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Updated June 29, 2026
Shopify

28.1K Shopify Stores in Japan: Stats & Trends (2026)

We track 28,135 active Shopify stores in Japan, with 6,187 newly added in the last 30 days (22% of the current base). Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Apparel & Accessories, Food & Beverages, Home & Garden. 66% maintain social media profiles — Instagram leads — and 2% run Meta ad campaigns.

66%
Social media
2%
Meta ads
27%
Contact info
Total Stores
28,135
Active Shopify stores
New (30d)
6,187
Newly added in the last 30 days
Avg. Products
427
Among 26,894 stores with catalog data
Avg. Price
$235
Among 26,681 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

6,177 3,088 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

6,187 new stores were added in the past 30 days — 22% of the total, making this one of the fastest-growing areas on the platform. This is above the Shopify average of 18%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 6,693 · 25%
10-49 9,040 · 34%
50-199 5,955 · 22%
200-999 3,588 · 13%
1k-4.9k 1,171 · 4%
5k+ 447 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
20% coverage
Food & Beverages
13% coverage
Home & Garden
9% coverage
Beauty & Cosmetics
6% coverage
Arts & Entertainment
4% coverage
Jewelry & Watches
3% coverage
Electronics
3% coverage
Health
2% coverage
Celebrations & Gifts
2% coverage
Sporting Goods
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 427 because some stores carry much larger inventories. That's larger than the Shopify average of 406. The most popular store categories in this market are Apparel & Accessories, Food & Beverages, Home & Garden.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 8,227 · 31%
$25-$49 6,310 · 24%
$50-$99 4,800 · 18%
$100-$199 3,432 · 13%
$200-$499 2,163 · 8%
$500+ 1,749 · 7%
Store currencies
JPY 27,741 USD 237 EUR 38 AUD 12 HKD 11 TWD 11 GBP 9 CNY 6

Among stores with pricing data, the most common price range is Under $25. The average is higher at $235 because some stores price much higher, pulling it up. That's above the Shopify average of $218.

Popular apps

The most popular are Judge.me Product Reviews App, PageFly Landing Page Builder, Shopify Inbox.

Social media platforms

Instagram (63%), Facebook (24%), Twitter / X (22%).

Instagram
63%
Facebook
24%
Twitter / X
22%
YouTube
15%
TikTok
7%
Pinterest
1%
LinkedIn
0%

Social media adoption is strong at 66%, and 2% of stores run Meta ad campaigns. That's 10 percentage points above the Shopify average of 56%.

Marketing & analytics tools

Google Analytics (47%), Google Tag Manager (18%), Google Ads (4%).

Google Analytics
47%
Google Tag Manager
18%
Google Ads
4%
Facebook Pixel
2%
TikTok Pixel
0%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Rise, Prestige.

Dawn 31% Rise 8% Prestige 7% Debut 4% Horizon 2% Impulse 2% Craft 2% Focal 1%

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Geographic breakdown

Province and city-level distribution within Japan

Top provinces / states
Province Stores Share
Tōkyō 11,350 40%
Ōsaka 2,431 9%
Kanagawa 1,473 5%
Aichi 1,249 4%
Fukuoka 958 3%
Hyōgo 910 3%
Kyōto 738 3%
Saitama 660 2%
Chiba 628 2%
Hokkaidō 499 2%
Top cities
City Stores Share
渋谷区 2,189 8%
港区 1,634 6%
大阪市 1,149 4%
中央区 942 3%
新宿区 636 2%
目黒区 567 2%
世田谷区 547 2%
千代田区 524 2%
横浜市 451 2%
名古屋市 445 2%
Top shipping destinations
Japan · 27,715 United States · 8,108 Korea (the Republic of) · 7,942 Hong Kong · 7,812 Singapore · 7,782 Canada · 7,712 United Kingdom · 7,678 Australia · 7,671 France · 7,668 Germany · 7,627

Representative stores

A varied sample - weighted by data completeness, refreshed daily

159 products $79 avg 2 ads
Apparel & Accessories Fashion Accessories Bags Shopify Inbox Judge.me Product Reviews App
154 products $331 avg 1 ads
Apparel & Accessories Fashion Accessories Clothing
1,233 products $68 avg 110 ads
Apparel & Accessories Men's Fashion BEAST Currency Converter Simprosys Google Shopping Feed
79 products $81 avg 1 ads
Apparel & Accessories Fashion Accessories Bundler ‑ Product Bundles App Covet Instagram Feed & Reviews
48 products $147 avg 1 ads
Vehicles & Parts Car Accessories Powerful Contact Form Builder
178 products $60 avg 2 ads
Apparel & Accessories Fashion Accessories Chaty Chat Buttons & WhatsApp Klaviyo: Email Marketing & SMS
28 products $25 avg 1 ads
Animals & Pet Supplies Pet Food
213 products $41 avg 1 ads
Apparel & Accessories Sportswear Clothing Helium Customer Fields Klaviyo: Email Marketing & SMS
685 products $56 avg 1 ads
Home & Garden Kitchenware Home Decor Powerful Contact Form Builder Instafeed ‑ Instagram Feed
855 products $30 avg 1 ads
Apparel & Accessories Clothing Women's Clothing Bundler ‑ Product Bundles App
517 products $15 avg 6 ads
Beauty & Cosmetics Gifts Beauty Products Hulk Contact Form Builder Klaviyo: Email Marketing & SMS
376 products $208 avg 2 ads
Home & Garden Lighting Home Decor Helium Customer Fields Wishlist Hero

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FAQ

How many Shopify stores are in Japan?

Our database tracks 28,135 active Shopify stores in Japan.

How fast is the Japan Shopify market growing?

In the past 30 days, 6,187 new Shopify stores were indexed in Japan, reflecting a 22% monthly growth rate.

What is the average catalog size for Japan Shopify stores?

Among Shopify stores in Japan with catalog data, the average is about 427 products. The most common catalog size range is 10-49.

What are the most popular apps among Japan Shopify stores?

The top apps are Judge.me Product Reviews App, PageFly Landing Page Builder, Shopify Inbox. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.