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Updated June 8, 2026
WooCommerce

10.3K WooCommerce Stores in Indonesia: Stats & Trends (2026)

We track 10,278 active WooCommerce stores in Indonesia, with 3,893 newly added in the last 30 days (38% of the current base). Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Apparel & Accessories, Home & Garden, Electronics. 45% maintain social media profiles — Instagram leads — and 1% run Meta ad campaigns.

45%
Social media
1%
Meta ads
64%
Contact info
Total Stores
10,278
Active WooCommerce stores
New (30d)
3,893
Newly added in the last 30 days
Avg. Products
263
Among 9,921 stores with catalog data
Avg. Price
$494
Among 7,584 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

4,413 2,206 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

3,893 new stores were added in the past 30 days — 38% of the total, making this one of the fastest-growing areas on the platform.

Products & categories

How many products stores carry, plus category breakdown.

1-9 2,630 · 27%
10-49 3,752 · 38%
50-199 1,994 · 20%
200-999 1,113 · 11%
1k-4.9k 349 · 4%
5k+ 83 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
10% coverage
Home & Garden
7% coverage
Electronics
6% coverage
Food & Beverages
6% coverage
Business & Industrial
4% coverage
Hardware
4% coverage
Education & Courses
4% coverage
Beauty & Cosmetics
3% coverage
Furniture
3% coverage
Books & Literature
3% coverage
Celebrations & Gifts
2% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 263 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,553. The most popular store categories in this market are Apparel & Accessories, Home & Garden, Electronics.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 4,498 · 59%
$25-$49 885 · 12%
$50-$99 650 · 9%
$100-$199 489 · 6%
$200-$499 496 · 7%
$500+ 566 · 7%
Store currencies
IDR 8,808 USD 916 GBP 81 INR 9 MYR 9 AUD 8 BDT 5 EUR 4

Among stores with pricing data, the most common price range is Under $25. The average is higher at $494 because some stores price much higher, pulling it up. That's above the WooCommerce average of $423.

Social media platforms

Instagram (38%), Facebook (28%), YouTube (14%).

Instagram
38%
Facebook
28%
YouTube
14%
TikTok
14%
Twitter / X
7%
LinkedIn
4%
Pinterest
1%

About 45% of stores maintain social media profiles and 1% run Meta ads — moderate marketing investment overall.

Marketing & analytics tools

Google Analytics (19%), Google Tag Manager (15%), Facebook Pixel (12%).

Google Analytics
19%
Google Tag Manager
15%
Facebook Pixel
12%
Google Ads
7%
TikTok Pixel
2%
Pinterest Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

33 products $3 avg 9 ads
Arts & Entertainment Software lightroom presets photo editing
2,242 products $4 avg 8 ads
Home & Garden
42 products $10 avg 1 ads
Apparel & Accessories men's clothing minimalist menswear
107 products $17 avg 1 ads
Apparel & Accessories outdoor sandals comfortable footwear
3,040 products $25 avg 1 ads
Arts & Entertainment Sporting Goods music store sports equipment
38 products $8 avg 2 ads
Apparel & Accessories clothing store men's fashion
108 products $136 avg 2 ads
Sporting Goods home gym equipment cardio machines
85 products $219 avg 2 ads
Jewelry & Watches custom jewelry gold rings
29 products $447 avg 2 ads
Sporting Goods fitness equipment gym gear
14 products $28 avg
Sporting Goods sports shoes running shoes
21 products $2032 avg
572 products $1 avg
Arts & Entertainment craft supplies jewelry-making

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FAQ

How many WooCommerce stores are in Indonesia?

Our database tracks 10,278 active WooCommerce stores in Indonesia.

How fast is the Indonesia WooCommerce market growing?

In the past 30 days, 3,893 new WooCommerce stores were indexed in Indonesia, reflecting a 38% monthly growth rate.

What is the average catalog size for Indonesia WooCommerce stores?

Among WooCommerce stores in Indonesia with catalog data, the average is about 263 products. The most common catalog size range is 10-49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.