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Shopify subcategory analytics
Subcategory
Updated July 13, 2026
Shopify

8,701 Shopify Educational Toys Stores: Stats & Market Data (2026)

8,701 active Shopify stores fall into the Educational Toys segment, with 555 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Toys & Games, Baby & Kids, Home & Garden. 62% maintain social media profiles — Instagram leads — and 9% run Meta ad campaigns.

62%
Social media
9%
Meta ads
59%
Contact info
Total Stores
8,701
Active Shopify stores
New (30d)
555
Newly added in the last 30 days
Avg. Products
543
Among 8,575 stores with catalog data
Avg. Price
$82
Among 8,541 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

984 492 0
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul

555 new stores were added in the past 30 days (6% of the total), showing steady growth. This is below the Shopify average of 14%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 1,248 · 15%
10-49 2,589 · 30%
50-199 2,326 · 27%
200-999 1,541 · 18%
1k-4.9k 683 · 8%
5k+ 188 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Toys & Games
100% coverage
Baby & Kids
9% coverage
Home & Garden
6% coverage
Education & Courses
5% coverage
Books & Literature
4% coverage
Arts & Entertainment
4% coverage
Celebrations & Gifts
3% coverage
Apparel & Accessories
2% coverage
Beauty & Cosmetics
2% coverage
Electronics
2% coverage
Health
1% coverage
Sporting Goods
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 543 because some stores carry much larger inventories. That's larger than the Shopify average of 409. The strongest country concentrations are United States, United Kingdom, Australia.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 4,117 · 48%
$25-$49 2,742 · 32%
$50-$99 1,015 · 12%
$100-$199 389 · 5%
$200-$499 164 · 2%
$500+ 114 · 1%
Store currencies
USD 3,366 EUR 1,369 GBP 650 AUD 576 INR 492 CAD 360 PKR 214 AED 120

Among stores with pricing data, the most common price range is Under $25. The average is higher at $82 because some stores price much higher, pulling it up. That's below the Shopify average of $217.

Popular apps

The most popular are Judge.me Product Reviews App, Shopify Inbox, Klaviyo: Email Marketing & SMS.

Social media platforms

Instagram (57%), Facebook (46%), TikTok (19%).

Instagram
57%
Facebook
46%
TikTok
19%
YouTube
19%
Pinterest
8%
Twitter / X
8%
LinkedIn
3%

Social media adoption is strong at 62%, and 9% of stores run Meta ad campaigns. That's 7 percentage points above the Shopify average of 55%.

Marketing & analytics tools

Google Analytics (36%), Google Tag Manager (10%), Google Ads (4%).

Google Analytics
36%
Google Tag Manager
10%
Google Ads
4%
Facebook Pixel
3%
TikTok Pixel
2%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Horizon, Debut.

Dawn 23% Horizon 8% Debut 4% Shrine Pro 3% Sense 2% Refresh 2% Craft 2% Boost 2%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

307 products $57 avg 7 ads
Toys & Games Toys Consentmo GDPR Compliance RS: AI Search Bar & Filter
TenTwenty Kids Moldova (the Republic of)
14 products $8 avg 1 ads
Toys & Games Toys
131 products $205 avg 10 ads
Toys & Games BM: Country blocker IP blocker Currency Converter Plus
42 products $22 avg 17 ads
Celebrations & Gifts Toys & Games Judge.me Product Reviews App Omnisend Email Marketing & SMS
110 products $30 avg 21 ads
Toys & Games Kids Clothing Home Decor Analyzely ‑ Google Analytics 4 Judge.me Product Reviews App
1,841 products $35 avg 4 ads
Baby & Kids Toys & Games Toys Baby Clothing Ali Reviews: AI Product Review Bundle Bear ‑ Volume Discounts
CRICBABY United States
16 products $27 avg 5 ads
Toys & Games Baby & Kids Toys Analyzely ‑ Google Analytics 4 Essential Announcement Bar
10 products $14 avg 2 ads
Toys & Games Judge.me Product Reviews App Microsoft Clarity: AI Insights
13 products $52 avg 22 ads
Toys & Games T Lab ‑ AI Language Translate Judge.me Product Reviews App
4,774 products $15 avg 1 ads
Toys & Games Baby & Kids Books & Literature Toys Children's Books DOOFINDER ‑ Search & Discovery 404/301 SC Easy URL Redirects
118 products $16 avg 14 ads
Toys & Games Books & Literature Toys Children's Books
13 products $404 avg 1 ads
Toys & Games Toys

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FAQ

How many Shopify Educational Toys stores are there?

We currently track 8,701 active Shopify stores in the Educational Toys segment.

Are Shopify Educational Toys stores growing?

Yes. In the last 30 days, 555 new stores were indexed in the Educational Toys segment, showing a 6% monthly growth rate.

What is the average product price in Shopify Educational Toys stores?

Among stores with pricing data, the average listed price is about $82, with the most common pricing band at Under $25.

What apps are most popular for Shopify Educational Toys stores?

The top apps are Judge.me Product Reviews App, Shopify Inbox, Klaviyo: Email Marketing & SMS. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.