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Shopify subcategory analytics
Subcategory
Updated June 29, 2026
Shopify

10.9K Shopify Candles & Fragrance Stores: Stats & Market Data (2026)

10,946 active Shopify stores fall into the Candles & Fragrance segment, with 2,663 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Home & Garden, Beauty & Cosmetics, Celebrations & Gifts. 68% maintain social media profiles — Instagram leads — and 5% run Meta ad campaigns.

68%
Social media
5%
Meta ads
50%
Contact info
Total Stores
10,946
Active Shopify stores
New (30d)
2,663
Newly added in the last 30 days
Avg. Products
253
Among 10,862 stores with catalog data
Avg. Price
$54
Among 10,826 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

2,621 1,310 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

2,663 new stores were added in the past 30 days — 24% of the total, making this one of the fastest-growing areas on the platform. This is above the Shopify average of 18%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 539 · 5%
10-49 4,252 · 39%
50-199 3,878 · 36%
200-999 1,743 · 16%
1k-4.9k 381 · 4%
5k+ 69 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Home & Garden
100% coverage
Beauty & Cosmetics
15% coverage
Celebrations & Gifts
10% coverage
Health
8% coverage
Jewelry & Watches
6% coverage
Apparel & Accessories
5% coverage
Food & Beverages
3% coverage
Arts & Entertainment
2% coverage
Books & Literature
2% coverage
Toys & Games
1% coverage
Electronics 34

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 253 because some stores carry much larger inventories. That's smaller than the Shopify average of 407. The strongest country concentrations are United States, United Kingdom, Australia.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 5,815 · 54%
$25-$49 3,037 · 28%
$50-$99 1,214 · 11%
$100-$199 481 · 4%
$200-$499 184 · 2%
$500+ 95 · 1%
Store currencies
USD 4,749 EUR 2,044 GBP 1,090 CAD 559 AUD 550 INR 396 JPY 109 NZD 103

Among stores with pricing data, the most common price range is Under $25. The average is higher at $54 because some stores price much higher, pulling it up. That's below the Shopify average of $218.

Popular apps

The most popular are Judge.me Product Reviews App, Shopify Inbox, Klaviyo: Email Marketing & SMS.

Social media platforms

Instagram (64%), Facebook (46%), TikTok (22%).

Instagram
64%
Facebook
46%
TikTok
22%
YouTube
11%
Pinterest
9%
Twitter / X
6%
LinkedIn
2%

Social media adoption is strong at 68%, and 5% of stores run Meta ad campaigns. That's 12 percentage points above the Shopify average of 56%.

Marketing & analytics tools

Google Analytics (30%), Google Tag Manager (7%), Google Ads (3%).

Google Analytics
30%
Google Tag Manager
7%
Google Ads
3%
Facebook Pixel
2%
TikTok Pixel
0%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Horizon, Craft.

Dawn 27% Horizon 9% Craft 8% Debut 4% Sense 3% Prestige 3% Studio 2% Trade 2%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

78 products $27 avg 2 ads
Health Home & Garden Wellness Home Decor Essential Announcement Bar Judge.me Product Reviews App
18 products $41 avg 2 ads
Home & Garden Candles TA Banner Slider, Sales Pop up FBP: Fast Bundle & Upsell App
105 products $107 avg 2 ads
Home & Garden Candles Elevar Conversion Tracking Judge.me Product Reviews App
59 products $20 avg 78 ads
Home & Garden Candles Home Decor Judge.me Product Reviews App Klaviyo: Email Marketing & SMS
1,421 products $50 avg 39 ads
Jewelry & Watches Home & Garden Books & Literature Aromatherapy Books Simprosys Google Shopping Feed Elevar Conversion Tracking
29 products $112 avg 2 ads
Health Home & Garden Wellness Pandectes GDPR Compliance Shopify Inbox
12 products $21 avg 1 ads
Beauty & Cosmetics Health Home & Garden Personal Care Judge.me Product Reviews App
44 products $9 avg 5 ads
Home & Garden Shopify Inbox Instafeed ‑ Instagram Feed
120 products $5 avg 1 ads
Home & Garden Fragrance Blockify Fraud Filter, Blocker Bundler ‑ Product Bundles App
175 products $5 avg 1 ads
Home & Garden Candles Judge.me Product Reviews App
2,286 products $118 avg 4 ads
Home & Garden Home Decor Gorgias: AI, Helpdesk & Chat Klaviyo: Email Marketing & SMS
27 products $16 avg 1 ads
Home & Garden Beauty & Cosmetics EComposer Landing Page Builder Instafeed ‑ Instagram Feed

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FAQ

How many Shopify Candles & Fragrance stores are there?

We currently track 10,946 active Shopify stores in the Candles & Fragrance segment.

Are Shopify Candles & Fragrance stores growing?

Yes. In the last 30 days, 2,663 new stores were indexed in the Candles & Fragrance segment, showing a 24% monthly growth rate.

What is the average product price in Shopify Candles & Fragrance stores?

Among stores with pricing data, the average listed price is about $54, with the most common pricing band at Under $25.

What apps are most popular for Shopify Candles & Fragrance stores?

The top apps are Judge.me Product Reviews App, Shopify Inbox, Klaviyo: Email Marketing & SMS. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.