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Shopify subcategory analytics
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Updated Apr 27, 2026
Shopify

7,866 Shopify Educational Toys Stores: Stats & Market Data (2026)

7,866 active Shopify stores fall into the Educational Toys segment, with 1,305 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Toys & Games, Home & Garden, Baby & Kids. 61% maintain social media profiles — Instagram leads — and 13% run Meta ad campaigns.

61%
Social media
13%
Meta ads
56%
Contact info
Total Stores
7,866
Active Shopify stores
New (30d)
1,305
Newly added in the last 30 days
Avg. Products
461
Among 7,737 stores with catalog data
Avg. Price
$78
Among 7,657 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

1,235 617 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

1,305 new stores were added in the past 30 days — 17% of the total, making this one of the fastest-growing areas on the platform.

Products & categories

How many products stores carry, plus category breakdown.

1-9 1,736 · 22%
10-49 2,336 · 30%
50-199 1,788 · 23%
200-999 1,186 · 15%
1k-4.9k 548 · 7%
5k+ 143 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Toys & Games
100% coverage
Home & Garden
7% coverage
Baby & Kids
7% coverage
Education & Courses
5% coverage
Books & Literature
4% coverage
Arts & Entertainment
4% coverage
Celebrations & Gifts
3% coverage
Apparel & Accessories
3% coverage
Electronics
2% coverage
Beauty & Cosmetics
2% coverage
Health
1% coverage
Sporting Goods
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 461 because some stores carry much larger inventories. The strongest country concentrations are United States, India, United Kingdom.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 3,534 · 46%
$25-$49 2,526 · 33%
$50-$99 1,002 · 13%
$100-$199 341 · 4%
$200-$499 160 · 2%
$500+ 94 · 1%
Store currencies
USD 3,020 EUR 1,200 GBP 541 AUD 536 INR 532 CAD 310 PKR 176 AED 101

Among stores with pricing data, the most common price range is Under $25. The average is higher at $78 because some stores price much higher, pulling it up. That's below the Shopify average of $212.

Popular apps

The most popular are Loox ‑ Product Reviews App, Klaviyo: Email Marketing & SMS, Bundler ‑ Product Bundles App.

Social media platforms

Instagram (56%), Facebook (47%), YouTube (19%).

Instagram
56%
Facebook
47%
YouTube
19%
TikTok
18%
Pinterest
8%
Twitter / X
8%
LinkedIn
3%

Social media adoption is strong at 61%, and 13% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (33%), Google Tag Manager (10%), Google Ads (5%).

Google Analytics
33%
Google Tag Manager
10%
Google Ads
5%
Facebook Pixel
3%
TikTok Pixel
2%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Horizon, Debut.

Dawn 23% Horizon 6% Debut 5% Shrine Pro 4% Sense 3% Refresh 3% Boost 2% Craft 2%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

28 products $33 avg 12 ads
Toys & Games kids games Ryviu: Reviews & Loyalty App
493 products $56 avg 2 ads
Toys & Games handmade crochet toys crochet gifts
2,619 products $36 avg 2 ads
Toys & Games Home & Garden kids and adults toys beach accessories
362 products $5 avg 3 ads
Toys & Games Apparel & Accessories kids toys children clothing
303 products $65 avg 6 ads
Sporting Goods Toys & Games Education & Courses golf equipment kids sports Avada AI SEO Suite Optimizer Smile: Loyalty Program Rewards
Yamtoys.pk Pakistan
176 products $10 avg 2 ads
Toys & Games kids toys baby rattles
Magic Playbook United States
129 products $14 avg 4 ads
Toys & Games children's activity books screen-free toys Rebuy Personalization Engine ShareASale
35 products $9 avg 12 ads
Toys & Games educational toys kids learning toys Avada Boost Sales Trust Badges
13 products $37 avg 5 ads
Toys & Games creative clay kits kids toys UpPromote Affiliate Marketing Seal Subscriptions App
6 products $66 avg 5 ads
Toys & Games magnetic building blocks creative toys
plikoplay United Kingdom
26 products $33 avg 4 ads
Toys & Games kids toys educational games
296 products $15 avg 3 ads
Toys & Games kids toys indoor toys

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FAQ

How many Shopify Educational Toys stores are there?

We currently track 7,866 active Shopify stores in the Educational Toys segment.

Are Shopify Educational Toys stores growing?

Yes. In the last 30 days, 1,305 new stores were indexed in the Educational Toys segment, showing a 17% monthly growth rate.

What is the average product price in Shopify Educational Toys stores?

Among stores with pricing data, the average listed price is about $78, with the most common pricing band at Under $25.

What apps are most popular for Shopify Educational Toys stores?

The top apps are Loox ‑ Product Reviews App, Klaviyo: Email Marketing & SMS, Bundler ‑ Product Bundles App. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.