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Shopify subcategory analytics
Subcategory
Updated July 20, 2026
Shopify

11.7K Shopify Candles & Fragrance Stores: Stats & Market Data (2026)

11,693 active Shopify stores fall into the Candles & Fragrance segment, with 1,280 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Home & Garden, Beauty & Cosmetics, Celebrations & Gifts. 67% maintain social media profiles — Instagram leads — and 6% run Meta ad campaigns.

67%
Social media
6%
Meta ads
49%
Contact info
Total Stores
11,693
Active Shopify stores
New (30d)
1,280
Newly added in the last 30 days
Avg. Products
258
Among 11,601 stores with catalog data
Avg. Price
$54
Among 11,572 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

2,667 1,333 0
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul

1,280 new stores were added in the past 30 days (11% of the total), showing steady growth.

Products & categories

How many products stores carry, plus category breakdown.

1-9 491 · 4%
10-49 4,537 · 39%
50-199 4,216 · 36%
200-999 1,872 · 16%
1k-4.9k 417 · 4%
5k+ 68 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Home & Garden
100% coverage
Beauty & Cosmetics
15% coverage
Celebrations & Gifts
11% coverage
Health
8% coverage
Jewelry & Watches
6% coverage
Apparel & Accessories
5% coverage
Food & Beverages
3% coverage
Arts & Entertainment
2% coverage
Books & Literature
1% coverage
Toys & Games
1% coverage
Electronics 38

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 258 because some stores carry much larger inventories. That's smaller than the Shopify average of 409. The strongest country concentrations are United States, United Kingdom, Australia.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 6,204 · 54%
$25-$49 3,215 · 28%
$50-$99 1,329 · 11%
$100-$199 527 · 5%
$200-$499 200 · 2%
$500+ 97 · 1%
Store currencies
USD 5,089 EUR 2,189 GBP 1,162 CAD 584 AUD 582 INR 424 JPY 124 NZD 114

Among stores with pricing data, the most common price range is Under $25. The average is higher at $54 because some stores price much higher, pulling it up. That's below the Shopify average of $217.

Popular apps

The most popular are Judge.me Product Reviews App, Shopify Inbox, Klaviyo: Email Marketing & SMS.

Social media platforms

Instagram (64%), Facebook (45%), TikTok (22%).

Instagram
64%
Facebook
45%
TikTok
22%
YouTube
10%
Pinterest
9%
Twitter / X
5%
LinkedIn
2%

Social media adoption is strong at 67%, and 6% of stores run Meta ad campaigns. That's 12 percentage points above the Shopify average of 55%.

Marketing & analytics tools

Google Analytics (30%), Google Tag Manager (6%), Google Ads (2%).

Google Analytics
30%
Google Tag Manager
6%
Google Ads
2%
Facebook Pixel
2%
TikTok Pixel
0%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Horizon, Craft.

Dawn 27% Horizon 10% Craft 8% Debut 3% Sense 3% Prestige 3% Studio 2% Trade 2%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

51 products $8 avg 1 ads
Home & Garden Celebrations & Gifts Home Decor Judge.me Product Reviews App
242 products $301 avg 1 ads
Home & Garden Home Decor OptiMonk: AI Popup Builder
1,221 products $10 avg 7 ads
Jewelry & Watches Home & Garden Home Decor Hextom: Countdown Timer Bar GSC Instagram Feed, Instafeed
Homestead Decor South Africa
421 products $102 avg 5 ads
Home & Garden Home Decor Shopify Inbox Judge.me Product Reviews App
Kitchenique South Africa
3,309 products $28 avg 2 ads
Home & Garden Food & Beverages Kitchenware Home Decor Meteor Mega Menu & Navigation Pop Convert ‑ Pop Ups, Banners
21 products $7 avg 15 ads
Home & Garden Candles CartBot: Gift with purchase Judge.me Product Reviews App
Vorda United States
128 products $36 avg 17 ads
Home & Garden Health Afterpay On‑Site Messaging Klaviyo: Email Marketing & SMS
CALM COVE Australia
46 products $162 avg 1 ads
Apparel & Accessories Home & Garden Home Decor
122 products $43 avg 11 ads
Beauty & Cosmetics Home & Garden Aromatherapy Skincare Microsoft Clarity: AI Insights Sitemap NoIndex Pro SEO
2,696 products $35 avg 1 ads
Home & Garden Beauty & Cosmetics Kaching Bundles App & Upsells Bundler ‑ Product Bundles App
761 products $17 avg 1 ads
Health Food & Beverages Home & Garden Supplements Wellness Affiliatly Affiliate Marketing Attentive: AI‑led Email &SMS
42 products $25 avg 8 ads
Celebrations & Gifts Home & Garden Candles Essential Announcement Bar Fontify: Google & Custom Fonts

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FAQ

How many Shopify Candles & Fragrance stores are there?

We currently track 11,693 active Shopify stores in the Candles & Fragrance segment.

Are Shopify Candles & Fragrance stores growing?

Yes. In the last 30 days, 1,280 new stores were indexed in the Candles & Fragrance segment, showing a 11% monthly growth rate.

What is the average product price in Shopify Candles & Fragrance stores?

Among stores with pricing data, the average listed price is about $54, with the most common pricing band at Under $25.

What apps are most popular for Shopify Candles & Fragrance stores?

The top apps are Judge.me Product Reviews App, Shopify Inbox, Klaviyo: Email Marketing & SMS. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.