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Shopify subcategory analytics
Subcategory
Updated Apr 27, 2026
Shopify

7,680 Shopify Kids Clothing Stores: Stats & Market Data (2026)

7,680 active Shopify stores fall into the Kids Clothing segment, with 1,197 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the Under $25 range. The leading categories are Baby & Kids, Apparel & Accessories, Toys & Games. 69% maintain social media profiles — Instagram leads — and 15% run Meta ad campaigns.

69%
Social media
15%
Meta ads
58%
Contact info
Total Stores
7,680
Active Shopify stores
New (30d)
1,197
Newly added in the last 30 days
Avg. Products
695
Among 7,541 stores with catalog data
Avg. Price
$53
Among 7,506 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

1,185 592 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

1,197 new stores were added in the past 30 days — 16% of the total, making this one of the fastest-growing areas on the platform.

Products & categories

How many products stores carry, plus category breakdown.

1-9 634 · 8%
10-49 1,741 · 23%
50-199 2,110 · 28%
200-999 1,906 · 25%
1k-4.9k 957 · 13%
5k+ 193 · 3%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Baby & Kids
100% coverage
Apparel & Accessories
31% coverage
Toys & Games
9% coverage
Home & Garden
7% coverage
Celebrations & Gifts
4% coverage
Arts & Entertainment
2% coverage
Books & Literature
2% coverage
Beauty & Cosmetics
2% coverage
Electronics
1% coverage
Furniture
1% coverage
Jewelry & Watches
1% coverage

Among stores with catalog data, the 50-199 product range is most common. The average is 695 products per store. That's larger than the Shopify average of 446. The strongest country concentrations are United States, India, Australia.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 3,000 · 40%
$25-$49 2,943 · 39%
$50-$99 1,014 · 14%
$100-$199 317 · 4%
$200-$499 155 · 2%
$500+ 77 · 1%
Store currencies
USD 2,838 EUR 1,111 AUD 613 INR 571 GBP 530 CAD 303 PKR 255 NZD 120

Among stores with pricing data, the most common price range is Under $25. The average is higher at $53 because some stores price much higher, pulling it up. That's below the Shopify average of $212.

Popular apps

The most popular are Klaviyo: Email Marketing & SMS, Loox ‑ Product Reviews App, Hextom: Free Shipping Bar.

Social media platforms

Instagram (65%), Facebook (53%), TikTok (17%).

Instagram
65%
Facebook
53%
TikTok
17%
YouTube
11%
Pinterest
9%
Twitter / X
5%
LinkedIn
3%

Social media adoption is strong at 69%, and 15% of stores run Meta ad campaigns. That's 8 percentage points above the Shopify average of 61%.

Marketing & analytics tools

Google Analytics (36%), Google Tag Manager (11%), Google Ads (4%).

Google Analytics
36%
Google Tag Manager
11%
Google Ads
4%
Facebook Pixel
3%
TikTok Pixel
1%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Horizon, Debut.

Dawn 24% Horizon 6% Debut 5% Impulse 3% Prestige 3% Craft 2% Studio 2% Sense 2%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

1,323 products $13 avg 62 ads
Baby & Kids baby clothing online baby store Kiwi Size Chart & Recommender
52 products $38 avg 2 ads
Baby & Kids Toys & Games educational-toys baby-products
Utillo India
39 products $47 avg 29 ads
Furniture Baby & Kids kids wardrobe storage cabinet
256 products $54 avg 2 ads
Baby & Kids kids clothing store children's apparel
NexoBuy Colombia
11 products $34 avg 1 ads
Baby & Kids Apparel & Accessories family shopping sports gear
153 products $58 avg 5 ads
Baby & Kids Furniture Toys & Games montessori toys customizable furniture Conversion Bear Trust Badges
112 products $87 avg 10 ads
Baby & Kids Toys & Games wooden toys play kitchen UpPromote Affiliate Marketing Upsell & Cross Sell — Selleasy
23 products $6 avg 3 ads
Baby & Kids kids clothing online children's clothing shop
285 products $36 avg 13 ads
Baby & Kids organic baby clothes australian baby clothing
97 products $9 avg 8 ads
Apparel & Accessories Baby & Kids boys jeans girls jeans UpPromote Affiliate Marketing
55 products $37 avg 2 ads
Baby & Kids Apparel & Accessories nursing tops breastfeeding shirts
1,626 products $42 avg 1 ads
Apparel & Accessories Baby & Kids family clothing bamboo clothing Klaviyo: Email Marketing & SMS

Want the full dataset?

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FAQ

How many Shopify Kids Clothing stores are there?

We currently track 7,680 active Shopify stores in the Kids Clothing segment.

Are Shopify Kids Clothing stores growing?

Yes. In the last 30 days, 1,197 new stores were indexed in the Kids Clothing segment, showing a 16% monthly growth rate.

What is the average product price in Shopify Kids Clothing stores?

Among stores with pricing data, the average listed price is about $53, with the most common pricing band at Under $25.

What apps are most popular for Shopify Kids Clothing stores?

The top apps are Klaviyo: Email Marketing & SMS, Loox ‑ Product Reviews App, Hextom: Free Shipping Bar. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.