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Updated June 29, 2026
Shopify

57.6K Shopify Stores Using Trustpilot Reviews: Usage Stats & Trends (2026)

57,646 Shopify stores currently use Trustpilot Reviews, with 6,008 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the $25-$49 range. The leading categories are Apparel & Accessories, Home & Garden, Beauty & Cosmetics. 80% maintain social media profiles — Instagram leads — and 11% run Meta ad campaigns.

80%
Social media
11%
Meta ads
73%
Contact info
Total Stores
57,646
Active Shopify stores
New (30d)
6,008
Newly added in the last 30 days
Avg. Products
954
Among 56,914 stores with catalog data
Avg. Price
$279
Among 56,821 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

6,922 3,461 0
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul

6,008 new stores were added in the past 30 days (10% of the total), showing steady growth. This is below the Shopify average of 18%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 7,001 · 12%
10-49 14,091 · 25%
50-199 14,686 · 26%
200-999 12,908 · 23%
1k-4.9k 5,848 · 10%
5k+ 2,380 · 4%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
22% coverage
Home & Garden
13% coverage
Beauty & Cosmetics
9% coverage
Food & Beverages
6% coverage
Jewelry & Watches
6% coverage
Electronics
5% coverage
Health
5% coverage
Arts & Entertainment
5% coverage
Celebrations & Gifts
3% coverage
Toys & Games
3% coverage

Among stores with catalog data, the 50-199 product range is most common. The average is 954 products per store. That's larger than the Shopify average of 411. The strongest country concentrations are United States, United Kingdom, Netherlands.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 13,166 · 23%
$25-$49 15,025 · 26%
$50-$99 11,619 · 20%
$100-$199 6,867 · 12%
$200-$499 5,153 · 9%
$500+ 4,991 · 9%
Store currencies
EUR 18,688 GBP 13,527 USD 12,098 DKK 2,734 INR 1,920 AUD 1,573 SEK 1,062 CAD 917

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $279 because some stores price much higher, pulling it up. That's above the Shopify average of $218.

Popular apps

The most popular are Klaviyo: Email Marketing & SMS, Judge.me Product Reviews App, Shopify Inbox.

Social media platforms

Instagram (76%), Facebook (60%), TikTok (33%).

Instagram
76%
Facebook
60%
TikTok
33%
YouTube
25%
Twitter / X
13%
Pinterest
9%
LinkedIn
8%

Social media engagement is exceptionally high: 80% of stores maintain social profiles and 11% run Meta ads. That's 24 percentage points above the Shopify average of 56%.

Marketing & analytics tools

Google Analytics (63%), Google Tag Manager (22%), Google Ads (8%).

Google Analytics
63%
Google Tag Manager
22%
Google Ads
8%
Facebook Pixel
4%
TikTok Pixel
1%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Horizon, Prestige.

Dawn 20% Horizon 5% Prestige 4% Impulse 3% Impact 3% Refresh 2% Debut 2% Ella 2%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

11 products $16 avg 11 ads
Beauty & Cosmetics Tapita AI SEO Optimizer, Speed Judge.me Product Reviews App
535 products $559 avg 59 ads
Electronics Toys & Games Awin ‑ Affiliate Marketing Firework Shoppable Video & UGC
171 products $46 avg 23 ads
Health Wellness Kaching Bundles App & Upsells GemPages Landing Page Builder
2,243 products $193 avg 2 ads
Beauty & Cosmetics Fragrance B&S ‑ Announcement Bar BUCKS Currency Converter PRO++
5 products $58 avg 2 ads
Health UpPromote Affiliate Marketing Consentmo GDPR Compliance
50 products $18 avg 7 ads
Apparel & Accessories Fly Bundles Quantity Breaks Tapita AI SEO Optimizer, Speed
40 products $36 avg 1 ads
Apparel & Accessories Activewear Avada AI SEO Image Optimizer Google & YouTube
31 products $24 avg 15 ads
Animals & Pet Supplies Avada Boost Sales Trust Badges EComposer Landing Page Builder
69 products $1238 avg 3 ads
Vehicles & Parts Cycling Consentmo GDPR Compliance Shopify Inbox
131 products $40 avg 3 ads
Jewelry & Watches Jewelry Necklaces SearchPie: SEO, Speed & Schema TnC Check – Terms Consent
164 products $177 avg 2 ads
Sporting Goods Outdoor Gear Sportswear MP Size Chart & Size Guide GeoIP Country Redirect
373 products $3 avg 6 ads
Apparel & Accessories Kids Clothing EComposer Landing Page Builder Tapita AI SEO Optimizer, Speed

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FAQ

How many Shopify stores currently use Trustpilot Reviews?

Our database tracks 57,646 active Shopify stores using Trustpilot Reviews.

How fast is Trustpilot Reviews adoption growing?

In the last 30 days, 6,008 new stores were found using Trustpilot Reviews, showing a 10% monthly growth in adoption.

What is the average catalog size for stores using Trustpilot Reviews?

Among Shopify stores using Trustpilot Reviews with catalog data, the average is around 954 products, with most falling in the 50-199 range.

What other apps do Trustpilot Reviews users typically install?

The top apps are Klaviyo: Email Marketing & SMS, Judge.me Product Reviews App, Shopify Inbox. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.