12.5K Shopify Fitness Equipment Stores: Stats & Market Data (2026)
12,527 active Shopify stores fall into the Fitness Equipment segment, with 689 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Sporting Goods, Health, Apparel & Accessories. 56% maintain social media profiles — Instagram leads — and 8% run Meta ad campaigns.
Growth trend
Stores newly indexed each month over the past 12 months
689 new stores were added in the past 30 days (6% of the total), showing steady growth. This is below the Shopify average of 14%.
Products & categories
How many products stores carry, plus category breakdown.
Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.
Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 263 because some stores carry much larger inventories. That's smaller than the Shopify average of 409. The strongest country concentrations are United States, United Kingdom, Australia.
Pricing & currencies
How products are priced, plus the currencies stores list in.
Among stores with pricing data, the most common price range is $25-$49. The average is higher at $244 because some stores price much higher, pulling it up. That's above the Shopify average of $217.
Popular apps
The most popular are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox.
Marketing & analytics tools
Google Analytics (33%), Google Tag Manager (12%), Google Ads (5%).
Popular themes
The most used are Dawn, Horizon, Debut.
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Start Free TrialRepresentative stores
A varied sample - weighted by data completeness, refreshed daily
Google & YouTube
Shopify Inbox
UpPromote Affiliate Marketing
Bundler ‑ Product Bundles App
Afterpay On‑Site Messaging
Bundler ‑ Product Bundles App
Judge.me Product Reviews App
Klaviyo: Email Marketing & SMS
Affiliatly Affiliate Marketing
Shopify Inbox
Shopify Inbox
Microsoft Clarity: AI Insights
UpPromote Affiliate Marketing
Analyzify (GA4 & Ads Tracking)
UpPromote Affiliate Marketing
Hulk Contact Form Builder
AfterShip Referral & Affiliate
Fly Bundles Quantity Breaks
Simprosys Google Shopping Feed
Shopify Inbox
Simprosys Google Shopping Feed
Shopify Inbox
Blocky Fraud Filter IP Blocker
Loox ‑ Product Reviews App
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Start Free TrialFAQ
How many Shopify Fitness Equipment stores are there?
We currently track 12,527 active Shopify stores in the Fitness Equipment segment.
Are Shopify Fitness Equipment stores growing?
Yes. In the last 30 days, 689 new stores were indexed in the Fitness Equipment segment, showing a 6% monthly growth rate.
What is the average product price in Shopify Fitness Equipment stores?
Among stores with pricing data, the average listed price is about $244, with the most common pricing band at $25-$49.
What apps are most popular for Shopify Fitness Equipment stores?
The top apps are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox. The complete ranked list is in the Popular Apps section on this page.
How often is the data updated?
The data is updated weekly. Most store records are refreshed within a few days of any change.
Can I export the data?
Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.
Social media platforms
Instagram (53%), Facebook (40%), YouTube (21%).
Social media adoption is strong at 56%, and 8% of stores run Meta ad campaigns.