12.8K Shopify Stores in New Zealand: Stats & Trends (2026)
We track 12,762 active Shopify stores in New Zealand, with 1,578 newly added in the last 30 days (12% of the current base). Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Apparel & Accessories, Home & Garden, Food & Beverages. 74% maintain social media profiles — Instagram leads — and 9% run Meta ad campaigns.
Growth trend
Stores newly indexed each month over the past 12 months
1,578 new stores were added in the past 30 days (12% of the total), showing steady growth. This is below the Shopify average of 18%.
Products & categories
How many products stores carry, plus category breakdown.
Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.
Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 638 because some stores carry much larger inventories. That's larger than the Shopify average of 447. The most popular store categories in this market are Apparel & Accessories, Home & Garden, Food & Beverages.
Pricing & currencies
How products are priced, plus the currencies stores list in.
Among stores with pricing data, the most common price range is Under $25. The average is higher at $198 because some stores price much higher, pulling it up. That's below the Shopify average of $212.
Popular apps
The most popular are Klaviyo: Email Marketing & SMS, Bundler ‑ Product Bundles App, Loox ‑ Product Reviews App.
Marketing & analytics tools
Google Analytics (45%), Google Tag Manager (16%), Google Ads (5%).
Popular themes
The most used are Dawn, Debut, Horizon.
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Start Free TrialGeographic breakdown
Province and city-level distribution within New Zealand
| Province | Stores | Share |
|---|---|---|
| Auckland | 5,219 | 41% |
| Canterbury | 1,652 | 13% |
| Waikato | 990 | 8% |
| Wellington | 977 | 8% |
| Bay Of Plenty | 821 | 6% |
| Otago | 603 | 5% |
| Hawke'S Bay | 378 | 3% |
| Northland | 358 | 3% |
| Manawatu-Wanganui | 348 | 3% |
| Taranaki | 253 | 2% |
| City | Stores | Share |
|---|---|---|
| Auckland | 4,031 | 32% |
| Christchurch | 1,043 | 8% |
| Wellington | 414 | 3% |
| Hamilton | 378 | 3% |
| Tauranga | 313 | 2% |
| Dunedin | 184 | 1% |
| Nelson | 160 | 1% |
| Lower Hutt | 159 | 1% |
| New Plymouth | 153 | 1% |
Representative stores
A varied sample — weighted by data completeness, refreshed daily
O: Chat buttons & Contact Form
Hextom: Upsell Sales Boost
Klaviyo: Email Marketing & SMS
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Start Free TrialFAQ
How many Shopify stores are in New Zealand?
Our database tracks 12,762 active Shopify stores in New Zealand.
How fast is the New Zealand Shopify market growing?
In the past 30 days, 1,578 new Shopify stores were indexed in New Zealand, reflecting a 12% monthly growth rate.
What is the average catalog size for New Zealand Shopify stores?
Among Shopify stores in New Zealand with catalog data, the average is about 638 products. The most common catalog size range is 10-49.
What are the most popular apps among New Zealand Shopify stores?
The top apps are Klaviyo: Email Marketing & SMS, Bundler ‑ Product Bundles App, Loox ‑ Product Reviews App. The complete ranked list is in the Popular Apps section on this page.
How often is the data updated?
The data is updated weekly. Most store records are refreshed within a few days of any change.
Can I export the data?
Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.
Social media platforms
Instagram (66%), Facebook (64%), TikTok (14%).
Social media engagement is exceptionally high: 74% of stores maintain social profiles and 9% run Meta ads. That's 13 percentage points above the Shopify average of 61%.