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Updated June 8, 2026
Shopify

63.0K Shopify Stores Using Trustpilot Reviews: Usage Stats & Trends (2026)

63,014 Shopify stores currently use Trustpilot Reviews, with 9,676 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the $25-$49 range. The leading categories are Apparel & Accessories, Home & Garden, Beauty & Cosmetics. 81% maintain social media profiles — Instagram leads — and 10% run Meta ad campaigns.

81%
Social media
10%
Meta ads
73%
Contact info
Total Stores
63,014
Active Shopify stores
New (30d)
9,676
Newly added in the last 30 days
Avg. Products
974
Among 62,314 stores with catalog data
Avg. Price
$277
Among 62,215 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

11,232 5,616 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

9,676 new stores were added in the past 30 days (15% of the total), showing steady growth. This is below the Shopify average of 21%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 7,228 · 12%
10-49 15,178 · 24%
50-199 16,215 · 26%
200-999 14,372 · 23%
1k-4.9k 6,671 · 11%
5k+ 2,650 · 4%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
23% coverage
Home & Garden
13% coverage
Beauty & Cosmetics
9% coverage
Food & Beverages
6% coverage
Jewelry & Watches
6% coverage
Electronics
5% coverage
Health
5% coverage
Arts & Entertainment
5% coverage
Celebrations & Gifts
3% coverage
Toys & Games
3% coverage

Among stores with catalog data, the 50-199 product range is most common. The average is 974 products per store. That's larger than the Shopify average of 436. The strongest country concentrations are United States, United Kingdom, Netherlands.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 14,121 · 23%
$25-$49 16,266 · 26%
$50-$99 12,753 · 20%
$100-$199 7,723 · 12%
$200-$499 5,799 · 9%
$500+ 5,553 · 9%
Store currencies
EUR 19,782 GBP 15,562 USD 13,406 DKK 2,772 INR 2,133 AUD 1,783 SEK 1,137 CAD 982

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $277 because some stores price much higher, pulling it up. That's above the Shopify average of $219.

Popular apps

The most popular are Klaviyo: Email Marketing & SMS, Judge.me Product Reviews App, Shopify Inbox.

Social media platforms

Instagram (77%), Facebook (62%), TikTok (33%).

Instagram
77%
Facebook
62%
TikTok
33%
YouTube
25%
Twitter / X
14%
Pinterest
9%
LinkedIn
8%

Social media engagement is exceptionally high: 81% of stores maintain social profiles and 10% run Meta ads. That's 23 percentage points above the Shopify average of 58%.

Marketing & analytics tools

Google Analytics (64%), Google Tag Manager (23%), Google Ads (8%).

Google Analytics
64%
Google Tag Manager
23%
Google Ads
8%
Facebook Pixel
4%
TikTok Pixel
1%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Prestige, Horizon.

Dawn 19% Prestige 5% Horizon 4% Impulse 3% Impact 3% Refresh 2% Debut 2% Ella 2%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

33 products $48 avg 1 ads
Home & Garden Bundler ‑ Product Bundles App Consentmo GDPR Compliance
The DavVero United States
23 products $44 avg 1 ads
Home & Garden Trustpilot Reviews
100 products $442 avg 4 ads
Furniture Furniture Hulk Contact Form Builder Simprosys Google Shopping Feed
460 products $93 avg 1 ads
Golf EComposer Landing Page Builder Hulk Contact Form Builder
20 products $9 avg 1 ads
Beauty & Cosmetics Fragrance Beauty Products Trustpilot Reviews
1,089 products $676 avg 1 ads
Hardware Tools UpPromote Affiliate Marketing Attentive: AI‑led Email &SMS
91 products $126 avg 2 ads
Home & Garden Home Decor UpPromote Affiliate Marketing FBP: Fast Bundle & Upsell App
Huge Tomato Store Moldova (the Republic of)
1,365 products $30 avg 3 ads
Jewelry & Watches Jewelry BM: Country blocker IP blocker Hextom: Free Shipping Bar
112 products $69 avg 10 ads
Apparel & Accessories Sportswear BUCKS Currency Converter PRO++ Tapita AI SEO Optimizer, Speed
14 products $209 avg 3 ads
Health Electronics Supplements Instafeed ‑ Instagram Feed PageFly Landing Page Builder
21 products $41 avg 1 ads
Fitness Equipment Junip Product Reviews App & AI Klaviyo: Email Marketing & SMS
846 products $99 avg 4 ads
Apparel & Accessories Sustainable Fashion Clothing Sami B2B Lock,Password Protect Blockify Fraud Filter, Blocker

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FAQ

How many Shopify stores currently use Trustpilot Reviews?

Our database tracks 63,014 active Shopify stores using Trustpilot Reviews.

How fast is Trustpilot Reviews adoption growing?

In the last 30 days, 9,676 new stores were found using Trustpilot Reviews, showing a 15% monthly growth in adoption.

What is the average catalog size for stores using Trustpilot Reviews?

Among Shopify stores using Trustpilot Reviews with catalog data, the average is around 974 products, with most falling in the 50-199 range.

What other apps do Trustpilot Reviews users typically install?

The top apps are Klaviyo: Email Marketing & SMS, Judge.me Product Reviews App, Shopify Inbox. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.