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Shopify subcategory analytics
Subcategory
Updated June 22, 2026
Shopify

6,374 Shopify Nail Care Stores: Stats & Market Data (2026)

6,374 active Shopify stores fall into the Nail Care segment, with 729 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Home & Garden, Health. 69% maintain social media profiles — Instagram leads — and 8% run Meta ad campaigns.

69%
Social media
8%
Meta ads
56%
Contact info
Total Stores
6,374
Active Shopify stores
New (30d)
729
Newly added in the last 30 days
Avg. Products
500
Among 6,309 stores with catalog data
Avg. Price
$42
Among 6,272 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

835 417 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

729 new stores were added in the past 30 days (11% of the total), showing steady growth. This is below the Shopify average of 20%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 484 · 8%
10-49 1,697 · 27%
50-199 1,939 · 31%
200-999 1,592 · 25%
1k-4.9k 492 · 8%
5k+ 105 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
100% coverage
Home & Garden
2% coverage
Health
2% coverage
Apparel & Accessories
1% coverage
Jewelry & Watches
1% coverage
Toys & Games 27 Electronics 18 Arts & Entertainment 17 Celebrations & Gifts 17 Education & Courses 16 Baby & Kids 14 Hardware 14

Among stores with catalog data, the 50-199 product range is most common. The average is 500 products per store. That's larger than the Shopify average of 428. The strongest country concentrations are United States, United Kingdom, Australia.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 4,167 · 66%
$25-$49 1,524 · 24%
$50-$99 428 · 7%
$100-$199 79 · 1%
$200-$499 45 · 1%
$500+ 29 · 0%
Store currencies
USD 2,838 EUR 1,200 GBP 446 AUD 318 CAD 276 INR 186 PKR 105 JPY 91

Among stores with pricing data, the most common price range is Under $25. The average is higher at $42 because some stores price much higher, pulling it up. That's below the Shopify average of $219.

Popular apps

The most popular are Judge.me Product Reviews App, Shopify Inbox, Klaviyo: Email Marketing & SMS.

Social media platforms

Instagram (66%), Facebook (42%), TikTok (35%).

Instagram
66%
Facebook
42%
TikTok
35%
YouTube
19%
Pinterest
10%
Twitter / X
6%
LinkedIn
2%

Social media adoption is strong at 69%, and 8% of stores run Meta ad campaigns. That's 11 percentage points above the Shopify average of 58%.

Marketing & analytics tools

Google Analytics (32%), Google Tag Manager (9%), Google Ads (3%).

Google Analytics
32%
Google Tag Manager
9%
Google Ads
3%
Facebook Pixel
3%
TikTok Pixel
1%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Horizon, Sense.

Dawn 25% Horizon 6% Sense 6% Debut 3% Prestige 3% Impulse 2% Refresh 2% Craft 2%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

530 products $14 avg 11 ads
Beauty & Cosmetics Judge.me Product Reviews App Omnisend Email Marketing & SMS
56 products $45 avg 2 ads
Beauty & Cosmetics Education & Courses UpPromote Affiliate Marketing Gift Box • Free Gift Purchase
140 products $29 avg 1 ads
Beauty & Cosmetics Beauty Products Shopify Inbox Judge.me Product Reviews App
31 products $34 avg 38 ads
Beauty & Cosmetics Kaching Bundles App & Upsells Shopify Inbox
219 products $13 avg 18 ads
Beauty & Cosmetics Cosmetics Beauty Products Trustpilot Reviews
458 products $38 avg 23 ads
Beauty & Cosmetics Awin ‑ Affiliate Marketing Gorgias: AI, Helpdesk & Chat
122 products $16 avg 34 ads
Beauty & Cosmetics Beauty Products Judge.me Product Reviews App Microsoft Clarity: AI Insights
75 products $14 avg 4 ads
Beauty & Cosmetics Specialty Foods Beauty Products Shopify Inbox Klaviyo: Email Marketing & SMS
581 products $6 avg 2 ads
Beauty & Cosmetics Makeup Cosmetics UpPromote Affiliate Marketing Essential Announcement Bar
125 products $30 avg 126 ads
Beauty & Cosmetics Nail Care Fragrance TrustWILL Product Reviews App Shiprocket: eCommerce Shipping
39 products $53 avg 6 ads
Beauty & Cosmetics Nail Care Beauty Products

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FAQ

How many Shopify Nail Care stores are there?

We currently track 6,374 active Shopify stores in the Nail Care segment.

Are Shopify Nail Care stores growing?

Yes. In the last 30 days, 729 new stores were indexed in the Nail Care segment, showing a 11% monthly growth rate.

What is the average product price in Shopify Nail Care stores?

Among stores with pricing data, the average listed price is about $42, with the most common pricing band at Under $25.

What apps are most popular for Shopify Nail Care stores?

The top apps are Judge.me Product Reviews App, Shopify Inbox, Klaviyo: Email Marketing & SMS. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.