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Shopify subcategory analytics
Subcategory
Updated June 8, 2026
Shopify

10.7K Shopify Candles & Fragrance Stores: Stats & Market Data (2026)

10,747 active Shopify stores fall into the Candles & Fragrance segment, with 3,257 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Home & Garden, Beauty & Cosmetics, Celebrations & Gifts. 71% maintain social media profiles — Instagram leads — and 6% run Meta ad campaigns.

71%
Social media
6%
Meta ads
52%
Contact info
Total Stores
10,747
Active Shopify stores
New (30d)
3,257
Newly added in the last 30 days
Avg. Products
279
Among 10,672 stores with catalog data
Avg. Price
$56
Among 10,620 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

3,543 1,771 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

3,257 new stores were added in the past 30 days — 30% of the total, making this one of the fastest-growing areas on the platform. This is above the Shopify average of 22%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 573 · 5%
10-49 3,935 · 37%
50-199 3,850 · 36%
200-999 1,800 · 17%
1k-4.9k 440 · 4%
5k+ 74 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Home & Garden
100% coverage
Beauty & Cosmetics
17% coverage
Celebrations & Gifts
10% coverage
Health
8% coverage
Jewelry & Watches
6% coverage
Apparel & Accessories
5% coverage
Food & Beverages
4% coverage
Arts & Entertainment
2% coverage
Books & Literature
2% coverage
Toys & Games
1% coverage
Baby & Kids 41

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 279 because some stores carry much larger inventories. That's smaller than the Shopify average of 438. The strongest country concentrations are United States, United Kingdom, Australia.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 5,560 · 52%
$25-$49 3,027 · 29%
$50-$99 1,218 · 11%
$100-$199 523 · 5%
$200-$499 193 · 2%
$500+ 99 · 1%
Store currencies
USD 4,752 EUR 1,847 GBP 1,107 AUD 593 CAD 572 INR 369 NZD 115 MXN 97

Among stores with pricing data, the most common price range is Under $25. The average is higher at $56 because some stores price much higher, pulling it up. That's below the Shopify average of $219.

Popular apps

The most popular are Judge.me Product Reviews App, Shopify Inbox, Klaviyo: Email Marketing & SMS.

Social media platforms

Instagram (67%), Facebook (50%), TikTok (22%).

Instagram
67%
Facebook
50%
TikTok
22%
YouTube
12%
Pinterest
11%
Twitter / X
7%
LinkedIn
2%

Social media engagement is exceptionally high: 71% of stores maintain social profiles and 6% run Meta ads. That's 12 percentage points above the Shopify average of 59%.

Marketing & analytics tools

Google Analytics (34%), Google Tag Manager (8%), Google Ads (3%).

Google Analytics
34%
Google Tag Manager
8%
Google Ads
3%
Facebook Pixel
2%
TikTok Pixel
0%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Horizon, Craft.

Dawn 24% Horizon 7% Craft 7% Debut 5% Prestige 3% Sense 3% Studio 2% Impulse 2%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

Aromafume - UK United Kingdom
267 products $23 avg 2 ads
Home & Garden aromatherapy essential oils Pandectes GDPR Compliance GeoIP Country Redirect
186 products $327 avg 6 ads
Home & Garden floral scented candles luxury home fragrance BM: Country blocker IP blocker FBP: Fast Bundle & Upsell App
144 products $37 avg 17 ads
Home & Garden scented candles wax melts CartBot: Gift with purchase Evey Events & Tickets
335 products $36 avg 2 ads
Home & Garden home fragrance candles and diffusers Awin ‑ Affiliate Marketing Upsell, Cross sell & Bundles
74 products $55 avg 9 ads
Home & Garden home fragrance scented candles Judge.me Product Reviews App Klaviyo: Email Marketing & SMS
151 products $7 avg 3 ads
Jewelry & Watches Home & Garden gemstone bracelets palo santo
35 products $33 avg 7 ads
Beauty & Cosmetics Home & Garden natural skincare organic face serum Judge.me Product Reviews App Product Recommendation Quiz
46 products $3 avg 1 ads
Home & Garden incense sticks dhoop cones CK: Google Reviews Judge.me Product Reviews App
50 products $27 avg 2 ads
Home & Garden luxury candles scented candles
18 products $1562 avg 1 ads
Home & Garden home fragrance diffuser luxury reed diffuser Awin ‑ Affiliate Marketing Judge.me Product Reviews App
106 products $50 avg 3 ads
Home & Garden aroma diffuser incense Awin ‑ Affiliate Marketing Richpanel: AI Customer Support
85 products $22 avg 1 ads
Beauty & Cosmetics Home & Garden natural skincare herbal cosmetics Simprosys Google Shopping Feed Shopify Inbox

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FAQ

How many Shopify Candles & Fragrance stores are there?

We currently track 10,747 active Shopify stores in the Candles & Fragrance segment.

Are Shopify Candles & Fragrance stores growing?

Yes. In the last 30 days, 3,257 new stores were indexed in the Candles & Fragrance segment, showing a 30% monthly growth rate.

What is the average product price in Shopify Candles & Fragrance stores?

Among stores with pricing data, the average listed price is about $56, with the most common pricing band at Under $25.

What apps are most popular for Shopify Candles & Fragrance stores?

The top apps are Judge.me Product Reviews App, Shopify Inbox, Klaviyo: Email Marketing & SMS. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.