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Shopify subcategory analytics
Subcategory
Updated June 1, 2026
Shopify

6,540 Shopify Nail Care Stores: Stats & Market Data (2026)

6,540 active Shopify stores fall into the Nail Care segment, with 1,008 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Home & Garden, Health. 70% maintain social media profiles — Instagram leads — and 8% run Meta ad campaigns.

70%
Social media
8%
Meta ads
57%
Contact info
Total Stores
6,540
Active Shopify stores
New (30d)
1,008
Newly added in the last 30 days
Avg. Products
523
Among 6,476 stores with catalog data
Avg. Price
$37
Among 6,438 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

1,143 571 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

1,008 new stores were added in the past 30 days (15% of the total), showing steady growth. This is below the Shopify average of 23%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 517 · 8%
10-49 1,663 · 26%
50-199 1,967 · 30%
200-999 1,673 · 26%
1k-4.9k 542 · 8%
5k+ 114 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
100% coverage
Home & Garden
2% coverage
Health
1% coverage
Apparel & Accessories
1% coverage
Jewelry & Watches
1% coverage
Toys & Games 26 Education & Courses 19 Arts & Entertainment 18 Electronics 17 Hardware 16 Celebrations & Gifts 15 Animals & Pet Supplies 14

Among stores with catalog data, the 50-199 product range is most common. The average is 523 products per store. That's larger than the Shopify average of 439. The strongest country concentrations are United States, United Kingdom, Australia.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 4,285 · 67%
$25-$49 1,559 · 24%
$50-$99 438 · 7%
$100-$199 82 · 1%
$200-$499 46 · 1%
$500+ 28 · 0%
Store currencies
USD 2,947 EUR 1,206 GBP 473 AUD 321 CAD 287 INR 188 PKR 105 NZD 89

Among stores with pricing data, the most common price range is Under $25. The average is higher at $37 because some stores price much higher, pulling it up. That's below the Shopify average of $219.

Popular apps

The most popular are Judge.me Product Reviews App, Shopify Inbox, Klaviyo: Email Marketing & SMS.

Social media platforms

Instagram (67%), Facebook (45%), TikTok (35%).

Instagram
67%
Facebook
45%
TikTok
35%
YouTube
20%
Pinterest
10%
Twitter / X
7%
LinkedIn
2%

Social media engagement is exceptionally high: 70% of stores maintain social profiles and 8% run Meta ads. That's 11 percentage points above the Shopify average of 59%.

Marketing & analytics tools

Google Analytics (34%), Google Tag Manager (10%), Google Ads (4%).

Google Analytics
34%
Google Tag Manager
10%
Google Ads
4%
Facebook Pixel
3%
TikTok Pixel
1%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Sense, Horizon.

Dawn 24% Sense 6% Horizon 5% Debut 4% Prestige 3% Impulse 2% Craft 2% Refresh 2%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

92 products $33 avg 2 ads
Beauty & Cosmetics semi-permanent nail polish natural nail care Addingwell ‑ GTM & DataLayer EG Auto Add to Cart Free Gift
1,718 products $10 avg 2 ads
Beauty & Cosmetics professional nail supplies manicure pedicure tools SEOWILL ‑ 404 Link Redirect FBP: Fast Bundle & Upsell App
230 products $5 avg 3 ads
Beauty & Cosmetics nail wraps beauty UpPromote Affiliate Marketing Judge.me Product Reviews App
168 products $14 avg 6 ads
Beauty & Cosmetics beauty cosmetics UpPromote Affiliate Marketing Afterpay On‑Site Messaging
66 products $12 avg 2 ads
Beauty & Cosmetics nail strips gel nail polish Analyzely ‑ Google Analytics 4 Google & YouTube
65 products $78 avg 152 ads
Beauty & Cosmetics men grooming trimmer waterproof trimmer Attentive: AI‑led Email &SMS Pandectes GDPR Compliance
1,223 products $22 avg 1 ads
Beauty & Cosmetics gel nail polish nail polish kits UpPromote Affiliate Marketing Covet Instagram Feed & Reviews
BLUSHNBRUSH Pakistan
337 products $5 avg 1 ads
Beauty & Cosmetics gel tips nail tips
2,097 products $9 avg 1 ads
Beauty & Cosmetics nail products gel polish Awin ‑ Affiliate Marketing Hextom: Countdown Timer Bar
384 products $13 avg 1 ads
Beauty & Cosmetics nail wraps gel wraps Hoppy Free Shipping Bar Upsell Judge.me Product Reviews App
Top Tip Nails Australia
38 products $20 avg 1 ads
Beauty & Cosmetics press-on nails beauty store
18 products $18 avg 7 ads
Beauty & Cosmetics press-on nails reusable nails UpPromote Affiliate Marketing Judge.me Product Reviews App

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FAQ

How many Shopify Nail Care stores are there?

We currently track 6,540 active Shopify stores in the Nail Care segment.

Are Shopify Nail Care stores growing?

Yes. In the last 30 days, 1,008 new stores were indexed in the Nail Care segment, showing a 15% monthly growth rate.

What is the average product price in Shopify Nail Care stores?

Among stores with pricing data, the average listed price is about $37, with the most common pricing band at Under $25.

What apps are most popular for Shopify Nail Care stores?

The top apps are Judge.me Product Reviews App, Shopify Inbox, Klaviyo: Email Marketing & SMS. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.