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Updated July 13, 2026
WooCommerce

5,648 WooCommerce Stores in Bulgaria: Stats & Trends (2026)

We track 5,648 active WooCommerce stores in Bulgaria, with 1,151 newly added in the last 30 days (20% of the current base). Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Home & Garden, Apparel & Accessories, Food & Beverages. 50% maintain social media profiles — Facebook leads — and 2% run Meta ad campaigns.

50%
Social media
2%
Meta ads
55%
Contact info
Total Stores
5,648
Active WooCommerce stores
New (30d)
1,151
Newly added in the last 30 days
Avg. Products
729
Among 5,280 stores with catalog data
Avg. Price
$308
Among 4,535 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

1,602 801 0
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul

1,151 new stores were added in the past 30 days — 20% of the total, making this one of the fastest-growing areas on the platform.

Products & categories

How many products stores carry, plus category breakdown.

1-9 939 · 18%
10-49 1,346 · 25%
50-199 1,214 · 23%
200-999 1,123 · 21%
1k-4.9k 488 · 9%
5k+ 170 · 3%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Home & Garden
12% coverage
Apparel & Accessories
8% coverage
Food & Beverages
7% coverage
Beauty & Cosmetics
6% coverage
Electronics
5% coverage
Hardware
5% coverage
Health
5% coverage
Celebrations & Gifts
3% coverage
Vehicles & Parts
3% coverage
Arts & Entertainment
2% coverage
Furniture
2% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 729 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,607. The most popular store categories in this market are Home & Garden, Apparel & Accessories, Food & Beverages.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 1,774 · 39%
$25-$49 922 · 20%
$50-$99 656 · 14%
$100-$199 394 · 9%
$200-$499 380 · 8%
$500+ 409 · 9%
Store currencies
EUR 3,434 BGN 1,482 USD 253 GBP 19 RON 3 AUD 1 FKP 1 PLN 1

Among stores with pricing data, the most common price range is Under $25. The average is higher at $308 because some stores price much higher, pulling it up. That's below the WooCommerce average of $422.

Social media platforms

Facebook (47%), Instagram (28%), YouTube (9%).

Facebook
47%
Instagram
28%
YouTube
9%
TikTok
6%
LinkedIn
3%
Twitter / X
3%
Pinterest
1%

Social media adoption is strong at 50%, and 2% of stores run Meta ad campaigns. That's 11 percentage points above the WooCommerce average of 39%.

Marketing & analytics tools

Google Analytics (31%), Google Tag Manager (19%), Facebook Pixel (14%).

Google Analytics
31%
Google Tag Manager
19%
Facebook Pixel
14%
Google Ads
7%
TikTok Pixel
0%
Pinterest Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

17 products $19 avg 3 ads
Beauty & Cosmetics Health Supplements Wellness
71 products $191 avg 2 ads
Animals & Pet Supplies Vehicles & Parts
125 products $109 avg 7 ads
Electronics Kitchen Appliances Home Appliances
12 products $80 avg 2 ads
Beauty & Cosmetics Skincare Beauty Products
NetScroll Bulgaria
1,314 products $17 avg 1 ads
Apparel & Accessories Home & Garden Electronics Clothing Kitchenware
615 products $48 avg 3 ads
Hardware Tools Home Improvement
35 products $32 avg 1 ads
Toys & Games Home & Garden

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FAQ

How many WooCommerce stores are in Bulgaria?

Our database tracks 5,648 active WooCommerce stores in Bulgaria.

How fast is the Bulgaria WooCommerce market growing?

In the past 30 days, 1,151 new WooCommerce stores were indexed in Bulgaria, reflecting a 20% monthly growth rate.

What is the average catalog size for Bulgaria WooCommerce stores?

Among WooCommerce stores in Bulgaria with catalog data, the average is about 729 products. The most common catalog size range is 10-49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.