16.3K Shopify Gift Cards Stores: Stats & Market Data (2026)
16,276 active Shopify stores fall into the Gift Cards segment, with 462 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Celebrations & Gifts, Apparel & Accessories, Food & Beverages. 79% maintain social media profiles — Instagram leads — and 6% run Meta ad campaigns.
Growth trend
Stores newly indexed each month over the past 12 months
462 new stores were added in the past 30 days (3% of the total). Growth has slowed, but new stores are still opening. This is below the Shopify average of 14%.
Products & categories
How many products stores carry, plus category breakdown.
Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.
Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 118 because some stores carry much larger inventories. That's smaller than the Shopify average of 409. The strongest country concentrations are United States, United Kingdom, Australia.
Pricing & currencies
How products are priced, plus the currencies stores list in.
Among stores with pricing data, the most common price range is $25-$49. The average is higher at $107 because some stores price much higher, pulling it up. That's below the Shopify average of $217.
Popular apps
The most popular are Klaviyo: Email Marketing & SMS, Judge.me Product Reviews App, Shopify Inbox.
Marketing & analytics tools
Google Analytics (37%), Google Tag Manager (10%), Google Ads (4%).
Popular themes
The most used are Dawn, Debut, Prestige.
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Start Free TrialRepresentative stores
A varied sample - weighted by data completeness, refreshed daily
Awin ‑ Affiliate Marketing
Pandectes GDPR Compliance
Shopify Inbox
Judge.me Product Reviews App
UpPromote Affiliate Marketing
Avada AI SEO Image Optimizer
GemPages Landing Page Builder
Judge.me Product Reviews App
Consentmo GDPR Compliance
Klaviyo: Email Marketing & SMS
Judge.me Product Reviews App
Klaviyo: Email Marketing & SMS
Helium Customer Fields
Klaviyo: Email Marketing & SMS
TA Banner Slider, Sales Pop up
Powerful Contact Form Builder
UpPromote Affiliate Marketing
Bundler ‑ Product Bundles App
Hulk Contact Form Builder
Microsoft Clarity: AI Insights
Judge.me Product Reviews App
Klaviyo: Email Marketing & SMS
Judge.me Product Reviews App
Minmaxify Order Limits
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Start Free TrialFAQ
How many Shopify Gift Cards stores are there?
We currently track 16,276 active Shopify stores in the Gift Cards segment.
Are Shopify Gift Cards stores growing?
Yes. In the last 30 days, 462 new stores were indexed in the Gift Cards segment, showing a 3% monthly growth rate.
What is the average product price in Shopify Gift Cards stores?
Among stores with pricing data, the average listed price is about $107, with the most common pricing band at $25-$49.
What apps are most popular for Shopify Gift Cards stores?
The top apps are Klaviyo: Email Marketing & SMS, Judge.me Product Reviews App, Shopify Inbox. The complete ranked list is in the Popular Apps section on this page.
How often is the data updated?
The data is updated weekly. Most store records are refreshed within a few days of any change.
Can I export the data?
Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.
Social media platforms
Instagram (75%), Facebook (60%), TikTok (19%).
Social media engagement is exceptionally high: 79% of stores maintain social profiles and 6% run Meta ads. That's 24 percentage points above the Shopify average of 55%.