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Shopify subcategory analytics
Subcategory
Updated Apr 27, 2026
Shopify

4,229 Shopify Greeting Cards Stores: Stats & Market Data (2026)

4,229 active Shopify stores fall into the Greeting Cards segment, with 506 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the Under $25 range. The leading categories are Celebrations & Gifts, Apparel & Accessories, Home & Garden. 72% maintain social media profiles — Instagram leads — and 4% run Meta ad campaigns.

72%
Social media
4%
Meta ads
51%
Contact info
Total Stores
4,229
Active Shopify stores
New (30d)
506
Newly added in the last 30 days
Avg. Products
585
Among 4,131 stores with catalog data
Avg. Price
$34
Among 4,106 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

498 249 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

506 new stores were added in the past 30 days (12% of the total), showing steady growth. This is below the Shopify average of 17%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 305 · 7%
10-49 896 · 22%
50-199 1,295 · 31%
200-999 1,148 · 28%
1k-4.9k 406 · 10%
5k+ 81 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Celebrations & Gifts
100% coverage
Apparel & Accessories
12% coverage
Home & Garden
9% coverage
Books & Literature
8% coverage
Arts & Entertainment
8% coverage
Office Supplies
4% coverage
Jewelry & Watches
2% coverage
Toys & Games
2% coverage
Baby & Kids
1% coverage
Beauty & Cosmetics
1% coverage
Wedding
1% coverage
Food & Beverages
1% coverage

Among stores with catalog data, the 50-199 product range is most common. The average is 585 products per store. That's larger than the Shopify average of 447. The strongest country concentrations are United States, United Kingdom, India.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 2,642 · 64%
$25-$49 924 · 23%
$50-$99 310 · 8%
$100-$199 151 · 4%
$200-$499 61 · 1%
$500+ 18 · 0%
Store currencies
USD 2,093 GBP 793 EUR 404 CAD 252 AUD 224 INR 93 NZD 50 SGD 26

Among stores with pricing data, the most common price range is Under $25. The average is higher at $34 because some stores price much higher, pulling it up. That's below the Shopify average of $212.

Popular apps

The most popular are Printful: Print on Demand, Klaviyo: Email Marketing & SMS, Infinite Product Options.

Social media platforms

Instagram (67%), Facebook (54%), TikTok (17%).

Instagram
67%
Facebook
54%
TikTok
17%
Pinterest
14%
Twitter / X
11%
YouTube
11%
LinkedIn
3%

Social media engagement is exceptionally high: 72% of stores maintain social profiles and 4% run Meta ads. That's 11 percentage points above the Shopify average of 61%.

Marketing & analytics tools

Google Analytics (34%), Google Tag Manager (6%), Google Ads (3%).

Google Analytics
34%
Google Tag Manager
6%
Google Ads
3%
Facebook Pixel
2%
Pinterest Pixel
0%
TikTok Pixel
0%

Popular themes

The most used are Dawn, Debut, Studio.

Dawn 24% Debut 8% Studio 4% Craft 4% Horizon 4% Minimal 3% Spotlight 3% Impulse 2%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

66 products $50 avg 4 ads
Celebrations & Gifts personalised gifts party supplies Pop Convert ‑ Pop Ups, Banners
51 products $9 avg 2 ads
Celebrations & Gifts candles gifts
340 products $13 avg 7 ads
Celebrations & Gifts handmade-cards greeting-cards
Pawfect Love Australia
80 products $46 avg 7 ads
Apparel & Accessories Celebrations & Gifts Animals & Pet Supplies custom pet gifts handmade pet accessories Hextom: Free Shipping Bar
346 products $25 avg 3 ads
Books & Literature Antiques & Collectibles Celebrations & Gifts war history military memorabilia
2,508 products $16 avg 1 ads
Books & Literature Celebrations & Gifts christian books bibles for sale
1,460 products $335 avg 5 ads
Arts & Entertainment Apparel & Accessories Celebrations & Gifts luxury fashion
Auren United States
5 products $25 avg 8 ads
Books & Literature Celebrations & Gifts Antiques & Collectibles vintage books greeting cards UpPromote Affiliate Marketing
4,645 products $9 avg 5 ads
Celebrations & Gifts online gifts greeting cards online
45 products $3 avg 13 ads
Celebrations & Gifts christian gifts faith gifts Loox ‑ Product Reviews App
883 products $27 avg 1 ads
Books & Literature Arts & Entertainment Celebrations & Gifts gifts art prints Bundler ‑ Product Bundles App Printful: Print on Demand
101 products $29 avg 2 ads
Celebrations & Gifts wooden toys christmas gifts Covet Instagram Feed & Reviews Rebuy Personalization Engine

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FAQ

How many Shopify Greeting Cards stores are there?

We currently track 4,229 active Shopify stores in the Greeting Cards segment.

Are Shopify Greeting Cards stores growing?

Yes. In the last 30 days, 506 new stores were indexed in the Greeting Cards segment, showing a 12% monthly growth rate.

What is the average product price in Shopify Greeting Cards stores?

Among stores with pricing data, the average listed price is about $34, with the most common pricing band at Under $25.

What apps are most popular for Shopify Greeting Cards stores?

The top apps are Printful: Print on Demand, Klaviyo: Email Marketing & SMS, Infinite Product Options. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.