17.2K Shopify Fragrances Stores: Stats & Market Data (2026)
17,174 active Shopify stores fall into the Fragrances segment, with 5,143 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Home & Garden, Apparel & Accessories. 65% maintain social media profiles — Instagram leads — and 10% run Meta ad campaigns.
Growth trend
Stores newly indexed each month over the past 12 months
5,143 new stores were added in the past 30 days — 30% of the total, making this one of the fastest-growing areas on the platform. This is below the Shopify average of 35%.
Products & categories
How many products stores carry, plus category breakdown.
Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.
Arts & Entertainment 57 Books & Literature 38 Toys & Games 21 Office Supplies 20Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 434 because some stores carry much larger inventories. The strongest country concentrations are United States, India, Pakistan.
Pricing & currencies
How products are priced, plus the currencies stores list in.
Among stores with pricing data, the most common price range is Under $25. The average is higher at $61 because some stores price much higher, pulling it up. That's below the Shopify average of $217.
Popular apps
The most popular are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox.
Marketing & analytics tools
Google Analytics (34%), Google Tag Manager (11%), Google Ads (4%).
Popular themes
The most used are Dawn, Horizon, Prestige.
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Start Free TrialRepresentative stores
A varied sample - weighted by data completeness, refreshed daily
AfterShip Email Marketing,SMS
Avada Boost Sales Trust Badges
Shopify Inbox
Judge.me Product Reviews App
Judge.me Product Reviews App
UpPromote Affiliate Marketing
Rise Gift Cards & Store Credit
Klaviyo: Email Marketing & SMS
Pumper Bundles Quantity Breaks
Instafeed ‑ Instagram Feed
GSC Countdown Timer Bar
Judge.me Product Reviews App
Shopify Inbox
Judge.me Product Reviews App
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Start Free TrialFAQ
How many Shopify Fragrances stores are there?
We currently track 17,174 active Shopify stores in the Fragrances segment.
Are Shopify Fragrances stores growing?
Yes. In the last 30 days, 5,143 new stores were indexed in the Fragrances segment, showing a 30% monthly growth rate.
What is the average product price in Shopify Fragrances stores?
Among stores with pricing data, the average listed price is about $61, with the most common pricing band at Under $25.
What apps are most popular for Shopify Fragrances stores?
The top apps are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox. The complete ranked list is in the Popular Apps section on this page.
How often is the data updated?
The data is updated weekly. Most store records are refreshed within a few days of any change.
Can I export the data?
Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.
Social media platforms
Instagram (62%), Facebook (41%), TikTok (29%).
Social media adoption is strong at 65%, and 10% of stores run Meta ad campaigns. That's 6 percentage points above the Shopify average of 59%.