15.1K Shopify Fragrance Stores: Stats & Market Data (2026)
15,066 active Shopify stores fall into the Fragrance segment, with 1,085 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Home & Garden, Apparel & Accessories. 66% maintain social media profiles — Instagram leads — and 7% run Meta ad campaigns.
Growth trend
Stores newly indexed each month over the past 12 months
1,085 new stores were added in the past 30 days (7% of the total), showing steady growth. This is below the Shopify average of 20%.
Products & categories
How many products stores carry, plus category breakdown.
Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.
Food & Beverages 51 Adult 49 Books & Literature 36Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 462 because some stores carry much larger inventories. That's larger than the Shopify average of 428. The strongest country concentrations are United States, India, Pakistan.
Pricing & currencies
How products are priced, plus the currencies stores list in.
Among stores with pricing data, the most common price range is Under $25. The average is higher at $67 because some stores price much higher, pulling it up. That's below the Shopify average of $219.
Popular apps
The most popular are Judge.me Product Reviews App, Shopify Inbox, Klaviyo: Email Marketing & SMS.
Marketing & analytics tools
Google Analytics (35%), Google Tag Manager (11%), Facebook Pixel (4%).
Popular themes
The most used are Dawn, Horizon, Prestige.
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Start Free TrialRepresentative stores
A varied sample - weighted by data completeness, refreshed daily
UpPromote Affiliate Marketing
Judge.me Product Reviews App
UpPromote Affiliate Marketing
Infinite Product Options
Avada AI SEO Image Optimizer
Judge.me Product Reviews App
Powerful Contact Form Builder
Judge.me Product Reviews App
Judge.me Product Reviews App
LayoutHub ‑ Easy Page Builder
Judge.me Product Reviews App
Judge.me Product Reviews App
Meteor Mega Menu & Navigation
EComposer Landing Page Builder
Aimerce First‑Party Pixel
Avada AI SEO Image Optimizer
Addingwell ‑ GTM & DataLayer
BM: Country blocker IP blocker
TrustWILL Product Reviews App
Shiprocket: eCommerce Shipping
Essential Announcement Bar
TrustWILL Product Reviews App
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Start Free TrialFAQ
How many Shopify Fragrance stores are there?
We currently track 15,066 active Shopify stores in the Fragrance segment.
Are Shopify Fragrance stores growing?
Yes. In the last 30 days, 1,085 new stores were indexed in the Fragrance segment, showing a 7% monthly growth rate.
What is the average product price in Shopify Fragrance stores?
Among stores with pricing data, the average listed price is about $67, with the most common pricing band at Under $25.
What apps are most popular for Shopify Fragrance stores?
The top apps are Judge.me Product Reviews App, Shopify Inbox, Klaviyo: Email Marketing & SMS. The complete ranked list is in the Popular Apps section on this page.
How often is the data updated?
The data is updated weekly. Most store records are refreshed within a few days of any change.
Can I export the data?
Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.
Social media platforms
Instagram (63%), Facebook (41%), TikTok (29%).
Social media adoption is strong at 66%, and 7% of stores run Meta ad campaigns. That's 8 percentage points above the Shopify average of 58%.