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Shopify subcategory analytics
Subcategory
Updated July 13, 2026
Shopify

19.2K Shopify Personalized Gifts Stores: Stats & Market Data (2026)

19,194 active Shopify stores fall into the Personalized Gifts segment, with 1,885 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the Under $25 range. The leading categories are Celebrations & Gifts, Home & Garden, Apparel & Accessories. 67% maintain social media profiles — Instagram leads — and 5% run Meta ad campaigns.

67%
Social media
5%
Meta ads
51%
Contact info
Total Stores
19,194
Active Shopify stores
New (30d)
1,885
Newly added in the last 30 days
Avg. Products
585
Among 18,939 stores with catalog data
Avg. Price
$51
Among 18,781 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

3,263 1,631 0
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul

1,885 new stores were added in the past 30 days (10% of the total), showing steady growth.

Products & categories

How many products stores carry, plus category breakdown.

1-9 1,251 · 7%
10-49 5,213 · 28%
50-199 6,265 · 33%
200-999 3,698 · 20%
1k-4.9k 2,219 · 12%
5k+ 293 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Celebrations & Gifts
100% coverage
Home & Garden
13% coverage
Apparel & Accessories
10% coverage
Jewelry & Watches
5% coverage
Arts & Entertainment
3% coverage
Baby & Kids
2% coverage
Beauty & Cosmetics
2% coverage
Books & Literature
1% coverage
Food & Beverages
1% coverage
Toys & Games
1% coverage
Health
1% coverage
Wedding
1% coverage

Among stores with catalog data, the 50-199 product range is most common. The average is 585 products per store. That's larger than the Shopify average of 409. The strongest country concentrations are United States, United Kingdom, Indonesia.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 7,803 · 42%
$25-$49 6,796 · 36%
$50-$99 2,688 · 14%
$100-$199 958 · 5%
$200-$499 386 · 2%
$500+ 150 · 1%
Store currencies
USD 8,111 EUR 3,228 GBP 2,073 IDR 1,175 AUD 938 INR 749 CAD 630 NZD 175

Among stores with pricing data, the most common price range is Under $25. The average is higher at $51 because some stores price much higher, pulling it up. That's below the Shopify average of $217.

Popular apps

The most popular are Judge.me Product Reviews App, Shopify Inbox, Klaviyo: Email Marketing & SMS.

Social media platforms

Instagram (62%), Facebook (50%), TikTok (20%).

Instagram
62%
Facebook
50%
TikTok
20%
YouTube
11%
Pinterest
10%
Twitter / X
10%
LinkedIn
2%

Social media adoption is strong at 67%, and 5% of stores run Meta ad campaigns. That's 12 percentage points above the Shopify average of 55%.

Marketing & analytics tools

Google Analytics (39%), Google Tag Manager (13%), Facebook Pixel (6%).

Google Analytics
39%
Google Tag Manager
13%
Facebook Pixel
6%
Google Ads
3%
TikTok Pixel
0%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Horizon, Craft.

Dawn 26% Horizon 7% Craft 5% Debut 4% Studio 2% Sense 2% Refresh 2% Spotlight 2%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

Worthy Gifts United States
235 products $80 avg 103 ads
Celebrations & Gifts Gifts Richpanel: AI Customer Support Blotout EdgeTag
2,758 products $33 avg 68 ads
Apparel & Accessories Celebrations & Gifts Home & Garden Graphic Tees Judge.me Product Reviews App Klaviyo: Email Marketing & SMS
49 products $70 avg 34 ads
Celebrations & Gifts Personalized Gifts Blockify Fraud Filter, Blocker Infinite Product Options
94 products $70 avg 3 ads
Food & Beverages Celebrations & Gifts Gift Baskets Judge.me Product Reviews App Microsoft Clarity: AI Insights
102 products $11 avg 13 ads
Celebrations & Gifts Gifts Bundler ‑ Product Bundles App Omnisend Email Marketing & SMS
154 products $23 avg 1 ads
Celebrations & Gifts Judge.me Product Reviews App
Once Upon A Family United States
37 products $54 avg 2 ads
Celebrations & Gifts Home & Garden Personalized Gifts Trustify Facebook Reviews App Elevar Conversion Tracking
1,740 products $42 avg 82 ads
Celebrations & Gifts Personalized Gifts Simprosys Google Shopping Feed Judge.me Product Reviews App
40 products $33 avg 1 ads
Celebrations & Gifts Apparel & Accessories Home & Garden Personalized Gifts Judge.me Product Reviews App Teeinblue Product Personalizer
321 products $107 avg 4 ads
Celebrations & Gifts Personalized Gifts BM: Country blocker IP blocker EComposer Landing Page Builder
18 products $20 avg 31 ads
Celebrations & Gifts Personalized Gifts Judge.me Product Reviews App Textbox & Textfield by Textify
Claymate Pakistan
391 products $8 avg 2 ads
Celebrations & Gifts Home & Garden Jewelry & Watches Gifts Jewelry Avada AI SEO Image Optimizer Hextom: Free Shipping Bar

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FAQ

How many Shopify Personalized Gifts stores are there?

We currently track 19,194 active Shopify stores in the Personalized Gifts segment.

Are Shopify Personalized Gifts stores growing?

Yes. In the last 30 days, 1,885 new stores were indexed in the Personalized Gifts segment, showing a 10% monthly growth rate.

What is the average product price in Shopify Personalized Gifts stores?

Among stores with pricing data, the average listed price is about $51, with the most common pricing band at Under $25.

What apps are most popular for Shopify Personalized Gifts stores?

The top apps are Judge.me Product Reviews App, Shopify Inbox, Klaviyo: Email Marketing & SMS. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.