6,700 Shopify Makeup Stores: Stats & Market Data (2026)
6,700 active Shopify stores fall into the Makeup segment, with 286 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Apparel & Accessories, Home & Garden. 55% maintain social media profiles — Instagram leads — and 10% run Meta ad campaigns.
Growth trend
Stores newly indexed each month over the past 12 months
286 new stores were added in the past 30 days (4% of the total). Growth has slowed, but new stores are still opening. This is below the Shopify average of 22%.
Products & categories
How many products stores carry, plus category breakdown.
Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.
Jewelry & Watches 30 Arts & Entertainment 29 Health 24 Toys & Games 19 Celebrations & Gifts 13 Baby & Kids 11 Education & Courses 10 Electronics 10 Food & Beverages 8Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 409 because some stores carry much larger inventories. That's smaller than the Shopify average of 439. The strongest country concentrations are United States, United Kingdom, Pakistan.
Pricing & currencies
How products are priced, plus the currencies stores list in.
Among stores with pricing data, the most common price range is Under $25. The average is higher at $55 because some stores price much higher, pulling it up. That's below the Shopify average of $219.
Popular apps
The most popular are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox.
Marketing & analytics tools
Google Analytics (25%), Google Tag Manager (8%), Facebook Pixel (3%).
Popular themes
The most used are Dawn, Horizon, Sense.
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Start Free TrialRepresentative stores
A varied sample - weighted by data completeness, refreshed daily
Kaching Bundles App & Upsells
GemPages Landing Page Builder
PageFly Landing Page Builder
Uplinkly Sticky Cart
Klaviyo: Email Marketing & SMS
Loox ‑ Product Reviews App
Parkour: TikTok Pixel & CAPI
Afterpay On‑Site Messaging
Attentive: AI‑led Email &SMS
TA Banner Slider, Sales Pop up
CK: Abandoned cart on WhatsApp
Judge.me Product Reviews App
Judge.me Product Reviews App
Klaviyo: Email Marketing & SMS
GemPages Landing Page Builder
Judge.me Product Reviews App
Powerful Contact Form Builder
Judge.me Product Reviews App
Shopify Inbox
Judge.me Product Reviews App
Klaviyo: Email Marketing & SMS
Loox ‑ Product Reviews App
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Start Free TrialFAQ
How many Shopify Makeup stores are there?
We currently track 6,700 active Shopify stores in the Makeup segment.
Are Shopify Makeup stores growing?
Yes. In the last 30 days, 286 new stores were indexed in the Makeup segment, showing a 4% monthly growth rate.
What is the average product price in Shopify Makeup stores?
Among stores with pricing data, the average listed price is about $55, with the most common pricing band at Under $25.
What apps are most popular for Shopify Makeup stores?
The top apps are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox. The complete ranked list is in the Popular Apps section on this page.
How often is the data updated?
The data is updated weekly. Most store records are refreshed within a few days of any change.
Can I export the data?
Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.
Social media platforms
Instagram (52%), Facebook (35%), TikTok (23%).
Social media adoption is strong at 55%, and 10% of stores run Meta ad campaigns.