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Shopify app analytics
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Updated May 18, 2026
Shopify

49.4K Shopify Stores Using Trustpilot Reviews: Usage Stats & Trends (2026)

49,378 Shopify stores currently use Trustpilot Reviews, with 12,592 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the $25-$49 range. The leading categories are Apparel & Accessories, Home & Garden, Beauty & Cosmetics. 82% maintain social media profiles — Instagram leads — and 11% run Meta ad campaigns.

82%
Social media
11%
Meta ads
74%
Contact info
Total Stores
49,378
Active Shopify stores
New (30d)
12,592
Newly added in the last 30 days
Avg. Products
989
Among 48,774 stores with catalog data
Avg. Price
$279
Among 48,656 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

8,935 4,467 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

12,592 new stores were added in the past 30 days — 26% of the total, making this one of the fastest-growing areas on the platform. This is below the Shopify average of 33%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 5,534 · 11%
10-49 11,827 · 24%
50-199 12,681 · 26%
200-999 11,339 · 23%
1k-4.9k 5,267 · 11%
5k+ 2,126 · 4%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
23% coverage
Home & Garden
14% coverage
Beauty & Cosmetics
9% coverage
Food & Beverages
7% coverage
Jewelry & Watches
6% coverage
Electronics
5% coverage
Health
5% coverage
Arts & Entertainment
5% coverage
Celebrations & Gifts
3% coverage
Toys & Games
3% coverage

Among stores with catalog data, the 50-199 product range is most common. The average is 989 products per store. That's larger than the Shopify average of 438. The strongest country concentrations are United States, United Kingdom, Netherlands.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 10,841 · 22%
$25-$49 12,703 · 26%
$50-$99 10,029 · 21%
$100-$199 6,078 · 12%
$200-$499 4,565 · 9%
$500+ 4,440 · 9%
Store currencies
EUR 15,347 GBP 12,127 USD 10,606 DKK 2,279 INR 1,674 AUD 1,393 SEK 911 CAD 770

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $279 because some stores price much higher, pulling it up. That's above the Shopify average of $217.

Popular apps

The most popular are Klaviyo: Email Marketing & SMS, Judge.me Product Reviews App, Shopify Inbox.

Social media platforms

Instagram (78%), Facebook (63%), TikTok (33%).

Instagram
78%
Facebook
63%
TikTok
33%
YouTube
26%
Twitter / X
14%
Pinterest
10%
LinkedIn
8%

Social media engagement is exceptionally high: 82% of stores maintain social profiles and 11% run Meta ads. That's 24 percentage points above the Shopify average of 58%.

Marketing & analytics tools

Google Analytics (64%), Google Tag Manager (24%), Google Ads (9%).

Google Analytics
64%
Google Tag Manager
24%
Google Ads
9%
Facebook Pixel
4%
TikTok Pixel
1%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Prestige, Horizon.

Dawn 19% Prestige 5% Horizon 3% Impulse 3% Impact 3% Refresh 2% Debut 2% Ella 2%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

4,696 products $1056 avg 2 ads
Baby & Kids children baby Klaviyo: Email Marketing & SMS Trustpilot Reviews
4,347 products $10 avg 5 ads
Apparel & Accessories t-shirt transfers dtf transfers File Upload & Image ‑ Uploadly Globo Mega Menu, Navigation
27 products $34 avg 40 ads
Apparel & Accessories Celebrations & Gifts running gear hydration accessories Tapita AI SEO Optimizer, Speed Trustpilot Reviews
16 products $68 avg 17 ads
Beauty & Cosmetics health supplements wellness products Kaching Bundles App & Upsells Kaching CartDrawer Cart Upsell
5 products $6 avg 1 ads
Food & Beverages herbal tea tea shop Avada Boost Sales Trust Badges GSC Countdown Timer Bar
59 products $10 avg 3 ads
Beauty & Cosmetics nail art supplies false eyelashes Omnisend Email Marketing & SMS Snapchat Ads
629 products $436 avg 1 ads
Arts & Entertainment metal detecting books Afterpay On‑Site Messaging SEOWILL ‑ 404 Link Redirect
217 products $1877 avg 1 ads
Jewelry & Watches custom jewelry luxury jewelry Klaviyo: Email Marketing & SMS Trustpilot Reviews
1,553 products $20 avg 5 ads
Arts & Entertainment crystals healing stones Trustpilot Reviews Conversion Bear Trust Badges
3,269 products $18 avg 2 ads
Apparel & Accessories phone accessories gifts AfterShip Email Marketing,SMS Bundler ‑ Product Bundles App
109 products $159 avg 42 ads
Health natural supplements health store Elevar Conversion Tracking Shopify Inbox
40 products $28 avg 1 ads
Food & Beverages coffee ground coffee Essential Announcement Bar Shopify Inbox

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FAQ

How many Shopify stores currently use Trustpilot Reviews?

Our database tracks 49,378 active Shopify stores using Trustpilot Reviews.

How fast is Trustpilot Reviews adoption growing?

In the last 30 days, 12,592 new stores were found using Trustpilot Reviews, showing a 26% monthly growth in adoption.

What is the average catalog size for stores using Trustpilot Reviews?

Among Shopify stores using Trustpilot Reviews with catalog data, the average is around 989 products, with most falling in the 50-199 range.

What other apps do Trustpilot Reviews users typically install?

The top apps are Klaviyo: Email Marketing & SMS, Judge.me Product Reviews App, Shopify Inbox. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.