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Shopify subcategory analytics
Subcategory
Updated May 18, 2026
Shopify

9,044 Shopify Kids Clothing Stores: Stats & Market Data (2026)

9,044 active Shopify stores fall into the Kids Clothing segment, with 2,505 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the $25-$49 range. The leading categories are Baby & Kids, Apparel & Accessories, Toys & Games. 70% maintain social media profiles — Instagram leads — and 12% run Meta ad campaigns.

70%
Social media
12%
Meta ads
60%
Contact info
Total Stores
9,044
Active Shopify stores
New (30d)
2,505
Newly added in the last 30 days
Avg. Products
707
Among 8,923 stores with catalog data
Avg. Price
$56
Among 8,888 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

1,429 714 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

2,505 new stores were added in the past 30 days — 28% of the total, making this one of the fastest-growing areas on the platform. This is below the Shopify average of 34%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 590 · 7%
10-49 2,071 · 23%
50-199 2,574 · 29%
200-999 2,298 · 26%
1k-4.9k 1,167 · 13%
5k+ 223 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Baby & Kids
100% coverage
Apparel & Accessories
32% coverage
Toys & Games
10% coverage
Home & Garden
7% coverage
Celebrations & Gifts
4% coverage
Arts & Entertainment
2% coverage
Books & Literature
2% coverage
Beauty & Cosmetics
2% coverage
Jewelry & Watches
1% coverage
Electronics
1% coverage
Furniture
1% coverage
Health
1% coverage

Among stores with catalog data, the 50-199 product range is most common. The average is 707 products per store. That's larger than the Shopify average of 439. The strongest country concentrations are United States, India, Australia.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 3,498 · 39%
$25-$49 3,511 · 40%
$50-$99 1,212 · 14%
$100-$199 382 · 4%
$200-$499 187 · 2%
$500+ 98 · 1%
Store currencies
USD 3,284 EUR 1,437 AUD 699 GBP 640 INR 634 CAD 362 PKR 287 NZD 135

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $56 because some stores price much higher, pulling it up. That's below the Shopify average of $217.

Popular apps

The most popular are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox.

Social media platforms

Instagram (66%), Facebook (53%), TikTok (18%).

Instagram
66%
Facebook
53%
TikTok
18%
YouTube
11%
Pinterest
10%
Twitter / X
6%
LinkedIn
3%

Social media engagement is exceptionally high: 70% of stores maintain social profiles and 12% run Meta ads. That's 11 percentage points above the Shopify average of 59%.

Marketing & analytics tools

Google Analytics (37%), Google Tag Manager (10%), Google Ads (4%).

Google Analytics
37%
Google Tag Manager
10%
Google Ads
4%
Facebook Pixel
3%
TikTok Pixel
1%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Horizon, Debut.

Dawn 24% Horizon 7% Debut 4% Impulse 3% Prestige 3% Craft 2% Studio 2% Sense 2%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

27 products $14 avg 7 ads
Baby & Kids children's clothing kids apparel Bundler ‑ Product Bundles App
64 products $4 avg 12 ads
Baby & Kids Apparel & Accessories kids clothes online baby dresses Judge.me Product Reviews App
430 products $60 avg 4 ads
Apparel & Accessories Baby & Kids adult clothing baby clothes Afterpay On‑Site Messaging ReturnGO Returns & Exchanges
78 products $8 avg 4 ads
Baby & Kids Beauty & Cosmetics kids toothbrushes adult toothbrushes Blockify Fraud Filter, Blocker Powerful Contact Form Builder
152 products $57 avg 7 ads
Baby & Kids Furniture Toys & Games montessori toys customizable furniture
119 products $37 avg 3 ads
Baby & Kids Apparel & Accessories girls equestrian clothing kids riding gear Afterpay On‑Site Messaging Judge.me Checkout Comments
2,879 products $6 avg 2 ads
Baby & Kids kids pajamas thrifted kids clothes
ANTHILL Markets Philippines
232 products $69 avg 1 ads
Apparel & Accessories Baby & Kids filipino culture fashion Hulk Contact Form Builder Loox ‑ Product Reviews App
185 products $11 avg 3 ads
Baby & Kids baby activity toys educational toys AdRoll Marketing & Advertising SEOWILL ‑ 404 Link Redirect
227 products $43 avg 44 ads
Baby & Kids sleepwear baby products
47 products $17 avg 2 ads
Baby & Kids baby clothes kids outfits MP Size Chart & Size Guide Fly Bundles Quantity Breaks
333 products $22 avg 5 ads
Home & Garden Baby & Kids water bottles kids bottles Judge.me Product Reviews App Klaviyo: Email Marketing & SMS

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FAQ

How many Shopify Kids Clothing stores are there?

We currently track 9,044 active Shopify stores in the Kids Clothing segment.

Are Shopify Kids Clothing stores growing?

Yes. In the last 30 days, 2,505 new stores were indexed in the Kids Clothing segment, showing a 28% monthly growth rate.

What is the average product price in Shopify Kids Clothing stores?

Among stores with pricing data, the average listed price is about $56, with the most common pricing band at $25-$49.

What apps are most popular for Shopify Kids Clothing stores?

The top apps are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.