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Shopify subcategory analytics
Subcategory
Updated June 15, 2026
Shopify

7,412 Shopify Outdoor Recreation Stores: Stats & Market Data (2026)

7,412 active Shopify stores fall into the Outdoor Recreation segment, with 1,855 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the $25-$49 range. The leading categories are Sporting Goods, Home & Garden, Apparel & Accessories. 67% maintain social media profiles — Instagram leads — and 8% run Meta ad campaigns.

67%
Social media
8%
Meta ads
65%
Contact info
Total Stores
7,412
Active Shopify stores
New (30d)
1,855
Newly added in the last 30 days
Avg. Products
772
Among 7,300 stores with catalog data
Avg. Price
$338
Among 7,257 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

1,561 780 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

1,855 new stores were added in the past 30 days — 25% of the total, making this one of the fastest-growing areas on the platform. This is above the Shopify average of 20%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 589 · 8%
10-49 1,989 · 27%
50-199 2,008 · 28%
200-999 1,683 · 23%
1k-4.9k 819 · 11%
5k+ 212 · 3%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Sporting Goods
100% coverage
Home & Garden
9% coverage
Apparel & Accessories
8% coverage
Electronics
4% coverage
Hardware
3% coverage
Vehicles & Parts
3% coverage
Toys & Games
2% coverage
Travel
2% coverage
Health
1% coverage
Furniture 26 Celebrations & Gifts 20

Among stores with catalog data, the 50-199 product range is most common. The average is 772 products per store. That's larger than the Shopify average of 439. The strongest country concentrations are United States, United Kingdom, Australia.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 1,103 · 15%
$25-$49 1,738 · 24%
$50-$99 1,708 · 24%
$100-$199 1,196 · 16%
$200-$499 682 · 9%
$500+ 830 · 11%
Store currencies
USD 3,319 EUR 1,159 GBP 527 AUD 485 CAD 404 NZD 143 ZAR 114 JPY 112

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $338 because some stores price much higher, pulling it up. That's above the Shopify average of $221.

Popular apps

The most popular are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox.

Social media platforms

Instagram (61%), Facebook (54%), YouTube (27%).

Instagram
61%
Facebook
54%
YouTube
27%
TikTok
16%
Twitter / X
12%
Pinterest
5%
LinkedIn
3%

Social media adoption is strong at 67%, and 8% of stores run Meta ad campaigns. That's 8 percentage points above the Shopify average of 59%.

Marketing & analytics tools

Google Analytics (45%), Google Tag Manager (14%), Google Ads (6%).

Google Analytics
45%
Google Tag Manager
14%
Google Ads
6%
Facebook Pixel
3%
TikTok Pixel
1%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Horizon, Impulse.

Dawn 19% Horizon 6% Impulse 4% Debut 3% Ride 3% Refresh 2% Venture 2% Enterprise 2%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

146 products $77 avg 2 ads
Sporting Goods Awin ‑ Affiliate Marketing Powerful Contact Form Builder
143 products $5318 avg 1 ads
Hardware Sporting Goods Outdoor Gear
17 products $33 avg 55 ads
Electronics Sporting Goods Kaching Bundles App & Upsells Klaviyo: Email Marketing & SMS
159 products $45 avg 3 ads
Sporting Goods UpPromote Affiliate Marketing Sami B2B Lock,Password Protect
63 products $303 avg 1 ads
Sporting Goods Sports Equipment Cycling Awin ‑ Affiliate Marketing Richpanel: AI Customer Support
116 products $88 avg 7 ads
Home & Garden Sporting Goods Shopify Inbox Klaviyo: Email Marketing & SMS
290 products $33 avg 1 ads
Sporting Goods Outdoor Gear Sports Equipment Avada Boost Sales Trust Badges Judge.me Product Reviews App
Watamu Outdoor South Africa
173 products $22 avg 5 ads
Sporting Goods Outdoor Gear Musbu ‑ WhatsApp Chat Button Omnisend Email Marketing & SMS
Mission Outdoor South Africa
19 products $1406 avg 2 ads
Home & Garden Sporting Goods Outdoor Furniture Garden Supplies
55 products $247 avg 3 ads
Sporting Goods Sports Equipment Avada AI SEO Suite Optimizer GemPages Landing Page Builder
32 products $375 avg 12 ads
Sporting Goods Furniture Garden Supplies Klaviyo: Email Marketing & SMS Microsoft Clarity: AI Insights
Fits of Nature United States
142 products $38 avg 1 ads
Sporting Goods Home & Garden Wall Art Candles

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FAQ

How many Shopify Outdoor Recreation stores are there?

We currently track 7,412 active Shopify stores in the Outdoor Recreation segment.

Are Shopify Outdoor Recreation stores growing?

Yes. In the last 30 days, 1,855 new stores were indexed in the Outdoor Recreation segment, showing a 25% monthly growth rate.

What is the average product price in Shopify Outdoor Recreation stores?

Among stores with pricing data, the average listed price is about $338, with the most common pricing band at $25-$49.

What apps are most popular for Shopify Outdoor Recreation stores?

The top apps are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.