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Shopify subcategory analytics
Subcategory
Updated May 18, 2026
Shopify

5,080 Shopify Greeting Cards Stores: Stats & Market Data (2026)

5,080 active Shopify stores fall into the Greeting Cards segment, with 1,341 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the Under $25 range. The leading categories are Celebrations & Gifts, Apparel & Accessories, Home & Garden. 73% maintain social media profiles — Instagram leads — and 4% run Meta ad campaigns.

73%
Social media
4%
Meta ads
52%
Contact info
Total Stores
5,080
Active Shopify stores
New (30d)
1,341
Newly added in the last 30 days
Avg. Products
587
Among 4,991 stores with catalog data
Avg. Price
$36
Among 4,967 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

829 414 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

1,341 new stores were added in the past 30 days — 26% of the total, making this one of the fastest-growing areas on the platform. This is below the Shopify average of 35%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 293 · 6%
10-49 1,070 · 21%
50-199 1,642 · 33%
200-999 1,388 · 28%
1k-4.9k 502 · 10%
5k+ 96 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Celebrations & Gifts
100% coverage
Apparel & Accessories
12% coverage
Home & Garden
11% coverage
Arts & Entertainment
9% coverage
Books & Literature
9% coverage
Office Supplies
4% coverage
Jewelry & Watches
2% coverage
Toys & Games
2% coverage
Baby & Kids
1% coverage
Wedding
1% coverage
Beauty & Cosmetics
1% coverage
Food & Beverages
1% coverage

Among stores with catalog data, the 50-199 product range is most common. The average is 587 products per store. That's larger than the Shopify average of 440. The strongest country concentrations are United States, United Kingdom, Australia.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 3,204 · 65%
$25-$49 1,074 · 22%
$50-$99 396 · 8%
$100-$199 184 · 4%
$200-$499 84 · 2%
$500+ 25 · 1%
Store currencies
USD 2,456 GBP 995 EUR 524 CAD 293 AUD 275 INR 97 NZD 64 SGD 29

Among stores with pricing data, the most common price range is Under $25. The average is higher at $36 because some stores price much higher, pulling it up. That's below the Shopify average of $217.

Popular apps

The most popular are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox.

Social media platforms

Instagram (68%), Facebook (54%), TikTok (16%).

Instagram
68%
Facebook
54%
TikTok
16%
Pinterest
15%
Twitter / X
11%
YouTube
11%
LinkedIn
2%

Social media engagement is exceptionally high: 73% of stores maintain social profiles and 4% run Meta ads. That's 14 percentage points above the Shopify average of 59%.

Marketing & analytics tools

Google Analytics (34%), Google Tag Manager (6%), Google Ads (3%).

Google Analytics
34%
Google Tag Manager
6%
Google Ads
3%
Facebook Pixel
2%
Pinterest Pixel
0%
TikTok Pixel
0%

Popular themes

The most used are Dawn, Debut, Horizon.

Dawn 24% Debut 7% Horizon 4% Studio 4% Craft 4% Minimal 3% Impulse 2% Spotlight 2%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

85 products $37 avg 49 ads
Celebrations & Gifts Apparel & Accessories Toys & Games greeting cards kids clothes Kaching Bundles App & Upsells Kaching CartDrawer Cart Upsell
63 products $21 avg 1 ads
Celebrations & Gifts gifts party supplies Consentmo GDPR Compliance Judge.me Product Reviews App
16 products $55 avg 1 ads
Celebrations & Gifts handwritten letters gift shop Addingwell ‑ GTM & DataLayer UpPromote Affiliate Marketing
961 products $12 avg 5 ads
Celebrations & Gifts gift shop unique gifts Judge.me Product Reviews App Shiprocket: eCommerce Shipping
212 products $60 avg 86 ads
Celebrations & Gifts custom video messages personalized gifts Pop Convert ‑ Pop Ups, Banners
842 products $27 avg 7 ads
Toys & Games Celebrations & Gifts plush stuffed animals plush toys Shopify Inbox Judge.me Product Reviews App
194 products $17 avg 4 ads
Celebrations & Gifts Wedding return gifts wedding stationery
64 products $69 avg 2 ads
Books & Literature Celebrations & Gifts adventure books scratch off books Affiliatly Affiliate Marketing Blotout EdgeTag
854 products $10 avg 1 ads
Celebrations & Gifts Office Supplies greeting cards stationery FBP: Fast Bundle & Upsell Loox ‑ Product Reviews App
71 products $242 avg 1 ads
Celebrations & Gifts flower delivery same day bouquets
Lasting Littles United States
16 products $23 avg 4 ads
Arts & Entertainment Baby & Kids Celebrations & Gifts baby crafts keepsake cards
Amazon Georgia
53 products $29 avg 2 ads
Celebrations & Gifts gift card holiday gifts Affiliatly Affiliate Marketing Awin ‑ Affiliate Marketing

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FAQ

How many Shopify Greeting Cards stores are there?

We currently track 5,080 active Shopify stores in the Greeting Cards segment.

Are Shopify Greeting Cards stores growing?

Yes. In the last 30 days, 1,341 new stores were indexed in the Greeting Cards segment, showing a 26% monthly growth rate.

What is the average product price in Shopify Greeting Cards stores?

Among stores with pricing data, the average listed price is about $36, with the most common pricing band at Under $25.

What apps are most popular for Shopify Greeting Cards stores?

The top apps are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.