12.8K Shopify Fitness Equipment Stores: Stats & Market Data (2026)
12,825 active Shopify stores fall into the Fitness Equipment segment, with 957 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Sporting Goods, Health, Apparel & Accessories. 55% maintain social media profiles — Instagram leads — and 8% run Meta ad campaigns.
Growth trend
Stores newly indexed each month over the past 12 months
957 new stores were added in the past 30 days (7% of the total), showing steady growth. This is below the Shopify average of 19%.
Products & categories
How many products stores carry, plus category breakdown.
Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.
Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 249 because some stores carry much larger inventories. That's smaller than the Shopify average of 408. The strongest country concentrations are United States, United Kingdom, Australia.
Pricing & currencies
How products are priced, plus the currencies stores list in.
Among stores with pricing data, the most common price range is $25-$49. The average is higher at $237 because some stores price much higher, pulling it up. That's above the Shopify average of $218.
Popular apps
The most popular are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox.
Marketing & analytics tools
Google Analytics (32%), Google Tag Manager (11%), Google Ads (5%).
Popular themes
The most used are Dawn, Horizon, Debut.
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Start Free TrialRepresentative stores
A varied sample - weighted by data completeness, refreshed daily
Avada AI SEO Image Optimizer
Froonze VIP Loyalty & Wishlist
Shopify Inbox
Judge.me Product Reviews App
AdRoll Marketing & Advertising
Shopify Inbox
Simprosys Google Shopping Feed
Judge.me Product Reviews App
UpPromote Affiliate Marketing
Blockify Fraud Filter, Blocker
UpPromote Affiliate Marketing
GSC Instagram Feed, Instafeed
Blockify Fraud Filter, Blocker
Elevar Conversion Tracking
Google & YouTube
Blockify Fraud Filter, Blocker
Powerful Contact Form Builder
UpPromote Affiliate Marketing
AfterShip Referral & Affiliate
UpPromote Affiliate Marketing
Evey Events & Tickets
Judge.me Product Reviews App
Klaviyo: Email Marketing & SMS
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Start Free TrialFAQ
How many Shopify Fitness Equipment stores are there?
We currently track 12,825 active Shopify stores in the Fitness Equipment segment.
Are Shopify Fitness Equipment stores growing?
Yes. In the last 30 days, 957 new stores were indexed in the Fitness Equipment segment, showing a 7% monthly growth rate.
What is the average product price in Shopify Fitness Equipment stores?
Among stores with pricing data, the average listed price is about $237, with the most common pricing band at $25-$49.
What apps are most popular for Shopify Fitness Equipment stores?
The top apps are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox. The complete ranked list is in the Popular Apps section on this page.
How often is the data updated?
The data is updated weekly. Most store records are refreshed within a few days of any change.
Can I export the data?
Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.
Social media platforms
Instagram (52%), Facebook (40%), YouTube (21%).
Social media adoption is strong at 55%, and 8% of stores run Meta ad campaigns.