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WooCommerce country analytics
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Updated June 22, 2026
WooCommerce

12.0K WooCommerce Stores in Indonesia: Stats & Trends (2026)

We track 11,986 active WooCommerce stores in Indonesia, with 3,139 newly added in the last 30 days (26% of the current base). Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Apparel & Accessories, Home & Garden, Electronics. 43% maintain social media profiles — Instagram leads — and 1% run Meta ad campaigns.

43%
Social media
1%
Meta ads
62%
Contact info
Total Stores
11,986
Active WooCommerce stores
New (30d)
3,139
Newly added in the last 30 days
Avg. Products
251
Among 11,605 stores with catalog data
Avg. Price
$505
Among 8,819 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

4,446 2,223 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

3,139 new stores were added in the past 30 days — 26% of the total, making this one of the fastest-growing areas on the platform.

Products & categories

How many products stores carry, plus category breakdown.

1-9 3,188 · 27%
10-49 4,426 · 38%
50-199 2,300 · 20%
200-999 1,217 · 10%
1k-4.9k 388 · 3%
5k+ 86 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
9% coverage
Home & Garden
7% coverage
Electronics
6% coverage
Food & Beverages
5% coverage
Hardware
4% coverage
Business & Industrial
4% coverage
Education & Courses
3% coverage
Beauty & Cosmetics
3% coverage
Furniture
3% coverage
Books & Literature
3% coverage
Celebrations & Gifts
2% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 251 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,578. The most popular store categories in this market are Apparel & Accessories, Home & Garden, Electronics.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 5,289 · 60%
$25-$49 992 · 11%
$50-$99 764 · 9%
$100-$199 550 · 6%
$200-$499 572 · 6%
$500+ 652 · 7%
Store currencies
IDR 10,167 USD 1,149 GBP 100 INR 10 MYR 10 SGD 10 AUD 8 BDT 4

Among stores with pricing data, the most common price range is Under $25. The average is higher at $505 because some stores price much higher, pulling it up. That's above the WooCommerce average of $424.

Social media platforms

Instagram (36%), Facebook (26%), YouTube (13%).

Instagram
36%
Facebook
26%
YouTube
13%
TikTok
13%
Twitter / X
7%
LinkedIn
3%
Pinterest
1%

About 43% of stores maintain social media profiles and 1% run Meta ads — moderate marketing investment overall.

Marketing & analytics tools

Google Analytics (18%), Google Tag Manager (14%), Facebook Pixel (10%).

Google Analytics
18%
Google Tag Manager
14%
Facebook Pixel
10%
Google Ads
7%
TikTok Pixel
1%
Pinterest Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

4,599 products $15 avg 5 ads
Apparel & Accessories Fashion Accessories Bags
159 products $4 avg 1 ads
Electronics
3,013 products $581 avg 8 ads
Furniture Home Decor Furniture
42 products $28 avg 3 ads
Health
51 products $8 avg 1 ads
Apparel & Accessories Clothing
Koku Footwear Indonesia
84 products $73 avg 3 ads
Apparel & Accessories Shoes Men's Shoes
642 products $13 avg 2 ads
Education & Courses Courses
17 products $240 avg 3 ads
Education & Courses Courses
173 products $8 avg 7 ads
Apparel & Accessories
241 products $40 avg 3 ads
Apparel & Accessories Women's Clothing Kids Clothing
1,934 products $3 avg 6 ads
Home & Garden
42 products $10 avg 1 ads
Apparel & Accessories Men's Clothing

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FAQ

How many WooCommerce stores are in Indonesia?

Our database tracks 11,986 active WooCommerce stores in Indonesia.

How fast is the Indonesia WooCommerce market growing?

In the past 30 days, 3,139 new WooCommerce stores were indexed in Indonesia, reflecting a 26% monthly growth rate.

What is the average catalog size for Indonesia WooCommerce stores?

Among WooCommerce stores in Indonesia with catalog data, the average is about 251 products. The most common catalog size range is 10-49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.