18.7K Shopify Fragrances Stores: Stats & Market Data (2026)
18,673 active Shopify stores fall into the Fragrances segment, with 2,976 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Home & Garden, Apparel & Accessories. 66% maintain social media profiles — Instagram leads — and 9% run Meta ad campaigns.
Growth trend
Stores newly indexed each month over the past 12 months
2,976 new stores were added in the past 30 days — 16% of the total, making this one of the fastest-growing areas on the platform. This is below the Shopify average of 22%.
Products & categories
How many products stores carry, plus category breakdown.
Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.
Arts & Entertainment 55 Books & Literature 42 Animals & Pet Supplies 21 Toys & Games 19Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 460 because some stores carry much larger inventories. That's larger than the Shopify average of 437. The strongest country concentrations are United States, India, Pakistan.
Pricing & currencies
How products are priced, plus the currencies stores list in.
Among stores with pricing data, the most common price range is Under $25. The average is higher at $61 because some stores price much higher, pulling it up. That's below the Shopify average of $219.
Popular apps
The most popular are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox.
Marketing & analytics tools
Google Analytics (36%), Google Tag Manager (11%), Google Ads (4%).
Popular themes
The most used are Dawn, Horizon, Prestige.
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Start Free TrialRepresentative stores
A varied sample - weighted by data completeness, refreshed daily
Bundler ‑ Product Bundles App
CK: Abandoned cart on WhatsApp
Attentive: AI‑led Email &SMS
Klaviyo: Email Marketing & SMS
UpPromote Affiliate Marketing
Klaviyo: Email Marketing & SMS
Infinite Product Options
Shopify Inbox
UpPromote Affiliate Marketing
Bundler ‑ Product Bundles App
UpPromote Affiliate Marketing
Analyzely ‑ Google Analytics 4
PageFly Landing Page Builder
Rebuy Personalization Engine
Hulk Contact Form Builder
Judge.me Product Reviews App
Shopify Inbox
Judge.me Product Reviews App
EG Auto Add to Cart Free Gift
Gorgias: AI, Helpdesk & Chat
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Start Free TrialFAQ
How many Shopify Fragrances stores are there?
We currently track 18,673 active Shopify stores in the Fragrances segment.
Are Shopify Fragrances stores growing?
Yes. In the last 30 days, 2,976 new stores were indexed in the Fragrances segment, showing a 16% monthly growth rate.
What is the average product price in Shopify Fragrances stores?
Among stores with pricing data, the average listed price is about $61, with the most common pricing band at Under $25.
What apps are most popular for Shopify Fragrances stores?
The top apps are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox. The complete ranked list is in the Popular Apps section on this page.
How often is the data updated?
The data is updated weekly. Most store records are refreshed within a few days of any change.
Can I export the data?
Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.
Social media platforms
Instagram (63%), Facebook (41%), TikTok (29%).
Social media adoption is strong at 66%, and 9% of stores run Meta ad campaigns. That's 7 percentage points above the Shopify average of 59%.