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Shopify subcategory analytics
Subcategory
Updated Apr 27, 2026
Shopify

5,280 Shopify Nail Care Stores: Stats & Market Data (2026)

5,280 active Shopify stores fall into the Nail Care segment, with 839 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Home & Garden, Health. 69% maintain social media profiles — Instagram leads — and 12% run Meta ad campaigns.

69%
Social media
12%
Meta ads
54%
Contact info
Total Stores
5,280
Active Shopify stores
New (30d)
839
Newly added in the last 30 days
Avg. Products
492
Among 5,215 stores with catalog data
Avg. Price
$46
Among 5,161 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

821 410 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

839 new stores were added in the past 30 days — 16% of the total, making this one of the fastest-growing areas on the platform.

Products & categories

How many products stores carry, plus category breakdown.

1-9 592 · 11%
10-49 1,358 · 26%
50-199 1,487 · 29%
200-999 1,292 · 25%
1k-4.9k 398 · 8%
5k+ 88 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
100% coverage
Home & Garden
2% coverage
Health
1% coverage
Apparel & Accessories
1% coverage
Jewelry & Watches 22 Toys & Games 19 Arts & Entertainment 16 Education & Courses 15 Food & Beverages 13 Electronics 12 Celebrations & Gifts 11 Hardware 10

Among stores with catalog data, the 50-199 product range is most common. The average is 492 products per store. That's larger than the Shopify average of 447. The strongest country concentrations are United States, United Kingdom, India.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 3,356 · 65%
$25-$49 1,301 · 25%
$50-$99 365 · 7%
$100-$199 76 · 1%
$200-$499 35 · 1%
$500+ 28 · 1%
Store currencies
USD 2,443 EUR 907 GBP 365 AUD 260 CAD 227 INR 167 PKR 100 NZD 75

Among stores with pricing data, the most common price range is Under $25. The average is higher at $46 because some stores price much higher, pulling it up. That's below the Shopify average of $212.

Popular apps

The most popular are Loox ‑ Product Reviews App, Klaviyo: Email Marketing & SMS, UpPromote Affiliate Marketing.

Social media platforms

Instagram (65%), Facebook (45%), TikTok (34%).

Instagram
65%
Facebook
45%
TikTok
34%
YouTube
20%
Pinterest
11%
Twitter / X
6%
LinkedIn
2%

Social media adoption is strong at 69%, and 12% of stores run Meta ad campaigns. That's 8 percentage points above the Shopify average of 61%.

Marketing & analytics tools

Google Analytics (32%), Google Tag Manager (10%), Google Ads (4%).

Google Analytics
32%
Google Tag Manager
10%
Google Ads
4%
Facebook Pixel
3%
TikTok Pixel
1%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Sense, Horizon.

Dawn 24% Sense 6% Horizon 5% Debut 4% Prestige 3% Impulse 2% Refresh 2% Shrine Pro 2%

Need store-level data?

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

221 products $29 avg 18 ads
Beauty & Cosmetics press on nails gothic press on nails Loox ‑ Product Reviews App
12 products $3 avg 26 ads
Beauty & Cosmetics makeup remover wipes micellar water Bundler ‑ Product Bundles App Lucky Orange Heatmaps & Replay
8 products $165 avg 3 ads
Beauty & Cosmetics nail lamp nail kit Bundler ‑ Product Bundles App
25 products $9 avg 2 ads
Beauty & Cosmetics makeup products cosmetics online Bundler ‑ Product Bundles App Infinite Product Options
58 products $17 avg 4 ads
Beauty & Cosmetics press on nails beauty accessories Loox ‑ Product Reviews App
27 products $125 avg 1 ads
Beauty & Cosmetics press on nails hand-painted nails UpPromote Affiliate Marketing
542 products $15 avg 8 ads
Beauty & Cosmetics nail dip powder dip powder system UpPromote Affiliate Marketing Loox ‑ Product Reviews App
517 products $13 avg 1 ads
Beauty & Cosmetics nail polish store vegan nail polish Rebuy Personalization Engine
Glamlash Pakistan
43 products $6 avg 2 ads
Beauty & Cosmetics false eyelashes uv nails
463 products $22 avg 3 ads
Beauty & Cosmetics nail tools nail polishes Stamped Reviews & Loyalty
578 products $22 avg 1 ads
Beauty & Cosmetics nail polish manicure products Avada AI SEO Suite Optimizer Hextom: Countdown Timer Bar
37 products $29 avg 4 ads
Beauty & Cosmetics press-on nails beauty accessories

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FAQ

How many Shopify Nail Care stores are there?

We currently track 5,280 active Shopify stores in the Nail Care segment.

Are Shopify Nail Care stores growing?

Yes. In the last 30 days, 839 new stores were indexed in the Nail Care segment, showing a 16% monthly growth rate.

What is the average product price in Shopify Nail Care stores?

Among stores with pricing data, the average listed price is about $46, with the most common pricing band at Under $25.

What apps are most popular for Shopify Nail Care stores?

The top apps are Loox ‑ Product Reviews App, Klaviyo: Email Marketing & SMS, UpPromote Affiliate Marketing. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.