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Shopify subcategory analytics
Subcategory
Updated July 13, 2026
Shopify

7,715 Shopify Sexual Wellness Stores: Stats & Market Data (2026)

7,715 active Shopify stores fall into the Sexual Wellness segment, with 46 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 1-9, with prices typically in the $25-$49 range. The leading categories are Adult, Beauty & Cosmetics, Health. 51% maintain social media profiles — Instagram leads — and 8% run Meta ad campaigns.

51%
Social media
8%
Meta ads
48%
Contact info
Total Stores
7,715
Active Shopify stores
New (30d)
46
Newly added in the last 30 days
Avg. Products
512
Among 6,738 stores with catalog data
Avg. Price
$81
Among 6,500 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

713 356 0
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul

46 new stores were added in the past 30 days (1% of the total). Growth is slow, suggesting this is a mature or saturated space. This is below the Shopify average of 14%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 2,390 · 35%
10-49 1,970 · 29%
50-199 1,106 · 16%
200-999 766 · 11%
1k-4.9k 318 · 5%
5k+ 188 · 3%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Adult
100% coverage
Beauty & Cosmetics
1% coverage
Health
1% coverage
Apparel & Accessories
1% coverage
Home & Garden 18 Celebrations & Gifts 5 Jewelry & Watches 5 Food & Beverages 4 Hardware 3 Baby & Kids 2 Books & Literature 2 Education & Courses 2

Among stores with catalog data, most have smaller catalogs in the 1-9 product range. The average is higher at 512 because some stores carry much larger inventories. That's larger than the Shopify average of 409. The strongest country concentrations are United States, United Kingdom, Australia.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 1,819 · 28%
$25-$49 2,598 · 40%
$50-$99 1,462 · 22%
$100-$199 407 · 6%
$200-$499 135 · 2%
$500+ 79 · 1%
Store currencies
USD 3,700 EUR 1,233 GBP 427 AUD 314 CAD 312 INR 282 COP 143 PKR 122

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $81 because some stores price much higher, pulling it up. That's below the Shopify average of $217.

Popular apps

The most popular are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox.

Social media platforms

Instagram (47%), Facebook (30%), TikTok (17%).

Instagram
47%
Facebook
30%
TikTok
17%
Twitter / X
11%
YouTube
11%
Pinterest
4%
LinkedIn
2%

Social media adoption is strong at 51%, and 8% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (29%), Google Tag Manager (9%), Google Ads (4%).

Google Analytics
29%
Google Tag Manager
9%
Google Ads
4%
Facebook Pixel
3%
TikTok Pixel
1%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Horizon, Shrine Pro.

Dawn 22% Horizon 6% Shrine Pro 5% Debut 4% Spotlight 4% Sense 3% Refresh 3% Prestige 2%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

41 products $5 avg 25 ads
Adult Beauty & Cosmetics Personal Care Judge.me Product Reviews App Microsoft Clarity: AI Insights
58 products $13 avg 2 ads
Adult Sexual Wellness Erotic Products Loox ‑ Product Reviews App Pop Convert ‑ Pop Ups, Banners
21 products $44 avg 16 ads
Adult Erotic Products Klaviyo: Email Marketing & SMS Loox ‑ Product Reviews App
DOZA® India
128 products $17 avg 1 ads
Adult Erotic Products Sexual Wellness Lookfy Lookbook: Image Gallery Shiprocket: eCommerce Shipping
274 products $117 avg 1 ads
Adult Shopify Inbox
59 products $28 avg 9 ads
Adult GemPages Landing Page Builder GSC Countdown Timer Bar
108 products $92 avg 4 ads
Adult Erotic Products Sexual Wellness Shopify Inbox Ryviu: Reviews & Loyalty App
6 products $13 avg 1 ads
Adult Microsoft Clarity: AI Insights SEOWILL: AI SEO & AI Blog Post
42 products $38 avg 11 ads
Adult PageFly Landing Page Builder Snap Cart Drawer Cart Upsell
117 products $5 avg 1 ads
Adult
109 products $58 avg 2 ads
Adult Judge.me Product Reviews App Microsoft Clarity: AI Insights
147 products $18 avg 1 ads
Adult Erotic Products Frequently Bought Together CBB

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FAQ

How many Shopify Sexual Wellness stores are there?

We currently track 7,715 active Shopify stores in the Sexual Wellness segment.

Are Shopify Sexual Wellness stores growing?

Yes. In the last 30 days, 46 new stores were indexed in the Sexual Wellness segment, showing a 1% monthly growth rate.

What is the average product price in Shopify Sexual Wellness stores?

Among stores with pricing data, the average listed price is about $81, with the most common pricing band at $25-$49.

What apps are most popular for Shopify Sexual Wellness stores?

The top apps are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.