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Shopify subcategory analytics
Subcategory
Updated June 22, 2026
Shopify

18.4K Shopify Personalized Gifts Stores: Stats & Market Data (2026)

18,403 active Shopify stores fall into the Personalized Gifts segment, with 3,382 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the Under $25 range. The leading categories are Celebrations & Gifts, Home & Garden, Apparel & Accessories. 67% maintain social media profiles — Instagram leads — and 5% run Meta ad campaigns.

67%
Social media
5%
Meta ads
53%
Contact info
Total Stores
18,403
Active Shopify stores
New (30d)
3,382
Newly added in the last 30 days
Avg. Products
545
Among 18,162 stores with catalog data
Avg. Price
$51
Among 17,991 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

3,198 1,599 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

3,382 new stores were added in the past 30 days — 18% of the total, making this one of the fastest-growing areas on the platform.

Products & categories

How many products stores carry, plus category breakdown.

1-9 1,369 · 8%
10-49 5,105 · 28%
50-199 6,025 · 33%
200-999 3,510 · 19%
1k-4.9k 1,870 · 10%
5k+ 283 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Celebrations & Gifts
100% coverage
Home & Garden
13% coverage
Apparel & Accessories
9% coverage
Jewelry & Watches
5% coverage
Arts & Entertainment
3% coverage
Baby & Kids
2% coverage
Beauty & Cosmetics
2% coverage
Books & Literature
1% coverage
Food & Beverages
1% coverage
Toys & Games
1% coverage
Health
1% coverage
Wedding
1% coverage

Among stores with catalog data, the 50-199 product range is most common. The average is 545 products per store. That's larger than the Shopify average of 408. The strongest country concentrations are United States, United Kingdom, Germany.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 7,579 · 42%
$25-$49 6,255 · 35%
$50-$99 2,748 · 15%
$100-$199 907 · 5%
$200-$499 371 · 2%
$500+ 131 · 1%
Store currencies
USD 7,894 EUR 3,148 GBP 2,020 AUD 907 IDR 865 INR 730 CAD 613 NZD 177

Among stores with pricing data, the most common price range is Under $25. The average is higher at $51 because some stores price much higher, pulling it up. That's below the Shopify average of $218.

Popular apps

The most popular are Judge.me Product Reviews App, Shopify Inbox, Klaviyo: Email Marketing & SMS.

Social media platforms

Instagram (63%), Facebook (51%), TikTok (21%).

Instagram
63%
Facebook
51%
TikTok
21%
YouTube
11%
Pinterest
11%
Twitter / X
9%
LinkedIn
2%

Social media adoption is strong at 67%, and 5% of stores run Meta ad campaigns. That's 11 percentage points above the Shopify average of 56%.

Marketing & analytics tools

Google Analytics (38%), Google Tag Manager (12%), Facebook Pixel (5%).

Google Analytics
38%
Google Tag Manager
12%
Facebook Pixel
5%
Google Ads
4%
TikTok Pixel
1%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Horizon, Craft.

Dawn 27% Horizon 7% Craft 5% Debut 4% Studio 2% Sense 2% Spotlight 2% Refresh 2%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

1,357 products $34 avg 37 ads
Celebrations & Gifts Gifts Pandectes GDPR Compliance GemPages Landing Page Builder
Claymate Pakistan
381 products $8 avg 1 ads
Celebrations & Gifts Home & Garden Jewelry & Watches Gifts Jewelry Avada AI SEO Image Optimizer Hextom: Free Shipping Bar
158 products $16 avg 1 ads
Apparel & Accessories Celebrations & Gifts Analyzify (GA4 & Ads Tracking) Simprosys Google Shopping Feed
71 products $10 avg 3 ads
Celebrations & Gifts Klaviyo: Email Marketing & SMS
25 products $69 avg 1 ads
Celebrations & Gifts Klaviyo: Email Marketing & SMS Loox ‑ Product Reviews App
213 products $30 avg 1 ads
Home & Garden Apparel & Accessories Celebrations & Gifts Gifts Home Decor
106 products $138 avg 5 ads
Apparel & Accessories Celebrations & Gifts Sustainable Fashion Handmade Hulk Contact Form Builder Judge.me Product Reviews App
257 products $12 avg 12 ads
Celebrations & Gifts Gifts Personalized Gifts
14 products $92 avg 71 ads
Education & Courses Celebrations & Gifts Gift Cards Courses XO Insert Code Klaviyo: Email Marketing & SMS
247 products $21 avg 2 ads
Celebrations & Gifts Personalized Gifts Instafeed ‑ Instagram Feed Judge.me Product Reviews App
1,305 products $40 avg 7 ads
Celebrations & Gifts Personalized Gifts Bundler ‑ Product Bundles App FoxKit: Upsell & Bundles App
87 products $25 avg 1 ads
Celebrations & Gifts

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FAQ

How many Shopify Personalized Gifts stores are there?

We currently track 18,403 active Shopify stores in the Personalized Gifts segment.

Are Shopify Personalized Gifts stores growing?

Yes. In the last 30 days, 3,382 new stores were indexed in the Personalized Gifts segment, showing a 18% monthly growth rate.

What is the average product price in Shopify Personalized Gifts stores?

Among stores with pricing data, the average listed price is about $51, with the most common pricing band at Under $25.

What apps are most popular for Shopify Personalized Gifts stores?

The top apps are Judge.me Product Reviews App, Shopify Inbox, Klaviyo: Email Marketing & SMS. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.