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Shopify subcategory analytics
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Updated June 22, 2026
Shopify

9,369 Shopify Kids Clothing Stores: Stats & Market Data (2026)

9,369 active Shopify stores fall into the Kids Clothing segment, with 1,030 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the Under $25 range. The leading categories are Baby & Kids, Apparel & Accessories, Toys & Games. 68% maintain social media profiles — Instagram leads — and 11% run Meta ad campaigns.

68%
Social media
11%
Meta ads
61%
Contact info
Total Stores
9,369
Active Shopify stores
New (30d)
1,030
Newly added in the last 30 days
Avg. Products
674
Among 9,256 stores with catalog data
Avg. Price
$57
Among 9,247 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

1,326 663 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

1,030 new stores were added in the past 30 days (11% of the total), showing steady growth. This is below the Shopify average of 20%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 520 · 6%
10-49 2,216 · 24%
50-199 2,813 · 30%
200-999 2,352 · 25%
1k-4.9k 1,126 · 12%
5k+ 229 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Baby & Kids
100% coverage
Apparel & Accessories
31% coverage
Toys & Games
10% coverage
Home & Garden
7% coverage
Celebrations & Gifts
4% coverage
Arts & Entertainment
2% coverage
Books & Literature
2% coverage
Beauty & Cosmetics
2% coverage
Health
1% coverage
Electronics
1% coverage
Furniture
1% coverage
Jewelry & Watches
1% coverage

Among stores with catalog data, the 50-199 product range is most common. The average is 674 products per store. That's larger than the Shopify average of 428. The strongest country concentrations are United States, India, United Kingdom.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 3,787 · 41%
$25-$49 3,580 · 39%
$50-$99 1,177 · 13%
$100-$199 412 · 4%
$200-$499 193 · 2%
$500+ 98 · 1%
Store currencies
USD 3,365 EUR 1,568 INR 698 AUD 661 GBP 649 CAD 379 PKR 283 NZD 124

Among stores with pricing data, the most common price range is Under $25. The average is higher at $57 because some stores price much higher, pulling it up. That's below the Shopify average of $219.

Popular apps

The most popular are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox.

Social media platforms

Instagram (64%), Facebook (50%), TikTok (18%).

Instagram
64%
Facebook
50%
TikTok
18%
YouTube
11%
Pinterest
9%
Twitter / X
5%
LinkedIn
2%

Social media adoption is strong at 68%, and 11% of stores run Meta ad campaigns. That's 10 percentage points above the Shopify average of 58%.

Marketing & analytics tools

Google Analytics (36%), Google Tag Manager (10%), Google Ads (4%).

Google Analytics
36%
Google Tag Manager
10%
Google Ads
4%
Facebook Pixel
3%
TikTok Pixel
1%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Horizon, Debut.

Dawn 25% Horizon 8% Debut 4% Impulse 3% Prestige 2% Craft 2% Sense 2% Studio 2%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

458 products $47 avg 8 ads
Baby & Kids Attentive: AI‑led Email &SMS Gorgias: AI, Helpdesk & Chat
Riyadh Nest Saudi Arabia
83 products $14 avg 6 ads
Baby & Kids Beauty & Cosmetics Kids Clothing Health Products Releasit COD Form & Upsells
148 products $21 avg 5 ads
Baby & Kids Apparel & Accessories Baby Clothing Baby Products Loox ‑ Product Reviews App
189 products $165 avg 24 ads
Baby & Kids UpPromote Affiliate Marketing Kaching Bundles App & Upsells
108 products $13 avg 2 ads
Baby & Kids Judge.me Product Reviews App Kiwi Size Chart & Recommender
361 products $7 avg 14 ads
Baby & Kids Brevo PushOwl: Email,Push,SMS Snapchat Ads
322 products $7 avg 13 ads
Baby & Kids Kids Clothing Judge.me Product Reviews App
60 products $104 avg 5 ads
Baby & Kids Baby Gear Adoric Popup & Email Popups Shopify Inbox
131 products $28 avg 5 ads
Apparel & Accessories Baby & Kids Judge.me Product Reviews App Klaviyo: Email Marketing & SMS
354 products $18 avg 2 ads
Animals & Pet Supplies Baby & Kids Toys & Games Kids Clothing Infinite Product Options Powerful Contact Form Builder
320 products $28 avg 1 ads
Baby & Kids Infinite Product Options Hextom: Countdown Timer Bar
374 products $50 avg 1 ads
Apparel & Accessories Baby & Kids Animals & Pet Supplies Clothing Kids Clothing Afterpay On‑Site Messaging Judge.me Checkout Comments

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FAQ

How many Shopify Kids Clothing stores are there?

We currently track 9,369 active Shopify stores in the Kids Clothing segment.

Are Shopify Kids Clothing stores growing?

Yes. In the last 30 days, 1,030 new stores were indexed in the Kids Clothing segment, showing a 11% monthly growth rate.

What is the average product price in Shopify Kids Clothing stores?

Among stores with pricing data, the average listed price is about $57, with the most common pricing band at Under $25.

What apps are most popular for Shopify Kids Clothing stores?

The top apps are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.