25.8K Shopify Makeup Stores: Stats & Market Data (2026)
25,821 active Shopify stores fall into the Makeup segment, with 5,053 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Apparel & Accessories, Home & Garden. 60% maintain social media profiles — Instagram leads — and 10% run Meta ad campaigns.
Growth trend
Stores newly indexed each month over the past 12 months
5,053 new stores were added in the past 30 days — 20% of the total, making this one of the fastest-growing areas on the platform. This is below the Shopify average of 34%.
Products & categories
How many products stores carry, plus category breakdown.
Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.
Food & Beverages 110 Animals & Pet Supplies 99 Arts & Entertainment 94Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 418 because some stores carry much larger inventories. That's smaller than the Shopify average of 440. The strongest country concentrations are United States, India, Pakistan.
Pricing & currencies
How products are priced, plus the currencies stores list in.
Among stores with pricing data, the most common price range is Under $25. The average is higher at $53 because some stores price much higher, pulling it up. That's below the Shopify average of $217.
Popular apps
The most popular are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox.
Marketing & analytics tools
Google Analytics (29%), Google Tag Manager (10%), Facebook Pixel (4%).
Popular themes
The most used are Dawn, Horizon, Sense.
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Start Free TrialRepresentative stores
A varied sample - weighted by data completeness, refreshed daily
Hextom: Free Shipping Bar
Judge.me Product Reviews App
Attentive: AI‑led Email &SMS
Klaviyo: Email Marketing & SMS
Judge.me Product Reviews App
Microsoft Clarity: AI Insights
Addingwell ‑ GTM & DataLayer
Gorgias: AI, Helpdesk & Chat
Klaviyo: Email Marketing & SMS
Blotout EdgeTag
Hulk Contact Form Builder
UpPromote Affiliate Marketing
GemPages Landing Page Builder
Judge.me Product Reviews App
Microsoft Clarity: AI Insights
Richpanel: AI Customer Support
Blotout EdgeTag
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Start Free TrialFAQ
How many Shopify Makeup stores are there?
We currently track 25,821 active Shopify stores in the Makeup segment.
Are Shopify Makeup stores growing?
Yes. In the last 30 days, 5,053 new stores were indexed in the Makeup segment, showing a 20% monthly growth rate.
What is the average product price in Shopify Makeup stores?
Among stores with pricing data, the average listed price is about $53, with the most common pricing band at Under $25.
What apps are most popular for Shopify Makeup stores?
The top apps are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox. The complete ranked list is in the Popular Apps section on this page.
How often is the data updated?
The data is updated weekly. Most store records are refreshed within a few days of any change.
Can I export the data?
Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.
Social media platforms
Instagram (57%), Facebook (41%), TikTok (25%).
Social media adoption is strong at 60%, and 10% of stores run Meta ad campaigns.