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Shopify subcategory analytics
Subcategory
Updated Apr 27, 2026
Shopify

14.7K Shopify Fragrances Stores: Stats & Market Data (2026)

14,721 active Shopify stores fall into the Fragrances segment, with 2,861 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Home & Garden, Apparel & Accessories. 65% maintain social media profiles — Instagram leads — and 12% run Meta ad campaigns.

65%
Social media
12%
Meta ads
55%
Contact info
Total Stores
14,721
Active Shopify stores
New (30d)
2,861
Newly added in the last 30 days
Avg. Products
413
Among 14,573 stores with catalog data
Avg. Price
$61
Among 14,480 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

2,774 1,387 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

2,861 new stores were added in the past 30 days — 19% of the total, making this one of the fastest-growing areas on the platform.

Products & categories

How many products stores carry, plus category breakdown.

1-9 2,219 · 15%
10-49 4,886 · 34%
50-199 3,832 · 26%
200-999 2,596 · 18%
1k-4.9k 805 · 6%
5k+ 235 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
100% coverage
Home & Garden
4% coverage
Apparel & Accessories
3% coverage
Jewelry & Watches
2% coverage
Celebrations & Gifts
1% coverage
Health
1% coverage
Electronics
1% coverage
Food & Beverages
1% coverage
Arts & Entertainment 55 Books & Literature 29 Toys & Games 17 Baby & Kids 13

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 413 because some stores carry much larger inventories. That's smaller than the Shopify average of 447. The strongest country concentrations are United States, India, Pakistan.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 5,570 · 38%
$25-$49 4,205 · 29%
$50-$99 2,845 · 20%
$100-$199 1,358 · 9%
$200-$499 446 · 3%
$500+ 56 · 0%
Store currencies
USD 3,850 EUR 2,507 PKR 1,228 INR 1,201 GBP 1,042 AED 599 AUD 422 CAD 396

Among stores with pricing data, the most common price range is Under $25. The average is higher at $61 because some stores price much higher, pulling it up. That's below the Shopify average of $212.

Popular apps

The most popular are Loox ‑ Product Reviews App, Bundler ‑ Product Bundles App, Klaviyo: Email Marketing & SMS.

Social media platforms

Instagram (62%), Facebook (42%), TikTok (28%).

Instagram
62%
Facebook
42%
TikTok
28%
YouTube
13%
Twitter / X
7%
Pinterest
4%
LinkedIn
3%

Social media adoption is strong at 65%, and 12% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (33%), Google Tag Manager (11%), Facebook Pixel (4%).

Google Analytics
33%
Google Tag Manager
11%
Facebook Pixel
4%
Google Ads
4%
TikTok Pixel
3%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Horizon, Prestige.

Dawn 24% Horizon 8% Prestige 4% Sense 3% Refresh 3% Ella 2% Craft 2% Debut 2%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

264 products $22 avg 13 ads
Beauty & Cosmetics perfume store luxury fragrances
58 products $37 avg 1,676 ads
Beauty & Cosmetics perfume for women perfume for men Loox ‑ Product Reviews App
Chic Fragrance Co. United States
62 products $69 avg 2 ads
Beauty & Cosmetics perfume store eau de parfum Loox ‑ Product Reviews App
6 products $13 avg 2 ads
Beauty & Cosmetics perfume luxury fragrance
53 products $9 avg 2 ads
Beauty & Cosmetics luxury perfume store custom perfume bundles
125 products $31 avg 26 ads
Beauty & Cosmetics perfume store fragrance collection Stamped Reviews & Loyalty Weglot: AI & Human Translate
365 products $31 avg 51 ads
Beauty & Cosmetics perfume store fragrance shop Loox ‑ Product Reviews App Seal Subscriptions App
NORE Pakistan
84 products $7 avg 1 ads
Beauty & Cosmetics Apparel & Accessories Electronics perfume handbag
14 products $7 avg 4 ads
Beauty & Cosmetics luxury perfumes authentic fragrances
31 products $26 avg 1 ads
Beauty & Cosmetics luxury perfumes designer inspired perfumes Loox ‑ Product Reviews App
Preciosa United States
1,061 products $87 avg 1 ads
Beauty & Cosmetics beauty cosmetics Klaviyo: Email Marketing & SMS Hextom: Upsell Sales Boost
6 products $20 avg 14 ads
Beauty & Cosmetics perfume fragrance

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FAQ

How many Shopify Fragrances stores are there?

We currently track 14,721 active Shopify stores in the Fragrances segment.

Are Shopify Fragrances stores growing?

Yes. In the last 30 days, 2,861 new stores were indexed in the Fragrances segment, showing a 19% monthly growth rate.

What is the average product price in Shopify Fragrances stores?

Among stores with pricing data, the average listed price is about $61, with the most common pricing band at Under $25.

What apps are most popular for Shopify Fragrances stores?

The top apps are Loox ‑ Product Reviews App, Bundler ‑ Product Bundles App, Klaviyo: Email Marketing & SMS. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.