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Shopify stores in Bulgaria

BootLeads tracks 5,692 active Shopify stores associated with Bulgaria.

Country is estimated from public storefront details such as the store address, domain and currency. It may differ from where the business is registered.

Updated

Search these stores See examples
Active stores
5,692
Public storefronts in this report
New in the last 30 days
339
First found by BootLeads, not launch dates
Share of Shopify
0.2%
Of all active Shopify stores
Median products
28
96% of stores have this data

Key findings

  • The median store lists 28 products, 22% below the overall platform median.
  • The median store prices its products at $39.78 on average, close to the overall platform median.
  • Apparel & Accessories is the most common related category in this report.
  • 53% of stores show a public social profile.

Examples of Shopify stores in Bulgaria

Search all of them

A handful of stores with complete data, picked again every week. This is not a ranking.

Store Country Category Products Avg. price
iSTYLE | Apple Premium Partner – iSTYLE.bgistyle.bg Bulgaria Accessories & Cables 3,753 $436.29
Продукти за растеж на брада и коса — научно доказани серуми, пяни и дермаролери – Mens Caremenscarebulgaria.com Bulgaria Beauty & Cosmetics 15 $52.89
Ароматизатори с клечки | Ароматни свещи | Парфюми - Maison Scentique – Аромати за дома и Нишови парфюми Maison SCENTIQUEe-scentique.com Bulgaria Home Decor 96 $39.13
AVTO4x4.com - LED барове, Офроуд тунинг, Минусови Джанти, Лебедки, Метavto4x4.com Bulgaria Car Accessories 1,161 $66.27
HOA Jewelry | Гривни от естествени камъниhoa.bg Bulgaria Fashion Jewelry 203 $55.10
Bestia Collars - Handmade Leather Accessories for Dogsbestiacollars.com Bulgaria Dog Supplies 439 $103.87
Elegante und nachhaltige Damenmode online shoppen | Jane Lushkajanelushka.de Bulgaria Women's Clothing 925 $117.65
FindArt.bg – Съвременно българско изкуство за всеки домfindart.bg Bulgaria Art Supplies 455 $485.42

Where Shopify stores are in Bulgaria

Top cities

  • Sofia 1,947 · 34%
  • Plovdiv 440 · 8%
  • Varna 338 · 6%
  • София 230 · 4%
  • Burgas 186 · 3%
  • Ruse 93 · 2%

Top categories

61% of these stores have a category, and a store can be listed under more than one.

Shopify store benchmarks in Bulgaria

Catalog size

Median 28 products. The middle half of stores list 5 to 154.

  • 1-9 1,863 · 34%
  • 10-49 1,385 · 25%
  • 50-199 1,068 · 19%
  • 200-999 814 · 15%
  • 1k-4.9k 257 · 5%
  • 5k+ 94 · 2%

Average product price

Median $39.78 per store. The middle half of stores average $23.43 to $80.74.

  • Under $25 1,493 · 28%
  • $25-$49 1,762 · 33%
  • $50-$99 1,053 · 19%
  • $100-$199 536 · 10%
  • $200-$499 333 · 6%
  • $500+ 240 · 4%

Store currencies

  • EUR 81%
  • USD 10%
  • BGN 4%
  • RON 2%
  • GBP 1%

Based on stores with product data (96% of this report), leaving out extreme values. The average price is each store's own average across its products.

Core Web Vitals for Shopify stores in Bulgaria

80.3% of stores with all three metrics pass Core Web Vitals, which is 21.0% of all stores in this report.

How many stores have data

  • Stores in this report 5,692 · 100%
  • With Chrome field data 1,828 · 32.1%
  • With all three metrics 1,488 · 26.1%
  • Passing all three 1,195 · 21%

    80.3% of stores with all three metrics

Typical store

Median of each store's 75th percentile, August 2026

LCP
1.40 s
Good ≤ 2.5 s
INP
100 ms
Good ≤ 200 ms
CLS
0
Good ≤ 0.1
TTFB
400 ms
Server response

From the Chrome UX Report: real Chrome visits on all devices, for each site as a whole. It is not a traffic estimate. Visits come from Chrome users everywhere, not only in this country. Compare all platforms

Apps and technology used by Shopify stores in Bulgaria

Apps

  • Judge.me Product Reviews App 30%
  • Klaviyo: Email Marketing & SMS 17%
  • Shopify Inbox 13%
  • Microsoft Clarity: AI Insights 8%
  • Consentmo GDPR Compliance 6%
  • Kaching Bundles App & Upsells 4%

Themes

  • Dawn 21%
  • Horizon 16%
  • Shrine Pro 12%
  • Sense 3%
  • Refresh 2%
  • Prestige 2%

Payment methods

  • Google Pay 60%
  • Apple Pay 51%
  • Shop Pay 43%
  • PayPal 30%

Storefront features

Print on demand
2%
108 stores
Cash on delivery
3%
151 stores
Multi-currency
19%
1,064 stores

Shares are of all stores in this report, and a store can use several apps. A tool we did not detect may still be installed.

Marketing presence of Shopify stores in Bulgaria

Public reach

Social profiles
53%
Linked from the storefront
Meta ads
7%
Running ads in the last 30 days
Contact details
58%
Email, phone or WhatsApp

Social platforms

  • Instagram 2,730 · 48%
  • Facebook 2,257 · 40%
  • TikTok 1,191 · 21%
  • YouTube 549 · 10%
  • Pinterest 249 · 4%
  • Twitter / X 125 · 2%

Analytics and ad pixels

  • Google Analytics 1,972 · 35%
  • Google Tag Manager 485 · 9%
  • Google Ads 165 · 3%
  • Facebook Pixel 162 · 3%

Shares are of all stores in this report. Contact details come from public storefronts and are not verified.

Languages and domains of Shopify stores in Bulgaria

Store languages

  • English 2,020 · 35%
  • Bulgarian 1,436 · 25%
  • Russian 490 · 9%
  • German 101 · 2%
  • French 98 · 2%
  • Italian 84 · 1%

Domain registered

60% of stores have this data

  • Before 2016 157 · 5%
  • 2016-2019 213 · 6%
  • 2020-2022 361 · 11%
  • 2023 or later 2,674 · 79%

Catalog activity

Products updated in 90 days
53%
3,032 stores

Registration years only count domains with a known date, and do not show when the business opened.

Keep exploring

On other platforms

Other Shopify country reports

Guides

Questions about this report

How many Shopify stores are associated with Bulgaria?

BootLeads tracks 5,692 active Shopify stores associated with Bulgaria.

How does BootLeads assign a store to Bulgaria?

Country is estimated from public storefront details such as the store address, domain and currency. It may differ from where the business is registered.

Can I search and export the stores in this report?

Yes. Search the stores one by one in BootLeads and export their contact, catalog, social and technology data.

About this data

  • Counts cover active public Shopify storefronts. Password-protected stores are searchable but left out of this report.
  • “New in the last 30 days” is when BootLeads first found a store, not when it launched.
  • Product and price figures use stores with product data and leave out extreme values.
  • Country is estimated from public storefront details such as the store address, domain and currency. It may differ from where the business is registered.
  • 61% of stores in this report have a category, and a store can have more than one.
  • Site speed comes from August 2026 Chrome UX Report data: real Chrome visits on all devices, for each site as a whole. It is not a PageSpeed Insights score.
  • Stores are re-checked on a rolling basis, so figures move a little every day.

See what each field means and how complete the data is.

Search 5,692 Shopify stores in Bulgaria

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