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Shopify subcategory analytics
Subcategory
Updated July 13, 2026
Shopify

9,418 Shopify Kids Clothing Stores: Stats & Market Data (2026)

9,418 active Shopify stores fall into the Kids Clothing segment, with 651 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the Under $25 range. The leading categories are Baby & Kids, Apparel & Accessories, Toys & Games. 68% maintain social media profiles — Instagram leads — and 12% run Meta ad campaigns.

68%
Social media
12%
Meta ads
59%
Contact info
Total Stores
9,418
Active Shopify stores
New (30d)
651
Newly added in the last 30 days
Avg. Products
699
Among 9,299 stores with catalog data
Avg. Price
$54
Among 9,302 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

1,281 640 0
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul

651 new stores were added in the past 30 days (7% of the total), showing steady growth. This is below the Shopify average of 13%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 481 · 5%
10-49 2,219 · 24%
50-199 2,830 · 30%
200-999 2,413 · 26%
1k-4.9k 1,114 · 12%
5k+ 242 · 3%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Baby & Kids
100% coverage
Apparel & Accessories
31% coverage
Toys & Games
10% coverage
Home & Garden
7% coverage
Celebrations & Gifts
4% coverage
Arts & Entertainment
2% coverage
Books & Literature
2% coverage
Beauty & Cosmetics
2% coverage
Electronics
1% coverage
Health
1% coverage
Furniture
1% coverage
Jewelry & Watches
1% coverage

Among stores with catalog data, the 50-199 product range is most common. The average is 699 products per store. That's larger than the Shopify average of 409. The strongest country concentrations are United States, India, United Kingdom.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 3,850 · 41%
$25-$49 3,584 · 39%
$50-$99 1,166 · 13%
$100-$199 406 · 4%
$200-$499 197 · 2%
$500+ 99 · 1%
Store currencies
USD 3,383 EUR 1,592 INR 715 GBP 653 AUD 636 CAD 383 PKR 293 NZD 124

Among stores with pricing data, the most common price range is Under $25. The average is higher at $54 because some stores price much higher, pulling it up. That's below the Shopify average of $217.

Popular apps

The most popular are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox.

Social media platforms

Instagram (64%), Facebook (50%), TikTok (18%).

Instagram
64%
Facebook
50%
TikTok
18%
YouTube
11%
Pinterest
9%
Twitter / X
5%
LinkedIn
2%

Social media adoption is strong at 68%, and 12% of stores run Meta ad campaigns. That's 13 percentage points above the Shopify average of 55%.

Marketing & analytics tools

Google Analytics (37%), Google Tag Manager (10%), Google Ads (3%).

Google Analytics
37%
Google Tag Manager
10%
Google Ads
3%
Facebook Pixel
3%
TikTok Pixel
1%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Horizon, Debut.

Dawn 25% Horizon 9% Debut 4% Impulse 3% Prestige 2% Craft 2% Sense 2% Studio 2%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

900 products $32 avg 11 ads
Baby & Kids Kids Clothing Baby Gear UpPromote Affiliate Marketing Powerful Contact Form Builder
652 products $8 avg 4 ads
Apparel & Accessories Baby & Kids Men's Clothing Women's Clothing Judge.me Product Reviews App Pify Size Charts & Size Guides
Pawlulu United States
2,456 products $25 avg 5 ads
Baby & Kids Apparel & Accessories Baby Clothing UpPromote Affiliate Marketing Frequently Bought Together CBB
101 products $39 avg 1 ads
Baby & Kids Kids Clothing Clothing
1,567 products $24 avg 26 ads
Baby & Kids Baby Gear Kids Clothing Simprosys Google Shopping Feed Judge.me Product Reviews App
85 products $19 avg 5 ads
Baby & Kids Toys UpPromote Affiliate Marketing FBP | Fast Bundle & Upsell App
Mebie Baby United States
994 products $27 avg 1 ads
Baby & Kids Hulk Contact Form Builder ReturnGO Returns & Exchanges
22 products $143 avg 10 ads
Apparel & Accessories Baby & Kids Shopify Inbox Klaviyo: Email Marketing & SMS
871 products $7 avg 53 ads
Baby & Kids Apparel & Accessories Kids Clothing Men's Clothing Bundler ‑ Product Bundles App Judge.me Product Reviews App
554 products $25 avg 1 ads
Baby & Kids Personalized Gifts Baby Products Infinite Product Options Shopify Inbox
394 products $784 avg 2 ads
Baby & Kids Baby Products Toys Afterpay On‑Site Messaging Hextom: Countdown Timer Bar
143 products $21 avg 5 ads
Baby & Kids Apparel & Accessories Baby Clothing Baby Products Simprosys Google Shopping Feed Kiwi Size Chart & Recommender

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FAQ

How many Shopify Kids Clothing stores are there?

We currently track 9,418 active Shopify stores in the Kids Clothing segment.

Are Shopify Kids Clothing stores growing?

Yes. In the last 30 days, 651 new stores were indexed in the Kids Clothing segment, showing a 7% monthly growth rate.

What is the average product price in Shopify Kids Clothing stores?

Among stores with pricing data, the average listed price is about $54, with the most common pricing band at Under $25.

What apps are most popular for Shopify Kids Clothing stores?

The top apps are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.