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Shopify subcategory analytics
Subcategory
Updated July 13, 2026
Shopify

12.4K Shopify Wellness & Relaxation Stores: Stats & Market Data (2026)

12,432 active Shopify stores fall into the Wellness & Relaxation segment, with 1,095 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Health, Beauty & Cosmetics, Home & Garden. 50% maintain social media profiles — Instagram leads — and 14% run Meta ad campaigns.

50%
Social media
14%
Meta ads
57%
Contact info
Total Stores
12,432
Active Shopify stores
New (30d)
1,095
Newly added in the last 30 days
Avg. Products
229
Among 12,229 stores with catalog data
Avg. Price
$326
Among 12,208 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

1,982 991 0
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul

1,095 new stores were added in the past 30 days (9% of the total), showing steady growth. This is below the Shopify average of 14%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 2,463 · 20%
10-49 5,474 · 45%
50-199 3,006 · 25%
200-999 945 · 8%
1k-4.9k 236 · 2%
5k+ 105 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Health
100% coverage
Beauty & Cosmetics
23% coverage
Home & Garden
21% coverage
Electronics
3% coverage
Food & Beverages
3% coverage
Apparel & Accessories
3% coverage
Sporting Goods
2% coverage
Jewelry & Watches
2% coverage
Celebrations & Gifts
2% coverage
Baby & Kids
1% coverage
Education & Courses
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 229 because some stores carry much larger inventories. That's smaller than the Shopify average of 409. The strongest country concentrations are United States, Colombia, India.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 3,931 · 32%
$25-$49 4,434 · 36%
$50-$99 1,993 · 16%
$100-$199 752 · 6%
$200-$499 410 · 3%
$500+ 688 · 6%
Store currencies
USD 4,921 EUR 1,759 GBP 730 COP 653 INR 626 AUD 604 CAD 429 CLP 368

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $326 because some stores price much higher, pulling it up. That's above the Shopify average of $217.

Popular apps

The most popular are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox.

Social media platforms

Instagram (46%), Facebook (37%), TikTok (15%).

Instagram
46%
Facebook
37%
TikTok
15%
YouTube
15%
Twitter / X
7%
Pinterest
5%
LinkedIn
4%

Social media adoption is strong at 50%, and 14% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (32%), Google Tag Manager (12%), Facebook Pixel (5%).

Google Analytics
32%
Google Tag Manager
12%
Facebook Pixel
5%
Google Ads
5%
TikTok Pixel
4%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Horizon, Shrine Pro.

Dawn 21% Horizon 9% Shrine Pro 6% Sense 4% Refresh 3% Debut 3% Prestige 2% Craft 2%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

levidecupp.com United States
8 products $110 avg 555 ads
Beauty & Cosmetics Health Beauty Products Wellness UpPromote Affiliate Marketing Kaching Bundles App & Upsells
56 products $22 avg 6 ads
Home & Garden Hardware Health EasySell COD Form & Upsells Judge.me Product Reviews App
Daily Mart Pakistan
37 products $4 avg 11 ads
Home & Garden Food & Beverages Health Releasit COD Form & Upsells
85 products $19 avg 16 ads
Health Eco-Friendly Products Afterpay On‑Site Messaging Richpanel: AI Customer Support
22 products $7 avg 2 ads
Health Wellness Google & YouTube Shopify Inbox
116 products $20 avg 12 ads
Jewelry & Watches Health Home & Garden Judge.me Product Reviews App Microsoft Clarity: AI Insights
24 products $19 avg 4 ads
Health Kaching Bundles App & Upsells Consentik GPDR Cookie Banner
56 products $35 avg 2,199 ads
Health Amp: Back in Stock & PreOrder+ Pandectes GDPR Compliance
13 products $1207 avg 6 ads
Health Home & Garden Wellness Omnisend Email Marketing & SMS Snowball: Affiliate Marketing
135 products $27 avg 18 ads
Health Wellness Avada AI SEO Image Optimizer Simprosys Google Shopping Feed
6 products $159 avg 1 ads
Health Kaching Bundles App & Upsells Klaviyo: Email Marketing & SMS
20 products $130 avg 1 ads
Health Klaviyo: Email Marketing & SMS Loox ‑ Product Reviews App

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FAQ

How many Shopify Wellness & Relaxation stores are there?

We currently track 12,432 active Shopify stores in the Wellness & Relaxation segment.

Are Shopify Wellness & Relaxation stores growing?

Yes. In the last 30 days, 1,095 new stores were indexed in the Wellness & Relaxation segment, showing a 9% monthly growth rate.

What is the average product price in Shopify Wellness & Relaxation stores?

Among stores with pricing data, the average listed price is about $326, with the most common pricing band at $25-$49.

What apps are most popular for Shopify Wellness & Relaxation stores?

The top apps are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.