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Country report Updated Aug. 29, 2026
Shopify

Shopify stores in New Zealand

BootLeads currently tracks 18,105 active Shopify stores associated with New Zealand.

Country is estimated from public storefront details, including platform location, domain, and currency. It may not match where the company is registered or operates.

Open the store database View store examples
Active stores
18,105
Stores included in this report
First detected in the last 30 days
806
Based on when BootLeads first found each store, not its confirmed launch date
Share of platform stores
0.6%
Share of active Shopify stores tracked by BootLeads
Median products
47
Data available for 17,176 stores (95%)

Key findings

  • This report covers 0.6% of the active Shopify stores currently tracked by BootLeads.

  • The median store lists 47 products, 34% above the overall platform median.

  • The median store prices its products at $39.44 on average, close to the overall platform median.

  • Apparel & Accessories is the most common related category in this report.

Examples of Shopify stores associated with New Zealand

The sample changes weekly and covers Shopify stores associated with New Zealand with enough data to show. It is not a ranking.

Search all stores →
Combat Soap
www.combatsoap.nz
New Zealand 20 products $33.22 average product price 4 Meta ads
Beauty & Cosmetics Free Shipping Bar & Cross Sell
Justfencing.co.nz
www.justfencing.co.nz
New Zealand 7 products $109.38 average product price 3 Meta ads
Hardware Shopify Inbox Judge.me Product Reviews App

Store locations and categories in New Zealand

Top identified states / provinces

Auckland 7,392 · 41%
Canterbury 2,298 · 13%
Waikato 1,375 · 8%
Wellington 1,350 · 7%
Bay Of Plenty 1,156 · 6%
Otago 854 · 5%

Top identified cities

Auckland 5,603 · 31%
Christchurch 1,400 · 8%
Wellington 552 · 3%
Hamilton 497 · 3%
Tauranga 446 · 2%
Dunedin 252 · 1%

Top categories

Shopify Clothing & Fashion Stores 2,447 · 14%
Shopify Home & Garden Stores 2,055 · 11%
Shopify Food & Beverages Stores 1,710 · 9%
Shopify Beauty & Cosmetics Stores 1,187 · 7%
Shopify Arts & Entertainment Stores 1,037 · 6%
Shopify Celebrations & Gifts Stores 843 · 5%

A store can appear in more than one category or subcategory. Data available for 13,653 stores (75%).

Shopify store benchmarks in New Zealand

Catalog size

The median is 47 products. Half of stores with catalog data have between 12 and 237 products.
1-9 3,752 · 22%
10-49 5,094 · 30%
50-199 3,735 · 22%
200-999 2,993 · 17%
1k-4.9k 1,246 · 7%
5k+ 356 · 2%

Store-average product prices

The median store-average price is $39.44. Half of stores with price data fall between $20.2 and $91.57.
Under $25 5,545 · 33%
$25-$49 4,390 · 26%
$50-$99 3,107 · 18%
$100-$199 1,737 · 10%
$200-$499 1,082 · 6%
$500+ 1,022 · 6%

Store currencies

NZD 97% AUD 2% USD 1%

Data availability: Product counts: 17,176 stores (95%) · Store-average prices: 16,883 stores (93%) · Currencies: 18,081 stores (100%). These benchmarks use only stores with available data, so they may not represent every store in this report.

Core Web Vitals for Shopify stores associated with New Zealand (all devices)

CrUX covers 40.0% of active Shopify stores associated with New Zealand. Field data shows 26.8% of the active report set passing all three Core Web Vitals (87.6% of stores with complete data).

Coverage path

  1. Active storefronts analyzed 100.0%
    18,105
    Report baseline; password-protected stores excluded
  2. CrUX field data · all devices 40.0%
    7,233
    of active storefronts analyzed
  3. Complete Core Web Vitals · all devices 30.6%
    5,535
    76.5% of CrUX-covered stores
  4. Pass all three Core Web Vitals · all devices 26.8%
    4,846
    87.6% of stores with complete metrics

Median field experience

July 2026 · all devices · median origin p75
LCP
1.37 s
Good ≤ 2.5 s
INP
75 ms
Good ≤ 200 ms
CLS
0
Good ≤ 0.100
TTFB
469 ms
Diagnostic, not a Core Web Vital

CrUX uses eligible real-user Chrome experiences aggregated across devices at the origin level. Coverage is not a traffic estimate or a mobile-only result, and comparisons do not establish platform, app, or category causation. The store country is a BootLeads classification; the CrUX measurements are not limited to users in that country.

