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Shopify subcategory analytics
Subcategory
Updated Apr 27, 2026
Shopify

13.1K Shopify Personalized Gifts Stores: Stats & Market Data (2026)

13,075 active Shopify stores fall into the Personalized Gifts segment, with 2,061 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the Under $25 range. The leading categories are Celebrations & Gifts, Home & Garden, Apparel & Accessories. 67% maintain social media profiles — Instagram leads — and 9% run Meta ad campaigns.

67%
Social media
9%
Meta ads
54%
Contact info
Total Stores
13,075
Active Shopify stores
New (30d)
2,061
Newly added in the last 30 days
Avg. Products
454
Among 12,792 stores with catalog data
Avg. Price
$50
Among 12,628 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

2,002 1,001 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

2,061 new stores were added in the past 30 days — 16% of the total, making this one of the fastest-growing areas on the platform.

Products & categories

How many products stores carry, plus category breakdown.

1-9 1,613 · 13%
10-49 3,578 · 28%
50-199 3,954 · 31%
200-999 2,597 · 20%
1k-4.9k 853 · 7%
5k+ 197 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Celebrations & Gifts
100% coverage
Home & Garden
9% coverage
Apparel & Accessories
8% coverage
Jewelry & Watches
4% coverage
Arts & Entertainment
3% coverage
Baby & Kids
2% coverage
Beauty & Cosmetics
2% coverage
Books & Literature
1% coverage
Food & Beverages
1% coverage
Toys & Games
1% coverage
Wedding
1% coverage
Health
1% coverage

Among stores with catalog data, the 50-199 product range is most common. The average is 454 products per store. The strongest country concentrations are United States, United Kingdom, India.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 5,350 · 42%
$25-$49 4,279 · 34%
$50-$99 1,950 · 15%
$100-$199 709 · 6%
$200-$499 251 · 2%
$500+ 89 · 1%
Store currencies
USD 6,149 EUR 2,043 GBP 1,439 AUD 692 INR 598 CAD 444 NZD 136 SGD 113

Among stores with pricing data, the most common price range is Under $25. The average is higher at $50 because some stores price much higher, pulling it up. That's below the Shopify average of $212.

Popular apps

The most popular are Loox ‑ Product Reviews App, Infinite Product Options, Printful: Print on Demand.

Social media platforms

Instagram (62%), Facebook (52%), TikTok (21%).

Instagram
62%
Facebook
52%
TikTok
21%
Pinterest
12%
YouTube
12%
Twitter / X
8%
LinkedIn
3%

Social media adoption is strong at 67%, and 9% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (35%), Google Tag Manager (10%), Google Ads (4%).

Google Analytics
35%
Google Tag Manager
10%
Google Ads
4%
Facebook Pixel
3%
TikTok Pixel
1%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Debut, Craft.

Dawn 27% Debut 5% Craft 5% Horizon 5% Spotlight 2% Studio 2% Refresh 2% Sense 2%

Need store-level data?

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

33 products $26 avg 3 ads
Celebrations & Gifts home decor gifts Kiwi Size Chart & Recommender
406 products $592 avg 4 ads
Celebrations & Gifts memorial jewellery memorial keepsakes
100 products $16 avg 1 ads
Sporting Goods Apparel & Accessories Celebrations & Gifts fishing gear fishing lures
175 products $28 avg 14 ads
Home & Garden Celebrations & Gifts book lover gifts unique vases
57 products $157 avg 9 ads
Celebrations & Gifts gift delivery care package
My Store Algeria
14 products $26 avg 4 ads
Celebrations & Gifts islamic gifts religious gifts
quasi United States
33 products $41 avg 297 ads
Celebrations & Gifts gift card shipping protection Klaviyo: Email Marketing & SMS Recharge Subscriptions App
842 products $29 avg 5 ads
Home & Garden Celebrations & Gifts soy wax candles personalized candle gifts Infinite Product Options Recharge Subscriptions App
122 products $30 avg 86 ads
Apparel & Accessories Toys & Games Celebrations & Gifts hats plush toys Infinite Product Options Wyllo
97 products $13 avg 5 ads
Celebrations & Gifts quiz trail gift card unique gift experience
41 products $40 avg 13 ads
Celebrations & Gifts gift box holiday gift Loox ‑ Product Reviews App
112 products $14 avg 9 ads
Celebrations & Gifts gift shop gift wrapping

Want the full dataset?

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FAQ

How many Shopify Personalized Gifts stores are there?

We currently track 13,075 active Shopify stores in the Personalized Gifts segment.

Are Shopify Personalized Gifts stores growing?

Yes. In the last 30 days, 2,061 new stores were indexed in the Personalized Gifts segment, showing a 16% monthly growth rate.

What is the average product price in Shopify Personalized Gifts stores?

Among stores with pricing data, the average listed price is about $50, with the most common pricing band at Under $25.

What apps are most popular for Shopify Personalized Gifts stores?

The top apps are Loox ‑ Product Reviews App, Infinite Product Options, Printful: Print on Demand. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.