6,984 Shopify Makeup Stores: Stats & Market Data (2026)
6,984 active Shopify stores fall into the Makeup segment, with 1,014 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Apparel & Accessories, Home & Garden. 53% maintain social media profiles — Instagram leads — and 10% run Meta ad campaigns.
Growth trend
Stores newly indexed each month over the past 12 months
1,014 new stores were added in the past 30 days (15% of the total), showing steady growth. This is below the Shopify average of 34%.
Products & categories
How many products stores carry, plus category breakdown.
Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.
Arts & Entertainment 29 Jewelry & Watches 29 Health 26 Toys & Games 19 Celebrations & Gifts 13 Baby & Kids 12 Education & Courses 12 Electronics 12 Food & Beverages 8Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 405 because some stores carry much larger inventories. That's smaller than the Shopify average of 440. The strongest country concentrations are United States, India, Pakistan.
Pricing & currencies
How products are priced, plus the currencies stores list in.
Among stores with pricing data, the most common price range is Under $25. The average is higher at $67 because some stores price much higher, pulling it up. That's below the Shopify average of $217.
Popular apps
The most popular are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox.
Marketing & analytics tools
Google Analytics (23%), Google Tag Manager (8%), Facebook Pixel (3%).
Popular themes
The most used are Dawn, Horizon, Sense.
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Start Free TrialRepresentative stores
A varied sample - weighted by data completeness, refreshed daily
Instafeed ‑ Instagram Feed
Judge.me Product Reviews App
Google & YouTube
Judge.me Product Reviews App
Amp Back in Stock | PreOrder
BM: Country blocker IP blocker
Pop Convert ‑ Pop Ups, Banners
UpPromote Affiliate Marketing
Avada AI SEO Suite Optimizer
Firework Shoppable Video & UGC
Klaviyo: Email Marketing & SMS
FBP: Fast Bundle & Upsell
GSC Instagram Feed, Instafeed
Kaching Bundles App & Upsells
Judge.me Product Reviews App
Instafeed ‑ Instagram Feed
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Start Free TrialFAQ
How many Shopify Makeup stores are there?
We currently track 6,984 active Shopify stores in the Makeup segment.
Are Shopify Makeup stores growing?
Yes. In the last 30 days, 1,014 new stores were indexed in the Makeup segment, showing a 15% monthly growth rate.
What is the average product price in Shopify Makeup stores?
Among stores with pricing data, the average listed price is about $67, with the most common pricing band at Under $25.
What apps are most popular for Shopify Makeup stores?
The top apps are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox. The complete ranked list is in the Popular Apps section on this page.
How often is the data updated?
The data is updated weekly. Most store records are refreshed within a few days of any change.
Can I export the data?
Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.
Social media platforms
Instagram (51%), Facebook (34%), TikTok (22%).
Social media adoption is strong at 53%, and 10% of stores run Meta ad campaigns. That's 6 percentage points below the Shopify average of 59%.