7,626 Shopify Makeup Stores: Stats & Market Data (2026)
7,626 active Shopify stores fall into the Makeup segment, with 170 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Apparel & Accessories, Home & Garden. 58% maintain social media profiles — Instagram leads — and 10% run Meta ad campaigns.
Growth trend
Stores newly indexed each month over the past 12 months
170 new stores were added in the past 30 days (2% of the total). Growth has slowed, but new stores are still opening. This is below the Shopify average of 14%.
Products & categories
How many products stores carry, plus category breakdown.
Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.
Baby & Kids 33 Toys & Games 30 Health 29 Arts & Entertainment 24 Electronics 24 Celebrations & Gifts 15 Animals & Pet Supplies 11 Education & Courses 11Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 413 because some stores carry much larger inventories. The strongest country concentrations are United States, Pakistan, United Kingdom.
Pricing & currencies
How products are priced, plus the currencies stores list in.
Among stores with pricing data, the most common price range is Under $25. The average is higher at $59 because some stores price much higher, pulling it up. That's below the Shopify average of $217.
Popular apps
The most popular are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox.
Marketing & analytics tools
Google Analytics (26%), Google Tag Manager (8%), Facebook Pixel (3%).
Popular themes
The most used are Dawn, Horizon, Sense.
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Start Free TrialRepresentative stores
A varied sample - weighted by data completeness, refreshed daily
Loox ‑ Product Reviews App
Pop Convert ‑ Pop Ups, Banners
O: Chat buttons & Contact Form
Instafeed ‑ Instagram Feed
Attentive: AI‑led Email &SMS
Awin ‑ Affiliate Marketing
Addingwell ‑ GTM & DataLayer
Ali Reviews: AI Product Review
GSC Countdown Timer Bar
Google & YouTube
CK: Abandoned cart on WhatsApp
Fontify: Google & Custom Fonts
EG Auto Add to Cart Free Gift
Klaviyo: Email Marketing & SMS
Awin ‑ Affiliate Marketing
Klaviyo: Email Marketing & SMS
Afterpay On‑Site Messaging
Kaching Bundles App & Upsells
TA AI Product Labels & Badges
Hulk Contact Form Builder
Judge.me Product Reviews App
Avada Boost Sales Trust Badges
Releasit COD Form & Upsells
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Start Free TrialFAQ
How many Shopify Makeup stores are there?
We currently track 7,626 active Shopify stores in the Makeup segment.
Are Shopify Makeup stores growing?
Yes. In the last 30 days, 170 new stores were indexed in the Makeup segment, showing a 2% monthly growth rate.
What is the average product price in Shopify Makeup stores?
Among stores with pricing data, the average listed price is about $59, with the most common pricing band at Under $25.
What apps are most popular for Shopify Makeup stores?
The top apps are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox. The complete ranked list is in the Popular Apps section on this page.
How often is the data updated?
The data is updated weekly. Most store records are refreshed within a few days of any change.
Can I export the data?
Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.
Social media platforms
Instagram (55%), Facebook (37%), TikTok (24%).
Social media adoption is strong at 58%, and 10% of stores run Meta ad campaigns.