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Topic
Updated May 18, 2026
Shopify

7,151 Shopify Lingerie Stores: Stats & Market Data (2026)

7,151 active Shopify stores fall into the Lingerie segment, with 1,354 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Apparel & Accessories, Adult, Beauty & Cosmetics. 55% maintain social media profiles — Instagram leads — and 9% run Meta ad campaigns.

55%
Social media
9%
Meta ads
49%
Contact info
Total Stores
7,151
Active Shopify stores
New (30d)
1,354
Newly added in the last 30 days
Avg. Products
465
Among 6,628 stores with catalog data
Avg. Price
$92
Among 6,447 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

870 435 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

1,354 new stores were added in the past 30 days — 19% of the total, making this one of the fastest-growing areas on the platform. This is below the Shopify average of 35%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 1,148 · 17%
10-49 1,980 · 30%
50-199 1,700 · 26%
200-999 1,230 · 19%
1k-4.9k 434 · 7%
5k+ 136 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
76% coverage
Adult
27% coverage
Beauty & Cosmetics
2% coverage
Celebrations & Gifts
1% coverage
Jewelry & Watches
1% coverage
Home & Garden
1% coverage
Health 9 Baby & Kids 6 Electronics 6 Food & Beverages 4 Sporting Goods 4 Books & Literature 3

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 465 because some stores carry much larger inventories. That's larger than the Shopify average of 440. The strongest country concentrations are United States, India, United Kingdom.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 1,567 · 24%
$25-$49 2,494 · 39%
$50-$99 1,576 · 24%
$100-$199 526 · 8%
$200-$499 213 · 3%
$500+ 71 · 1%
Store currencies
USD 2,808 EUR 1,379 GBP 390 CAD 275 AUD 266 INR 253 PKR 178 COP 173

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $92 because some stores price much higher, pulling it up. That's below the Shopify average of $217.

Popular apps

The most popular are Klaviyo: Email Marketing & SMS, Judge.me Product Reviews App, Shopify Inbox.

Social media platforms

Instagram (52%), Facebook (33%), TikTok (18%).

Instagram
52%
Facebook
33%
TikTok
18%
YouTube
8%
Twitter / X
7%
Pinterest
6%
LinkedIn
1%

Social media adoption is strong at 55%, and 9% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (24%), Google Tag Manager (8%), Google Ads (4%).

Google Analytics
24%
Google Tag Manager
8%
Google Ads
4%
Facebook Pixel
3%
TikTok Pixel
1%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Horizon, Debut.

Dawn 23% Horizon 8% Debut 4% Spotlight 4% Impulse 3% Shrine Pro 3% Prestige 3% Sense 2%

Need store-level data?

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

83 products $59 avg 4 ads
Apparel & Accessories Adult lingerie women's lingerie Kiwi Size Chart & Recommender Postscript SMS Marketing
44 products $9 avg 7 ads
Adult luxury lingerie
594 products $38 avg 1 ads
Adult lingerie premium Avada AI SEO Suite Optimizer Cozy AntiTheft
25 products $47 avg 1 ads
Apparel & Accessories lingerie intimate apparel Omnisend Email Marketing & SMS
1,682 products $112 avg 11 ads
Apparel & Accessories lingerie underwear Pandectes GDPR Compliance Elevar Conversion Tracking
SOULSFIT Pakistan
41 products $10 avg 2 ads
Apparel & Accessories lingerie fashion accessories Judge.me Product Reviews App
FUFUSOUL United States
81 products $59 avg 2 ads
Apparel & Accessories lingerie women's apparel Analyzely ‑ Google Analytics 4 BLOY Loyalty Points & Rewards
2,454 products $13 avg 3 ads
Apparel & Accessories women's underwear sleepwear
NOO Philippines
135 products $59 avg 1 ads
Apparel & Accessories lingerie homewear
Da Cunha Brazil
214 products $27 avg 8 ads
Apparel & Accessories mens fashion womens fashion
Daniella Faye USA United States
218 products $80 avg 9 ads
Apparel & Accessories lingerie underwear FBP: Fast Bundle & Upsell Hextom: Free Shipping Bar
190 products $46 avg 20 ads
Apparel & Accessories fashion clothing Kaching Bundles App & Upsells Judge.me Product Reviews App

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FAQ

How many Shopify Lingerie stores are there?

We currently track 7,151 active Shopify stores in the Lingerie segment.

Are Shopify Lingerie stores growing?

Yes. In the last 30 days, 1,354 new stores were indexed in the Lingerie segment, showing a 19% monthly growth rate.

What is the average product price in Shopify Lingerie stores?

Among stores with pricing data, the average listed price is about $92, with the most common pricing band at $25-$49.

What apps are most popular for Shopify Lingerie stores?

The top apps are Klaviyo: Email Marketing & SMS, Judge.me Product Reviews App, Shopify Inbox. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.