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Shopify subcategory analytics
Subcategory
Updated May 18, 2026
Shopify

6,074 Shopify Nail Care Stores: Stats & Market Data (2026)

6,074 active Shopify stores fall into the Nail Care segment, with 1,584 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Home & Garden, Health. 69% maintain social media profiles — Instagram leads — and 9% run Meta ad campaigns.

69%
Social media
9%
Meta ads
56%
Contact info
Total Stores
6,074
Active Shopify stores
New (30d)
1,584
Newly added in the last 30 days
Avg. Products
521
Among 6,007 stores with catalog data
Avg. Price
$40
Among 5,963 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

851 425 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

1,584 new stores were added in the past 30 days — 26% of the total, making this one of the fastest-growing areas on the platform. This is below the Shopify average of 34%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 545 · 9%
10-49 1,546 · 26%
50-199 1,803 · 30%
200-999 1,526 · 25%
1k-4.9k 476 · 8%
5k+ 111 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
100% coverage
Home & Garden
2% coverage
Health
1% coverage
Apparel & Accessories
1% coverage
Jewelry & Watches
1% coverage
Toys & Games 23 Electronics 18 Arts & Entertainment 17 Education & Courses 17 Animals & Pet Supplies 14 Celebrations & Gifts 14 Food & Beverages 14

Among stores with catalog data, the 50-199 product range is most common. The average is 521 products per store. That's larger than the Shopify average of 440. The strongest country concentrations are United States, United Kingdom, India.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 3,935 · 66%
$25-$49 1,475 · 25%
$50-$99 405 · 7%
$100-$199 82 · 1%
$200-$499 40 · 1%
$500+ 26 · 0%
Store currencies
USD 2,769 EUR 1,100 GBP 436 AUD 292 CAD 260 INR 175 PKR 108 NZD 83

Among stores with pricing data, the most common price range is Under $25. The average is higher at $40 because some stores price much higher, pulling it up. That's below the Shopify average of $217.

Popular apps

The most popular are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox.

Social media platforms

Instagram (66%), Facebook (44%), TikTok (34%).

Instagram
66%
Facebook
44%
TikTok
34%
YouTube
20%
Pinterest
10%
Twitter / X
7%
LinkedIn
2%

Social media adoption is strong at 69%, and 9% of stores run Meta ad campaigns. That's 10 percentage points above the Shopify average of 59%.

Marketing & analytics tools

Google Analytics (32%), Google Tag Manager (10%), Google Ads (4%).

Google Analytics
32%
Google Tag Manager
10%
Google Ads
4%
Facebook Pixel
3%
TikTok Pixel
1%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Sense, Horizon.

Dawn 24% Sense 6% Horizon 5% Debut 4% Prestige 3% Impulse 2% Craft 2% Refresh 2%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

45 products $6 avg 53 ads
Beauty & Cosmetics foot care products skin care items Ryviu: Reviews & Loyalty App
92 products $5 avg 2 ads
Beauty & Cosmetics nail wraps instant manicure wraps
2,143 products $15 avg 2 ads
Beauty & Cosmetics manicure products gel polish
449 products $18 avg 4 ads
Beauty & Cosmetics nail wraps gel nail wraps AfterShip Referral & Affiliate Omnisend Email Marketing & SMS
159 products $21 avg 2 ads
Beauty & Cosmetics plant-based nail polish non-toxic nail polish UpPromote Affiliate Marketing Judge.me Product Reviews App
40 products $28 avg 1 ads
Beauty & Cosmetics press-on nails handcrafted nails GSC Countdown Timer Bar Judge.me Product Reviews App
420 products $4 avg 5 ads
Beauty & Cosmetics makeup products cosmetics online FBP: Fast Bundle & Upsell Consentmo GDPR Compliance
Evolenne United States
20 products $47 avg 41 ads
Beauty & Cosmetics nail care products skincare routine
836 products $21 avg 12 ads
Beauty & Cosmetics nail gel polish manicure supplies
560 products $32 avg 2 ads
Beauty & Cosmetics nail products uv nail polish Hextom: Countdown Timer Bar Lucky Orange Heatmaps & Replay
93 products $41 avg 4 ads
Beauty & Cosmetics press-on nails gel nails FBP: Fast Bundle & Upsell Instafeed ‑ Instagram Feed
18 products $59 avg 1 ads
Beauty & Cosmetics natural nail treatment nail care products Kaching Bundles App & Upsells Pandectes GDPR Compliance

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FAQ

How many Shopify Nail Care stores are there?

We currently track 6,074 active Shopify stores in the Nail Care segment.

Are Shopify Nail Care stores growing?

Yes. In the last 30 days, 1,584 new stores were indexed in the Nail Care segment, showing a 26% monthly growth rate.

What is the average product price in Shopify Nail Care stores?

Among stores with pricing data, the average listed price is about $40, with the most common pricing band at Under $25.

What apps are most popular for Shopify Nail Care stores?

The top apps are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.