Apps and technology used by Shopify stores in New Zealand

Apps

Judge.me Product Reviews App 19% Klaviyo: Email Marketing & SMS 17% Shopify Inbox 15% Afterpay On‑Site Messaging 8% Instafeed ‑ Instagram Feed 3% Microsoft Clarity: AI Insights 3%

Themes

Dawn 23% Horizon 10% Debut 4% Craft 3% Refresh 2% Impulse 2%

Payment methods

Shop Pay 83% Google Pay 80% Apple Pay 79% PayPal 51%

Storefront features

Print on demand
1%
220 stores
Shopify Plus
1%
227 stores
Multi-currency
41%
7,368 stores

A store can use more than one app, payment method, or storefront feature. Percentages are based on all stores in this report, and an undetected technology may still be present.

Marketing presence for Shopify stores in New Zealand

Based on public signals. It does not measure campaign performance.

Public reach

Social profiles
67%
Detected on public storefronts
Meta advertising
8%
Meta ads detected in the past 30 days
Contact data
59%
Detected email, phone, or WhatsApp

Social platforms

Instagram 10,745 · 59%
Facebook 9,941 · 55%
TikTok 2,245 · 12%
YouTube 1,940 · 11%
Twitter / X 607 · 3%
LinkedIn 577 · 3%

Analytics and advertising tools

Google Analytics 7,132 · 39%
Google Tag Manager 2,243 · 12%
Google Ads 711 · 4%
Facebook Pixel 408 · 2%

A store can use more than one social platform or analytics tool. Percentages are based on all stores in this report; contact details are found on public storefronts but are not independently verified.

Languages and domains in New Zealand

Store languages

English 16,255 · 90%
French 213 · 1%
German 143 · 1%
Italian 98 · 1%

Domain registration periods

Data available for 17,174 stores (95%)
Before 2016 3,643 · 21%
2016-2019 2,353 · 14%
2020-2022 3,314 · 19%
2023 or later 7,864 · 46%

Recent catalog activity

Data available for 17,070 stores (94%)
Product update in 90 days
50%
9,124 stores have a product update detected in the last 90 days

Domain registration percentages include only stores with a known registration date. A domain registration date does not show when the business opened.

Continue your research

Move from this report to a broader directory or a practical store-research workflow.

Compare ecommerce Core Web Vitals by platform Compare CrUX coverage, complete samples, and observed pass rates across six ecommerce platforms. Open resource → Find Shopify stores using specific apps See how detected app installations can help you identify and research relevant Shopify stores. Open resource → Build an ecommerce lead list for cold email Turn a focused store segment into a reviewed list for a cold email campaign. Open resource → Use ecommerce store data for agency prospecting Learn how agencies turn store, contact, technology, and growth data into lead lists. Open resource →

Questions about this report

How many Shopify stores are associated with New Zealand?

BootLeads currently tracks 18,105 active Shopify stores associated with New Zealand.

How does BootLeads assign a store to New Zealand?

BootLeads estimates country from public storefront details, including platform location, domain, and currency. It may not match where the company is registered or operates.

Can I search and export the stores in this report?

Yes. Open the BootLeads store database to search individual stores and export available contact, catalog, social, and technology data.

About this data

How store counts, comparisons, and categories are calculated.

Active stores

Counts include Shopify stores BootLeads currently identifies as active. Duplicate domains and stores removed from the database are excluded.

First detected by BootLeads

The 30-day figure uses the date BootLeads first detected a store. It does not confirm when the store launched and should not be treated as market growth.

Data availability

Product and price benchmarks use stores with usable catalog data and exclude extreme values. Median and range figures are estimates. A section appears only when enough stores have the required data for a useful comparison.

Country assignment

Country is estimated from public storefront details, including platform location, domain, and currency. It may not match where the company is registered or operates.

Store categories

BootLeads groups stores into consistent categories using available storefront and catalog information. Category data is available for 75% of stores in this report, and a store can appear in more than one category.

Report timing

Figures reflect the data available when this report was generated. Store details may change as BootLeads detects new information.

Chrome UX Report field data · all devices

Core Web Vitals use all-device, origin-level Chrome UX Report data for July 2026. CrUX contains eligible real-user Chrome experiences, not search traffic, exact visit counts, or PageSpeed Insights mobile results. The section appears only when at least 100 stores have complete metrics and CrUX covers at least 10% of the report.