Use Cases Features Pricing API Log in
Shopify app analytics
App
Updated July 20, 2026
Shopify

58.7K Shopify Stores Using Trustpilot Reviews: Usage Stats & Trends (2026)

58,690 Shopify stores currently use Trustpilot Reviews, with 2,727 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the $25-$49 range. The leading categories are Apparel & Accessories, Home & Garden, Beauty & Cosmetics. 79% maintain social media profiles — Instagram leads — and 11% run Meta ad campaigns.

79%
Social media
11%
Meta ads
70%
Contact info
Total Stores
58,690
Active Shopify stores
New (30d)
2,727
Newly added in the last 30 days
Avg. Products
960
Among 57,909 stores with catalog data
Avg. Price
$279
Among 57,488 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

7,024 3,512 0
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul

2,727 new stores were added in the past 30 days (5% of the total). Growth has slowed, but new stores are still opening. This is below the Shopify average of 11%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 7,150 · 12%
10-49 14,315 · 25%
50-199 14,944 · 26%
200-999 13,086 · 23%
1k-4.9k 5,981 · 10%
5k+ 2,433 · 4%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
22% coverage
Home & Garden
13% coverage
Beauty & Cosmetics
9% coverage
Food & Beverages
6% coverage
Jewelry & Watches
6% coverage
Electronics
5% coverage
Health
5% coverage
Arts & Entertainment
5% coverage
Celebrations & Gifts
3% coverage
Toys & Games
3% coverage

Among stores with catalog data, the 50-199 product range is most common. The average is 960 products per store. That's larger than the Shopify average of 410. The strongest country concentrations are United States, United Kingdom, Netherlands.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 13,320 · 23%
$25-$49 15,173 · 26%
$50-$99 11,780 · 20%
$100-$199 6,972 · 12%
$200-$499 5,169 · 9%
$500+ 5,074 · 9%
Store currencies
EUR 19,069 GBP 13,618 USD 12,298 DKK 2,808 INR 1,985 AUD 1,603 SEK 1,091 CAD 941

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $279 because some stores price much higher, pulling it up. That's above the Shopify average of $217.

Popular apps

The most popular are Klaviyo: Email Marketing & SMS, Judge.me Product Reviews App, Shopify Inbox.

Social media platforms

Instagram (75%), Facebook (59%), TikTok (32%).

Instagram
75%
Facebook
59%
TikTok
32%
YouTube
24%
Twitter / X
13%
Pinterest
9%
LinkedIn
7%

Social media engagement is exceptionally high: 79% of stores maintain social profiles and 11% run Meta ads. That's 24 percentage points above the Shopify average of 55%.

Marketing & analytics tools

Google Analytics (63%), Google Tag Manager (22%), Google Ads (8%).

Google Analytics
63%
Google Tag Manager
22%
Google Ads
8%
Facebook Pixel
4%
TikTok Pixel
1%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Horizon, Prestige.

Dawn 20% Horizon 5% Prestige 4% Impulse 3% Impact 3% Refresh 2% Debut 2% Ella 2%

Need store-level data?

Export emails, social profiles, and tech stacks for every store in this segment.

Start Free Trial

Representative stores

A varied sample - weighted by data completeness, refreshed daily

95 products $4 avg 16 ads
Health Beauty & Cosmetics Kaching Bundles App & Upsells Powerful Contact Form Builder
58 products $5 avg 1 ads
Beauty & Cosmetics Skincare B: WhatsApp Chat, Abandon Cart Kaching Bundles App & Upsells
25 products $6 avg 2 ads
Apparel & Accessories Tapita AI SEO Optimizer, Speed Trustpilot Reviews
42 products $94 avg 4 ads
Apparel & Accessories Clothing Avada AI SEO Image Optimizer Trustpilot Reviews
361 products $49 avg 207 ads
Apparel & Accessories Home & Garden Clothing XCloud Search & Product Filter C‑EDD: Estimated Delivery Date
479 products $948 avg 2 ads
Home & Garden BLOY Loyalty Points & Rewards Buddha Mega Menu & Navigation
114 products $68 avg 57 ads
Sporting Goods Fitness Equipment Hulk Contact Form Builder Tapita AI SEO Optimizer, Speed
127 products $79 avg 6 ads
Health Supplements Wellness Awin ‑ Affiliate Marketing SEOWILL ‑ 404 Link Redirect
880 products $2349 avg 4 ads
Furniture Bedding Bedroom Furniture PageFly Landing Page Builder Trustpilot Reviews
114 products $103 avg 6 ads
Cycling Sportswear Awin ‑ Affiliate Marketing Gorgias: AI, Helpdesk & Chat
1,372 products $495 avg 4 ads
Apparel & Accessories Sneakers Streetwear EasySell COD Form & Upsells Essential Announcement Bar
278 products $4 avg 1 ads
Apparel & Accessories Clothing C‑EDD: Estimated Delivery Date Microsoft Clarity: AI Insights

Want the full dataset?

Access complete store details - emails, phone numbers, social profiles, tech stack - and export unlimited data as CSV.

Start Free Trial

FAQ

How many Shopify stores currently use Trustpilot Reviews?

Our database tracks 58,690 active Shopify stores using Trustpilot Reviews.

How fast is Trustpilot Reviews adoption growing?

In the last 30 days, 2,727 new stores were found using Trustpilot Reviews, showing a 5% monthly growth in adoption.

What is the average catalog size for stores using Trustpilot Reviews?

Among Shopify stores using Trustpilot Reviews with catalog data, the average is around 960 products, with most falling in the 50-199 range.

What other apps do Trustpilot Reviews users typically install?

The top apps are Klaviyo: Email Marketing & SMS, Judge.me Product Reviews App, Shopify Inbox. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.