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Updated May 18, 2026
Shopify

16.3K Shopify Stores in Indonesia: Stats & Trends (2026)

We track 16,310 active Shopify stores in Indonesia, with 3,233 newly added in the last 30 days (20% of the current base). Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Apparel & Accessories, Electronics, Home & Garden. 58% maintain social media profiles — Instagram leads — and 2% run Meta ad campaigns.

58%
Social media
2%
Meta ads
43%
Contact info
Total Stores
16,310
Active Shopify stores
New (30d)
3,233
Newly added in the last 30 days
Avg. Products
639
Among 14,895 stores with catalog data
Avg. Price
$240
Among 13,918 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

2,295 1,147 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

3,233 new stores were added in the past 30 days — 20% of the total, making this one of the fastest-growing areas on the platform. This is below the Shopify average of 35%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 2,258 · 15%
10-49 4,123 · 28%
50-199 3,422 · 23%
200-999 2,216 · 15%
1k-4.9k 2,669 · 18%
5k+ 207 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
28% coverage
Electronics
9% coverage
Home & Garden
8% coverage
Arts & Entertainment
8% coverage
Beauty & Cosmetics
7% coverage
Jewelry & Watches
6% coverage
Celebrations & Gifts
5% coverage
Food & Beverages
5% coverage
Health
3% coverage
Toys & Games
2% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 639 because some stores carry much larger inventories. That's larger than the Shopify average of 439. The most popular store categories in this market are Apparel & Accessories, Electronics, Home & Garden.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 4,002 · 29%
$25-$49 3,610 · 26%
$50-$99 3,016 · 22%
$100-$199 1,317 · 9%
$200-$499 956 · 7%
$500+ 1,017 · 7%
Store currencies
USD 7,304 IDR 3,858 EUR 1,178 SGD 876 GBP 590 CAD 452 AUD 443 INR 300

Among stores with pricing data, the most common price range is Under $25. The average is higher at $240 because some stores price much higher, pulling it up. That's above the Shopify average of $217.

Popular apps

The most popular are Klaviyo: Email Marketing & SMS, Shopify Inbox, Printful: Print on Demand.

Social media platforms

Instagram (53%), Facebook (43%), YouTube (15%).

Instagram
53%
Facebook
43%
YouTube
15%
Twitter / X
14%
TikTok
11%
Pinterest
6%
LinkedIn
2%

Social media adoption is strong at 58%, and 2% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (30%), Google Tag Manager (14%), Facebook Pixel (7%).

Google Analytics
30%
Google Tag Manager
14%
Facebook Pixel
7%
Google Ads
3%
TikTok Pixel
0%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Debut, Horizon.

Dawn 15% Debut 13% Horizon 3% Prestige 2% Brooklyn 2% Minimal 2% Venture 2% Impulse 2%

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Geographic breakdown

Province and city-level distribution within Indonesia

Top provinces / states
Province Stores Share
Jakarta 2,067 13%
California 999 6%
England 600 4%
Florida 573 4%
New York 510 3%
Texas 470 3%
Jawa Barat 317 2%
Bali 305 2%
Ontario 279 2%
Top cities
City Stores Share
Jakarta 1,190 7%
Singapore 924 6%
Kota Jakarta Pusat 260 2%
London 194 1%
Los Angeles 143 1%
Kota Jakarta Selatan 138 1%
New York 127 1%
Kabupaten Badung 106 1%
Brooklyn 105 1%
Kota Jakarta Barat 104 1%
Top shipping destinations
United States · 9,139 Indonesia · 5,622 Canada · 5,269 United Kingdom · 5,268 France · 4,981 Germany · 4,975 Italy · 4,934 Netherlands · 4,883 Belgium · 4,878

Representative stores

A varied sample - weighted by data completeness, refreshed daily

18 products $69 avg 1 ads
Beauty & Cosmetics nail polish manicure BM: Country blocker IP blocker Consentmo GDPR Compliance
354 products $30 avg 66 ads
Apparel & Accessories activewear clothing store AfterShip Referral & Affiliate AfterShip Email Marketing,SMS
330 products $17 avg 8 ads
Electronics gaming gear mobile accessories EComposer Landing Page Builder Pop Convert ‑ Pop Ups, Banners
Stheel Indonesia
24 products $75 avg 1 ads
Hardware steel toe boots work boots
696 products $53 avg 4 ads
Toys & Games lego toys Pandectes GDPR Compliance Klaviyo: Email Marketing & SMS
77 products $31 avg 1 ads
Animals & Pet Supplies dog toys cat toys Loox ‑ Product Reviews App
137 products $4243 avg 3 ads
Jewelry & Watches luxury jewelry italian jewelry
Tataruma Indonesia
328 products $3 avg 2 ads
Home & Garden kitchen storage home organization
649 products $4037 avg 1 ads
Furniture solid wood furniture american-made furniture
155 products $91 avg 3 ads
Apparel & Accessories outdoor clothing hunting gear BM: Country blocker IP blocker Bundler ‑ Product Bundles App
490 products $7 avg 5 ads
Jewelry & Watches bracelet earrings CK: Abandoned cart on WhatsApp Instafeed ‑ Instagram Feed
42 products $40 avg 1 ads
Home & Garden lamp decor Bundler ‑ Product Bundles App

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FAQ

How many Shopify stores are in Indonesia?

Our database tracks 16,310 active Shopify stores in Indonesia.

How fast is the Indonesia Shopify market growing?

In the past 30 days, 3,233 new Shopify stores were indexed in Indonesia, reflecting a 20% monthly growth rate.

What is the average catalog size for Indonesia Shopify stores?

Among Shopify stores in Indonesia with catalog data, the average is about 639 products. The most common catalog size range is 10-49.

What are the most popular apps among Indonesia Shopify stores?

The top apps are Klaviyo: Email Marketing & SMS, Shopify Inbox, Printful: Print on Demand. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.