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Updated May 18, 2026
WooCommerce

7,315 WooCommerce Stores in Indonesia: Stats & Trends (2026)

We track 7,315 active WooCommerce stores in Indonesia, with 3,896 newly added in the last 30 days (53% of the current base). Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Apparel & Accessories, Home & Garden, Electronics. 46% maintain social media profiles — Instagram leads — and 1% run Meta ad campaigns.

46%
Social media
1%
Meta ads
64%
Contact info
Total Stores
7,315
Active WooCommerce stores
New (30d)
3,896
Newly added in the last 30 days
Avg. Products
259
Among 7,001 stores with catalog data
Avg. Price
$520
Among 5,437 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

2,290 1,145 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

3,896 new stores were added in the past 30 days — 53% of the total, making this one of the fastest-growing areas on the platform. This is above the WooCommerce average of 47%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 1,808 · 26%
10-49 2,600 · 37%
50-199 1,445 · 21%
200-999 834 · 12%
1k-4.9k 253 · 4%
5k+ 61 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
12% coverage
Home & Garden
8% coverage
Electronics
7% coverage
Food & Beverages
6% coverage
Education & Courses
5% coverage
Business & Industrial
4% coverage
Hardware
4% coverage
Beauty & Cosmetics
4% coverage
Furniture
3% coverage
Books & Literature
3% coverage
Celebrations & Gifts
3% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 259 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,364. The most popular store categories in this market are Apparel & Accessories, Home & Garden, Electronics.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 3,202 · 59%
$25-$49 644 · 12%
$50-$99 478 · 9%
$100-$199 349 · 6%
$200-$499 347 · 6%
$500+ 417 · 8%
Store currencies
IDR 6,317 USD 604 GBP 51 INR 6 AUD 5 BDT 5 MYR 5 EUR 2

Among stores with pricing data, the most common price range is Under $25. The average is higher at $520 because some stores price much higher, pulling it up. That's above the WooCommerce average of $423.

Social media platforms

Instagram (40%), Facebook (29%), YouTube (15%).

Instagram
40%
Facebook
29%
YouTube
15%
TikTok
15%
Twitter / X
8%
LinkedIn
4%
Pinterest
1%

About 46% of stores maintain social media profiles and 1% run Meta ads — moderate marketing investment overall.

Marketing & analytics tools

Google Analytics (21%), Google Tag Manager (17%), Facebook Pixel (14%).

Google Analytics
21%
Google Tag Manager
17%
Facebook Pixel
14%
Google Ads
8%
TikTok Pixel
2%
Pinterest Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

137 products $114 avg 4 ads
Education & Courses english courses test preparation
6 products $853 avg 11 ads
33 products $3 avg 7 ads
Arts & Entertainment Software lightroom presets photo editing
882 products $2 avg 1 ads
Arts & Entertainment stickers art supplies
34 products $7 avg 48 ads
Apparel & Accessories women accessories handbags
38 products $8 avg 1 ads
Apparel & Accessories clothing store men's fashion
7 products $4 avg 1 ads
Apparel & Accessories custom apparel t-shirt printing
68 products $59 avg 2 ads
Health Arts & Entertainment healing wellness
7 products $7 avg 2 ads
Education & Courses learn smarter study better
28 products $4 avg 1 ads
Home & Garden wall decor religious wall art
18 products $22 avg 1 ads
Beauty & Cosmetics perfume aromatherapy
52 products $703 avg 3 ads
Travel umrah travel haji packages

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FAQ

How many WooCommerce stores are in Indonesia?

Our database tracks 7,315 active WooCommerce stores in Indonesia.

How fast is the Indonesia WooCommerce market growing?

In the past 30 days, 3,896 new WooCommerce stores were indexed in Indonesia, reflecting a 53% monthly growth rate.

What is the average catalog size for Indonesia WooCommerce stores?

Among WooCommerce stores in Indonesia with catalog data, the average is about 259 products. The most common catalog size range is 10-49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.