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Shopify subcategory analytics
Subcategory
Updated July 6, 2026
Shopify

11.6K Shopify Candles & Fragrance Stores: Stats & Market Data (2026)

11,560 active Shopify stores fall into the Candles & Fragrance segment, with 2,201 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Home & Garden, Beauty & Cosmetics, Celebrations & Gifts. 68% maintain social media profiles — Instagram leads — and 6% run Meta ad campaigns.

68%
Social media
6%
Meta ads
50%
Contact info
Total Stores
11,560
Active Shopify stores
New (30d)
2,201
Newly added in the last 30 days
Avg. Products
254
Among 11,469 stores with catalog data
Avg. Price
$54
Among 11,439 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

2,681 1,340 0
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul

2,201 new stores were added in the past 30 days — 19% of the total, making this one of the fastest-growing areas on the platform.

Products & categories

How many products stores carry, plus category breakdown.

1-9 492 · 4%
10-49 4,484 · 39%
50-199 4,169 · 36%
200-999 1,846 · 16%
1k-4.9k 409 · 4%
5k+ 69 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Home & Garden
100% coverage
Beauty & Cosmetics
15% coverage
Celebrations & Gifts
11% coverage
Health
8% coverage
Jewelry & Watches
6% coverage
Apparel & Accessories
5% coverage
Food & Beverages
3% coverage
Arts & Entertainment
2% coverage
Books & Literature
1% coverage
Toys & Games
1% coverage
Electronics 37

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 254 because some stores carry much larger inventories. That's smaller than the Shopify average of 407. The strongest country concentrations are United States, United Kingdom, Australia.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 6,142 · 54%
$25-$49 3,185 · 28%
$50-$99 1,313 · 11%
$100-$199 508 · 4%
$200-$499 195 · 2%
$500+ 96 · 1%
Store currencies
USD 5,017 EUR 2,170 GBP 1,150 AUD 586 CAD 581 INR 422 JPY 120 NZD 115

Among stores with pricing data, the most common price range is Under $25. The average is higher at $54 because some stores price much higher, pulling it up. That's below the Shopify average of $217.

Popular apps

The most popular are Judge.me Product Reviews App, Shopify Inbox, Klaviyo: Email Marketing & SMS.

Social media platforms

Instagram (64%), Facebook (45%), TikTok (22%).

Instagram
64%
Facebook
45%
TikTok
22%
YouTube
10%
Pinterest
9%
Twitter / X
5%
LinkedIn
2%

Social media adoption is strong at 68%, and 6% of stores run Meta ad campaigns. That's 13 percentage points above the Shopify average of 55%.

Marketing & analytics tools

Google Analytics (30%), Google Tag Manager (6%), Google Ads (2%).

Google Analytics
30%
Google Tag Manager
6%
Google Ads
2%
Facebook Pixel
2%
TikTok Pixel
0%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Horizon, Craft.

Dawn 27% Horizon 9% Craft 8% Debut 4% Sense 3% Prestige 3% Studio 2% Trade 2%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

38 products $75 avg 158 ads
Health Home & Garden Aromatherapy 404/301 SC Easy URL Redirects FBP | Fast Bundle & Upsell App
188 products $25 avg 4 ads
Home & Garden Candles Helium Customer Fields Gorgias: AI, Helpdesk & Chat
429 products $8 avg 6 ads
Home & Garden Candles Gifts UpPromote Affiliate Marketing Judge.me Product Reviews App
44 products $38 avg 2 ads
Beauty & Cosmetics Food & Beverages Home & Garden Skincare Beauty Products Afterpay On‑Site Messaging EG Auto Add to Cart Free Gift
55 products $77 avg 7 ads
Beauty & Cosmetics Home & Garden Beauty Products Candles RT: Google Fonts, Custom Fonts Hextom: Free Shipping Bar
Solely Scented United Kingdom
82 products $7 avg 2 ads
Home & Garden Judge.me Product Reviews App
7 products $16 avg 6 ads
Beauty & Cosmetics Home & Garden Skincare Candles GSC Instagram Feed, Instafeed Instafeed ‑ Instagram Feed
451 products $12 avg 1 ads
Home & Garden Avada Boost Sales Trust Badges Avada AI SEO Image Optimizer
flair-fragrances United States
333 products $23 avg 4 ads
Home & Garden Gift Cards Judge.me Product Reviews App Klaviyo: Email Marketing & SMS
4,680 products $37 avg 5 ads
Apparel & Accessories Home & Garden Books & Literature Women's Fashion EG Auto Add to Cart Free Gift Gorgias: AI, Helpdesk & Chat
32 products $30 avg 8 ads
Home & Garden Candles Pandectes GDPR Compliance Klaviyo: Email Marketing & SMS
145 products $46 avg 21 ads
Home & Garden Afterpay On‑Site Messaging Klaviyo: Email Marketing & SMS

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FAQ

How many Shopify Candles & Fragrance stores are there?

We currently track 11,560 active Shopify stores in the Candles & Fragrance segment.

Are Shopify Candles & Fragrance stores growing?

Yes. In the last 30 days, 2,201 new stores were indexed in the Candles & Fragrance segment, showing a 19% monthly growth rate.

What is the average product price in Shopify Candles & Fragrance stores?

Among stores with pricing data, the average listed price is about $54, with the most common pricing band at Under $25.

What apps are most popular for Shopify Candles & Fragrance stores?

The top apps are Judge.me Product Reviews App, Shopify Inbox, Klaviyo: Email Marketing & SMS. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.