9,938 Shopify Stores in Bulgaria: Stats & Trends (2026)
We track 9,938 active Shopify stores in Bulgaria, with 1,992 newly added in the last 30 days (20% of the current base). Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Apparel & Accessories, Home & Garden, Beauty & Cosmetics. 61% maintain social media profiles — Instagram leads — and 12% run Meta ad campaigns.
Growth trend
Stores newly indexed each month over the past 12 months
1,992 new stores were added in the past 30 days — 20% of the total, making this one of the fastest-growing areas on the platform.
Products & categories
How many products stores carry, plus category breakdown.
Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.
Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 473 because some stores carry much larger inventories. That's larger than the Shopify average of 448. The most popular store categories in this market are Apparel & Accessories, Home & Garden, Beauty & Cosmetics.
Pricing & currencies
How products are priced, plus the currencies stores list in.
Among stores with pricing data, the most common price range is $25-$49. The average is higher at $225 because some stores price much higher, pulling it up. That's above the Shopify average of $212.
Popular apps
The most popular are Printful: Print on Demand, Klaviyo: Email Marketing & SMS, Loox ‑ Product Reviews App.
Marketing & analytics tools
Google Analytics (30%), Google Tag Manager (9%), Google Ads (4%).
Popular themes
The most used are Dawn, Debut, Horizon.
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Start Free TrialGeographic breakdown
Province and city-level distribution within Bulgaria
| Province | Stores | Share |
|---|---|---|
| California | 519 | 5% |
| England | 465 | 5% |
| Florida | 254 | 3% |
| Texas | 231 | 2% |
| New York | 207 | 2% |
| Ontario | 142 | 1% |
| Kowloon | 117 | 1% |
| Georgia | 102 | 1% |
| Dubai | 96 | 1% |
| City | Stores | Share |
|---|---|---|
| Sofia | 633 | 6% |
| Plovdiv | 165 | 2% |
| London | 147 | 1% |
| Varna | 120 | 1% |
| Paris | 112 | 1% |
| Dubai | 81 | 1% |
| София | 78 | 1% |
| Los Angeles | 71 | 1% |
| New York | 63 | 1% |
Representative stores
A varied sample — weighted by data completeness, refreshed daily
Recharge Subscriptions App
Kiwi Size Chart & Recommender
Klaviyo: Email Marketing & SMS
Klaviyo: Email Marketing & SMS
Privy ‑ Email, SMS & Pop Ups
Affiliatly Affiliate Marketing
Klaviyo: Email Marketing & SMS
Recharge Subscriptions App
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Start Free TrialFAQ
How many Shopify stores are in Bulgaria?
Our database tracks 9,938 active Shopify stores in Bulgaria.
How fast is the Bulgaria Shopify market growing?
In the past 30 days, 1,992 new Shopify stores were indexed in Bulgaria, reflecting a 20% monthly growth rate.
What is the average catalog size for Bulgaria Shopify stores?
Among Shopify stores in Bulgaria with catalog data, the average is about 473 products. The most common catalog size range is 10-49.
What are the most popular apps among Bulgaria Shopify stores?
The top apps are Printful: Print on Demand, Klaviyo: Email Marketing & SMS, Loox ‑ Product Reviews App. The complete ranked list is in the Popular Apps section on this page.
How often is the data updated?
The data is updated weekly. Most store records are refreshed within a few days of any change.
Can I export the data?
Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.
Social media platforms
Instagram (55%), Facebook (43%), TikTok (18%).
Social media adoption is strong at 61%, and 12% of stores run Meta ad campaigns.