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Shopify subcategory analytics
Subcategory
Updated June 8, 2026
Shopify

5,831 Shopify Greeting Cards Stores: Stats & Market Data (2026)

5,831 active Shopify stores fall into the Greeting Cards segment, with 1,207 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the Under $25 range. The leading categories are Celebrations & Gifts, Apparel & Accessories, Home & Garden. 74% maintain social media profiles — Instagram leads — and 3% run Meta ad campaigns.

74%
Social media
3%
Meta ads
53%
Contact info
Total Stores
5,831
Active Shopify stores
New (30d)
1,207
Newly added in the last 30 days
Avg. Products
596
Among 5,742 stores with catalog data
Avg. Price
$35
Among 5,719 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

1,192 596 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

1,207 new stores were added in the past 30 days — 21% of the total, making this one of the fastest-growing areas on the platform.

Products & categories

How many products stores carry, plus category breakdown.

1-9 283 · 5%
10-49 1,229 · 21%
50-199 1,943 · 34%
200-999 1,607 · 28%
1k-4.9k 565 · 10%
5k+ 115 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Celebrations & Gifts
100% coverage
Apparel & Accessories
12% coverage
Home & Garden
11% coverage
Arts & Entertainment
9% coverage
Books & Literature
9% coverage
Office Supplies
5% coverage
Jewelry & Watches
2% coverage
Toys & Games
2% coverage
Baby & Kids
1% coverage
Wedding
1% coverage
Beauty & Cosmetics
1% coverage
Food & Beverages
1% coverage

Among stores with catalog data, the 50-199 product range is most common. The average is 596 products per store. That's larger than the Shopify average of 438. The strongest country concentrations are United States, United Kingdom, Australia.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 3,687 · 64%
$25-$49 1,238 · 22%
$50-$99 450 · 8%
$100-$199 219 · 4%
$200-$499 97 · 2%
$500+ 28 · 0%
Store currencies
USD 2,763 GBP 1,178 EUR 617 CAD 339 AUD 318 INR 113 NZD 74 AED 33

Among stores with pricing data, the most common price range is Under $25. The average is higher at $35 because some stores price much higher, pulling it up. That's below the Shopify average of $219.

Popular apps

The most popular are Judge.me Product Reviews App, Shopify Inbox, Klaviyo: Email Marketing & SMS.

Social media platforms

Instagram (69%), Facebook (54%), TikTok (16%).

Instagram
69%
Facebook
54%
TikTok
16%
Pinterest
15%
Twitter / X
11%
YouTube
11%
LinkedIn
3%

Social media engagement is exceptionally high: 74% of stores maintain social profiles and 3% run Meta ads. That's 15 percentage points above the Shopify average of 59%.

Marketing & analytics tools

Google Analytics (36%), Google Tag Manager (6%), Google Ads (3%).

Google Analytics
36%
Google Tag Manager
6%
Google Ads
3%
Facebook Pixel
2%
Pinterest Pixel
0%
TikTok Pixel
0%

Popular themes

The most used are Dawn, Debut, Horizon.

Dawn 23% Debut 7% Horizon 5% Studio 4% Craft 4% Minimal 3% Impulse 2% Spotlight 2%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

128 products $19 avg 4 ads
Celebrations & Gifts wooden toys christmas gifts Covet Instagram Feed & Reviews Shopify Inbox
42 products $15 avg 2 ads
Celebrations & Gifts personalised gifts custom prints Google & YouTube TagFly Google Tag Tracking GTM
256 products $37 avg 1 ads
Arts & Entertainment Home & Garden Celebrations & Gifts licensed-history-items american-culture UpPromote Affiliate Marketing Instafeed ‑ Instagram Feed
Pawfect Love Australia
81 products $46 avg 1 ads
Apparel & Accessories Celebrations & Gifts Animals & Pet Supplies custom pet gifts handmade pet accessories Hextom: Free Shipping Bar Klaviyo: Email Marketing & SMS
586 products $12 avg 2 ads
Celebrations & Gifts Office Supplies greeting cards stationery sets Hulk Contact Form Builder Judge.me Product Reviews App
4,342 products $5 avg 7 ads
Celebrations & Gifts greeting cards store custom greeting cards Simprosys Google Shopping Feed Klaviyo: Email Marketing & SMS
40 products $26 avg 3 ads
Celebrations & Gifts Home & Garden custom mugs gift ideas Shopify Inbox Judge.me Product Reviews App
1,289 products $5 avg 4 ads
Celebrations & Gifts gift shop greeting cards UpPromote Affiliate Marketing Blocky Fraud Filter IP Blocker
133 products $5 avg 2 ads
Celebrations & Gifts funny greeting cards gifts
OnceMoreWithLove United States
896 products $4 avg 1 ads
Celebrations & Gifts planner stickers hand-drawn stickers Judge.me Product Reviews App LayoutHub ‑ Easy Page Builder
212 products $44 avg 11 ads
Apparel & Accessories Celebrations & Gifts Home & Garden adesivi berretto King Product Options, Variants Lookfy Lookbook: Image Gallery
Auren United States
5 products $16 avg 7 ads
Books & Literature Celebrations & Gifts Antiques & Collectibles vintage books greeting cards UpPromote Affiliate Marketing Kaching Bundles App & Upsells

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FAQ

How many Shopify Greeting Cards stores are there?

We currently track 5,831 active Shopify stores in the Greeting Cards segment.

Are Shopify Greeting Cards stores growing?

Yes. In the last 30 days, 1,207 new stores were indexed in the Greeting Cards segment, showing a 21% monthly growth rate.

What is the average product price in Shopify Greeting Cards stores?

Among stores with pricing data, the average listed price is about $35, with the most common pricing band at Under $25.

What apps are most popular for Shopify Greeting Cards stores?

The top apps are Judge.me Product Reviews App, Shopify Inbox, Klaviyo: Email Marketing & SMS. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.