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Shopify subcategory analytics
Subcategory
Updated May 18, 2026
Shopify

1,409 Shopify Kids School Supplies Stores: Stats & Market Data (2026)

1,409 active Shopify stores fall into the Kids School Supplies segment, with 353 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Baby & Kids, Toys & Games, Apparel & Accessories. 69% maintain social media profiles — Instagram leads — and 13% run Meta ad campaigns.

69%
Social media
13%
Meta ads
62%
Contact info
Total Stores
1,409
Active Shopify stores
New (30d)
353
Newly added in the last 30 days
Avg. Products
671
Among 1,371 stores with catalog data
Avg. Price
$70
Among 1,369 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

191 95 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

353 new stores were added in the past 30 days — 25% of the total, making this one of the fastest-growing areas on the platform. This is below the Shopify average of 34%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 193 · 14%
10-49 364 · 27%
50-199 306 · 22%
200-999 297 · 22%
1k-4.9k 169 · 12%
5k+ 42 · 3%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Baby & Kids
100% coverage
Toys & Games
16% coverage
Apparel & Accessories
11% coverage
Celebrations & Gifts
5% coverage
Education & Courses
5% coverage
Arts & Entertainment
4% coverage
Books & Literature
4% coverage
Home & Garden
3% coverage
Office Supplies
2% coverage
Furniture
1% coverage
Electronics
1% coverage
Sporting Goods 6

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 671 because some stores carry much larger inventories. That's larger than the Shopify average of 440. The strongest country concentrations are United States, Australia, India.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 648 · 47%
$25-$49 455 · 33%
$50-$99 126 · 9%
$100-$199 75 · 5%
$200-$499 43 · 3%
$500+ 22 · 2%
Store currencies
USD 434 EUR 255 AUD 136 INR 104 GBP 86 CAD 70 PKR 37 NZD 24

Among stores with pricing data, the most common price range is Under $25. The average is higher at $70 because some stores price much higher, pulling it up. That's below the Shopify average of $217.

Popular apps

The most popular are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox.

Social media platforms

Instagram (64%), Facebook (54%), TikTok (20%).

Instagram
64%
Facebook
54%
TikTok
20%
YouTube
15%
Pinterest
10%
Twitter / X
6%
LinkedIn
4%

Social media adoption is strong at 69%, and 13% of stores run Meta ad campaigns. That's 10 percentage points above the Shopify average of 59%.

Marketing & analytics tools

Google Analytics (40%), Google Tag Manager (12%), Google Ads (5%).

Google Analytics
40%
Google Tag Manager
12%
Google Ads
5%
Facebook Pixel
2%
TikTok Pixel
1%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Horizon, Debut.

Dawn 24% Horizon 6% Debut 4% Impulse 3% Craft 2% Shrine Pro 2% Refresh 2% Prestige 2%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

45 products $42 avg 644 ads
Baby & Kids Apparel & Accessories kids swim gear baby essentials UpPromote Affiliate Marketing Kaching Bundles App & Upsells
302 products $15 avg 22 ads
Baby & Kids kids toys children essentials Judge.me Product Reviews App
40 products $8 avg 2 ads
Baby & Kids Arts & Entertainment kids-accessories handcrafted Instafeed ‑ Instagram Feed
943 products $21 avg 412 ads
Baby & Kids children toys baby products Simprosys Google Shopping Feed Judge.me Product Reviews App
33 products $7 avg 18 ads
Toys & Games Baby & Kids educational toys learning games Avada AI SEO Suite Optimizer Chaty Chat Buttons & WhatsApp
36 products $18 avg 1 ads
Baby & Kids montessori toys kids activity toys Bundler ‑ Product Bundles App Hoppy Free Shipping Bar Upsell
1,235 products $9 avg 2 ads
Toys & Games Baby & Kids kids toys school supplies AfterShip Email Marketing,SMS Shopify Inbox
269 products $6 avg 112 ads
Books & Literature Baby & Kids children books print books Shopify Inbox Smind Sections: Theme Sections
4,702 products $24 avg 3 ads
Baby & Kids baby clothes kids toys Pandectes GDPR Compliance Shopify Inbox
72 products $12 avg 10 ads
Baby & Kids customized kids products educational toys Avis Product Options, Variants Essential Announcement Bar
211 products $460 avg 2 ads
Baby & Kids summer camp after school care
275 products $27 avg 1 ads
Baby & Kids Celebrations & Gifts kids gifts backpacks Hulk Contact Form Builder Minmaxify Order Limits

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FAQ

How many Shopify Kids School Supplies stores are there?

We currently track 1,409 active Shopify stores in the Kids School Supplies segment.

Are Shopify Kids School Supplies stores growing?

Yes. In the last 30 days, 353 new stores were indexed in the Kids School Supplies segment, showing a 25% monthly growth rate.

What is the average product price in Shopify Kids School Supplies stores?

Among stores with pricing data, the average listed price is about $70, with the most common pricing band at Under $25.

What apps are most popular for Shopify Kids School Supplies stores?

The top apps are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.