Use Cases Features Pricing API Log in
WooCommerce country analytics
Country
Updated June 22, 2026
WooCommerce

5,262 WooCommerce Stores in Bulgaria: Stats & Trends (2026)

We track 5,262 active WooCommerce stores in Bulgaria, with 1,471 newly added in the last 30 days (28% of the current base). Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Home & Garden, Apparel & Accessories, Food & Beverages. 54% maintain social media profiles — Facebook leads — and 2% run Meta ad campaigns.

54%
Social media
2%
Meta ads
60%
Contact info
Total Stores
5,262
Active WooCommerce stores
New (30d)
1,471
Newly added in the last 30 days
Avg. Products
786
Among 5,043 stores with catalog data
Avg. Price
$307
Among 4,331 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

1,729 864 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

1,471 new stores were added in the past 30 days — 28% of the total, making this one of the fastest-growing areas on the platform.

Products & categories

How many products stores carry, plus category breakdown.

1-9 913 · 18%
10-49 1,260 · 25%
50-199 1,144 · 23%
200-999 1,079 · 21%
1k-4.9k 475 · 9%
5k+ 172 · 3%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Home & Garden
12% coverage
Apparel & Accessories
8% coverage
Food & Beverages
7% coverage
Beauty & Cosmetics
7% coverage
Electronics
6% coverage
Health
5% coverage
Hardware
5% coverage
Celebrations & Gifts
4% coverage
Vehicles & Parts
3% coverage
Arts & Entertainment
2% coverage
Furniture
2% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 786 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,578. The most popular store categories in this market are Home & Garden, Apparel & Accessories, Food & Beverages.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 1,688 · 39%
$25-$49 891 · 21%
$50-$99 643 · 15%
$100-$199 370 · 9%
$200-$499 364 · 8%
$500+ 375 · 9%
Store currencies
EUR 3,246 BGN 1,432 USD 235 GBP 19 AUD 1 RON 1 RSD 1 SEK 1

Among stores with pricing data, the most common price range is Under $25. The average is higher at $307 because some stores price much higher, pulling it up. That's below the WooCommerce average of $424.

Social media platforms

Facebook (51%), Instagram (33%), YouTube (10%).

Facebook
51%
Instagram
33%
YouTube
10%
TikTok
7%
LinkedIn
4%
Twitter / X
3%
Pinterest
1%

Social media adoption is strong at 54%, and 2% of stores run Meta ad campaigns. That's 11 percentage points above the WooCommerce average of 43%.

Marketing & analytics tools

Google Analytics (34%), Google Tag Manager (20%), Facebook Pixel (17%).

Google Analytics
34%
Google Tag Manager
20%
Facebook Pixel
17%
Google Ads
8%
TikTok Pixel
0%
Pinterest Pixel
0%

Need store-level data?

Export emails, social profiles, and tech stacks for every store in this segment.

Start Free Trial

Representative stores

A varied sample - weighted by data completeness, refreshed daily

438 products $50 avg 1 ads
Sporting Goods Travel Outdoor Gear Travel Accessories
178 products $8 avg 1 ads
Beauty & Cosmetics Cosmetics Skincare
27 products $21 avg 9 ads
Animals & Pet Supplies Pet Supplies
Hanksome.bg Bulgaria
187 products $24 avg 128 ads
Home & Garden Hardware Home Decor Tools
668 products $23 avg 2 ads
Beauty & Cosmetics
377 products $34 avg 1 ads
Apparel & Accessories Kids Clothing Dresses
119 products $99 avg 2 ads
Jewelry & Watches
Hanksly.bg Bulgaria
181 products $22 avg 18 ads
Apparel & Accessories Clothing Fashion Accessories

Want the full dataset?

Access complete store details - emails, phone numbers, social profiles, tech stack - and export unlimited data as CSV.

Start Free Trial

FAQ

How many WooCommerce stores are in Bulgaria?

Our database tracks 5,262 active WooCommerce stores in Bulgaria.

How fast is the Bulgaria WooCommerce market growing?

In the past 30 days, 1,471 new WooCommerce stores were indexed in Bulgaria, reflecting a 28% monthly growth rate.

What is the average catalog size for Bulgaria WooCommerce stores?

Among WooCommerce stores in Bulgaria with catalog data, the average is about 786 products. The most common catalog size range is 10-49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.