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Shopify subcategory analytics
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Updated July 13, 2026
Shopify

8,742 Shopify Beauty Tools Stores: Stats & Market Data (2026)

8,742 active Shopify stores fall into the Beauty Tools segment, with 1,023 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Home & Garden, Health. 51% maintain social media profiles — Instagram leads — and 13% run Meta ad campaigns.

51%
Social media
13%
Meta ads
55%
Contact info
Total Stores
8,742
Active Shopify stores
New (30d)
1,023
Newly added in the last 30 days
Avg. Products
306
Among 8,670 stores with catalog data
Avg. Price
$110
Among 8,667 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

1,571 785 0
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul

1,023 new stores were added in the past 30 days (12% of the total), showing steady growth.

Products & categories

How many products stores carry, plus category breakdown.

1-9 1,138 · 13%
10-49 3,457 · 40%
50-199 2,695 · 31%
200-999 990 · 11%
1k-4.9k 308 · 4%
5k+ 82 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
100% coverage
Home & Garden
13% coverage
Health
8% coverage
Apparel & Accessories
6% coverage
Electronics
5% coverage
Toys & Games
1% coverage
Jewelry & Watches
1% coverage
Celebrations & Gifts
1% coverage
Hardware
1% coverage
Baby & Kids
1% coverage
Vehicles & Parts
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 306 because some stores carry much larger inventories. That's smaller than the Shopify average of 409. The strongest country concentrations are United States, United Kingdom, Colombia.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 3,839 · 44%
$25-$49 2,909 · 34%
$50-$99 1,202 · 14%
$100-$199 396 · 5%
$200-$499 176 · 2%
$500+ 145 · 2%
Store currencies
USD 3,474 EUR 1,314 GBP 572 AUD 387 COP 345 PKR 323 CAD 316 INR 302

Among stores with pricing data, the most common price range is Under $25. The average is higher at $110 because some stores price much higher, pulling it up. That's below the Shopify average of $217.

Popular apps

The most popular are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox.

Social media platforms

Instagram (49%), Facebook (35%), TikTok (21%).

Instagram
49%
Facebook
35%
TikTok
21%
YouTube
13%
Pinterest
6%
Twitter / X
5%
LinkedIn
2%

Social media adoption is strong at 51%, and 13% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (27%), Google Tag Manager (10%), Facebook Pixel (4%).

Google Analytics
27%
Google Tag Manager
10%
Facebook Pixel
4%
Google Ads
4%
TikTok Pixel
3%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Horizon, Shrine Pro.

Dawn 21% Horizon 11% Shrine Pro 5% Sense 4% Refresh 2% Debut 2% Prestige 2% Ella 2%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

Desrved Australia
9 products $82 avg 12 ads
Beauty & Cosmetics Beauty Products Personal Care Pumper Bundles Quantity Breaks Ryviu: Reviews & Loyalty App
84 products $51 avg 5 ads
Beauty & Cosmetics Hextom: Countdown Timer Bar Gorgias: AI, Helpdesk & Chat
92 products $68 avg 40 ads
Beauty & Cosmetics Gift Cards Attentive: AI‑led Email &SMS Klaviyo: Email Marketing & SMS
240 products $48 avg 18 ads
Beauty & Cosmetics Beauty Products UpPromote Affiliate Marketing Hextom: Countdown Timer Bar
Aberlite United States
44 products $48 avg 677 ads
Beauty & Cosmetics Haircare Beauty Products Affiliatly Affiliate Marketing Klaviyo: Email Marketing & SMS
24 products $43 avg 10 ads
Beauty & Cosmetics Avada Boost Sales Trust Badges Avada AI SEO Image Optimizer
7 products $79 avg 155 ads
Beauty & Cosmetics Beauty Products Personal Care Kaching Bundles App & Upsells Kaching CartDrawer Cart Upsell
62 products $34 avg 38 ads
Beauty & Cosmetics Beauty Products Skincare Awin ‑ Affiliate Marketing 404/301 SC Easy URL Redirects
84 products $1 avg 23 ads
Beauty & Cosmetics Image Variant Automator Judge.me Product Reviews App
706 products $6 avg 1 ads
Beauty & Cosmetics Cosmetics Beauty Products
195 products $80 avg 8 ads
Beauty & Cosmetics Fashion Accessories Klaviyo: Email Marketing & SMS Loox ‑ Product Reviews App
33 products $58 avg 7 ads
Beauty & Cosmetics Health Shopify Inbox Judge.me Product Reviews App

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FAQ

How many Shopify Beauty Tools stores are there?

We currently track 8,742 active Shopify stores in the Beauty Tools segment.

Are Shopify Beauty Tools stores growing?

Yes. In the last 30 days, 1,023 new stores were indexed in the Beauty Tools segment, showing a 12% monthly growth rate.

What is the average product price in Shopify Beauty Tools stores?

Among stores with pricing data, the average listed price is about $110, with the most common pricing band at Under $25.

What apps are most popular for Shopify Beauty Tools stores?

The top apps are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.