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Shopify topic analytics
Topic
Updated June 22, 2026
Shopify

16.3K Shopify Gift Cards Stores: Stats & Market Data (2026)

16,341 active Shopify stores fall into the Gift Cards segment, with 982 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Celebrations & Gifts, Apparel & Accessories, Food & Beverages. 79% maintain social media profiles — Instagram leads — and 5% run Meta ad campaigns.

79%
Social media
5%
Meta ads
56%
Contact info
Total Stores
16,341
Active Shopify stores
New (30d)
982
Newly added in the last 30 days
Avg. Products
107
Among 16,275 stores with catalog data
Avg. Price
$103
Among 16,322 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

940 470 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

982 new stores were added in the past 30 days (6% of the total), showing steady growth. This is below the Shopify average of 20%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 2,335 · 14%
10-49 7,534 · 46%
50-199 5,401 · 33%
200-999 838 · 5%
1k-4.9k 122 · 1%
5k+ 45 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Celebrations & Gifts
39% coverage
Apparel & Accessories
22% coverage
Food & Beverages
16% coverage
Home & Garden
9% coverage
Beauty & Cosmetics
8% coverage
Jewelry & Watches
7% coverage
Arts & Entertainment
7% coverage
Health
2% coverage
Books & Literature
2% coverage
Toys & Games
1% coverage
Baby & Kids
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 107 because some stores carry much larger inventories. That's smaller than the Shopify average of 428. The strongest country concentrations are United States, United Kingdom, Australia.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 4,424 · 27%
$25-$49 5,386 · 33%
$50-$99 3,261 · 20%
$100-$199 1,828 · 11%
$200-$499 966 · 6%
$500+ 457 · 3%
Store currencies
USD 8,920 EUR 1,982 GBP 1,388 AUD 1,273 CAD 1,206 NZD 249 ZAR 140 INR 126

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $103 because some stores price much higher, pulling it up. That's below the Shopify average of $219.

Popular apps

The most popular are Klaviyo: Email Marketing & SMS, Shopify Inbox, Judge.me Product Reviews App.

Social media platforms

Instagram (75%), Facebook (61%), TikTok (19%).

Instagram
75%
Facebook
61%
TikTok
19%
YouTube
16%
Twitter / X
13%
Pinterest
11%
LinkedIn
4%

Social media engagement is exceptionally high: 79% of stores maintain social profiles and 5% run Meta ads. That's 21 percentage points above the Shopify average of 58%.

Marketing & analytics tools

Google Analytics (37%), Google Tag Manager (10%), Google Ads (4%).

Google Analytics
37%
Google Tag Manager
10%
Google Ads
4%
Facebook Pixel
2%
TikTok Pixel
0%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Debut, Prestige.

Dawn 20% Debut 11% Prestige 3% Craft 3% Brooklyn 2% Impulse 2% Horizon 2% Studio 2%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

79 products $280 avg 6 ads
Jewelry & Watches Jewelry Earrings UpPromote Affiliate Marketing BEAST Currency Converter
104 products $10 avg 4 ads
Food & Beverages Tea Gift Cards Brevo PushOwl: Email,Push,SMS ShareASale
50 products $10 avg 2 ads
Apparel & Accessories Activewear Gift Cards Currency Converter Plus Shopify Inbox
16 products $131 avg 1 ads
Celebrations & Gifts Electronics Gift Cards Powerful Contact Form Builder Frequently Bought Together CBB
374 products $40 avg 9 ads
Apparel & Accessories Socks Gift Cards UpPromote Affiliate Marketing Hulk Contact Form Builder
32 products $120 avg 1 ads
Celebrations & Gifts Gift Cards GeoIP Country Redirect Rise Gift Cards & Store Credit
457 products $129 avg 1 ads
Home & Garden Celebrations & Gifts Gift Cards Chatra — Live Chat & Chatbot XCloud Search & Product Filter
Forgrave United States
58 products $78 avg 1 ads
Food & Beverages Arts & Entertainment Tea Gift Cards UpPromote Affiliate Marketing Shopify Inbox
Snee United States
5 products $130 avg 8 ads
Apparel & Accessories Gift Cards Kaching Bundles App & Upsells Klaviyo: Email Marketing & SMS
Reindeer Farms United States
19 products $164 avg 10 ads
Celebrations & Gifts Gift Cards CartBot: Gift with purchase GemPages Landing Page Builder
38 products $71 avg 7 ads
Apparel & Accessories Men's Fashion Women's Fashion Klaviyo: Email Marketing & SMS Trustpilot Reviews
106 products $138 avg 5 ads
Apparel & Accessories Celebrations & Gifts Sustainable Fashion Handmade Hulk Contact Form Builder Judge.me Product Reviews App

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FAQ

How many Shopify Gift Cards stores are there?

We currently track 16,341 active Shopify stores in the Gift Cards segment.

Are Shopify Gift Cards stores growing?

Yes. In the last 30 days, 982 new stores were indexed in the Gift Cards segment, showing a 6% monthly growth rate.

What is the average product price in Shopify Gift Cards stores?

Among stores with pricing data, the average listed price is about $103, with the most common pricing band at $25-$49.

What apps are most popular for Shopify Gift Cards stores?

The top apps are Klaviyo: Email Marketing & SMS, Shopify Inbox, Judge.me Product Reviews App. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.