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Shopify subcategory analytics
Subcategory
Updated July 20, 2026
Shopify

18.7K Shopify Fragrances Stores: Stats & Market Data (2026)

18,663 active Shopify stores fall into the Fragrances segment, with 1,438 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Home & Garden, Apparel & Accessories. 65% maintain social media profiles — Instagram leads — and 9% run Meta ad campaigns.

65%
Social media
9%
Meta ads
56%
Contact info
Total Stores
18,663
Active Shopify stores
New (30d)
1,438
Newly added in the last 30 days
Avg. Products
466
Among 18,536 stores with catalog data
Avg. Price
$57
Among 18,521 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

2,954 1,477 0
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul

1,438 new stores were added in the past 30 days (8% of the total), showing steady growth. This is below the Shopify average of 12%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 1,613 · 9%
10-49 5,755 · 31%
50-199 5,750 · 31%
200-999 3,924 · 21%
1k-4.9k 1,177 · 6%
5k+ 317 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
100% coverage
Home & Garden
4% coverage
Apparel & Accessories
4% coverage
Celebrations & Gifts
2% coverage
Jewelry & Watches
1% coverage
Health
1% coverage
Electronics
1% coverage
Food & Beverages
1% coverage
Arts & Entertainment 52 Books & Literature 40 Toys & Games 25 Vehicles & Parts 22

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 466 because some stores carry much larger inventories. That's larger than the Shopify average of 409. The strongest country concentrations are United States, India, United Kingdom.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 7,077 · 38%
$25-$49 5,531 · 30%
$50-$99 3,593 · 19%
$100-$199 1,696 · 9%
$200-$499 551 · 3%
$500+ 73 · 0%
Store currencies
USD 4,981 EUR 3,691 GBP 1,375 INR 1,287 PKR 1,042 AED 749 CAD 525 AUD 502

Among stores with pricing data, the most common price range is Under $25. The average is higher at $57 because some stores price much higher, pulling it up. That's below the Shopify average of $217.

Popular apps

The most popular are Judge.me Product Reviews App, Shopify Inbox, Klaviyo: Email Marketing & SMS.

Social media platforms

Instagram (62%), Facebook (39%), TikTok (29%).

Instagram
62%
Facebook
39%
TikTok
29%
YouTube
12%
Twitter / X
6%
Pinterest
4%
LinkedIn
3%

Social media adoption is strong at 65%, and 9% of stores run Meta ad campaigns. That's 10 percentage points above the Shopify average of 55%.

Marketing & analytics tools

Google Analytics (35%), Google Tag Manager (10%), Google Ads (4%).

Google Analytics
35%
Google Tag Manager
10%
Google Ads
4%
Facebook Pixel
3%
TikTok Pixel
2%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Horizon, Prestige.

Dawn 24% Horizon 11% Prestige 4% Sense 3% Refresh 3% Ella 2% Craft 2% Debut 2%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

47 products $18 avg 6 ads
Beauty & Cosmetics Fragrance Candles Rebuy Personalization Engine
Cali Rose Moon United States
91 products $75 avg 6 ads
Jewelry & Watches Beauty & Cosmetics Jewelry Judge.me Product Reviews App
18 products $42 avg 1 ads
Beauty & Cosmetics Gift Cards Klaviyo: Email Marketing & SMS Stamped Reviews & Loyalty
37 products $18 avg 2 ads
Beauty & Cosmetics Home & Garden Fragrance GSC Instagram Feed, Instafeed Judge.me Product Reviews App
1,905 products $43 avg 2 ads
Beauty & Cosmetics Beauty Products UpPromote Affiliate Marketing Essential Announcement Bar
146 products $28 avg 2,403 ads
Beauty & Cosmetics Afterpay On‑Site Messaging Hulk Contact Form Builder
117 products $56 avg 1 ads
Beauty & Cosmetics Personal Care UpPromote Affiliate Marketing TA Banner Slider, Sales Pop up
49 products $52 avg 6 ads
Beauty & Cosmetics Fragrance Judge.me Product Reviews App Microsoft Clarity: AI Insights
81 products $10 avg 32 ads
Beauty & Cosmetics Fragrance Judge.me Product Reviews App
67 products $10 avg 4 ads
Beauty & Cosmetics Fragrance Shopify Inbox Judge.me Product Reviews App
24 products $24 avg 7 ads
Beauty & Cosmetics Fragrance Hulk Contact Form Builder Google & YouTube
5 products $9 avg 4 ads
Beauty & Cosmetics Judge.me Product Reviews App MaxBundle ‑ Product Bundles

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FAQ

How many Shopify Fragrances stores are there?

We currently track 18,663 active Shopify stores in the Fragrances segment.

Are Shopify Fragrances stores growing?

Yes. In the last 30 days, 1,438 new stores were indexed in the Fragrances segment, showing a 8% monthly growth rate.

What is the average product price in Shopify Fragrances stores?

Among stores with pricing data, the average listed price is about $57, with the most common pricing band at Under $25.

What apps are most popular for Shopify Fragrances stores?

The top apps are Judge.me Product Reviews App, Shopify Inbox, Klaviyo: Email Marketing & SMS. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.