24.0K Shopify Makeup Stores: Stats & Market Data (2026)
23,966 active Shopify stores fall into the Makeup segment, with 3,250 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Apparel & Accessories, Home & Garden. 60% maintain social media profiles — Instagram leads — and 13% run Meta ad campaigns.
Growth trend
Stores newly indexed each month over the past 12 months
3,250 new stores were added in the past 30 days (14% of the total), showing steady growth. This is below the Shopify average of 18%.
Products & categories
How many products stores carry, plus category breakdown.
Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.
Food & Beverages 100 Animals & Pet Supplies 83 Arts & Entertainment 83Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 377 because some stores carry much larger inventories. That's smaller than the Shopify average of 446. The strongest country concentrations are United States, India, Pakistan.
Pricing & currencies
How products are priced, plus the currencies stores list in.
Among stores with pricing data, the most common price range is Under $25. The average is higher at $50 because some stores price much higher, pulling it up. That's below the Shopify average of $212.
Popular apps
The most popular are Klaviyo: Email Marketing & SMS, Loox ‑ Product Reviews App, Bundler ‑ Product Bundles App.
Marketing & analytics tools
Google Analytics (28%), Google Tag Manager (9%), Facebook Pixel (4%).
Popular themes
The most used are Dawn, Horizon, Sense.
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Start Free TrialRepresentative stores
A varied sample — weighted by data completeness, refreshed daily
Avada AI SEO Suite Optimizer
Hextom: Free Shipping Bar
Klaviyo: Email Marketing & SMS
Smile: Loyalty Program Rewards
Loox ‑ Product Reviews App
Omnisend Email Marketing & SMS
Pop Convert ‑ Pop Ups, Banners
Klaviyo: Email Marketing & SMS
Rebuy Personalization Engine
Recharge Subscriptions App
Klaviyo: Email Marketing & SMS
Rebuy Personalization Engine
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Start Free TrialFAQ
How many Shopify Makeup stores are there?
We currently track 23,966 active Shopify stores in the Makeup segment.
Are Shopify Makeup stores growing?
Yes. In the last 30 days, 3,250 new stores were indexed in the Makeup segment, showing a 14% monthly growth rate.
What is the average product price in Shopify Makeup stores?
Among stores with pricing data, the average listed price is about $50, with the most common pricing band at Under $25.
What apps are most popular for Shopify Makeup stores?
The top apps are Klaviyo: Email Marketing & SMS, Loox ‑ Product Reviews App, Bundler ‑ Product Bundles App. The complete ranked list is in the Popular Apps section on this page.
How often is the data updated?
The data is updated weekly. Most store records are refreshed within a few days of any change.
Can I export the data?
Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.
Social media platforms
Instagram (56%), Facebook (41%), TikTok (24%).
Social media adoption is strong at 60%, and 13% of stores run Meta ad campaigns.