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Updated July 13, 2026
Shopify

28.0K Shopify Stores in Bulgaria: Stats & Trends (2026)

We track 28,010 active Shopify stores in Bulgaria, with 2,593 newly added in the last 30 days (9% of the current base). Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Apparel & Accessories, Home & Garden, Arts & Entertainment. 60% maintain social media profiles — Instagram leads — and 4% run Meta ad campaigns.

60%
Social media
4%
Meta ads
54%
Contact info
Total Stores
28,010
Active Shopify stores
New (30d)
2,593
Newly added in the last 30 days
Avg. Products
449
Among 27,031 stores with catalog data
Avg. Price
$242
Among 26,484 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

4,506 2,253 0
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul

2,593 new stores were added in the past 30 days (9% of the total), showing steady growth. This is below the Shopify average of 14%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 6,607 · 24%
10-49 8,171 · 30%
50-199 6,366 · 24%
200-999 4,054 · 15%
1k-4.9k 1,346 · 5%
5k+ 487 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
26% coverage
Home & Garden
8% coverage
Arts & Entertainment
7% coverage
Beauty & Cosmetics
7% coverage
Jewelry & Watches
6% coverage
Food & Beverages
4% coverage
Electronics
3% coverage
Health
3% coverage
Celebrations & Gifts
3% coverage
Toys & Games
2% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 449 because some stores carry much larger inventories. That's larger than the Shopify average of 409. The most popular store categories in this market are Apparel & Accessories, Home & Garden, Arts & Entertainment.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 6,544 · 25%
$25-$49 8,197 · 31%
$50-$99 5,124 · 19%
$100-$199 2,923 · 11%
$200-$499 2,042 · 8%
$500+ 1,654 · 6%
Store currencies
USD 11,131 EUR 11,068 GBP 1,316 CAD 723 AUD 683 INR 516 BGN 250 MXN 173

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $242 because some stores price much higher, pulling it up. That's above the Shopify average of $217.

Popular apps

The most popular are Judge.me Product Reviews App, Shopify Inbox, Klaviyo: Email Marketing & SMS.

Social media platforms

Instagram (55%), Facebook (40%), TikTok (16%).

Instagram
55%
Facebook
40%
TikTok
16%
YouTube
14%
Twitter / X
9%
Pinterest
7%
LinkedIn
3%

Social media adoption is strong at 60%, and 4% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (28%), Google Tag Manager (8%), Google Ads (3%).

Google Analytics
28%
Google Tag Manager
8%
Google Ads
3%
Facebook Pixel
2%
TikTok Pixel
1%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Debut, Horizon.

Dawn 18% Debut 8% Horizon 8% Shrine Pro 4% Prestige 2% Refresh 2% Craft 2% Impulse 2%

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Geographic breakdown

Province and city-level distribution within Bulgaria

Top provinces / states
Province Stores Share
California 1,496 5%
England 1,386 5%
Florida 789 3%
Texas 655 2%
New York 641 2%
Ontario 452 2%
Georgia 359 1%
Guangdong 304 1%
Kowloon 283 1%
Top cities
City Stores Share
Sofia 1,079 4%
London 401 1%
Paris 356 1%
Plovdiv 248 1%
Los Angeles 215 1%
Varna 191 1%
София 176 1%
Berlin 157 1%
New York 156 1%
Top shipping destinations
United States · 19,802 Bulgaria · 16,827 France · 16,652 Germany · 16,593 Italy · 16,482 Spain · 16,480 Belgium · 16,417 Netherlands · 16,374 Portugal · 16,256 Austria · 16,248

Representative stores

A varied sample - weighted by data completeness, refreshed daily

LMNOH Bulgaria
41 products $1490 avg 14 ads
Home & Garden Lighting Furniture Shiprocket: eCommerce Shipping Yotpo: Email Marketing & SMS
226 products $164 avg 8 ads
Jewelry & Watches Jewelry UpPromote Affiliate Marketing XO Insert Code
739 products $67 avg 3 ads
Arts & Entertainment Wall Art Home Decor Elevar Conversion Tracking Judge.me Product Reviews App
667 products $77 avg 5 ads
Apparel & Accessories Sweatshirts T-Shirts Hulk Contact Us Form Hulk Contact Form Builder
202 products $28 avg 511 ads
Apparel & Accessories Sportswear Leggings B: WhatsApp Chat, Abandon Cart Google & YouTube
270 products $31 avg 1 ads
Apparel & Accessories Shopify Inbox
34 products $8 avg 4 ads
Animals & Pet Supplies Dog Accessories Fontify: Google & Custom Fonts Klaviyo: Email Marketing & SMS
1,119 products $46 avg 2 ads
Apparel & Accessories Kwik COD & Checkout Microsoft Clarity: AI Insights
188 products $107 avg 2 ads
Apparel & Accessories 404/301 SC Easy URL Redirects Essential Announcement Bar
DITTO Bulgaria
6 products $142 avg 34 ads
Health Intelligems: A/B Testing Klaviyo: Email Marketing & SMS
24 products $135 avg 18 ads
T Lab ‑ AI Language Translate Judge.me Product Reviews App

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FAQ

How many Shopify stores are in Bulgaria?

Our database tracks 28,010 active Shopify stores in Bulgaria.

How fast is the Bulgaria Shopify market growing?

In the past 30 days, 2,593 new Shopify stores were indexed in Bulgaria, reflecting a 9% monthly growth rate.

What is the average catalog size for Bulgaria Shopify stores?

Among Shopify stores in Bulgaria with catalog data, the average is about 449 products. The most common catalog size range is 10-49.

What are the most popular apps among Bulgaria Shopify stores?

The top apps are Judge.me Product Reviews App, Shopify Inbox, Klaviyo: Email Marketing & SMS. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.