19.6K Shopify Cosmetics Stores: Stats & Market Data (2026)
19,552 active Shopify stores fall into the Cosmetics segment, with 2,724 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Apparel & Accessories, Health. 54% maintain social media profiles — Instagram leads — and 10% run Meta ad campaigns.
Growth trend
Stores newly indexed each month over the past 12 months
2,724 new stores were added in the past 30 days (14% of the total), showing steady growth. This is below the Shopify average of 34%.
Products & categories
How many products stores carry, plus category breakdown.
Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.
Jewelry & Watches 96 Arts & Entertainment 74 Electronics 69 Celebrations & Gifts 60 Baby & Kids 35 Animals & Pet Supplies 30 Education & Courses 29Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 317 because some stores carry much larger inventories. That's smaller than the Shopify average of 439. The strongest country concentrations are United States, India, Pakistan.
Pricing & currencies
How products are priced, plus the currencies stores list in.
Among stores with pricing data, the most common price range is Under $25. The average is higher at $63 because some stores price much higher, pulling it up. That's below the Shopify average of $217.
Popular apps
The most popular are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox.
Marketing & analytics tools
Google Analytics (24%), Google Tag Manager (8%), Facebook Pixel (4%).
Popular themes
The most used are Dawn, Horizon, Sense.
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Start Free TrialRepresentative stores
A varied sample - weighted by data completeness, refreshed daily
GemPages Landing Page Builder
Pumper Bundles Quantity Breaks
Instafeed ‑ Instagram Feed
EAZE WhatsApp Button
UpPromote Affiliate Marketing
Blockify Fraud Filter, Blocker
AfterShip Referral & Affiliate
Avada AI SEO Suite Optimizer
Judge.me Product Reviews App
Yoast SEO ‑ Store optimization
EG Auto Add to Cart Free Gift
Judge.me Product Reviews App
Shiprocket: eCommerce Shipping
LayoutHub ‑ Easy Page Builder
UpPromote Affiliate Marketing
Awin ‑ Affiliate Marketing
RT: Google Fonts, Custom Fonts
Powerful Contact Form Builder
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Start Free TrialFAQ
How many Shopify Cosmetics stores are there?
We currently track 19,552 active Shopify stores in the Cosmetics segment.
Are Shopify Cosmetics stores growing?
Yes. In the last 30 days, 2,724 new stores were indexed in the Cosmetics segment, showing a 14% monthly growth rate.
What is the average product price in Shopify Cosmetics stores?
Among stores with pricing data, the average listed price is about $63, with the most common pricing band at Under $25.
What apps are most popular for Shopify Cosmetics stores?
The top apps are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox. The complete ranked list is in the Popular Apps section on this page.
How often is the data updated?
The data is updated weekly. Most store records are refreshed within a few days of any change.
Can I export the data?
Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.
Social media platforms
Instagram (51%), Facebook (36%), TikTok (20%).
Social media adoption is strong at 54%, and 10% of stores run Meta ad campaigns.