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Shopify subcategory analytics
Subcategory
Updated June 1, 2026
Shopify

18.3K Shopify Personalized Gifts Stores: Stats & Market Data (2026)

18,315 active Shopify stores fall into the Personalized Gifts segment, with 3,996 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the Under $25 range. The leading categories are Celebrations & Gifts, Home & Garden, Apparel & Accessories. 69% maintain social media profiles — Instagram leads — and 6% run Meta ad campaigns.

69%
Social media
6%
Meta ads
56%
Contact info
Total Stores
18,315
Active Shopify stores
New (30d)
3,996
Newly added in the last 30 days
Avg. Products
516
Among 18,072 stores with catalog data
Avg. Price
$53
Among 17,907 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

4,099 2,049 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

3,996 new stores were added in the past 30 days — 22% of the total, making this one of the fastest-growing areas on the platform.

Products & categories

How many products stores carry, plus category breakdown.

1-9 1,447 · 8%
10-49 4,953 · 27%
50-199 6,100 · 34%
200-999 3,752 · 21%
1k-4.9k 1,522 · 8%
5k+ 298 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Celebrations & Gifts
100% coverage
Home & Garden
13% coverage
Apparel & Accessories
9% coverage
Jewelry & Watches
6% coverage
Arts & Entertainment
3% coverage
Baby & Kids
2% coverage
Beauty & Cosmetics
2% coverage
Food & Beverages
2% coverage
Books & Literature
1% coverage
Toys & Games
1% coverage
Health
1% coverage
Wedding
1% coverage

Among stores with catalog data, the 50-199 product range is most common. The average is 516 products per store. That's larger than the Shopify average of 439. The strongest country concentrations are United States, United Kingdom, Germany.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 7,506 · 42%
$25-$49 5,986 · 33%
$50-$99 2,909 · 16%
$100-$199 956 · 5%
$200-$499 402 · 2%
$500+ 148 · 1%
Store currencies
USD 8,215 EUR 3,024 GBP 2,077 AUD 968 INR 746 CAD 647 IDR 391 NZD 202

Among stores with pricing data, the most common price range is Under $25. The average is higher at $53 because some stores price much higher, pulling it up. That's below the Shopify average of $219.

Popular apps

The most popular are Judge.me Product Reviews App, Shopify Inbox, Klaviyo: Email Marketing & SMS.

Social media platforms

Instagram (64%), Facebook (53%), TikTok (21%).

Instagram
64%
Facebook
53%
TikTok
21%
Pinterest
12%
YouTube
12%
Twitter / X
9%
LinkedIn
3%

Social media adoption is strong at 69%, and 6% of stores run Meta ad campaigns. That's 10 percentage points above the Shopify average of 59%.

Marketing & analytics tools

Google Analytics (39%), Google Tag Manager (11%), Google Ads (4%).

Google Analytics
39%
Google Tag Manager
11%
Google Ads
4%
Facebook Pixel
4%
TikTok Pixel
1%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Horizon, Debut.

Dawn 26% Horizon 6% Debut 5% Craft 5% Studio 2% Sense 2% Impulse 2% Spotlight 2%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

1,070 products $39 avg 14 ads
Celebrations & Gifts Home & Garden Apparel & Accessories custom gifts personalized home decor Judge.me Product Reviews App Klaviyo: Email Marketing & SMS
thoughtbox Pakistan
412 products $4 avg 2 ads
Celebrations & Gifts custom gifts handmade gifts B: WhatsApp Chat, Abandon Cart Judge.me Product Reviews App
233 products $23 avg 2 ads
Celebrations & Gifts personalized gift LPO Live Product Options
238 products $27 avg 1 ads
Celebrations & Gifts Apparel & Accessories Home & Garden personalized gifts custom mugs Shopify Inbox Judge.me Product Reviews App
193 products $14 avg 17 ads
Celebrations & Gifts Jewelry & Watches gift shop jewelry store Shopify Inbox Judge.me Product Reviews App
102 products $139 avg 1 ads
Celebrations & Gifts Home & Garden Sporting Goods growth chart wooden ruler Simprosys Google Shopping Feed Judge.me Product Reviews App
1,526 products $24 avg 20 ads
Celebrations & Gifts gift hampers personalized gifts UpPromote Affiliate Marketing File Upload & Image ‑ Uploadly
TrophySmack United States
806 products $144 avg 10 ads
Sporting Goods Celebrations & Gifts trophies championship belts UpPromote Affiliate Marketing Gorgias: AI, Helpdesk & Chat
286 products $30 avg 39 ads
Celebrations & Gifts custom gifts personalized gifts Hextom: Countdown Timer Bar Shopify Inbox
201 products $32 avg 4 ads
Books & Literature Celebrations & Gifts handcrafted gifts book-themed gifts Avada AI SEO Suite Optimizer GSC Countdown Timer Bar
361 products $16 avg 13 ads
Celebrations & Gifts event supplies party games Instafeed ‑ Instagram Feed Judge.me Product Reviews App
222 products $7 avg 10 ads
Celebrations & Gifts customized gifts wall decor Judge.me Product Reviews App SEOWILL: AI SEO & AI Blog Post

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FAQ

How many Shopify Personalized Gifts stores are there?

We currently track 18,315 active Shopify stores in the Personalized Gifts segment.

Are Shopify Personalized Gifts stores growing?

Yes. In the last 30 days, 3,996 new stores were indexed in the Personalized Gifts segment, showing a 22% monthly growth rate.

What is the average product price in Shopify Personalized Gifts stores?

Among stores with pricing data, the average listed price is about $53, with the most common pricing band at Under $25.

What apps are most popular for Shopify Personalized Gifts stores?

The top apps are Judge.me Product Reviews App, Shopify Inbox, Klaviyo: Email Marketing & SMS. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.