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Topic
Updated Apr 27, 2026
Shopify

6,693 Shopify Lingerie Stores: Stats & Market Data (2026)

6,693 active Shopify stores fall into the Lingerie segment, with 912 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Apparel & Accessories, Adult, Beauty & Cosmetics. 53% maintain social media profiles — Instagram leads — and 12% run Meta ad campaigns.

53%
Social media
12%
Meta ads
46%
Contact info
Total Stores
6,693
Active Shopify stores
New (30d)
912
Newly added in the last 30 days
Avg. Products
380
Among 6,115 stores with catalog data
Avg. Price
$85
Among 5,922 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

881 440 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

912 new stores were added in the past 30 days (14% of the total), showing steady growth.

Products & categories

How many products stores carry, plus category breakdown.

1-9 1,298 · 21%
10-49 1,851 · 30%
50-199 1,473 · 24%
200-999 1,051 · 17%
1k-4.9k 350 · 6%
5k+ 92 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
76% coverage
Adult
26% coverage
Beauty & Cosmetics
2% coverage
Celebrations & Gifts
1% coverage
Jewelry & Watches
1% coverage
Home & Garden
0% coverage
Baby & Kids 5 Health 5 Electronics 4 Food & Beverages 3 Wedding 3

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 380 because some stores carry much larger inventories. That's smaller than the Shopify average of 447. The strongest country concentrations are United States, India, United Kingdom.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 1,465 · 25%
$25-$49 2,283 · 39%
$50-$99 1,437 · 24%
$100-$199 482 · 8%
$200-$499 191 · 3%
$500+ 64 · 1%
Store currencies
USD 2,654 EUR 1,253 GBP 374 INR 250 AUD 249 CAD 245 PKR 174 COP 169

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $85 because some stores price much higher, pulling it up. That's below the Shopify average of $212.

Popular apps

The most popular are Loox ‑ Product Reviews App, Klaviyo: Email Marketing & SMS, Kiwi Size Chart & Recommender.

Social media platforms

Instagram (50%), Facebook (32%), TikTok (17%).

Instagram
50%
Facebook
32%
TikTok
17%
YouTube
8%
Twitter / X
6%
Pinterest
5%
LinkedIn
1%

Social media adoption is strong at 53%, and 12% of stores run Meta ad campaigns. That's 8 percentage points below the Shopify average of 61%.

Marketing & analytics tools

Google Analytics (22%), Google Tag Manager (7%), Google Ads (3%).

Google Analytics
22%
Google Tag Manager
7%
Google Ads
3%
Facebook Pixel
3%
TikTok Pixel
1%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Horizon, Debut.

Dawn 23% Horizon 8% Debut 4% Spotlight 4% Shrine Pro 4% Impulse 3% Prestige 3% Sense 2%

Need store-level data?

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

Layal Egypt
27 products $19 avg 4 ads
Adult lingerie erotic products Upsell.com ‑ ReConvert Upsell
Ufeelin United States
1,652 products $30 avg 411 ads
Adult lingerie sex toys
1,292 products $51 avg 1 ads
Apparel & Accessories underwear apparel
18 products $13 avg 6 ads
Apparel & Accessories lingerie women's apparel
185 products $15 avg 1 ads
Apparel & Accessories women's clothing lingerie Upsell & Cross Sell – LimeSpot
38 products $48 avg 8 ads
Apparel & Accessories lingerie plus size bras Bundler ‑ Product Bundles App
437 products $146 avg 6 ads
Apparel & Accessories sleepwear robes
52 products $49 avg 4 ads
Apparel & Accessories lingerie intimate apparel Kiwi Size Chart & Recommender Loox ‑ Product Reviews App
33 products $25 avg 1 ads
Apparel & Accessories lenceria lingerie
NA+ Taiwan (Province of China)
993 products $43 avg 8 ads
Apparel & Accessories lingerie intimate apparel
745 products $75 avg 1 ads
Apparel & Accessories fashion clothing Klaviyo: Email Marketing & SMS Hextom: Quick Announcement Bar
ZENVYRA India
6 products $10 avg 2 ads
Apparel & Accessories fashion clothing

Want the full dataset?

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FAQ

How many Shopify Lingerie stores are there?

We currently track 6,693 active Shopify stores in the Lingerie segment.

Are Shopify Lingerie stores growing?

Yes. In the last 30 days, 912 new stores were indexed in the Lingerie segment, showing a 14% monthly growth rate.

What is the average product price in Shopify Lingerie stores?

Among stores with pricing data, the average listed price is about $85, with the most common pricing band at $25-$49.

What apps are most popular for Shopify Lingerie stores?

The top apps are Loox ‑ Product Reviews App, Klaviyo: Email Marketing & SMS, Kiwi Size Chart & Recommender. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.