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Topic
Updated Apr 27, 2026
Shopify

3,857 Shopify Fitness equipment Stores: Stats & Market Data (2026)

3,857 active Shopify stores fall into the Fitness equipment segment, with 682 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Sporting Goods, Health, Home & Garden. 50% maintain social media profiles — Instagram leads — and 12% run Meta ad campaigns.

50%
Social media
12%
Meta ads
51%
Contact info
Total Stores
3,857
Active Shopify stores
New (30d)
682
Newly added in the last 30 days
Avg. Products
212
Among 3,739 stores with catalog data
Avg. Price
$344
Among 3,716 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

654 327 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

682 new stores were added in the past 30 days — 18% of the total, making this one of the fastest-growing areas on the platform.

Products & categories

How many products stores carry, plus category breakdown.

1-9 1,165 · 31%
10-49 1,332 · 36%
50-199 708 · 19%
200-999 399 · 11%
1k-4.9k 116 · 3%
5k+ 19 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Sporting Goods
56% coverage
Health
13% coverage
Home & Garden
6% coverage
Apparel & Accessories
4% coverage
Beauty & Cosmetics
2% coverage
Electronics
2% coverage
Hardware
2% coverage
Arts & Entertainment
1% coverage
Toys & Games
1% coverage
Education & Courses
0% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 212 because some stores carry much larger inventories. That's smaller than the Shopify average of 447. The strongest country concentrations are United States, United Kingdom, India.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 809 · 22%
$25-$49 1,090 · 29%
$50-$99 694 · 19%
$100-$199 404 · 11%
$200-$499 289 · 8%
$500+ 430 · 12%
Store currencies
USD 1,641 EUR 657 GBP 292 AUD 224 INR 149 CAD 147 COP 87 MXN 43

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $344 because some stores price much higher, pulling it up. That's above the Shopify average of $212.

Popular apps

The most popular are Loox ‑ Product Reviews App, Klaviyo: Email Marketing & SMS, UpPromote Affiliate Marketing.

Social media platforms

Instagram (46%), Facebook (37%), YouTube (21%).

Instagram
46%
Facebook
37%
YouTube
21%
TikTok
15%
Twitter / X
9%
Pinterest
4%
LinkedIn
4%

Social media adoption is strong at 50%, and 12% of stores run Meta ad campaigns. That's 11 percentage points below the Shopify average of 61%.

Marketing & analytics tools

Google Analytics (30%), Google Tag Manager (13%), Google Ads (6%).

Google Analytics
30%
Google Tag Manager
13%
Google Ads
6%
Facebook Pixel
4%
TikTok Pixel
1%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Horizon, Debut.

Dawn 24% Horizon 7% Debut 4% Refresh 3% Shrine Pro 3% Impulse 3% Impact 3% Ride 2%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

81 products $114 avg 16 ads
Sporting Goods balance-training fitness-equipment Loox ‑ Product Reviews App
33 products $26 avg 1 ads
Sporting Goods resistance bands loop bands Privy ‑ Email, SMS & Pop Ups Hextom: Quick Announcement Bar
7 products $242 avg 1 ads
Sporting Goods compact-treadmill automatic-incline Bundler ‑ Product Bundles App Loox ‑ Product Reviews App
577 products $107 avg 2 ads
Sporting Goods fitness equipment exercise gear
438 products $10 avg 2 ads
Electronics Health Home & Garden fitness equipment personal care
9 products $1887 avg 1 ads
Sporting Goods strength training fitness equipment Loox ‑ Product Reviews App
38 products $84 avg 15 ads
resistance bands fitness equipment Loox ‑ Product Reviews App
FitNest Gear South Africa
21 products $49 avg 3 ads
Sporting Goods fitness equipment recovery gear Omnisend Email Marketing & SMS
40 products $31 avg 1 ads
Sporting Goods fitness equipment home gym
3,479 products $29 avg 3 ads
Sporting Goods sports gear fitness equipment Searchanise Search & Filter
2,072 products $226 avg 2 ads
Health rehabilitation equipment fitness equipment Infinite Product Options Honeycomb Upsell & Cross Sell

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FAQ

How many Shopify Fitness equipment stores are there?

We currently track 3,857 active Shopify stores in the Fitness equipment segment.

Are Shopify Fitness equipment stores growing?

Yes. In the last 30 days, 682 new stores were indexed in the Fitness equipment segment, showing a 18% monthly growth rate.

What is the average product price in Shopify Fitness equipment stores?

Among stores with pricing data, the average listed price is about $344, with the most common pricing band at $25-$49.

What apps are most popular for Shopify Fitness equipment stores?

The top apps are Loox ‑ Product Reviews App, Klaviyo: Email Marketing & SMS, UpPromote Affiliate Marketing. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.