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Topic
Updated July 13, 2026
Shopify

8,045 Shopify Lingerie Stores: Stats & Market Data (2026)

8,045 active Shopify stores fall into the Lingerie segment, with 96 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Apparel & Accessories, Adult, Beauty & Cosmetics. 61% maintain social media profiles — Instagram leads — and 11% run Meta ad campaigns.

61%
Social media
11%
Meta ads
51%
Contact info
Total Stores
8,045
Active Shopify stores
New (30d)
96
Newly added in the last 30 days
Avg. Products
424
Among 7,530 stores with catalog data
Avg. Price
$68
Among 7,375 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

731 365 0
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul

96 new stores were added in the past 30 days (1% of the total). Growth is slow, suggesting this is a mature or saturated space. This is below the Shopify average of 14%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 1,123 · 15%
10-49 2,289 · 30%
50-199 2,064 · 27%
200-999 1,458 · 19%
1k-4.9k 476 · 6%
5k+ 120 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
80% coverage
Adult
20% coverage
Beauty & Cosmetics
2% coverage
Home & Garden
2% coverage
Celebrations & Gifts
1% coverage
Baby & Kids
1% coverage
Jewelry & Watches
1% coverage
Health 15 Electronics 13 Animals & Pet Supplies 7 Toys & Games 6

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 424 because some stores carry much larger inventories. The strongest country concentrations are United States, United Kingdom, India.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 1,852 · 25%
$25-$49 2,790 · 38%
$50-$99 1,805 · 24%
$100-$199 619 · 8%
$200-$499 241 · 3%
$500+ 68 · 1%
Store currencies
USD 3,124 EUR 1,411 GBP 482 AUD 375 CAD 316 INR 307 COP 193 PKR 190

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $68 because some stores price much higher, pulling it up. That's below the Shopify average of $217.

Popular apps

The most popular are Klaviyo: Email Marketing & SMS, Judge.me Product Reviews App, Shopify Inbox.

Social media platforms

Instagram (58%), Facebook (38%), TikTok (20%).

Instagram
58%
Facebook
38%
TikTok
20%
YouTube
10%
Twitter / X
8%
Pinterest
7%
LinkedIn
2%

Social media adoption is strong at 61%, and 11% of stores run Meta ad campaigns. That's 6 percentage points above the Shopify average of 55%.

Marketing & analytics tools

Google Analytics (30%), Google Tag Manager (9%), Google Ads (4%).

Google Analytics
30%
Google Tag Manager
9%
Google Ads
4%
Facebook Pixel
3%
TikTok Pixel
1%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Horizon, Debut.

Dawn 23% Horizon 7% Debut 4% Impulse 4% Spotlight 3% Prestige 3% Shrine Pro 3% Sense 2%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

291 products $16 avg 4 ads
Apparel & Accessories Lingerie Clothing Hulk Contact Form Builder Judge.me Product Reviews App
62 products $5 avg 3 ads
Apparel & Accessories Clothing Lingerie
312 products $20 avg 1 ads
Apparel & Accessories Lingerie Clothing CK: Abandoned cart on WhatsApp Instafeed ‑ Instagram Feed
307 products $26 avg 3 ads
Apparel & Accessories Lingerie Women's Clothing Shopify Inbox
Ava Rosier United Arab Emirates
134 products $30 avg 39 ads
Apparel & Accessories Lingerie Women's Clothing Kaching Bundles App & Upsells Klaviyo: Email Marketing & SMS
570 products $51 avg 14 ads
Apparel & Accessories Women's Clothing Lingerie Hextom: Countdown Timer Bar Lookfy Lookbook: Image Gallery
219 products $89 avg 117 ads
Apparel & Accessories Lingerie UpPromote Affiliate Marketing BM: Country blocker IP blocker
572 products $62 avg 12 ads
Apparel & Accessories Clothing Lingerie TA Banner Slider, Sales Pop up Omnisend Email Marketing & SMS
thesafehavenco United States
857 products $28 avg 1 ads
Apparel & Accessories Beauty & Cosmetics Clothing Women's Fashion Bundler ‑ Product Bundles App Shopify Inbox
33 products $66 avg 3 ads
Apparel & Accessories Lingerie Afterpay On‑Site Messaging GSC Countdown Timer Bar
1,995 products $327 avg 4 ads
Apparel & Accessories Women's Fashion Lingerie CartBot: Gift with purchase Hextom: Countdown Timer Bar
254 products $61 avg 1 ads
Apparel & Accessories Lingerie Men's Clothing Afterpay On‑Site Messaging Attentive: AI‑led Email &SMS

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FAQ

How many Shopify Lingerie stores are there?

We currently track 8,045 active Shopify stores in the Lingerie segment.

Are Shopify Lingerie stores growing?

Yes. In the last 30 days, 96 new stores were indexed in the Lingerie segment, showing a 1% monthly growth rate.

What is the average product price in Shopify Lingerie stores?

Among stores with pricing data, the average listed price is about $68, with the most common pricing band at $25-$49.

What apps are most popular for Shopify Lingerie stores?

The top apps are Klaviyo: Email Marketing & SMS, Judge.me Product Reviews App, Shopify Inbox. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.