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Updated May 18, 2026
WooCommerce

3,297 WooCommerce Stores in Bulgaria: Stats & Trends (2026)

We track 3,297 active WooCommerce stores in Bulgaria, with 1,701 newly added in the last 30 days (52% of the current base). Among stores with catalog data, the most common product count range is 200-999, with prices typically in the Under $25 range. The leading categories are Home & Garden, Apparel & Accessories, Beauty & Cosmetics. 60% maintain social media profiles — Facebook leads — and 3% run Meta ad campaigns.

60%
Social media
3%
Meta ads
62%
Contact info
Total Stores
3,297
Active WooCommerce stores
New (30d)
1,701
Newly added in the last 30 days
Avg. Products
879
Among 3,176 stores with catalog data
Avg. Price
$282
Among 2,782 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

1,072 536 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

1,701 new stores were added in the past 30 days — 52% of the total, making this one of the fastest-growing areas on the platform.

Products & categories

How many products stores carry, plus category breakdown.

1-9 503 · 16%
10-49 734 · 23%
50-199 699 · 22%
200-999 773 · 24%
1k-4.9k 346 · 11%
5k+ 121 · 4%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Home & Garden
14% coverage
Apparel & Accessories
10% coverage
Beauty & Cosmetics
9% coverage
Food & Beverages
8% coverage
Electronics
6% coverage
Health
6% coverage
Hardware
5% coverage
Celebrations & Gifts
4% coverage
Vehicles & Parts
3% coverage
Education & Courses
3% coverage
Arts & Entertainment
2% coverage

Among stores with catalog data, the 200-999 product range is most common. The average is 879 products per store. That's smaller than the WooCommerce average of 1,380. The most popular store categories in this market are Home & Garden, Apparel & Accessories, Beauty & Cosmetics.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 1,073 · 39%
$25-$49 585 · 21%
$50-$99 446 · 16%
$100-$199 230 · 8%
$200-$499 218 · 8%
$500+ 230 · 8%
Store currencies
EUR 2,129 BGN 885 USD 107 GBP 13 AUD 1 SEK 1

Among stores with pricing data, the most common price range is Under $25. The average is higher at $282 because some stores price much higher, pulling it up. That's below the WooCommerce average of $424.

Social media platforms

Facebook (57%), Instagram (39%), YouTube (12%).

Facebook
57%
Instagram
39%
YouTube
12%
TikTok
9%
LinkedIn
4%
Twitter / X
3%
Pinterest
2%

Social media adoption is strong at 60%, and 3% of stores run Meta ad campaigns. That's 13 percentage points above the WooCommerce average of 47%.

Marketing & analytics tools

Google Analytics (38%), Google Tag Manager (26%), Facebook Pixel (23%).

Google Analytics
38%
Google Tag Manager
26%
Facebook Pixel
23%
Google Ads
10%
TikTok Pixel
1%
Pinterest Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

136 products $130 avg 2 ads
Electronics kitchen appliances coffee machines
180 products $264 avg 2 ads
Home & Garden mattresses sleep accessories
245 products $71 avg 2 ads
Hardware auto tools
178 products $8 avg 1 ads
Beauty & Cosmetics natural cosmetics bio oils
22 products $47 avg 18 ads
Beauty & Cosmetics hair dye shampoo men hair color shampoo
Hanksome.bg Bulgaria
177 products $22 avg 5 ads
Home & Garden Hardware home organization tool storage
3,587 products $1113 avg 3 ads
Home & Garden interior decor designer furniture
1,104 products $73 avg 4 ads
Hardware Sporting Goods knives folding knives
9 products $56 avg 1 ads
1,654 products $20 avg 1 ads
Baby & Kids Apparel & Accessories children baby clothing
483 products $40 avg 1 ads
Celebrations & Gifts personalized gifts holiday decor
2,400 products $15 avg 2 ads

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FAQ

How many WooCommerce stores are in Bulgaria?

Our database tracks 3,297 active WooCommerce stores in Bulgaria.

How fast is the Bulgaria WooCommerce market growing?

In the past 30 days, 1,701 new WooCommerce stores were indexed in Bulgaria, reflecting a 52% monthly growth rate.

What is the average catalog size for Bulgaria WooCommerce stores?

Among WooCommerce stores in Bulgaria with catalog data, the average is about 879 products. The most common catalog size range is 200-999.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.