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Shopify subcategory analytics
Subcategory
Updated May 18, 2026
Shopify

8,655 Shopify Candles & Fragrance Stores: Stats & Market Data (2026)

8,655 active Shopify stores fall into the Candles & Fragrance segment, with 4,299 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Home & Garden, Beauty & Cosmetics, Celebrations & Gifts. 70% maintain social media profiles — Instagram leads — and 7% run Meta ad campaigns.

70%
Social media
7%
Meta ads
51%
Contact info
Total Stores
8,655
Active Shopify stores
New (30d)
4,299
Newly added in the last 30 days
Avg. Products
275
Among 8,574 stores with catalog data
Avg. Price
$53
Among 8,515 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

2,470 1,235 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

4,299 new stores were added in the past 30 days — 50% of the total, making this one of the fastest-growing areas on the platform. This is above the Shopify average of 35%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 598 · 7%
10-49 3,249 · 38%
50-199 2,939 · 34%
200-999 1,378 · 16%
1k-4.9k 349 · 4%
5k+ 61 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Home & Garden
100% coverage
Beauty & Cosmetics
18% coverage
Celebrations & Gifts
10% coverage
Health
8% coverage
Jewelry & Watches
7% coverage
Apparel & Accessories
5% coverage
Food & Beverages
4% coverage
Books & Literature
2% coverage
Arts & Entertainment
2% coverage
Toys & Games
1% coverage
Baby & Kids 34

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 275 because some stores carry much larger inventories. That's smaller than the Shopify average of 440. The strongest country concentrations are United States, United Kingdom, Australia.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 4,478 · 53%
$25-$49 2,407 · 28%
$50-$99 995 · 12%
$100-$199 412 · 5%
$200-$499 145 · 2%
$500+ 78 · 1%
Store currencies
USD 3,822 EUR 1,471 GBP 861 AUD 465 CAD 463 INR 323 NZD 92 MXN 82

Among stores with pricing data, the most common price range is Under $25. The average is higher at $53 because some stores price much higher, pulling it up. That's below the Shopify average of $217.

Popular apps

The most popular are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox.

Social media platforms

Instagram (66%), Facebook (50%), TikTok (22%).

Instagram
66%
Facebook
50%
TikTok
22%
YouTube
12%
Pinterest
11%
Twitter / X
7%
LinkedIn
2%

Social media engagement is exceptionally high: 70% of stores maintain social profiles and 7% run Meta ads. That's 11 percentage points above the Shopify average of 59%.

Marketing & analytics tools

Google Analytics (32%), Google Tag Manager (8%), Google Ads (3%).

Google Analytics
32%
Google Tag Manager
8%
Google Ads
3%
Facebook Pixel
2%
TikTok Pixel
0%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Craft, Horizon.

Dawn 25% Craft 7% Horizon 6% Debut 4% Prestige 3% Sense 3% Impulse 2% Refresh 2%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

767 products $128 avg 2 ads
Home & Garden crystal glassware bohemian glassware Candy Rack • All‑in‑One Upsell EComposer Landing Page Builder
308 products $18 avg 1 ads
Home & Garden decorative candles scented melts EComposer Landing Page Builder Free Shipping Bear
177 products $5 avg 4 ads
Home & Garden home decor urli decor bowls Conversion Bear Trust Badges
397 products $26 avg 1 ads
Home & Garden soy wax candles home fragrance Richpanel: AI Customer Support 404/301 SC Easy URL Redirects
22 products $54 avg 52 ads
Beauty & Cosmetics Home & Garden tanning products suncare Loox ‑ Product Reviews App
50 products $11 avg 3 ads
Home & Garden pooja items yantra Avada Boost Sales Trust Badges
84 products $7 avg 12 ads
Home & Garden incense sticks agarbatti TrustWILL Product Reviews App Shiprocket: eCommerce Shipping
242 products $1295 avg 16 ads
Home & Garden luxury bedding designer duvet
36 products $18 avg 55 ads
Home & Garden masculine candles scented candles for men Loox ‑ Product Reviews App
616 products $25 avg 2 ads
Home & Garden rustic home decor soy candles
74 products $34 avg 28 ads
Home & Garden candles home decor Timex Low Stock Counter Timer Klaviyo: Email Marketing & SMS
5 products $58 avg 1 ads
Home & Garden smart diffuser home fragrance Junip Product Reviews App & AI

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FAQ

How many Shopify Candles & Fragrance stores are there?

We currently track 8,655 active Shopify stores in the Candles & Fragrance segment.

Are Shopify Candles & Fragrance stores growing?

Yes. In the last 30 days, 4,299 new stores were indexed in the Candles & Fragrance segment, showing a 50% monthly growth rate.

What is the average product price in Shopify Candles & Fragrance stores?

Among stores with pricing data, the average listed price is about $53, with the most common pricing band at Under $25.

What apps are most popular for Shopify Candles & Fragrance stores?

The top apps are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.