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Shopify subcategory analytics
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Updated Apr 27, 2026
Shopify

1,233 Shopify Kids School Supplies Stores: Stats & Market Data (2026)

1,233 active Shopify stores fall into the Kids School Supplies segment, with 181 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Baby & Kids, Toys & Games, Apparel & Accessories. 68% maintain social media profiles — Instagram leads — and 16% run Meta ad campaigns.

68%
Social media
16%
Meta ads
60%
Contact info
Total Stores
1,233
Active Shopify stores
New (30d)
181
Newly added in the last 30 days
Avg. Products
611
Among 1,188 stores with catalog data
Avg. Price
$61
Among 1,186 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

176 88 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

181 new stores were added in the past 30 days (15% of the total), showing steady growth.

Products & categories

How many products stores carry, plus category breakdown.

1-9 203 · 17%
10-49 327 · 28%
50-199 248 · 21%
200-999 241 · 20%
1k-4.9k 136 · 11%
5k+ 33 · 3%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Baby & Kids
100% coverage
Toys & Games
15% coverage
Apparel & Accessories
11% coverage
Celebrations & Gifts
4% coverage
Education & Courses
4% coverage
Books & Literature
4% coverage
Arts & Entertainment
3% coverage
Home & Garden
3% coverage
Office Supplies
1% coverage
Electronics
1% coverage
Furniture
1% coverage
Beauty & Cosmetics
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 611 because some stores carry much larger inventories. That's larger than the Shopify average of 448. The strongest country concentrations are United States, India, Australia.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 562 · 47%
$25-$49 395 · 33%
$50-$99 117 · 10%
$100-$199 62 · 5%
$200-$499 34 · 3%
$500+ 16 · 1%
Store currencies
USD 385 EUR 202 AUD 116 INR 105 GBP 76 CAD 63 PKR 32 NZD 21

Among stores with pricing data, the most common price range is Under $25. The average is higher at $61 because some stores price much higher, pulling it up. That's below the Shopify average of $212.

Popular apps

The most popular are Loox ‑ Product Reviews App, Klaviyo: Email Marketing & SMS, Bundler ‑ Product Bundles App.

Social media platforms

Instagram (62%), Facebook (54%), TikTok (19%).

Instagram
62%
Facebook
54%
TikTok
19%
YouTube
14%
Pinterest
9%
Twitter / X
6%
LinkedIn
4%

Social media adoption is strong at 68%, and 16% of stores run Meta ad campaigns. That's 6 percentage points above the Shopify average of 62%.

Marketing & analytics tools

Google Analytics (39%), Google Tag Manager (12%), Google Ads (5%).

Google Analytics
39%
Google Tag Manager
12%
Google Ads
5%
Facebook Pixel
2%
TikTok Pixel
1%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Horizon, Debut.

Dawn 24% Horizon 6% Debut 4% Impulse 3% Shrine Pro 3% Refresh 2% Craft 2% Prestige 2%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

94 products $11 avg 21 ads
Baby & Kids kids school bags children's accessories
310 products $27 avg 4 ads
Baby & Kids baby kids Rebuy Personalization Engine
272 products $44 avg 4 ads
Baby & Kids Apparel & Accessories family lifestyle kids wear Avada AI SEO Suite Optimizer Smile: Loyalty Program Rewards
1,646 products $40 avg 2 ads
Baby & Kids educational toys baby clothing Bundle Bear ‑ Volume Discounts Hextom: Free Shipping Bar
13 products $7 avg 1 ads
Baby & Kids kids nutrition baby products
211 products $12 avg 3 ads
Baby & Kids children's fashion kids clothing
32 products $22 avg 13 ads
Baby & Kids kids toys baby products Hextom: Upsell Sales Boost
166 products $25 avg 1 ads
Apparel & Accessories Baby & Kids kids clothing swimwear Afterpay On‑Site Messaging Hextom: Free Shipping Bar
469 products $22 avg 14 ads
Baby & Kids activity chart kids backpack
22 products $7 avg 13 ads
Toys & Games Baby & Kids learning toys educational games
17 products $98 avg 1 ads
Baby & Kids toddler furniture children's furniture
1,074 products $88 avg 1 ads
Baby & Kids Pop Convert ‑ Pop Ups, Banners

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FAQ

How many Shopify Kids School Supplies stores are there?

We currently track 1,233 active Shopify stores in the Kids School Supplies segment.

Are Shopify Kids School Supplies stores growing?

Yes. In the last 30 days, 181 new stores were indexed in the Kids School Supplies segment, showing a 15% monthly growth rate.

What is the average product price in Shopify Kids School Supplies stores?

Among stores with pricing data, the average listed price is about $61, with the most common pricing band at Under $25.

What apps are most popular for Shopify Kids School Supplies stores?

The top apps are Loox ‑ Product Reviews App, Klaviyo: Email Marketing & SMS, Bundler ‑ Product Bundles App. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.