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Shopify subcategory analytics
Subcategory
Updated June 8, 2026
Shopify

9,923 Shopify Kids Clothing Stores: Stats & Market Data (2026)

9,923 active Shopify stores fall into the Kids Clothing segment, with 1,635 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the Under $25 range. The leading categories are Baby & Kids, Apparel & Accessories, Toys & Games. 71% maintain social media profiles — Instagram leads — and 11% run Meta ad campaigns.

71%
Social media
11%
Meta ads
61%
Contact info
Total Stores
9,923
Active Shopify stores
New (30d)
1,635
Newly added in the last 30 days
Avg. Products
712
Among 9,806 stores with catalog data
Avg. Price
$55
Among 9,793 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

2,047 1,023 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

1,635 new stores were added in the past 30 days — 16% of the total, making this one of the fastest-growing areas on the platform. This is below the Shopify average of 22%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 553 · 6%
10-49 2,258 · 23%
50-199 2,909 · 30%
200-999 2,554 · 26%
1k-4.9k 1,282 · 13%
5k+ 250 · 3%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Baby & Kids
100% coverage
Apparel & Accessories
32% coverage
Toys & Games
10% coverage
Home & Garden
7% coverage
Celebrations & Gifts
4% coverage
Arts & Entertainment
2% coverage
Books & Literature
2% coverage
Beauty & Cosmetics
2% coverage
Jewelry & Watches
1% coverage
Health
1% coverage
Furniture
1% coverage
Electronics
1% coverage

Among stores with catalog data, the 50-199 product range is most common. The average is 712 products per store. That's larger than the Shopify average of 438. The strongest country concentrations are United States, India, United Kingdom.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 3,932 · 40%
$25-$49 3,824 · 39%
$50-$99 1,276 · 13%
$100-$199 454 · 5%
$200-$499 203 · 2%
$500+ 104 · 1%
Store currencies
USD 3,563 EUR 1,594 AUD 762 GBP 726 INR 724 CAD 409 PKR 299 NZD 145

Among stores with pricing data, the most common price range is Under $25. The average is higher at $55 because some stores price much higher, pulling it up. That's below the Shopify average of $219.

Popular apps

The most popular are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox.

Social media platforms

Instagram (67%), Facebook (53%), TikTok (18%).

Instagram
67%
Facebook
53%
TikTok
18%
YouTube
11%
Pinterest
10%
Twitter / X
6%
LinkedIn
3%

Social media engagement is exceptionally high: 71% of stores maintain social profiles and 11% run Meta ads. That's 12 percentage points above the Shopify average of 59%.

Marketing & analytics tools

Google Analytics (39%), Google Tag Manager (11%), Google Ads (4%).

Google Analytics
39%
Google Tag Manager
11%
Google Ads
4%
Facebook Pixel
3%
TikTok Pixel
1%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Horizon, Debut.

Dawn 24% Horizon 7% Debut 4% Impulse 3% Prestige 3% Craft 2% Sense 2% Broadcast 2%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

46 products $581 avg 59 ads
Furniture Baby & Kids nursery furniture baby glider Hulk Contact Form Builder Pandectes GDPR Compliance
426 products $19 avg 1 ads
Apparel & Accessories Baby & Kids indian baby clothes ethnic baby wear Bundler ‑ Product Bundles App Klaviyo: Email Marketing & SMS
Luna Mia United States
78 products $65 avg 6 ads
Baby & Kids kids clothing children's apparel BUCKS Currency Converter PRO++ Judge.me Product Reviews App
43 products $20 avg 2 ads
Apparel & Accessories Baby & Kids organic cotton clothing peruvian cotton apparel Bundler ‑ Product Bundles App Hulk Contact Form Builder
541 products $66 avg 5 ads
Baby & Kids Apparel & Accessories baby clothing kids fashion B: WhatsApp Chat, Abandon Cart BEAST Currency Converter
401 products $88 avg 4 ads
Baby & Kids baby children UpPromote Affiliate Marketing Awin ‑ Affiliate Marketing
570 products $35 avg 2 ads
Baby & Kids Apparel & Accessories baby clothes adult pajamas BF Size Chart & Size Guide Rise Gift Cards & Store Credit
299 products $9 avg 2 ads
Baby & Kids kids sleepwear sets children pajama sets Avis Product Options, Variants CK: Abandoned cart on WhatsApp
207 products $45 avg 1 ads
Baby & Kids infant shoes leather baby shoes BK Reviews Tapita AI SEO Optimizer, Speed
404 products $23 avg 1 ads
Baby & Kids Education & Courses baby用品 母乳用品 Avis Product Options, Variants Helium Customer Fields
131 products $34 avg 21 ads
Baby & Kids anime baby clothes kids rompers AfterShip Email Marketing,SMS Avada Boost Sales Trust Badges
Little You Boutique United States
172 products $27 avg 3 ads
Baby & Kids Apparel & Accessories kids clothing baby accessories Loox ‑ Product Reviews App

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FAQ

How many Shopify Kids Clothing stores are there?

We currently track 9,923 active Shopify stores in the Kids Clothing segment.

Are Shopify Kids Clothing stores growing?

Yes. In the last 30 days, 1,635 new stores were indexed in the Kids Clothing segment, showing a 16% monthly growth rate.

What is the average product price in Shopify Kids Clothing stores?

Among stores with pricing data, the average listed price is about $55, with the most common pricing band at Under $25.

What apps are most popular for Shopify Kids Clothing stores?

The top apps are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.