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Updated Apr 27, 2026
Shopify

18.6K Shopify Stores in Japan: Stats & Trends (2026)

We track 18,640 active Shopify stores in Japan, with 2,706 newly added in the last 30 days (15% of the current base). Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Apparel & Accessories, Food & Beverages, Home & Garden. 70% maintain social media profiles — Instagram leads — and 4% run Meta ad campaigns.

70%
Social media
4%
Meta ads
27%
Contact info
Total Stores
18,640
Active Shopify stores
New (30d)
2,706
Newly added in the last 30 days
Avg. Products
458
Among 17,970 stores with catalog data
Avg. Price
$240
Among 17,863 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

2,694 1,347 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

2,706 new stores were added in the past 30 days (15% of the total), showing steady growth.

Products & categories

How many products stores carry, plus category breakdown.

1-9 3,677 · 20%
10-49 6,010 · 33%
50-199 4,333 · 24%
200-999 2,782 · 15%
1k-4.9k 864 · 5%
5k+ 304 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
26% coverage
Food & Beverages
16% coverage
Home & Garden
11% coverage
Beauty & Cosmetics
8% coverage
Arts & Entertainment
6% coverage
Jewelry & Watches
5% coverage
Electronics
3% coverage
Health
3% coverage
Celebrations & Gifts
2% coverage
Toys & Games
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 458 because some stores carry much larger inventories. The most popular store categories in this market are Apparel & Accessories, Food & Beverages, Home & Garden.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 5,276 · 30%
$25-$49 4,241 · 24%
$50-$99 3,252 · 18%
$100-$199 2,398 · 13%
$200-$499 1,514 · 8%
$500+ 1,182 · 7%
Store currencies
JPY 18,013 USD 389 EUR 56 GBP 45 AUD 20 CAD 13 INR 12 PHP 9

Among stores with pricing data, the most common price range is Under $25. The average is higher at $240 because some stores price much higher, pulling it up. That's above the Shopify average of $212.

Popular apps

The most popular are Klaviyo: Email Marketing & SMS, Infinite Product Options, Hextom: Free Shipping Bar.

Social media platforms

Instagram (67%), Facebook (29%), Twitter / X (24%).

Instagram
67%
Facebook
29%
Twitter / X
24%
YouTube
17%
TikTok
8%
Pinterest
1%
LinkedIn
0%

Social media engagement is exceptionally high: 70% of stores maintain social profiles and 4% run Meta ads. That's 9 percentage points above the Shopify average of 61%.

Marketing & analytics tools

Google Analytics (49%), Google Tag Manager (20%), Google Ads (4%).

Google Analytics
49%
Google Tag Manager
20%
Google Ads
4%
Facebook Pixel
2%
TikTok Pixel
0%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Prestige, Debut.

Dawn 30% Prestige 7% Debut 6% Rise 6% Impulse 3% Craft 2% Focal 1% Horizon 1%

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Geographic breakdown

Province and city-level distribution within Japan

Top provinces / states
Province Stores Share
Tōkyō 7,572 41%
Ōsaka 1,556 8%
Kanagawa 969 5%
Aichi 799 4%
Fukuoka 642 3%
Hyōgo 583 3%
Kyōto 493 3%
Saitama 412 2%
Chiba 395 2%
Hokkaidō 293 2%
Top cities
City Stores Share
渋谷区 1,513 8%
港区 1,102 6%
大阪市 687 4%
中央区 587 3%
新宿区 383 2%
世田谷区 367 2%
目黒区 356 2%
千代田区 350 2%
横浜市 282 2%
福岡市 274 1%
Top shipping destinations
Japan · 18,071 United States · 5,173 Korea (the Republic of) · 4,753 United Kingdom · 4,654 Canada · 4,653 Hong Kong · 4,635 Singapore · 4,628 France · 4,621 Australia · 4,590 Germany · 4,581

Representative stores

A varied sample — weighted by data completeness, refreshed daily

294 products $68 avg 1 ads
Apparel & Accessories underwear lingerie
8 products $83 avg 1 ads
Beauty & Cosmetics cleansing oil derma serum UpPromote Affiliate Marketing LayoutHub ‑ Easy Page Builder
61 products $54 avg 1 ads
Apparel & Accessories secondhand clothing vintage fashion Kiwi Size Chart & Recommender
cobaco Japan
339 products $328 avg 5 ads
Jewelry & Watches diamond ring gold necklace
HA-BOY Japan
18 products $26 avg 2 ads
Beauty & Cosmetics oral care oral hygiene
112 products $232 avg 3 ads
Food & Beverages japanese sake store japanese alcohol Lucky Orange Heatmaps & Replay
39 products $111 avg 2 ads
Health supplements vitamins
170 products $152 avg 11 ads
Apparel & Accessories leather backpacks iphone case Klaviyo: Email Marketing & SMS
102 products $26 avg 6 ads
Home & Garden soy candles handmade candles Pop Convert ‑ Pop Ups, Banners
494 products $16 avg 2 ads
Arts & Entertainment pattern fabric design accessories

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FAQ

How many Shopify stores are in Japan?

Our database tracks 18,640 active Shopify stores in Japan.

How fast is the Japan Shopify market growing?

In the past 30 days, 2,706 new Shopify stores were indexed in Japan, reflecting a 15% monthly growth rate.

What is the average catalog size for Japan Shopify stores?

Among Shopify stores in Japan with catalog data, the average is about 458 products. The most common catalog size range is 10-49.

What are the most popular apps among Japan Shopify stores?

The top apps are Klaviyo: Email Marketing & SMS, Infinite Product Options, Hextom: Free Shipping Bar. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.