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Shopify subcategory analytics
Subcategory
Updated July 13, 2026
Shopify

5,760 Shopify Greeting Cards Stores: Stats & Market Data (2026)

5,760 active Shopify stores fall into the Greeting Cards segment, with 429 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the Under $25 range. The leading categories are Celebrations & Gifts, Apparel & Accessories, Home & Garden. 73% maintain social media profiles — Instagram leads — and 3% run Meta ad campaigns.

73%
Social media
3%
Meta ads
49%
Contact info
Total Stores
5,760
Active Shopify stores
New (30d)
429
Newly added in the last 30 days
Avg. Products
545
Among 5,673 stores with catalog data
Avg. Price
$51
Among 5,657 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

861 430 0
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul

429 new stores were added in the past 30 days (7% of the total), showing steady growth. This is below the Shopify average of 14%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 260 · 5%
10-49 1,281 · 23%
50-199 1,981 · 35%
200-999 1,536 · 27%
1k-4.9k 515 · 9%
5k+ 100 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Celebrations & Gifts
100% coverage
Apparel & Accessories
12% coverage
Home & Garden
11% coverage
Arts & Entertainment
9% coverage
Books & Literature
9% coverage
Office Supplies
5% coverage
Jewelry & Watches
2% coverage
Toys & Games
2% coverage
Wedding
1% coverage
Baby & Kids
1% coverage
Beauty & Cosmetics
1% coverage
Food & Beverages
1% coverage

Among stores with catalog data, the 50-199 product range is most common. The average is 545 products per store. That's larger than the Shopify average of 409. The strongest country concentrations are United States, United Kingdom, Australia.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 3,674 · 65%
$25-$49 1,218 · 22%
$50-$99 449 · 8%
$100-$199 203 · 4%
$200-$499 91 · 2%
$500+ 22 · 0%
Store currencies
USD 2,687 GBP 1,119 EUR 697 CAD 324 AUD 312 INR 107 NZD 65 SGD 36

Among stores with pricing data, the most common price range is Under $25. The average is higher at $51 because some stores price much higher, pulling it up. That's below the Shopify average of $217.

Popular apps

The most popular are Judge.me Product Reviews App, Shopify Inbox, Klaviyo: Email Marketing & SMS.

Social media platforms

Instagram (68%), Facebook (51%), TikTok (18%).

Instagram
68%
Facebook
51%
TikTok
18%
Pinterest
13%
YouTube
10%
Twitter / X
9%
LinkedIn
3%

Social media engagement is exceptionally high: 73% of stores maintain social profiles and 3% run Meta ads. That's 18 percentage points above the Shopify average of 55%.

Marketing & analytics tools

Google Analytics (34%), Google Tag Manager (6%), Google Ads (3%).

Google Analytics
34%
Google Tag Manager
6%
Google Ads
3%
Facebook Pixel
1%
Pinterest Pixel
0%
TikTok Pixel
0%

Popular themes

The most used are Dawn, Horizon, Debut.

Dawn 25% Horizon 6% Debut 6% Studio 5% Craft 5% Minimal 3% Spotlight 2% Impulse 2%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

950 products $11 avg 7 ads
Office Supplies Celebrations & Gifts Stationery Greeting Cards AfterShip Email Marketing,SMS Vitals: Reviews, Bundles & 40+
136 products $8 avg 3 ads
Celebrations & Gifts Gifts Blockify Fraud Filter, Blocker Kaching Bundles App & Upsells
1,160 products $20 avg 2 ads
Baby & Kids Celebrations & Gifts Home & Garden Baby Products Greeting Cards Frequently Bought Together CBB
105 products $24 avg 2 ads
Home & Garden Celebrations & Gifts Personalized Gifts Home Decor Shopify Inbox Judge.me Product Reviews App
57 products $22 avg 17 ads
Celebrations & Gifts Home & Garden Gifts Home Decor EasySell COD Form & Upsells SEOWILL: AI SEO & AI Blog Post
1,076 products $47 avg 1 ads
Celebrations & Gifts Gifts Hextom: Countdown Timer Bar EG Auto Add to Cart Free Gift
1,135 products $39 avg 4 ads
Arts & Entertainment Celebrations & Gifts Gifts Greeting Cards Hoppy Free Shipping Bar Upsell Judge.me Product Reviews App
113 products $80 avg 8 ads
Celebrations & Gifts Gifts Klaviyo: Email Marketing & SMS Microsoft Clarity: AI Insights
115 products $17 avg 31 ads
Celebrations & Gifts Personalized Gifts Judge.me Product Reviews App LPO Live Product Options
726 products $36 avg 1 ads
Apparel & Accessories Celebrations & Gifts Judge.me Product Reviews App Klaviyo: Email Marketing & SMS
151 products $27 avg 21 ads
Books & Literature Celebrations & Gifts Arts & Entertainment Kaching Bundles App & Upsells GemPages Landing Page Builder
164 products $28 avg 11 ads
Celebrations & Gifts Judge.me Product Reviews App Klaviyo: Email Marketing & SMS

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FAQ

How many Shopify Greeting Cards stores are there?

We currently track 5,760 active Shopify stores in the Greeting Cards segment.

Are Shopify Greeting Cards stores growing?

Yes. In the last 30 days, 429 new stores were indexed in the Greeting Cards segment, showing a 7% monthly growth rate.

What is the average product price in Shopify Greeting Cards stores?

Among stores with pricing data, the average listed price is about $51, with the most common pricing band at Under $25.

What apps are most popular for Shopify Greeting Cards stores?

The top apps are Judge.me Product Reviews App, Shopify Inbox, Klaviyo: Email Marketing & SMS. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.