Avg. Products
1,054
Among 714 stores with catalog data
Avg. Price
$234
Among 706 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

291 145 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

380 new stores were added in the past 30 days — 53% of the total, making this one of the fastest-growing areas on the platform. This is above the Shopify average of 22%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 84 · 12%
10-49 175 · 25%
50-199 177 · 25%
200-999 176 · 25%
1k-4.9k 67 · 9%
5k+ 35 · 5%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
21% coverage
Home & Garden
14% coverage
Beauty & Cosmetics
9% coverage
Food & Beverages
7% coverage
Electronics
6% coverage
Health
5% coverage
Arts & Entertainment
5% coverage
Jewelry & Watches
4% coverage
Toys & Games
3% coverage
Hardware
3% coverage

Among stores with catalog data, the 50-199 product range is most common. The average is 1,054 products per store. That's larger than the Shopify average of 444. The strongest country concentrations are United States, United Kingdom, Netherlands.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 184 · 26%
$25-$49 196 · 28%
$50-$99 128 · 18%
$100-$199 94 · 13%
$200-$499 56 · 8%
$500+ 48 · 7%
Store currencies
EUR 237 USD 156 GBP 149 INR 44 DKK 22 SEK 17 AUD 15 PKR 14

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $234 because some stores price much higher, pulling it up. That's above the Shopify average of $214.

Popular apps

The most popular are UpPromote Affiliate Marketing, Loox ‑ Visual Product Reviews, Bundler ‑ Product Bundles App.

Social media platforms

Instagram (71%), Facebook (57%), TikTok (33%).

Instagram
71%
Facebook
57%
TikTok
33%
YouTube
28%
Twitter / X
10%
LinkedIn
8%
Pinterest
8%

Social media engagement is exceptionally high: 75% of stores maintain social profiles and 13% run Meta ads. That's 15 percentage points above the Shopify average of 60%.

Marketing & analytics tools

Google Analytics (48%), Google Tag Manager (23%), Google Ads (6%).

Google Analytics
48%
Google Tag Manager
23%
Google Ads
6%
Facebook Pixel
2%
TikTok Pixel
1%

Popular themes

The most used are Dawn, Prestige, Refresh.

Dawn 20% Prestige 3% Refresh 3% Impact 3% Craft 2% Empire 2% Ella 2% Sense 2%

Need store-level data?

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

112 products $578 avg 9 ads
Apparel & Accessories upcycled materials recycled eyewear Trustpilot Reviews
275 products $20 avg 3 ads
Beauty & Cosmetics natural skincare eco-friendly beauty Trustpilot Reviews
273 products $46 avg 3 ads
Apparel & Accessories footwear shoes RecoverMyCart Tabs Studio
534 products $120 avg 13 ads
Apparel & Accessories equestrian-apparel riding-clothing Trustpilot Reviews
Strand Section United States
855 products $183 avg 1 ads
Apparel & Accessories boutique fashion store women's clothing manhattan beach Trustpilot Reviews
393 products $3 avg 1 ads
sports store pakistan Trustpilot Reviews
7 products $69 avg 2,870 ads
Health shipping protection wellness drops Bundler ‑ Product Bundles App Richpanel: AI Customer Support
111 products $20 avg 13 ads
Home & Garden kitchen gadgets home decor UpPromote Affiliate Marketing Klaviyo: Email Marketing & SMS
174 products $26 avg 2 ads
Animals & Pet Supplies pet accessories dog harnesses Bundler ‑ Product Bundles App Kiwi Size Chart & Recommender
Stelvio Jewellery United Kingdom
26 products $72 avg 2 ads
Jewelry & Watches mens jewelry car inspired Trustpilot Reviews
71 products $85 avg 3 ads
Sporting Goods Home & Garden camping gear outdoor equipment UpPromote Affiliate Marketing Trustpilot Reviews
862 products $47 avg 7 ads
Electronics Toys & Games tech gadgets consumer electronics Trustpilot Reviews

Want the full dataset?

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FAQ

How many Shopify stores currently use Trustpilot Reviews?

Our database tracks 720 active Shopify stores using Trustpilot Reviews.

How fast is Trustpilot Reviews adoption growing?

In the last 30 days, 380 new stores were found using Trustpilot Reviews, showing a 53% monthly growth in adoption.

What is the average catalog size for stores using Trustpilot Reviews?

Among Shopify stores using Trustpilot Reviews with catalog data, the average is around 1,054 products, with most falling in the 50-199 range.

What other apps do Trustpilot Reviews users typically install?

The top apps are UpPromote Affiliate Marketing, Loox ‑ Visual Product Reviews, Bundler ‑ Product Bundles App. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.