18.5K Shopify Fragrances Stores: Stats & Market Data (2026)
18,486 active Shopify stores fall into the Fragrances segment, with 2,410 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Home & Garden, Apparel & Accessories. 65% maintain social media profiles — Instagram leads — and 8% run Meta ad campaigns.
Growth trend
Stores newly indexed each month over the past 12 months
2,410 new stores were added in the past 30 days (13% of the total), showing steady growth. This is below the Shopify average of 18%.
Products & categories
How many products stores carry, plus category breakdown.
Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.
Arts & Entertainment 51 Books & Literature 41 Toys & Games 23 Office Supplies 20Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 450 because some stores carry much larger inventories. That's larger than the Shopify average of 407. The strongest country concentrations are United States, India, United Kingdom.
Pricing & currencies
How products are priced, plus the currencies stores list in.
Among stores with pricing data, the most common price range is Under $25. The average is higher at $60 because some stores price much higher, pulling it up. That's below the Shopify average of $218.
Popular apps
The most popular are Judge.me Product Reviews App, Shopify Inbox, Klaviyo: Email Marketing & SMS.
Marketing & analytics tools
Google Analytics (34%), Google Tag Manager (10%), Google Ads (4%).
Popular themes
The most used are Dawn, Horizon, Prestige.
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Start Free TrialRepresentative stores
A varied sample - weighted by data completeness, refreshed daily
Judge.me Product Reviews App
Ymq Product Options, Variants
Judge.me Product Reviews App
Releasit COD Form & Upsells
Infinite Product Options
Tapita AI SEO Optimizer, Speed
Analyzify (GA4 & Ads Tracking)
Avada AI SEO Image Optimizer
CAPI Facebook Pixel Meta API
Attentive: AI‑led Email &SMS
Notify Me! Restock & PreOrder
GemPages Landing Page Builder
Shopify Inbox
Instafeed ‑ Instagram Feed
Geolocation Redirects Geo:Pro
Judge.me Product Reviews App
Shopify Inbox
Klaviyo: Email Marketing & SMS
Tapita AI SEO Optimizer, Speed
Judge.me Product Reviews App
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Start Free TrialFAQ
How many Shopify Fragrances stores are there?
We currently track 18,486 active Shopify stores in the Fragrances segment.
Are Shopify Fragrances stores growing?
Yes. In the last 30 days, 2,410 new stores were indexed in the Fragrances segment, showing a 13% monthly growth rate.
What is the average product price in Shopify Fragrances stores?
Among stores with pricing data, the average listed price is about $60, with the most common pricing band at Under $25.
What apps are most popular for Shopify Fragrances stores?
The top apps are Judge.me Product Reviews App, Shopify Inbox, Klaviyo: Email Marketing & SMS. The complete ranked list is in the Popular Apps section on this page.
How often is the data updated?
The data is updated weekly. Most store records are refreshed within a few days of any change.
Can I export the data?
Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.
Social media platforms
Instagram (62%), Facebook (39%), TikTok (29%).
Social media adoption is strong at 65%, and 8% of stores run Meta ad campaigns. That's 9 percentage points above the Shopify average of 56%.