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Updated June 8, 2026
Shopify

24.4K Shopify Stores in Bulgaria: Stats & Trends (2026)

We track 24,393 active Shopify stores in Bulgaria, with 5,059 newly added in the last 30 days (21% of the current base). Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Apparel & Accessories, Home & Garden, Arts & Entertainment. 62% maintain social media profiles — Instagram leads — and 3% run Meta ad campaigns.

62%
Social media
3%
Meta ads
55%
Contact info
Total Stores
24,393
Active Shopify stores
New (30d)
5,059
Newly added in the last 30 days
Avg. Products
446
Among 23,527 stores with catalog data
Avg. Price
$219
Among 23,310 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

5,223 2,611 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

5,059 new stores were added in the past 30 days — 21% of the total, making this one of the fastest-growing areas on the platform.

Products & categories

How many products stores carry, plus category breakdown.

1-9 5,142 · 22%
10-49 7,268 · 31%
50-199 5,756 · 24%
200-999 3,644 · 15%
1k-4.9k 1,311 · 6%
5k+ 406 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
27% coverage
Home & Garden
9% coverage
Arts & Entertainment
8% coverage
Beauty & Cosmetics
8% coverage
Jewelry & Watches
6% coverage
Food & Beverages
4% coverage
Electronics
4% coverage
Health
3% coverage
Celebrations & Gifts
3% coverage
Toys & Games
2% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 446 because some stores carry much larger inventories. The most popular store categories in this market are Apparel & Accessories, Home & Garden, Arts & Entertainment.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 5,900 · 25%
$25-$49 7,117 · 31%
$50-$99 4,422 · 19%
$100-$199 2,556 · 11%
$200-$499 1,807 · 8%
$500+ 1,508 · 6%
Store currencies
USD 10,310 EUR 8,749 GBP 1,266 CAD 662 AUD 598 INR 457 BGN 267 MXN 177

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $219 because some stores price much higher, pulling it up.

Popular apps

The most popular are Judge.me Product Reviews App, Shopify Inbox, Klaviyo: Email Marketing & SMS.

Social media platforms

Instagram (57%), Facebook (43%), TikTok (16%).

Instagram
57%
Facebook
43%
TikTok
16%
YouTube
14%
Twitter / X
10%
Pinterest
7%
LinkedIn
3%

Social media adoption is strong at 62%, and 3% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (29%), Google Tag Manager (8%), Google Ads (4%).

Google Analytics
29%
Google Tag Manager
8%
Google Ads
4%
Facebook Pixel
3%
TikTok Pixel
1%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Debut, Horizon.

Dawn 18% Debut 10% Horizon 6% Shrine Pro 4% Prestige 3% Brooklyn 2% Impulse 2% Craft 2%

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Geographic breakdown

Province and city-level distribution within Bulgaria

Top provinces / states
Province Stores Share
California 1,403 6%
England 1,265 5%
Florida 714 3%
New York 654 3%
Texas 618 3%
Ontario 432 2%
Georgia 366 2%
Kowloon 268 1%
Guangdong 260 1%
Top cities
City Stores Share
Sofia 932 4%
London 401 2%
Paris 288 1%
Plovdiv 234 1%
Los Angeles 203 1%
New York 181 1%
Varna 163 1%
Dubai 159 1%
София 141 1%
Top shipping destinations
United States · 16,986 Bulgaria · 13,859 France · 13,386 Germany · 13,377 Italy · 13,285 Spain · 13,249 Belgium · 13,225 Netherlands · 13,188 Austria · 13,077 Portugal · 13,059

Representative stores

A varied sample - weighted by data completeness, refreshed daily

11 products $81 avg 1 ads
Apparel & Accessories clothing store women's fashion BUCKS Currency Converter PRO++ Kaching Bundles App & Upsells
150 products $36 avg 1 ads
Jewelry & Watches fashion jewelry gold plated jewelry BM: Country blocker IP blocker Instafeed ‑ Instagram Feed
3,948 products $27 avg 2 ads
Apparel & Accessories stitched suits unstitched suits Omnisend Email Marketing & SMS
1,485 products $40 avg 2 ads
Baby & Kids Apparel & Accessories children's clothing baby fashion Affiliatly Affiliate Marketing UpPromote Affiliate Marketing
985 products $93 avg 2 ads
Apparel & Accessories activewear yoga Judge.me Product Reviews App Microsoft Clarity: AI Insights
131 products $46 avg 5 ads
Apparel & Accessories football jersey soccer shirt Judge.me Product Reviews App Klaviyo: Email Marketing & SMS
5 products $137 avg 5 ads
Apparel & Accessories fashion clothing Currency Converter Plus Klaviyo: Email Marketing & SMS
86 products $148 avg 2 ads
Apparel & Accessories matching sets fashion clothing Consentmo GDPR Compliance EG Auto Add to Cart Free Gift
154 products $84 avg 2 ads
Beauty & Cosmetics skin care makeup Klaviyo: Email Marketing & SMS Loox ‑ Product Reviews App
9 products $26 avg 1 ads
Home & Garden accessory organization display stands Omnisend Email Marketing & SMS Sherpas: Smart SEO
543 products $87 avg 7 ads
Apparel & Accessories men's casual shirts button-down shirts Attentive: AI‑led Email &SMS Awin ‑ Affiliate Marketing
565 products $271 avg 4 ads
Apparel & Accessories sneakers shoes UpPromote Affiliate Marketing 404/301 SC Easy URL Redirects

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FAQ

How many Shopify stores are in Bulgaria?

Our database tracks 24,393 active Shopify stores in Bulgaria.

How fast is the Bulgaria Shopify market growing?

In the past 30 days, 5,059 new Shopify stores were indexed in Bulgaria, reflecting a 21% monthly growth rate.

What is the average catalog size for Bulgaria Shopify stores?

Among Shopify stores in Bulgaria with catalog data, the average is about 446 products. The most common catalog size range is 10-49.

What are the most popular apps among Bulgaria Shopify stores?

The top apps are Judge.me Product Reviews App, Shopify Inbox, Klaviyo: Email Marketing & SMS. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.