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Updated Apr 27, 2026
Shopify

23.2K Shopify Stores in Indonesia: Stats & Trends (2026)

We track 23,168 active Shopify stores in Indonesia, with 1,091 newly added in the last 30 days (5% of the current base). Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Apparel & Accessories, Arts & Entertainment, Home & Garden. 61% maintain social media profiles — Instagram leads — and 2% run Meta ad campaigns.

61%
Social media
2%
Meta ads
51%
Contact info
Total Stores
23,168
Active Shopify stores
New (30d)
1,091
Newly added in the last 30 days
Avg. Products
533
Among 21,698 stores with catalog data
Avg. Price
$260
Among 21,203 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

1,091 545 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

1,091 new stores were added in the past 30 days (5% of the total). Growth has slowed, but new stores are still opening. This is below the Shopify average of 18%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 3,575 · 16%
10-49 6,715 · 31%
50-199 5,570 · 26%
200-999 3,549 · 16%
1k-4.9k 1,902 · 9%
5k+ 387 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
33% coverage
Arts & Entertainment
9% coverage
Home & Garden
9% coverage
Beauty & Cosmetics
8% coverage
Jewelry & Watches
6% coverage
Electronics
5% coverage
Food & Beverages
5% coverage
Celebrations & Gifts
4% coverage
Health
3% coverage
Toys & Games
2% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 533 because some stores carry much larger inventories. That's larger than the Shopify average of 445. The most popular store categories in this market are Apparel & Accessories, Arts & Entertainment, Home & Garden.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 5,802 · 27%
$25-$49 6,293 · 30%
$50-$99 3,761 · 18%
$100-$199 2,196 · 10%
$200-$499 1,627 · 8%
$500+ 1,524 · 7%
Store currencies
USD 12,956 IDR 2,390 EUR 2,135 GBP 1,085 CAD 845 AUD 750 INR 463 SGD 333

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $260 because some stores price much higher, pulling it up. That's above the Shopify average of $213.

Popular apps

The most popular are Printful: Print on Demand, Klaviyo: Email Marketing & SMS, Privy ‑ Email, SMS & Pop Ups.

Social media platforms

Instagram (56%), Facebook (45%), YouTube (15%).

Instagram
56%
Facebook
45%
YouTube
15%
Twitter / X
14%
TikTok
11%
Pinterest
8%
LinkedIn
2%

Social media adoption is strong at 61%, and 2% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (27%), Google Tag Manager (10%), Google Ads (4%).

Google Analytics
27%
Google Tag Manager
10%
Google Ads
4%
Facebook Pixel
4%
TikTok Pixel
0%
Pinterest Pixel
0%

Popular themes

The most used are Debut, Dawn, Brooklyn.

Debut 16% Dawn 14% Brooklyn 3% Prestige 3% Minimal 3% Venture 2% Horizon 2% Impulse 2%

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Geographic breakdown

Province and city-level distribution within Indonesia

Top provinces / states
Province Stores Share
California 1,930 8%
Jakarta 1,118 5%
England 1,085 5%
Florida 899 4%
Texas 878 4%
New York 800 3%
Ontario 547 2%
Georgia 499 2%
New Jersey 347 1%
Top cities
City Stores Share
Jakarta 531 2%
Singapore 382 2%
London 364 2%
Los Angeles 302 1%
New York 185 1%
Brooklyn 150 1%
Toronto 142 1%
Paris 133 1%
Dubai 130 1%
Houston 124 1%
Top shipping destinations
United States · 15,645 Canada · 8,827 United Kingdom · 8,814 France · 8,276 Germany · 8,247 Italy · 8,200 Spain · 8,150 Netherlands · 8,137 Belgium · 8,075

Representative stores

A varied sample — weighted by data completeness, refreshed daily

3,625 products $121 avg 1 ads
car accessories auto cleaning tools Bundler ‑ Product Bundles App Hulk Contact Form Builder
1,890 products $33 avg 1 ads
Food & Beverages liquor store alcohol shop
155 products $100 avg 1 ads
Apparel & Accessories Jewelry & Watches custom packaging jewelry pouches Omnisend Email Marketing & SMS
867 products $16 avg 1 ads
Apparel & Accessories clothing hats AfterShip Email Marketing,SMS AfterShip Page Builder
53 products $38 avg 1 ads
Apparel & Accessories clothing dress Pop Convert ‑ Pop Ups, Banners
27 products $33 avg 2 ads
Health weight loss nutrition clinic Lucky Orange Heatmaps & Replay
204 products $23 avg 3 ads
Apparel & Accessories hoodies shirts Loox ‑ Product Reviews App
45 products $30 avg 2 ads
Apparel & Accessories bags handmade bags
5 products $31 avg 1 ads
Apparel & Accessories sun glasses store eyewear shop Hextom: Free Shipping Bar
481 products $79 avg 1 ads
Apparel & Accessories ladies fashion designer clothing
56 products $152 avg 1 ads
Electronics musical-instruments microphone Loox ‑ Product Reviews App Pop Convert ‑ Pop Ups, Banners
158 products $22 avg 1 ads
Home & Garden scented candles soy candles Hextom: Free Shipping Bar Variant Option Product Options

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FAQ

How many Shopify stores are in Indonesia?

Our database tracks 23,168 active Shopify stores in Indonesia.

How fast is the Indonesia Shopify market growing?

In the past 30 days, 1,091 new Shopify stores were indexed in Indonesia, reflecting a 5% monthly growth rate.

What is the average catalog size for Indonesia Shopify stores?

Among Shopify stores in Indonesia with catalog data, the average is about 533 products. The most common catalog size range is 10-49.

What are the most popular apps among Indonesia Shopify stores?

The top apps are Printful: Print on Demand, Klaviyo: Email Marketing & SMS, Privy ‑ Email, SMS & Pop Ups. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.