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Updated Apr 27, 2026
WooCommerce

1,330 WooCommerce Stores in Japan: Stats & Trends (2026)

We track 1,330 active WooCommerce stores in Japan, with 373 newly added in the last 30 days (28% of the current base). Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Food & Beverages, Apparel & Accessories, Arts & Entertainment. 54% maintain social media profiles — Instagram leads — and 1% run Meta ad campaigns.

54%
Social media
1%
Meta ads
35%
Contact info
Total Stores
1,330
Active WooCommerce stores
New (30d)
373
Newly added in the last 30 days
Avg. Products
762
Among 1,125 stores with catalog data
Avg. Price
$246
Among 803 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

372 186 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

373 new stores were added in the past 30 days — 28% of the total, making this one of the fastest-growing areas on the platform.

Products & categories

How many products stores carry, plus category breakdown.

1-9 342 · 30%
10-49 390 · 35%
50-199 155 · 14%
200-999 117 · 10%
1k-4.9k 87 · 8%
5k+ 34 · 3%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Food & Beverages
11% coverage
Apparel & Accessories
11% coverage
Arts & Entertainment
8% coverage
Home & Garden
7% coverage
Electronics
5% coverage
Beauty & Cosmetics
4% coverage
Education & Courses
4% coverage
Health
3% coverage
Toys & Games
2% coverage
Jewelry & Watches
2% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 762 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,088. The most popular store categories in this market are Food & Beverages, Apparel & Accessories, Arts & Entertainment.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 354 · 44%
$25-$49 140 · 17%
$50-$99 111 · 14%
$100-$199 62 · 8%
$200-$499 61 · 8%
$500+ 75 · 9%
Store currencies
JPY 1,065 USD 68 EUR 22 GBP 4 AUD 2 VND 2 MYR 1 PLN 1

Among stores with pricing data, the most common price range is Under $25. The average is higher at $246 because some stores price much higher, pulling it up. That's below the WooCommerce average of $419.

Social media platforms

Instagram (43%), Facebook (35%), Twitter / X (20%).

Instagram
43%
Facebook
35%
Twitter / X
20%
YouTube
14%
TikTok
4%
LinkedIn
2%
Pinterest
0%

Social media adoption is strong at 54%, and 1% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (37%), Google Tag Manager (17%), Facebook Pixel (10%).

Google Analytics
37%
Google Tag Manager
17%
Facebook Pixel
10%
Google Ads
9%
TikTok Pixel
1%
Pinterest Pixel
0%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

237 products $40 avg
Beauty & Cosmetics perfume store arabic fragrances
9 products $17 avg
Food & Beverages rice vegetables
864 products $6 avg
Food & Beverages Celebrations & Gifts grocery store food and drinks
81 products $18 avg
Apparel & Accessories designer bags handmade accessories
9 products $229 avg
Hardware fixchip hardware
107 products $50 avg
Animals & Pet Supplies pet accessories dog supplies
27 products $68 avg
Apparel & Accessories clothing store men's fashion
OFFSHOT Japan
1,028 products $58 avg
Arts & Entertainment poster magazine
54 products $463 avg
Apparel & Accessories kimono japanese clothing
251 products $68 avg
Apparel & Accessories golf clothing sportswear

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FAQ

How many WooCommerce stores are in Japan?

Our database tracks 1,330 active WooCommerce stores in Japan.

How fast is the Japan WooCommerce market growing?

In the past 30 days, 373 new WooCommerce stores were indexed in Japan, reflecting a 28% monthly growth rate.

What is the average catalog size for Japan WooCommerce stores?

Among WooCommerce stores in Japan with catalog data, the average is about 762 products. The most common catalog size range is 10-49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.