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Shopify subcategory analytics
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Updated July 13, 2026
Shopify

8,755 Shopify Educational Toys Stores: Stats & Market Data (2026)

8,755 active Shopify stores fall into the Educational Toys segment, with 701 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Toys & Games, Baby & Kids, Home & Garden. 62% maintain social media profiles — Instagram leads — and 9% run Meta ad campaigns.

62%
Social media
9%
Meta ads
61%
Contact info
Total Stores
8,755
Active Shopify stores
New (30d)
701
Newly added in the last 30 days
Avg. Products
544
Among 8,623 stores with catalog data
Avg. Price
$82
Among 8,593 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

991 495 0
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul

701 new stores were added in the past 30 days (8% of the total), showing steady growth. This is below the Shopify average of 16%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 1,264 · 15%
10-49 2,627 · 30%
50-199 2,314 · 27%
200-999 1,554 · 18%
1k-4.9k 673 · 8%
5k+ 191 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Toys & Games
100% coverage
Baby & Kids
9% coverage
Home & Garden
7% coverage
Education & Courses
5% coverage
Books & Literature
4% coverage
Arts & Entertainment
4% coverage
Celebrations & Gifts
3% coverage
Apparel & Accessories
3% coverage
Beauty & Cosmetics
2% coverage
Electronics
2% coverage
Health
1% coverage
Sporting Goods
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 544 because some stores carry much larger inventories. That's larger than the Shopify average of 407. The strongest country concentrations are United States, United Kingdom, India.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 4,142 · 48%
$25-$49 2,757 · 32%
$50-$99 1,026 · 12%
$100-$199 388 · 5%
$200-$499 166 · 2%
$500+ 114 · 1%
Store currencies
USD 3,386 EUR 1,379 GBP 655 AUD 577 INR 498 CAD 363 PKR 212 AED 119

Among stores with pricing data, the most common price range is Under $25. The average is higher at $82 because some stores price much higher, pulling it up. That's below the Shopify average of $217.

Popular apps

The most popular are Judge.me Product Reviews App, Shopify Inbox, Klaviyo: Email Marketing & SMS.

Social media platforms

Instagram (57%), Facebook (46%), TikTok (19%).

Instagram
57%
Facebook
46%
TikTok
19%
YouTube
19%
Pinterest
8%
Twitter / X
8%
LinkedIn
3%

Social media adoption is strong at 62%, and 9% of stores run Meta ad campaigns. That's 7 percentage points above the Shopify average of 55%.

Marketing & analytics tools

Google Analytics (36%), Google Tag Manager (10%), Google Ads (4%).

Google Analytics
36%
Google Tag Manager
10%
Google Ads
4%
Facebook Pixel
3%
TikTok Pixel
2%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Horizon, Debut.

Dawn 23% Horizon 8% Debut 4% Shrine Pro 3% Sense 3% Refresh 2% Craft 2% Boost 2%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

4,666 products $35 avg 9 ads
Toys & Games Toys Hulk Contact Form Builder Judge.me Product Reviews App
32 products $33 avg 10 ads
Toys & Games Education & Courses UpPromote Affiliate Marketing Google & YouTube
8 products $50 avg 3 ads
Toys & Games Toys EComposer Landing Page Builder Judge.me Product Reviews App
82 products $194 avg 12 ads
Toys & Games Blockify Fraud Filter, Blocker Frequently Bought Together CBB
75 products $38 avg 5 ads
Toys & Games Education & Courses CartBot: Gift with purchase Simprosys Google Shopping Feed
CRICBABY United States
16 products $27 avg 5 ads
Toys & Games Baby & Kids Toys Analyzely ‑ Google Analytics 4 Essential Announcement Bar
Zawe Toys Pakistan
199 products $4 avg 3 ads
Toys & Games Toys EComposer Landing Page Builder Fontify: Google & Custom Fonts
273 products $30 avg 1 ads
Toys & Games Hextom: Free Shipping Bar Judge.me Product Reviews App
192 products $52 avg 38 ads
Apparel & Accessories Toys & Games Women's Fashion Kids Clothing
65 products $54 avg 4 ads
Toys & Games Awin ‑ Affiliate Marketing Consentmo GDPR Compliance
70 products $33 avg 47 ads
Toys & Games UpPromote Affiliate Marketing Hulk Contact Form Builder
4,624 products $20 avg 1 ads
Toys & Games BM: Country blocker IP blocker Hextom: Free Shipping Bar

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FAQ

How many Shopify Educational Toys stores are there?

We currently track 8,755 active Shopify stores in the Educational Toys segment.

Are Shopify Educational Toys stores growing?

Yes. In the last 30 days, 701 new stores were indexed in the Educational Toys segment, showing a 8% monthly growth rate.

What is the average product price in Shopify Educational Toys stores?

Among stores with pricing data, the average listed price is about $82, with the most common pricing band at Under $25.

What apps are most popular for Shopify Educational Toys stores?

The top apps are Judge.me Product Reviews App, Shopify Inbox, Klaviyo: Email Marketing & SMS. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.