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Shopify subcategory analytics
Subcategory
Updated May 18, 2026
Shopify

6,260 Shopify Gym & Fitness Stores: Stats & Market Data (2026)

6,260 active Shopify stores fall into the Gym & Fitness segment, with 2,091 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Sporting Goods, Apparel & Accessories, Health. 56% maintain social media profiles — Instagram leads — and 12% run Meta ad campaigns.

56%
Social media
12%
Meta ads
56%
Contact info
Total Stores
6,260
Active Shopify stores
New (30d)
2,091
Newly added in the last 30 days
Avg. Products
400
Among 6,131 stores with catalog data
Avg. Price
$247
Among 6,078 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

1,141 570 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

2,091 new stores were added in the past 30 days — 33% of the total, making this one of the fastest-growing areas on the platform.

Products & categories

How many products stores carry, plus category breakdown.

1-9 1,071 · 17%
10-49 2,175 · 35%
50-199 1,600 · 26%
200-999 892 · 15%
1k-4.9k 309 · 5%
5k+ 84 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Sporting Goods
100% coverage
Apparel & Accessories
14% coverage
Health
12% coverage
Home & Garden
6% coverage
Electronics
3% coverage
Beauty & Cosmetics
2% coverage
Toys & Games
2% coverage
Hardware
1% coverage
Education & Courses
1% coverage
Vehicles & Parts
1% coverage
Baby & Kids
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 400 because some stores carry much larger inventories. That's smaller than the Shopify average of 440. The strongest country concentrations are United States, United Kingdom, Australia.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 1,399 · 23%
$25-$49 2,057 · 34%
$50-$99 1,219 · 20%
$100-$199 588 · 10%
$200-$499 359 · 6%
$500+ 456 · 8%
Store currencies
USD 2,264 EUR 1,147 GBP 573 AUD 377 INR 242 CAD 238 COP 183 BRL 93

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $247 because some stores price much higher, pulling it up. That's above the Shopify average of $217.

Popular apps

The most popular are Klaviyo: Email Marketing & SMS, Judge.me Product Reviews App, Shopify Inbox.

Social media platforms

Instagram (53%), Facebook (42%), YouTube (21%).

Instagram
53%
Facebook
42%
YouTube
21%
TikTok
19%
Twitter / X
10%
LinkedIn
5%
Pinterest
5%

Social media adoption is strong at 56%, and 12% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (35%), Google Tag Manager (14%), Google Ads (5%).

Google Analytics
35%
Google Tag Manager
14%
Google Ads
5%
Facebook Pixel
3%
TikTok Pixel
1%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Horizon, Refresh.

Dawn 22% Horizon 8% Refresh 3% Debut 3% Impulse 2% Shrine Pro 2% Impact 2% Ride 2%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

Juy USA | Home Page United States
12 products $31 avg 1 ads
Sporting Goods compression sleeves fitness sleeves UpPromote Affiliate Marketing Judge.me Product Reviews App
40 products $932 avg 19 ads
Sporting Goods adjustable dumbbells workout equipment AfterShip Email Marketing,SMS Upsell & Cross Sell — Selleasy
47 products $60 avg 37 ads
Sporting Goods Health fitness app busy mums UpPromote Affiliate Marketing EG Auto Add to Cart Free Gift
14 products $76 avg 1 ads
Sporting Goods fitness equipment gym gear Richpanel: AI Customer Support Loox ‑ Product Reviews App
90 products $112 avg 5 ads
Sporting Goods home gym equipment weightlifting gear Judge.me Product Reviews App SEOWILL: AI SEO & AI Blog Post
25 products $226 avg 3 ads
Sporting Goods home fitness equipment exercise gear GLC Geolocation & GEO Currency Klaviyo: Email Marketing & SMS
1,185 products $64 avg 136 ads
Sporting Goods home gym equipment adjustable dumbbells Wyllo
Fitorb Germany
9 products $120 avg 1 ads
Sporting Goods Health earplugs sport towel
34 products $25 avg 1 ads
Sporting Goods resistance bands loop bands GemPages Landing Page Builder Klaviyo: Email Marketing & SMS
180 products $44 avg 1 ads
Sporting Goods cross training fitness accessories UpPromote Affiliate Marketing FBP: Fast Bundle & Upsell
55 products $36 avg 25 ads
Health Sporting Goods performance mouthpiece athletic mouthguard Postscript SMS Marketing Snowball: Affiliate Marketing
Drop Raze United States
31 products $36 avg 5 ads
Sporting Goods fitness equipment exercise gear Judge.me Product Reviews App Microsoft Clarity: AI Insights

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FAQ

How many Shopify Gym & Fitness stores are there?

We currently track 6,260 active Shopify stores in the Gym & Fitness segment.

Are Shopify Gym & Fitness stores growing?

Yes. In the last 30 days, 2,091 new stores were indexed in the Gym & Fitness segment, showing a 33% monthly growth rate.

What is the average product price in Shopify Gym & Fitness stores?

Among stores with pricing data, the average listed price is about $247, with the most common pricing band at $25-$49.

What apps are most popular for Shopify Gym & Fitness stores?

The top apps are Klaviyo: Email Marketing & SMS, Judge.me Product Reviews App, Shopify Inbox. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.