19.3K Shopify Cosmetics Stores: Stats & Market Data (2026)
19,345 active Shopify stores fall into the Cosmetics segment, with 2,671 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Apparel & Accessories, Health. 53% maintain social media profiles — Instagram leads — and 13% run Meta ad campaigns.
Growth trend
Stores newly indexed each month over the past 12 months
2,671 new stores were added in the past 30 days (14% of the total), showing steady growth. This is below the Shopify average of 18%.
Products & categories
How many products stores carry, plus category breakdown.
Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.
Jewelry & Watches 88 Food & Beverages 87 Arts & Entertainment 68 Electronics 64 Celebrations & Gifts 56 Animals & Pet Supplies 30 Baby & Kids 30 Toys & Games 30Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 295 because some stores carry much larger inventories. That's smaller than the Shopify average of 446. The strongest country concentrations are United States, India, Pakistan.
Pricing & currencies
How products are priced, plus the currencies stores list in.
Among stores with pricing data, the most common price range is Under $25. The average is higher at $66 because some stores price much higher, pulling it up. That's below the Shopify average of $212.
Popular apps
The most popular are Loox ‑ Product Reviews App, Klaviyo: Email Marketing & SMS, Bundler ‑ Product Bundles App.
Marketing & analytics tools
Google Analytics (23%), Google Tag Manager (8%), Facebook Pixel (4%).
Popular themes
The most used are Dawn, Horizon, Shrine Pro.
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Start Free TrialRepresentative stores
A varied sample — weighted by data completeness, refreshed daily
AfterShip Referral & Affiliate
Loox ‑ Product Reviews App
Klaviyo: Email Marketing & SMS
Rebuy Personalization Engine
Loox ‑ Product Reviews App
Seers Ai GDPR Cookie Banner
Recharge Subscriptions App
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Start Free TrialFAQ
How many Shopify Cosmetics stores are there?
We currently track 19,345 active Shopify stores in the Cosmetics segment.
Are Shopify Cosmetics stores growing?
Yes. In the last 30 days, 2,671 new stores were indexed in the Cosmetics segment, showing a 14% monthly growth rate.
What is the average product price in Shopify Cosmetics stores?
Among stores with pricing data, the average listed price is about $66, with the most common pricing band at Under $25.
What apps are most popular for Shopify Cosmetics stores?
The top apps are Loox ‑ Product Reviews App, Klaviyo: Email Marketing & SMS, Bundler ‑ Product Bundles App. The complete ranked list is in the Popular Apps section on this page.
How often is the data updated?
The data is updated weekly. Most store records are refreshed within a few days of any change.
Can I export the data?
Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.
Social media platforms
Instagram (50%), Facebook (35%), TikTok (20%).
Social media adoption is strong at 53%, and 13% of stores run Meta ad campaigns. That's 8 percentage points below the Shopify average of 61%.