24.1K Shopify Cosmetics Stores: Stats & Market Data (2026)
24,090 active Shopify stores fall into the Cosmetics segment, with 144 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Apparel & Accessories, Health. 60% maintain social media profiles — Instagram leads — and 9% run Meta ad campaigns.
Growth trend
Stores newly indexed each month over the past 12 months
144 new stores were added in the past 30 days (1% of the total). Growth is slow, suggesting this is a mature or saturated space. This is below the Shopify average of 14%.
Products & categories
How many products stores carry, plus category breakdown.
Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.
Jewelry & Watches 101 Celebrations & Gifts 78 Arts & Entertainment 75 Electronics 59 Baby & Kids 37 Education & Courses 32 Animals & Pet Supplies 30Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 357 because some stores carry much larger inventories. That's smaller than the Shopify average of 409. The strongest country concentrations are United States, United Kingdom, France.
Pricing & currencies
How products are priced, plus the currencies stores list in.
Among stores with pricing data, the most common price range is Under $25. The average is higher at $57 because some stores price much higher, pulling it up. That's below the Shopify average of $217.
Popular apps
The most popular are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox.
Marketing & analytics tools
Google Analytics (29%), Google Tag Manager (10%), Facebook Pixel (4%).
Popular themes
The most used are Dawn, Sense, Horizon.
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Start Free TrialRepresentative stores
A varied sample - weighted by data completeness, refreshed daily
Loox ‑ Product Reviews App
Pop Convert ‑ Pop Ups, Banners
Pandectes GDPR Compliance
Judge.me Product Reviews App
Attentive: AI‑led Email &SMS
Awin ‑ Affiliate Marketing
OT Section: Theme Sections
Smind Sections: Theme Sections
UpPromote Affiliate Marketing
AfterShip Page Builder
Judge.me Product Reviews App
Essential Announcement Bar
Judge.me Product Reviews App
Shopify Inbox
GSC Countdown Timer Bar
Google & YouTube
CK: Abandoned cart on WhatsApp
Fontify: Google & Custom Fonts
EG Auto Add to Cart Free Gift
Klaviyo: Email Marketing & SMS
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Start Free TrialFAQ
How many Shopify Cosmetics stores are there?
We currently track 24,090 active Shopify stores in the Cosmetics segment.
Are Shopify Cosmetics stores growing?
Yes. In the last 30 days, 144 new stores were indexed in the Cosmetics segment, showing a 1% monthly growth rate.
What is the average product price in Shopify Cosmetics stores?
Among stores with pricing data, the average listed price is about $57, with the most common pricing band at Under $25.
What apps are most popular for Shopify Cosmetics stores?
The top apps are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox. The complete ranked list is in the Popular Apps section on this page.
How often is the data updated?
The data is updated weekly. Most store records are refreshed within a few days of any change.
Can I export the data?
Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.
Social media platforms
Instagram (57%), Facebook (40%), TikTok (23%).
Social media adoption is strong at 60%, and 9% of stores run Meta ad campaigns.