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Shopify subcategory analytics
Subcategory
Updated June 8, 2026
Shopify

12.7K Shopify Baby Clothing Stores: Stats & Market Data (2026)

12,676 active Shopify stores fall into the Baby Clothing segment, with 1,954 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the $25-$49 range. The leading categories are Baby & Kids, Apparel & Accessories, Home & Garden. 70% maintain social media profiles — Instagram leads — and 9% run Meta ad campaigns.

70%
Social media
9%
Meta ads
60%
Contact info
Total Stores
12,676
Active Shopify stores
New (30d)
1,954
Newly added in the last 30 days
Avg. Products
609
Among 12,539 stores with catalog data
Avg. Price
$43
Among 12,500 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

2,059 1,029 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

1,954 new stores were added in the past 30 days (15% of the total), showing steady growth. This is below the Shopify average of 22%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 748 · 6%
10-49 3,077 · 25%
50-199 3,990 · 32%
200-999 3,137 · 25%
1k-4.9k 1,329 · 11%
5k+ 258 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Baby & Kids
100% coverage
Apparel & Accessories
18% coverage
Home & Garden
6% coverage
Celebrations & Gifts
4% coverage
Beauty & Cosmetics
4% coverage
Toys & Games
4% coverage
Health
2% coverage
Arts & Entertainment
1% coverage
Books & Literature
1% coverage
Electronics
1% coverage
Food & Beverages 63

Among stores with catalog data, the 50-199 product range is most common. The average is 609 products per store. That's larger than the Shopify average of 438. The strongest country concentrations are United States, United Kingdom, Australia.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 5,035 · 40%
$25-$49 5,342 · 43%
$50-$99 1,559 · 12%
$100-$199 382 · 3%
$200-$499 134 · 1%
$500+ 48 · 0%
Store currencies
USD 4,443 EUR 2,155 AUD 1,010 GBP 948 INR 578 CAD 569 COP 290 PKR 252

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $43 because some stores price much higher, pulling it up. That's below the Shopify average of $219.

Popular apps

The most popular are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox.

Social media platforms

Instagram (67%), Facebook (52%), TikTok (18%).

Instagram
67%
Facebook
52%
TikTok
18%
Pinterest
10%
YouTube
10%
Twitter / X
6%
LinkedIn
2%

Social media engagement is exceptionally high: 70% of stores maintain social profiles and 9% run Meta ads. That's 11 percentage points above the Shopify average of 59%.

Marketing & analytics tools

Google Analytics (38%), Google Tag Manager (10%), Google Ads (4%).

Google Analytics
38%
Google Tag Manager
10%
Google Ads
4%
Facebook Pixel
3%
TikTok Pixel
1%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Horizon, Debut.

Dawn 23% Horizon 6% Debut 5% Impulse 3% Prestige 3% Craft 3% Sense 2% Studio 2%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

51 products $27 avg 1 ads
Beauty & Cosmetics Baby & Kids plant-based first aid Hulk Contact Form Builder Klaviyo: Email Marketing & SMS
147 products $14 avg 9 ads
Baby & Kids baby carrier newborn clothes Judge.me Checkout Comments Helium Customer Fields
426 products $19 avg 1 ads
Apparel & Accessories Baby & Kids indian baby clothes ethnic baby wear Bundler ‑ Product Bundles App Klaviyo: Email Marketing & SMS
541 products $66 avg 5 ads
Baby & Kids Apparel & Accessories baby clothing kids fashion B: WhatsApp Chat, Abandon Cart BEAST Currency Converter
517 products $30 avg 1 ads
Baby & Kids baby gifts personalised baby gifts EAZE WhatsApp Button
666 products $13 avg 25 ads
Baby & Kids organic baby clothes customized baby outfits Frequently Bought Together CBB Judge.me Product Reviews App
Little You Boutique United States
172 products $27 avg 3 ads
Baby & Kids Apparel & Accessories kids clothing baby accessories Loox ‑ Product Reviews App
910 products $6 avg 8 ads
Baby & Kids baby products kids products Judge.me Product Reviews App PageFly Landing Page Builder
4,105 products $37 avg 7 ads
Baby & Kids children's clothing kids fashion
58 products $51 avg 3 ads
Baby & Kids baby clothing baby romper Kaching Bundles App & Upsells Essential Announcement Bar
66 products $35 avg 3 ads
Baby & Kids organic baby clothes baby apparel Judge.me Product Reviews App Klaviyo: Email Marketing & SMS
65 products $34 avg 8 ads
Baby & Kids baby clothes organic baby clothes Shopify Inbox Judge.me Product Reviews App

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FAQ

How many Shopify Baby Clothing stores are there?

We currently track 12,676 active Shopify stores in the Baby Clothing segment.

Are Shopify Baby Clothing stores growing?

Yes. In the last 30 days, 1,954 new stores were indexed in the Baby Clothing segment, showing a 15% monthly growth rate.

What is the average product price in Shopify Baby Clothing stores?

Among stores with pricing data, the average listed price is about $43, with the most common pricing band at $25-$49.

What apps are most popular for Shopify Baby Clothing stores?

The top apps are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.