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Shopify stores in New Zealand

BootLeads tracks 23,388 active Shopify stores associated with New Zealand.

Country is estimated from public storefront details such as the store address, domain and currency. It may differ from where the business is registered.

Updated

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Active stores
23,388
Public storefronts in this report
New in the last 30 days
874
First found by BootLeads, not launch dates
Share of Shopify
0.9%
Of all active Shopify stores
Median products
40
95% of stores have this data

Key findings

  • 10% of stores ran Meta ads in the last 30 days, 2 points above Shopify overall.
  • 65% of stores show a public social profile, 10 points above Shopify overall.
  • The median store lists 40 products, 14% above the overall platform median.
  • Apparel & Accessories is the most common related category in this report.

What this market looks like

Regions and categories

Where Shopify stores in New Zealand are, and what they sell.

Top states and provinces

  • Auckland 10,160 · 43%
  • Canterbury 3,074 · 13%
  • Wellington 1,886 · 8%
  • Waikato 1,772 · 8%
  • Bay Of Plenty 1,553 · 7%
  • Otago 1,138 · 5%

75% of these stores have a category, and a store can be listed under more than one.

Catalog and prices

Catalog size and average product price for Shopify stores in New Zealand.

Catalog size

of the 95% with this data

Median 40 products. The middle half of stores list 10 to 196.

  • 1-9 5,528 · 25%
  • 10-49 6,713 · 30%
  • 50-199 4,672 · 21%
  • 200-999 3,543 · 16%
  • 1k-4.9k 1,431 · 6%
  • 5k+ 415 · 2%

Extreme values are left out, and the average price is each store's own average across its products.

Examples of Shopify stores in New Zealand

Search all of them

A handful of stores with complete data, picked again every week. This is not a ranking.

Store Category Products Avg. price
Area 51 - In Your Area Since 2000area51store.co.nz Hats & Headwear 762 $145.05
Home Elements | Stylish Furniture & Home Decor NZhomeelementsfurniture.co.nz Living Room 181 $610.68
Aircraft and Helicopter Interiors | Aircraft Interior Designwww.generation-global.com Business Consulting 1,913 $1467.53
Custom made Competition Steering Wheels & Accessories| Jeff's Emporiumwww.jeffscompetitionsteering.com Car Accessories 149 $166.48
Healthy Instant Meals and Mealbases | Vince NZ & AUmeetvince.co.nz Gift Baskets 51 $31.03
Second chances resellsecondchancesresell.myshopify.com Women's Clothing 233 $5.00
Pilates Takapuna: Elevate Your Fitness Journey at Our Studio – Suna Pilatespilates.co.nz Health 31 $192.94
About Face NZ | Serious About Skin — Facials & Skincare Aucklandwww.aboutface.co.nz Skincare 317 $62.72

How these stores run

Apps and technology

Apps, themes and payment methods on Shopify stores in New Zealand.

Apps

  • Judge.me Product Reviews App 19%
  • Klaviyo: Email Marketing & SMS 17%
  • Shopify Inbox 15%
  • Afterpay On‑Site Messaging 8%
  • Instafeed ‑ Instagram Feed 4%
  • Microsoft Clarity: AI Insights 4%

Shares are of all stores in this report, and a store can use several apps. A tool we did not detect may still be installed.

Marketing

Social profiles, ads and contact details for Shopify stores in New Zealand.

Public reach

Social profiles
65% vs 55% on Shopify
Linked from the storefront
Meta ads
10% vs 8% on Shopify
Running ads in the last 30 days
Contact details
59% vs 51% on Shopify
Email, phone or WhatsApp

Shares are of all stores in this report. Contact details come from public storefronts and are not verified.

Site speed

86.7% of the stores with complete Chrome data pass Core Web Vitals, in line with Shopify overall. Chrome reports data for 38.3% of this report.

Typical store

Median of each store's 75th percentile, August 2026

LCP
1.40 s
Good ≤ 2.5 s
INP
75 ms
Good ≤ 200 ms
CLS
0
Good ≤ 0.1
TTFB
499 ms
Server response

From the Chrome UX Report: real Chrome visits on all devices, for each site as a whole. It is not a traffic estimate. Visits come from Chrome users everywhere, not only in this country. Compare all platforms

Languages and domains

Store languages, domain age and catalog activity for Shopify stores in New Zealand.

Store languages

  • English 20,647 · 88%
  • French 267 · 1%
  • German 189 · 1%
  • Italian 134 · 1%

A registration year is when the domain was bought, not when the business opened.

Keep exploring

On other platforms

Other Shopify country reports

Guides

Questions about this report

How many Shopify stores are associated with New Zealand?

BootLeads tracks 23,388 active Shopify stores associated with New Zealand.

How does BootLeads assign a store to New Zealand?

Country is estimated from public storefront details such as the store address, domain and currency. It may differ from where the business is registered.

Can I search and export the stores in this report?

Yes. Search the stores one by one in BootLeads and export their contact, catalog, social and technology data.

About this data

  • Counts cover active public Shopify storefronts. Password-protected stores are searchable but left out of this report.
  • “New in the last 30 days” is when BootLeads first found a store, not when it launched.
  • Product and price figures use stores with product data and leave out extreme values.
  • Country is estimated from public storefront details such as the store address, domain and currency. It may differ from where the business is registered.
  • 75% of stores in this report have a category, and a store can have more than one.
  • Site speed comes from August 2026 Chrome UX Report data: real Chrome visits on all devices, for each site as a whole. It is not a PageSpeed Insights score.
  • Stores are re-checked on a rolling basis, so figures move a little every day.

See what each field means and how complete the data is.

Search 23,388 Shopify stores in New Zealand

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