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Updated Apr 27, 2026
WooCommerce

2,216 WooCommerce Stores in Bulgaria: Stats & Trends (2026)

We track 2,216 active WooCommerce stores in Bulgaria, with 610 newly added in the last 30 days (28% of the current base). Among stores with catalog data, the most common product count range is 200-999, with prices typically in the Under $25 range. The leading categories are Home & Garden, Apparel & Accessories, Beauty & Cosmetics. 74% maintain social media profiles — Facebook leads — and 6% run Meta ad campaigns.

74%
Social media
6%
Meta ads
69%
Contact info
Total Stores
2,216
Active WooCommerce stores
New (30d)
610
Newly added in the last 30 days
Avg. Products
866
Among 2,137 stores with catalog data
Avg. Price
$252
Among 1,941 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

609 304 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

610 new stores were added in the past 30 days — 28% of the total, making this one of the fastest-growing areas on the platform.

Products & categories

How many products stores carry, plus category breakdown.

1-9 293 · 14%
10-49 434 · 20%
50-199 495 · 23%
200-999 573 · 27%
1k-4.9k 257 · 12%
5k+ 85 · 4%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Home & Garden
15% coverage
Apparel & Accessories
12% coverage
Beauty & Cosmetics
11% coverage
Food & Beverages
9% coverage
Electronics
7% coverage
Health
6% coverage
Celebrations & Gifts
5% coverage
Hardware
5% coverage
Education & Courses
3% coverage
Arts & Entertainment
3% coverage
Books & Literature
2% coverage

Among stores with catalog data, the 200-999 product range is most common. The average is 866 products per store. That's smaller than the WooCommerce average of 1,088. The most popular store categories in this market are Home & Garden, Apparel & Accessories, Beauty & Cosmetics.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 759 · 39%
$25-$49 417 · 21%
$50-$99 314 · 16%
$100-$199 166 · 9%
$200-$499 148 · 8%
$500+ 137 · 7%
Store currencies
EUR 1,509 BGN 582 USD 40 GBP 7 SEK 1

Among stores with pricing data, the most common price range is Under $25. The average is higher at $252 because some stores price much higher, pulling it up. That's below the WooCommerce average of $419.

Social media platforms

Facebook (72%), Instagram (50%), YouTube (15%).

Facebook
72%
Instagram
50%
YouTube
15%
TikTok
11%
LinkedIn
5%
Twitter / X
4%
Pinterest
3%

Social media engagement is exceptionally high: 74% of stores maintain social profiles and 6% run Meta ads. That's 17 percentage points above the WooCommerce average of 57%.

Marketing & analytics tools

Google Analytics (45%), Google Tag Manager (31%), Facebook Pixel (28%).

Google Analytics
45%
Google Tag Manager
31%
Facebook Pixel
28%
Google Ads
13%
TikTok Pixel
1%
Pinterest Pixel
0%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

2,330 products $199 avg 1 ads
Vehicles & Parts motorcycle accessories riding gear
1,654 products $20 avg 1 ads
Baby & Kids Apparel & Accessories children baby clothing
1,907 products $43 avg 1 ads
Apparel & Accessories dresses women's clothing
51 products $202 avg 2 ads
Education & Courses beauty industry courses cosmetology courses
27 products $15 avg 1 ads
Beauty & Cosmetics cosmetics beauty products
783 products $19 avg 1 ads
Apparel & Accessories Home & Garden Electronics bestselling products variety store
31 products $48 avg 1 ads
Beauty & Cosmetics professional hair cosmetics shampoos
17 products $13 avg 2 ads
Toys & Games dog toys party box
598 products $467 avg 1 ads
Arts & Entertainment bulgarian art digital art
199 products $24 avg 1 ads
Sporting Goods Apparel & Accessories sports water bottle kids water bottle
396 products $9 avg 3 ads
Beauty & Cosmetics Health collagen vitamins

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FAQ

How many WooCommerce stores are in Bulgaria?

Our database tracks 2,216 active WooCommerce stores in Bulgaria.

How fast is the Bulgaria WooCommerce market growing?

In the past 30 days, 610 new WooCommerce stores were indexed in Bulgaria, reflecting a 28% monthly growth rate.

What is the average catalog size for Bulgaria WooCommerce stores?

Among WooCommerce stores in Bulgaria with catalog data, the average is about 866 products. The most common catalog size range is 200-999.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.