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Updated Apr 27, 2026
WooCommerce

4,866 WooCommerce Stores in Indonesia: Stats & Trends (2026)

We track 4,866 active WooCommerce stores in Indonesia, with 1,352 newly added in the last 30 days (28% of the current base). Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Apparel & Accessories, Home & Garden, Food & Beverages. 56% maintain social media profiles — Instagram leads — and 2% run Meta ad campaigns.

56%
Social media
2%
Meta ads
66%
Contact info
Total Stores
4,866
Active WooCommerce stores
New (30d)
1,352
Newly added in the last 30 days
Avg. Products
313
Among 4,606 stores with catalog data
Avg. Price
$421
Among 3,705 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

1,315 657 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

1,352 new stores were added in the past 30 days — 28% of the total, making this one of the fastest-growing areas on the platform. This is above the WooCommerce average of 24%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 1,073 · 23%
10-49 1,628 · 35%
50-199 1,016 · 22%
200-999 633 · 14%
1k-4.9k 206 · 4%
5k+ 50 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
15% coverage
Home & Garden
10% coverage
Food & Beverages
8% coverage
Electronics
8% coverage
Education & Courses
6% coverage
Beauty & Cosmetics
5% coverage
Hardware
4% coverage
Furniture
4% coverage
Business & Industrial
4% coverage
Books & Literature
4% coverage
Celebrations & Gifts
3% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 313 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,071. The most popular store categories in this market are Apparel & Accessories, Home & Garden, Food & Beverages.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 2,193 · 59%
$25-$49 446 · 12%
$50-$99 287 · 8%
$100-$199 267 · 7%
$200-$499 239 · 6%
$500+ 273 · 7%
Store currencies
IDR 4,406 USD 293 GBP 15 BDT 4 MYR 3 INR 2 AUD 1 BRL 1

Among stores with pricing data, the most common price range is Under $25. The average is higher at $421 because some stores price much higher, pulling it up.

Social media platforms

Instagram (47%), Facebook (40%), TikTok (18%).

Instagram
47%
Facebook
40%
TikTok
18%
YouTube
17%
Twitter / X
9%
LinkedIn
4%
Pinterest
1%

Social media adoption is strong at 56%, and 2% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (23%), Google Tag Manager (20%), Facebook Pixel (17%).

Google Analytics
23%
Google Tag Manager
20%
Facebook Pixel
17%
Google Ads
9%
TikTok Pixel
3%
Pinterest Pixel
0%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

11 products $24 avg 1 ads
Home & Garden drinkware containers
80 products $4 avg 1 ads
Home & Garden interior outdoor
8 products $22 avg 5 ads
Health protein powder whey isolate
523 products $38 avg 1 ads
Jewelry & Watches men's watches women's watches
661 products $7 avg 3 ads
Books & Literature Celebrations & Gifts books magazines
152 products $31 avg 3 ads
Education & Courses tax taxation
11 products $47 avg 2 ads
Apparel & Accessories designer eyewear fashion glasses
428 products $1137 avg 1 ads
Jewelry & Watches watches men's watches
660 products $120 avg 1 ads
Apparel & Accessories football shirts sportswear
140 products $199 avg 2 ads
Furniture villa rental bali bali vacation homes
5 products $65000 avg 9 ads
Apparel & Accessories topi headwear
623 products $429 avg 1 ads
Home & Garden sanitary ware bathroom fixtures

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FAQ

How many WooCommerce stores are in Indonesia?

Our database tracks 4,866 active WooCommerce stores in Indonesia.

How fast is the Indonesia WooCommerce market growing?

In the past 30 days, 1,352 new WooCommerce stores were indexed in Indonesia, reflecting a 28% monthly growth rate.

What is the average catalog size for Indonesia WooCommerce stores?

Among WooCommerce stores in Indonesia with catalog data, the average is about 313 products. The most common catalog size range is 10-49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.