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Shopify subcategory analytics
Subcategory
Updated July 13, 2026
Shopify

6,408 Shopify Nail Care Stores: Stats & Market Data (2026)

6,408 active Shopify stores fall into the Nail Care segment, with 424 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Home & Garden, Health. 69% maintain social media profiles — Instagram leads — and 8% run Meta ad campaigns.

69%
Social media
8%
Meta ads
55%
Contact info
Total Stores
6,408
Active Shopify stores
New (30d)
424
Newly added in the last 30 days
Avg. Products
503
Among 6,346 stores with catalog data
Avg. Price
$36
Among 6,310 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

817 408 0
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul

424 new stores were added in the past 30 days (7% of the total), showing steady growth. This is below the Shopify average of 14%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 443 · 7%
10-49 1,708 · 27%
50-199 1,983 · 31%
200-999 1,605 · 25%
1k-4.9k 501 · 8%
5k+ 106 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
100% coverage
Home & Garden
2% coverage
Health
2% coverage
Apparel & Accessories
1% coverage
Jewelry & Watches 30 Toys & Games 22 Electronics 20 Arts & Entertainment 17 Baby & Kids 16 Celebrations & Gifts 16 Education & Courses 14 Hardware 13

Among stores with catalog data, the 50-199 product range is most common. The average is 503 products per store. That's larger than the Shopify average of 409. The strongest country concentrations are United States, United Kingdom, Australia.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 4,213 · 67%
$25-$49 1,520 · 24%
$50-$99 426 · 7%
$100-$199 80 · 1%
$200-$499 41 · 1%
$500+ 30 · 0%
Store currencies
USD 2,832 EUR 1,230 GBP 454 AUD 323 CAD 275 INR 190 PKR 111 JPY 94

Among stores with pricing data, the most common price range is Under $25. The average is higher at $36 because some stores price much higher, pulling it up. That's below the Shopify average of $217.

Popular apps

The most popular are Judge.me Product Reviews App, Shopify Inbox, Klaviyo: Email Marketing & SMS.

Social media platforms

Instagram (66%), Facebook (42%), TikTok (35%).

Instagram
66%
Facebook
42%
TikTok
35%
YouTube
19%
Pinterest
10%
Twitter / X
6%
LinkedIn
1%

Social media adoption is strong at 69%, and 8% of stores run Meta ad campaigns. That's 14 percentage points above the Shopify average of 55%.

Marketing & analytics tools

Google Analytics (33%), Google Tag Manager (9%), Google Ads (3%).

Google Analytics
33%
Google Tag Manager
9%
Google Ads
3%
Facebook Pixel
2%
TikTok Pixel
1%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Horizon, Sense.

Dawn 25% Horizon 6% Sense 6% Debut 3% Prestige 3% Impulse 2% Craft 2% Refresh 2%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

419 products $12 avg 267 ads
Beauty & Cosmetics Consentik GPDR Cookie Banner Klaviyo: Email Marketing & SMS
145 products $12 avg 83 ads
Beauty & Cosmetics Nail Care Awin ‑ Affiliate Marketing Amp: Back in Stock & PreOrder+
245 products $33 avg 4 ads
Apparel & Accessories Beauty & Cosmetics Clothing UpPromote Affiliate Marketing Essential Announcement Bar
Noblia India
35 products $6 avg 2 ads
Baby & Kids Beauty & Cosmetics Nail Care Wellness EasySell COD Form & Upsells Pumper Bundles Quantity Breaks
52 products $70 avg 122 ads
Beauty & Cosmetics Attentive: AI‑led Email &SMS Pandectes GDPR Compliance
496 products $10 avg 3 ads
Beauty & Cosmetics Beauty Products Nail Care
44 products $27 avg 1 ads
Beauty & Cosmetics Beauty Products Afterpay On‑Site Messaging Shopify Inbox
442 products $12 avg 4 ads
Beauty & Cosmetics Avada Boost Sales Trust Badges Judge.me Product Reviews App
78 products $16 avg 11 ads
Beauty & Cosmetics Beauty Products Instafeed ‑ Instagram Feed Conversion Bear Trust Badges
1,096 products $13 avg 5 ads
Beauty & Cosmetics Nail Care UpPromote Affiliate Marketing Afterpay On‑Site Messaging
Naglaveröld United States
759 products $18 avg 1 ads
Beauty & Cosmetics Nail Care SEOWILL ‑ 404 Link Redirect Shopify Inbox
Pearlmano United States
129 products $36 avg 18 ads
Beauty & Cosmetics UpPromote Affiliate Marketing Simprosys Google Shopping Feed

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FAQ

How many Shopify Nail Care stores are there?

We currently track 6,408 active Shopify stores in the Nail Care segment.

Are Shopify Nail Care stores growing?

Yes. In the last 30 days, 424 new stores were indexed in the Nail Care segment, showing a 7% monthly growth rate.

What is the average product price in Shopify Nail Care stores?

Among stores with pricing data, the average listed price is about $36, with the most common pricing band at Under $25.

What apps are most popular for Shopify Nail Care stores?

The top apps are Judge.me Product Reviews App, Shopify Inbox, Klaviyo: Email Marketing & SMS. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.